Lenovo ThinkBook Positioning Battlecard

WHY THINKBOOK WAS CREATEDThe use of consumerized devices in the workplace is on the rise, as younger workers seek stylish, trendy devices

to balance their work and personal lives. Yet, these consumerized devices aren’t configured for business use or

architected to safeguard data, applications, and credentials. Today’s workers want — and need — mobile PCs that

blend the style and features of consumer devices with security and configuration to power business workflows.

ThinkBook is built for business and designed for a new workforce. It delivers the best of stylish, consumerized

design, yet is configured with tools for collaboration, productivity, and security — and it’s purpose-built for today’s

always-connected, modern work environments.

ThinkBook in the Lenovo Portfolio

FEATURES

• Metal chassis

• Narrow bezel

• Smart power on

• 180-degree lay-flat hinge

• Skype hot keys

• Long battery life

• Camera shutter security

• Business-grade services

Lenovo Consumer Devices

Built for entertainment

Lenovo ThinkBook

Consumer aesthetic, easy security,

business-grade features

Lenovo ThinkPad

Classic design, advanced security, enterprise-ready

features

+ =

PRODUCT OVERVIEWThinkBook 13s: Our slimmest notebook weighs just 3.09 lbs. It features up to 16GB of DDR4 memory,

SSD storage, and a choice of integrated or discrete graphics. It also includes a 13-inch Dolby Vision™

display, Dolby Audio™ with Harman speakers, and modern standby for fast boot-up and downloads.

ThinkBook 14s: The ultra-slim notebook weighs less than 3.3 lbs., with a 14-inch screen, up to 16GB of

DDR4 memory, SSD storage, and discrete graphics. It also features Dolby Audio™ with Harman speakers

and modern standby for fast boot-up and downloads.

ThinkBook 14: Featuring enterprise performance in a sleek design and weighing just 3.31 lbs., the

ThinkBook 14 features a 14-inch anti-glare display, a full-size keyboard, a choice of integrated or

discrete graphics, USB-C connectivity, a hidden USB port, and a 4-in-1 card reader. The ThinkBook 14

also features 16GB of DDR4 memory and up to 512GB of SSD storage — customers can add additional

memory and storage.

ThinkBook 15: The largest notebook features a 15.6-inch anti-glare display, with a full-size keyboard, yet

weighs just 3.96 lbs. It includes a choice of integrated or discrete graphics, USB-C connectivity, a hidden

USB port, and a 4-in-1 card reader. The ThinkBook 15 also features 16GB of DDR4 memory and up to

512GB of SSD storage — customers can add additional memory and storage.

POSITIONING THINKBOOK VS. THINKPAD

Lenovo ThinkBook Positioning Battlecard

ThinkBook ThinkPad

Consumerized Design Classic Design

Intel® Core™ Processors Intel® Core™ vPro™ Processors

Easy Security Enterprise-Level Security

Up to 12-Method MIL-SPEC Durability 12-Method MIL-SPEC Durability

No Factory Services All Factory Services Available

No Touchscreen Touchscreen

WHO TO TARGETC-Level/Business Owner Small to midsize companies currently buying consumer devices for business use.

IT Decision-Maker Companies looking to move employees away from personal device use and/or those seeking a business PC at a lower price point who don’t need advanced ThinkPad features.

MARKET/SALES OPPORTUNITY• 37% of Gen Z workers care about device aesthetics and design.1

• 60% of SMBs say PC downtime has increased operational cost.2

• 43% of SMBs purchased PCs that are not designed for business.1

ThinkBook Toolkit

Partner Seller Guide

Lenovo Partner Network

FOR MORE INFORMATION

© 2019 Lenovo. All rights reserved. These products are available while supplies last. Prices shown are subject to change without notice. For any questions concerning price, please contact your Lenovo Account Executive. Lenovo is not responsible for photographic or typographic errors. Warranty: For a copy of applicable warranties, write to: Warranty Information, 500 Park Offices Drive, RTP, NC 27709, Attn: Dept. ZPYA/B600. Lenovo makes no representation or warranty regarding third-party products or services. Trademarks: Lenovo, the Lenovo logo, Rescue and Recovery, ThinkPad, ThinkCentre, ThinkStation, ThinkVantage, and ThinkVision are trademarks or registered trademarks of Lenovo. Microsoft, Windows, and Vista are registered trademarks of Microsoft Corporation. Other company, product, and service names may be trademarks or service marks of others.

1 Lenovo Segmentation Research 2016 & 2018. Fielded in US, China, Japan, India, Germany, Brazil, Indonesia & Russia. N=8,0002 Techaisle SMB Study Commissioned by Lenovo Services

Lenovo ThinkBook Positioning Battlecard

USE CASES

Workforce Transformation

Younger, in-demand employees show a preference for working at businesses that provide them with

the tools they desire to get their jobs done. This includes their desire for stylish devices that keep

them connected to their lives. ThinkBook delivers the best of enterprise function, with a consumerized

aesthetic.

Enterprise Productivity

Business users need advanced processing and device durability to ensure reliable use. ThinkBook is

configured with Intel® Core™ processors and SSD storage to support fast-paced workflows and modern

applications. It’s tested to meet MIL-SPEC durability to ensure reliable use on the road or in the field.

Security

Allowing personal devices to connect to enterprise networks is a security risk. Malware or other issues on

an employee device can spread through the enterprise, putting applications and data at risk. ThinkBook

offers easy security features, like fingerprint readers, camera shutter security, and HW TPM 2.0 encryption,

to safeguard identities, devices, and data from malware or breaches.

Visit www.lenovopartnernetwork.com/us/products/thinkbook/ for

additional information and materials.