Why? Why Not!™

Turning inspiration into innovation and ideas into results

“In a crowded marketplace, fitting in is failing.

In a busy marketplace, not standing out

is the same as being invisible.”Seth Godin, The Purple Cow

Why you?

Why you?

Attract: Why should I choose to do business with you ?

Keep: Why should I choose to continue to do business with you?

Engage: Why would I choose to do business with anyone else but you and why should I choose to tell others that

they should do business with you?

Customer Touchpoint Innovation

A customer is any stakeholder whose behavior can directly or indirectly impact the success of your business.

Customer

A Touchpoint is any moment when your product, service or brand interacts with a customer.

Touchpoint

Touchpoints

Business CardsTelephone message

Website (landing page, other pages)Reception area (or other physical space)

VehicleAnswer to question “What do you do?”

Trade Show BoothMarketing Materials

InvoicesClient LettersSocial MediaClient Events

Innovation is change that creates a new level of expectation.

Innovation

“Customer Touchpoint Innovation™

Strategically differentiate you from your competition

Provide a constant and consistent reminder to your customers of Why

You?

Attract, Keep and Engage more Customers more Often so that you

can Grow your Busienss

Unexpected Encounters™

Customer Touchpoint Experiences that have been strategically crafted to

influence what your customers will think, feel and do next so that you can grow

your business.

Source: Dan Miller's 48 days newsletter, Issue 430

The Five S’s of Unexpected Encounters™

The Five S’s of Successful Customer Centric Strategic Innovation™

Surprising

Strategic

Seductive

Sustainable

Simple

Unexpected Encounters™Attract, Keep and Engage More Customers

More Often so that you can Grow Your Business

Touchpoints

Business CardsTelephone message

Website (landing page, other pages)Reception area (or other physical space)

VehicleAnswer to question “What do you do?”

Trade Show BoothMarketing Materials

InvoicesClient LettersSocial MediaClient Events

The Five S’s of Unexpected Encounters™

The Five S’s of Unexpected Encounters™

Surprising

Strategic

Seductive

Sustainable

Simple