8/2/2019 Why Sponsor Techniti

1/3

www.techniti.org | Beyond Conventions

techNITi XiDr B R Ambedkar National Institute of TechnologyG T RoadJalandhar - 144011

WHY sponsor techNITi Xi??

techNITi is a true exhibit of a perfect blend of youth and age. Whatever be your purpose we have something tooffer to you. A glimpse into what TechNITi has to offer to its sponsors:

1. Huge market of around 15000 people, mostly youth from colleges all over India, gathered at one place forfull 3 days

2. Stalls set up during techNITi draw large crowds and are always full of activity.3. Huge Publicity Drive :The festival receives extensive Media coverage.

The festival is an excellent means to bring out something to the limelight. The various means of publicity of

TechNITi and hence its sponsors are:

Print Media:

A host ofmagazines and newspapers cover the festival extensively. Dainik Jagran, Dainik Bhaskar,Hindustan Times, Tribune have been partners and have covered the fest in the past.

Advertisements of techNITi Xi in various newspapers and magazines will have the name and logo ofall the sponsors and thus will ensure unmatched

Brand visibility for the sponsors.

All the pre and post event write ups in the newspapers and magazines will have special mention ofthe sponsors thus ensuring unparalleled brandvisibility.

Electronic Media:

Leading satellite television channels will be covering the fest, especially with world-renowned guestlecturers coming for techNITi Xi

Radio Mirchi 98.3 FM was the official Radio Partner of techNITi 07. Big 92.7 FM was the official Radio Partner of techNITi 08. 94.3 My FM was the official Radio Partner of techniti 09. 91.9 Mantra was the official Radio Partner of techNITi X

Online Publicity:

The sponsors will receive online publicity through two main channels: publicity by our onlinefestival partner and through the official website of TechNITi Xi.

8/2/2019 Why Sponsor Techniti

2/3

www.techniti.org | Beyond Conventions

techNITi XiDr B R Ambedkar National Institute of TechnologyG T RoadJalandhar - 144011

As of now deals are almost done for the online partners with many of the popular websites. techNITi Xi will see the introduction of Online Events like STOCKOMANIA in the run up to the

festival. This will have students participating from all corners of the world.

Other avenues of mass publicity:

Publicity material of TechNITi Xi will be kept at various leading coffee chains, malls, shoppingcomplexes, multiplexes and other such public venues. All the publicity material will have the

name and logo of all the sponsors, thus providing the sponsors with huge visibility.

Publicity hoardings of TechNITi Xi will be put up at strategic locations at Jalandhar, Ludhiana,Chandigarh & Delhi. All the hoardings will bear the name and logo of all our sponsors.

Crowd Reached through other Branding forms:

Crowd Demographics:

Crowd Attending the Festival:

The festival witnesses a total footfall of above 15,000. This crowd of participants comprises of all the

age groups. This crowd surely is directly affected by the festival and witnesses the branding duringall

the 3 days of the festival, providing excellent brand recall.

8/2/2019 Why Sponsor Techniti

3/3

www.techniti.org | Beyond Conventions

techNITi XiDr B R Ambedkar National Institute of TechnologyG T RoadJalandhar - 144011

As is quite clearly visible , the age groups your brand targets will form the core of TechNITi X

Age Group below 18 yrs.:

Quiz and Working Model Exhibition were held in techNITi 09 for school students. They were a hitas top schools in the region participated.

Age Group, 18 -25 years:

Pre Invitations of TechNITi Xi will be sent to more than 400 top colleges of the nation. Main Invitations ofTechNITi Xi will be sent to more than 300 top colleges including Big Law

Universities, and Business Schools of the nation.

Publicity Posters of TechNITi Xi will be sent to more than 500 top colleges of the nation. All thepublicity posters will bear the name and logo of our sponsors.

Age Group above 25 years:

TechNITi Xinewsletters will be released during and after the fest for the benefit of the students.These are also sent to the strong alumni network of NIT Jalandhar. This would provide the

sponsor with an unprecedented reach not only among current students but also alumni.

This year we expect a total footfall of 25000 people from a diverse background, from different

walks of life.

Apart from all these, all the means of mass media publicity reach out to people of all the age groups.

Looking forward to a fruitful relationship with your Company.

Thanking you,

Utkarsh Vijay Raghav Seth

Chief Student Convener Head, Sponsorship and Marketing.techNITi Xi techNITi Xi

+91-9888002749 +91-9780438417