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Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

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Page 1: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Why ‘Old Media’

Isn’t Working.

Newspapers, Yellow Pages, Magazines Are Dying.

The Contractor’s Dilemma: Advertising Not Producing Jobs?

Page 2: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Newspaper Circulation Is Collapsing!

Page 3: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Yellow Pages: Used to Be Reliable for Contractors….Not Now.

“What happened to the calls I used to get?”

Page 4: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Magazines Are Squeezed

• Lower Circulation – Less Time To Read• Pricey For Smaller Contractors• Long Lead Time To Be Published• This Includes Direct Mail Magazines

Page 5: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

TV, Radio Etc

• Mainly For The ‘Big Boy’ Contractors

• Impersonal And Irregularly Ran Ads

• Lots Of Wasted Ad Dollars On Me-Too Ads

• Hard To Change• Did I Mention, Costly?

Page 6: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Direct Mail, Coupons, Flyers• Still Effective

• Prep Work

• No Automation And Online Integration

• Competition

• Lead TimeCoupon books are SO crowded! But works well with online 3.0 integration:DM-Website-Email Lead Magnet Call Conversion!

Page 7: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

What’s New That Works?

But, Contractors Are Just Catching on…

• The secrets are becoming known

• Over 4 BILLION use these services

• Half the world’s population owns them

• FOUR TIMES more subscribers to these than to the internet!

Page 8: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

It Gives Your Business…

• Measurable Marketing• High R.O.I.• Extreme Effectiveness• Extreme Speed Of Contact• Very Affordable• Not Saturated• Sets You Apart • Quality Leads• Competitive Advantage

Page 9: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

1. Mobile Marketing.

Page 10: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

2. Lead Generation Sites

Page 11: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Here’s The Takeaway:

• “Contractors can create a sustainable, long term competitive advantage via mobile marketing and internet lead generation, resulting in accelerated business revenue.”

[your name]

Page 12: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Contractors Shouldn’t Miss These Tools!

• Will you miss the single greatest advertising media since TV?

• Very Soon most competitors will use Mobile Marketing and SMS.

• Lead Generation Sites Are Exploding• Newspapers, not benefiting Contractors• Be a Participant – Not a Spectator.

Page 13: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Mobile Sales Solutions

• SMS Marketing• Mobile Apps• Mobile Optimized Websites

•Building Customer Relationships

•Enhancing Referral Business

Page 14: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

Lead Generation Websites Give You The Advantage!

• Get leads and prospects 24/7

• Compete successfully with Big Firms

• Turn Online Relationships Into Offline

• Use the one media that’s GROWING

• Nothing is more economical for converting lead just as the BIG Lead Gen Companies

Page 15: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

More Revenue Is Yours

• Fill the gap with Mobile Marketing

• Gain market share• Add customers With

Online Lead Generation• Increase job profits• Defend Your Marketshare

Page 16: Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

• Schedule a phone appointment.• Schedule an in-person meeting• Schedule a mobile website consult• Schedule an SMS Promotion• Schedule a Online Lead Generation Site

[name]

Mobile Marketing Specialist For Contractors

Attention AMBITIOUS CONTRACTORS:

The Time to ACT IS NOW!