Why the Christmas greeting card needs re-evaluatingAt 150 years old, it is a surprise that the tradition of Christmas greeting cards has managed to last this long. However, the days of record sales have disappeared. In fact, research is suggesting that the sale of Christmas greeting cards has declined substantially over recent years*. The drop has been alarming to say the least with figures down roughly 12% from 2005 to 2010. Surprisingly, it is believed that a lot of the people surveyed have not stopped sending out greeting cards because of the price of the cards or delivery, but simply because the market is going through a transitional period.

The number of customizable Christmas cards (purchased online), is at the highest it has ever been, but this figure is starting to level out. As well as the ability to customize just about everything on the card, these Christmas greeting cards are simple, which is why they remain popular. However, this change to the market, while entertaining for a while, is not enough as people are still looking for an alternative option.

Christmas cards are dull

The main reason why this whole market needs re-evaluating is simple; Christmas cards are getting more predictable and boring. Every year, millions spend a small fortune on cards, the large majority of which end up in the recycling bin. How long can this market last as a tradition when this is the case? The novelty of the Christmas card disappeared for many a long time ago, and while there will always be traditionalists, recent developments like the personalized card and e-card are proof that we are looking for something different.

What is the next step?

Now, you may ask, if the Christmas card is declining is there anything that is going to take its place? Well, last year the introduction of the Snomee took the American market by storm. The Snomee is one of the most unusual gifts currently on the market. The traditional Christmas card has developed substantially over the years from the standard card to e-cards and personalized cards, and while the greeting card might be running out of ideas, the market is not.

The Snomee offers the perfect Christmas gift ideas to replace the traditional Christmas card. This online gift is not only a fine snow globe, but is also a gift card holder that you can write your own personal message on. This makes it the ideal replacement for the ‘outdated’ Christmas card. Of course, buying hundreds of Snomee’s is not feasible, but buying them for the most important people in your life shows that you care.

Why is the Snomee the answer?

While the Snomee is more expensive than a greeting card, it offers much better value for money in the

long run. Not only will the person you give this to be reminded of what you have done, but it will be much more appreciated.

The Snomee is fun, exciting and most importantly unique. All these qualities mean that it has the potential to make even more of a dent in the greeting card market in the long-term.

To know more about online gift and to gain some insightful knowledge on Christmas greeting cards then visit our website.

This article has been taken from http://www.snomee.com/blog/item/51-why-the-christmas-greeting-card-needs-re-evaluating