Why Should You Care About Web 3.0?

Dr San Murugesan Director, BRITE Professional Services

Adjunct Professor, University of WesternAssociate Editor in Chief, IEEE IT Professional

SydneyAustralia

san1@internode.net

twitter.com/santweets

The Web’s Revolution

The Web has changed almost everything! How we gather information, do our work, buy goods and

services, connect with our friends and family, spend our leisure time, and even find a partner or lost friend.

Transformed the business landscape -- how organizations conduct their business, connect with their customers and suppliers, and collaborate.

How businesses foster innovation and source ideas and work -- embracing the power of people

The face of education, healthcare, emergency response, and social interaction.

Even the domains that were insensitive to technological advances for centuries, such as politics, governance, religion, and spirituality. 

21 Years of the Web

In a mere 21 years, the Web’s evolution and impact have been phenomenal, yet it has not yet to reach its full potential.

In fact, we don’t even know what its full potential is.

Although we know how the Web has evolved over the past 20 years, it’s anybody’s guess what the Web will become in the next 20 years and how we, and the generations that follows us, will embrace it.

‘Webvolution’ The Web has been rapidly evolving.

To understand its development, the concept of Web evolution, “Webvolution“, has emerged.

It divides the major transformations of the Web into different segment: Web 1.0, 2.0, 3.0, ...

• Objective is to explain paradigm shifts in its evolution and transformation.

Web 2.0 was introduced in 2004 by O’Reilly and CPM Media.

Web

Web 1.0Info-Centric

The first stage, Web 1.0: Presents and connects information Provides minimal interaction – transaction

Static, primarily one-way publishing medium Read-only Web (readable Web) Hypertext links among billions of largely unstructured

Web pages, all generally designed to be read by humans.

Developer/Publisher

UsersWeb Pages

Web 2.0

Web 1.0

Info-Centric

Web 2.0People-Centric

Web 2.0 connects people; read-write web Enabled users to create and publish content with ease User-generated content. Users are contributing information

through blogs, SN, Tweets, Flicker, YouTube, etc. Users are content producers/publishers and consumer -

Prosumers

What’s next?

The Web transformed the way we communicate and do business, but it's generated such a deluge of data that we can hardly make sense of it all.

What’s next? What is the future of Web? What things are we missing on the web?

Emergence of Web 3.0• What will Web 3.0 actually look like? • What business and societal changes will it bring? • Will it help us process, understand and harness all the

data we've been capturing? • How will it disrupt business models?

What’s Web 3.0?

Perception what Web 3.0 is, and will be, varies.

This reminds us the “Elephant and Seven Blind Men” story.

Web 3.0

Web 3.0 refers to a third generation of Web technologies and services . Aim is to:

• Provide machine-facilitated understanding of information on the Web

• Facilitate information aggregation and to offer a more productive and intuitive user experience.

• Also called Semantic Web or meaningful Web.

Currently, significant developments are taking place and new Web 3.0 applications have begun to emerge .

What is Web 3.0?

While Web 2.0 uses the Internet to make connections between people, Web 3.0 will use the Internet to make connections with information.

Web 3.0 facilitates generation new information or insights, rather than humans.

A giant database – structured or unstructured, all kinds of data

Its most important features are the Semantic Web, personalization and context-awareness

Like a personal assistant who knows practically everything about you, it an access all the information on the Internet to answer any question.

Web 3.0

First-generation Metaverse (convergence of the virtual and physical world)• A web development layer that includes TV-

quality open video, 3D simulations, augmented reality, and sensors.

Web 3.0

A collective term, encompasses technology, process, business model, applications.

This will be about:• semantic web (or the meaning of data)• personalization, • context-awareness, and • intelligence.

Webolution

Web 3.0

Web Squared?

“Web Squared: Web 2.0 Five Years On”• A report by Tim O’Reilly and John Battelle,

2009 . Web2.0 Summit 2009

• http://bitly.com/SUN8tk

Webvolution This a continual model. In the same way that Web 1.0 exist within Web 2.0,

features of Web 1.0 and 2.0 is present in Web 3.0.

Web 1.0Info-Centric

Web 2.0People-Centric

Web 3.0Machine-Centric

Web is about Linking/Connecting

Web 1.0 is about linked Pages.

• Read

Web 2.0 is about linking People.

• Read, Write

Web 3.0 is about linking and connecting data - web of data

• Read, Write, Eecute

What’s Semantic Web?

Semantic Web

Enables information from diverse sources to be easily combined and used in profoundly different and more powerful ways. • It promotes common formats for data on the World Wide

Web• By including semantic content in web pages, the Semantic

Web aims at converting the current web of unstructured documents into a "web of data".

Provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries

Enables users to find, share, and combine information more easily

Semantic Web

A world in which software “agents” perform Web-based tasks we often struggle to complete on our own.

A Web agent could be programmed to do almost anything, from automatically booking your next vacation to researching a term paper.

This involves a reannotation of the Web, adding all sorts of machine-readable metadata to the human-readable Web pages we use today . . .

• Tim, Lucy, and The Semantic Web

Virtual Assistant

'Web 3.0‘ will take your life on auto-pilot. Imagine telling the computer (or inputting the

command): "After the meeting, I want to see a new movie at a theatre near by. I'm done with my meeting at 3 PM, so go ahead and book two tickets."• Context awareness – location, time • Personalisation• Data integration and assimilation

It is very possible that you'll be able to literally tell the computer what to do, and your computer will do as its told.

Web 3.0 is About Augmentation

The content or applications presented to the user could be augmented with multiple layers of content.• Example: Mobile application with location-based

information augmenting a map.

People and machines publishing to and interacting with each other to inform and augment each other's work, tasks and applications.

Web 3.0: The next fundamental change both in how web pages (information) are created and presented to the users, and how people interact with them.

Semantic Search

Seevl – a music discovery service. It offers a semantic search option, where a user can enter several different facts that he/she wants to search in combination. For example you could search for ‘all of the Australian guitar

artists who have their origins in Ireland’. It provides an answer to this question as well as a wealth of

contextual and related information about those artists.

Personalised Recommendation Engine

Personal recommendation engines are already widespread – examples include Amazon and iTunes Genius.

Contexts - Different Dimensions

Location. Country, town, and proximity to points of interest including shops, informing what is accessible.

Device. Interface being used and previous use of that type of device

Date. Day of the week (notably distinguishing weekday and weekend), time of year, and proximity to major events such as Christmas or Valentine’s Day.

Time. Time of day, making coffee, beer, or movie guides more or less relevant.

Weather. Searches for local destinations may be impacted by current weather, such as pubs with beer gardens being more prominent on sunny days.

Mood. Positivity, negativity, excitement, hunger and far more, as reflected in status or other updates, could impact the content presented.

Connected World!

Consider what’s coming: hundreds of billions of ‘smart’ things – sensors, cameras, cars, shipping containers, intelligent appliances, RFID tags by the hundreds of millions – all becoming interconnected. Internet of Things (IoT)

Web 3.0 is on the Horizon

New Web 3.0 applications are beginning to emerge Web 3.0 is used with a few internet websites including:

• iGoogle, Twine, Wolfram Alpha, LastFM, TuneGlue.net and Amazon.

Most of the current business models target consumers as their main focus, but Web 3.0 is not limited to consumer-facing applications but also can be leveraged for other business applications

As Web 3.0 comes into being, its effect on both users and businesses will be profound. It will change how people work and play, and how companies use information to market and sell their products, as well as operate their businesses.

Web 3.0 Status – Survey Findings (2011)

Web 3.0 is seen as “the intelligent web,” “the semantic web” and that it included natural language search and location awareness -- 75 % of respondent

Biggest benefit was more intelligent, relevant and personalized search -- 65 % of respondent

It was OK for Google, Facebook and Twitter to invade their privacy as long as it gave them better search results – 50% respondent

• http://bitly.com/QxJRuP

Consumer Benefits

Vastly personalised experience

Context-aware, precise response.

Efficient management of time spent on the Web

Business Benefits

Great opportunity for better targeted marketing

Improvement in operational efficiency

Issues and Challenges

Security and privacy issues• Potential increase in security

holes• Impact of security breaches• Plugging security holes will

be critical• Opt-out options

Technical issues Scalability issues

Web 3.0: Outlook

One could see Web 3.0 as functional additions to Web 2.0, rather than a dramatic restructuring of the Web

It envisages information from diverse sources being easily combined and used in profoundly different and more powerful ways.

What will be Web 3.0 in four or five years?• Four year ago no one knew what an iPad was, and who

will be using it.• Who is to say that three years from now we will not be

using location-based augmented reality applications on smart devices on a daily basis?

Glimpse of Some Ongoing Developments

Semantic search engines: Google Squared Wolfram Alpha, Community built search portals like Swicki and natural language search sites Powerset • Quite useful to enhance one’s search experience.

Socializing in Web 3.0: Google’s OpenSocial , Wink , FOAF (friend of a friend) Google’s OpenSocial brings social sites together with useful

applications.Wink is a people search engine for blogs and social networks. Twine is the next generation of social bookmarking. It tries to

understand you by providing the most appropriate content for you.Putting the content into the social context

Embracing Web 3.0 is a Journey

What worked before may not work again

Systems and businesses built on yesterday’s assumptions about consumer behaviour wouldn’t work.

Be prepared.• Open up to the Internet world –

calls for new mindset• Move to real-time• Structure the data• Involve customers/users

Web 3.0 Strategy

Build general awareness and understanding of Web 3.0

Develop a Web 3.0 strategy and roadmap. • The emerging Semantic Web/Web 3.0 will require us to

dramatically rethink traditional notions of how business, data/information, application, and technology architectures are conceptualized and realized within an enterprise.

• Invest in training and skills development in order to leverage Web 3.0 in your specific environment.

• Develop potential use cases based on strategic business and technology opportunity areas.

Web 3.0: Enhancing the Connection and Generating New Info and Insights

Web 3.0 will improve the connections between knowledge on the Web

Web 3.0 Opportunity

Web 3.0 is a blue ocean waiting to be explored.

Confluence of Technologies and Approaches

1. Cloud Computing2. Smart Mobile Phones, Tablets3. Internet of Things4. Wireless sensors, sensor networks5. Broadband communication networks

• IPv6, 3G and 4G6. Mobile payment systems

Research Directions

Technology Areas• Semantic technologies

Semantic tagging, semantic search, semantic advertising• Information Aggregation• Information Summarisation• Context sensing• Personalisation

Applications• Personal, business applications• Context-aware, personalised applications• Augmented Reality

Think differently, and encourage others to think differently in solving problems and conceiving new products and services.

To Discover, Look at Differently

A true voyage of discovery does not exist in the observing of new landscapes only, but in learning how to look at it differently. -- M. Proust, French writer

“The people who are crazy enough to change the world are the ones who do.”

-- Steve Jobs

Knock-on effects

Change Your Lens

Change how you see the [future] world.

• The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.

-- Elbert Hubbard

“The best way to predict the future is to invent it.” --- Alan Kay, Computer Scientist

Alan Kay, “Predicting the Future,” Stanford Eng., vol. 1, no. 1, 1989, pp. 1–6; Talk at 20th annual meeting of the Stanford Computer Forum in 1989.

http://www.ecotopia.com/webpress/futures.htm

Web: The Next 10 Years?

Discussion

Thank YouDr. San MurugesanDirector, BRITE Professional ServicesAdjunct Professor, University of Western SydneySydney

Email: san1@internode.netTwitter: http://twitter.com/santweetsLinkedIn: http://linkd.in/sanlink