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My Keynote presentation on 14th March 2014, at FICCI Frames 2014 in Powai.
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WHY SHOULD INDIA CARE ABOUT DIGITAL?
Satyan Gajwani @satyangajwani
WORTH THE HEADACHE?
NOT REALLY A BUSINESS?
REALITY
COMPANY MKT CAP ZEE ENTERTAIN 29,460 Cr SUN TV 15,553 Cr DB CORP 5,689 Cr DISH TV 5,384 Cr TV18 3,945 Cr HATHWAY 3,768 Cr
JUSTDIAL 11,335 Cr INFOEDGE 6,226 Cr MAKEMYTRIP 5,709 Cr
Digital will be the largest driver of growth in media
in next 10 years
Content TV Channel
Cable / Satellite
Consumer
TRADITIONAL MEDIA
Content Platform Pipe Consumer
DIGITAL: NOT THAT DIFFERENT
So what’s the real difference?
Content TV Channel
Cable / Satellite
Consumer
THE REAL DIFFERENCE
Content Platform Telco / Broadband Consumer
5-10 providers / genre
1000s of providers
3-6 channels / genre
100s of platforms
Cost: as low as Rs 500 / clip
Cost: as low as Rs 10L to launch
TELEVISION
DIGITAL
Competition breeds innovation
Content Platform Pipe Consumer
INNOVATION
INNOVATION
Content Platform Pipe Consumer
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
Competition
Innovation
Engagement
Revenue
50,000,000 monthly unique visitors
TIMES INTERNET
the largest Indian digital group
Google Analytics
TIMES INTERNET
GAANA
2014 7.5 million monthly users
1 billion streams
DEVELOPER.GAANA.COM
AN APP STORE FOR DEVELOPERS
AN APP STORE FOR DEVELOPERS
SOUNDWAVE Social music discovery
SONGQUEST Quizzes and Gaming
CHORUSPLAY Social Jukebox
DATING KIDS MUSIC
EVERYONE BENEFITS
Content Platform Telco / Broadband Consumer
So how do we get there?
SUPPORTIVE CONTENT PARTNERSHIPS
• Access restrictions • Onerous contracts • Unrealistic MGs • Long negotiations • Short-term attitude
STIFLE INNOVATION
NON-NEUTRAL PIPES
Content Platform Telco / Broadband Consumer
BAD BUSINESS DECISION
DANGERS OF NON-NEUTRAL PIPES
FREE FLOW OF INFORMATION
Information is the currency of democracy.
~ Thomas Jefferson
CREATE THE ECOSYSTEM, NOT THE PRODUCT
POSSIBILITIES ARE INCREDIBLE
POSSIBILITIES ARE INCREDIBLE
EVERYONE WINS
LET’S EMBRACE THE NEXT WAVE, TOGETHER
Competition
Innovation
Engagement
Revenue . (and )
Thanks for listening, @satyangajwani