Digital TransformationCreating new business models where

digital meets physical

Brainstorming

Why wouldn’t businesses incorporate new technology and social media into

their business models?

Case Study: Company X

@CompanyX

@CompanyX

Key Concepts

1) Consumer expectations have risen as social media drives their attention toward products, businesses, and ideas

2) Organizations must reshape their products and how they’re delivered to get ahead of changing forces in the new digital age

3) Businesses need to transform their traditional operating models to effectively respond to the needs of consumers today

Rapid Change

Pressure is mounting on business leaders to adapt to “the new digital age”› Consumer

demand› Internal affairs

Analytics to Customer Value Proposition(What Consumers Want)

Evaluating trends leads to:› Enhancement› Extension› Redefining

Analytics Tool: Visual Technologies

Better Customer Experience

Digital Transformation

Digital Transformation

Strengths and Weaknesses

Strengths› Discussion of the challenges and potential

results of updating business models

Weaknesses› No discussion of the difficulty businesses

are having with transitioning Why companies fail

- Fin -

…but if we have time…

Brand Integration

Why? Because Nick Duger loves it! (and I hope you will too)

› DumbDumb – “The Dancer” (4:07)› DumbDumb – “Prom Date” (5:14)