Why You Need An Income Freedom Plan

WHY YOU NEED AN INCOME FREEDOM PLAN

FITNESSPRENEUR’S LIFE

The thing that is not often talked about in the fitness industry is that it is not designed for you to make a lucrative income. You show up; you do your sessions; and you get paid.

Most trainers are painted into this business model of trading dollars for hours in what is basically an hourly technician job.

Are you sick and tired of trading dollars for hours? When you show up and work, you make an income. But when you're sick, on vacation, or if you hurt yourself, you're not getting paid because you can't work.

YOU DON’T WANT TO BUILD YOUR BUSINESS AROUND ONE THING...

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Did you know the average trainer makes less than $42,000 per year? Can you support a family, build a lifestyle, have a retirement, have savings and feel financially secure with $42,000 per year? The truth is trainers are lasting 3-5 years before they start taking second jobs and looking for other careers.

It's time to start thinking of a way to diversify your income because the reality is there is a very dangerous number in business that you don’t want to build your business around – that is the number one.

One of anything is dangerous because if anything happens to that one thing you are basically screwed. So let’s say you have one big client, one big referral source, or only one stream of income. And here's the big ques-tion. What if the only way for you to make money is when you're physically in the room training a client?

Relying on 'one' is dangerous.

It's time to create a true income freedom plan. Imagine if you had five additional revenue streams that you can add to your business that will allow you to help more clients, create a bigger impact and make more in-come all without having to work any more hours.

Let's be honest, you need to bring in enough income to feel like you're pro-gressing and bringing happiness into your life.

It's time to face the ugly truths of the old model for doing business in the fit-ness industry. Take a brick and mortar fitness studio for example. If you're a studio owner, your business is built into and reliant upon the local geography. That's one of the limitations of the industry. You're reliant on the business you can drum up in the 5-10 mile radius around your studio.

The old way doesn't protect you from the things that happen in life. We all know that things can happen – something can happen to your kid, something can happen to your health, something can happen and you’ll need to travel or move, maybe a spouse’s job relocates and now you have to move.

There are additional ways to build your business and diversify your streams of income.

FITNESSPRENEUR’S LIFE: WHY YOU NEED AN INCOME FREEDOM PLAN


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FITNESSPRENEUR'S TIP:

Don’t build your business just around

your training sessions.

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Nutrition Coaching is a revenue stream that you should be adding. The old taboo is that you should not be a Nutrition Coach. Don't worry. That’s quickly going the way of the dodo bird because Nutritional Coaching is an absolute must if you are going to be helping your clients.

I believe in this thing called The Trifecta of Fitness.

Fitness by itself has a success rate of only 1% to help a person loose 30 pounds or more and successfully keep that weight off for one year. 1% is a terrible success rate for our industry.

Here's another statistic for you. Nutrition alone has a success rate of just 10%. Only 10% of people were able to keep 30 pounds of weight off one year later.

3FITNESSPRENEUR’S LIFE: WHY YOU NEED AN INCOME FREEDOM PLAN


PROVIDE NUTRITION COACHING & PRODUCTS

















But here's the good news. When you add fitness, nutrition and accountability coaching all together, the Trifecta of Fitness that a person needs, the success rate of that client, one year later, losing 30 pounds or more and

maintaining it off is 89%. This is something to be excited about!

Nutrition is something that you can add to your business that's proven to help your clients get the results they want!

Of course, you aren't out there telling people “follow this diet or nutrition plan and it will cure your diabetes, it can fix your medical condition.” If you do that, you are going to get into a lot of trouble with legal issues and liabilities and so forth.

But if you are providing good, wholesome nutritious meal planning based around super foods and quality nutrients going into the body, then you are within the scope of what you are able to teach. Your teaching habits and behaviors, not prescribing nutrition plans the way a nutritionist does.

This leads to a second revenue stream that is within your window,

which is nutritional products.

Most clients can't go from eating McDonalds one day to eating a Paleo Diet and counting micro nutrients and grams, the next. It sets them up for failure. Sometimes they need easier solutions that can help them right away. You can get stuck telling your clients to eat their foods. Those behaviors will come in time, but until then there's a place for nutritional products that help right now.

Shakeology is a super food meal replacement. It is not just a protein shake. It is not just a meal replacement. It's a ridiculously nutrient packed product that lives up to its purpose.

Shakeology, is one tool that you can put in your clients hands to help them get in breakfast, lunch, or a pre or post-workout meal. It's also something that can help them get excellent nutrition when on the road.

Remember, your clients are already buying nutritional products from other vendors. They can be buying them from you.



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Add nutrition to your business so you can help your clients get the results they want.
















































What is your goal?

You want to help your clients consistently build their nutrition. You want to show them the value of changing a behavior and using a tool that will improve their lives. The Shakeology shakes gives your clients something they can use as part of their meal plan that's easy to master.

When inserted into your challenges and meal plans, your clients aren’t shopping for the shake. They're shopping a complete program like the “The Five Day Fat Blast” that will be the kick start to their weight loss.

When the results arrive, your clients will keep on using the shake every month to help their nutrition. Isn’t that what we are looking for? With every person on Shakeology, that's $30 a month into your pocket, and your



SELL THE PROGRAMS, NOT THE PRODUCTS

















clients are happy because they got part of the meals covered each month. And little by little you can begin to shift them into more nutrition plans that are a little more detailed.

The beauty of programing of this sort is that you do the work once. You can just keep running them until you started to build that residual in-come. All of a sudden you can start to make an extra $300, $400, $2000, every month.

Your clients need other products as well. They all need little things, like bats, bands, balls, foam rollers and so forth. Back in the day you used to buy that stuff, inventory it and try to sell it at the front desk. Now it's different.

You can refer your clients to this or that company and try to

get a little affiliate deal and maybe make a couple of percentages here or there but that’s a lot more labor intensive. Affiliate deals are often not very rewarding because those companies don’t structure their business model to make you a lot of profit.

Beach Body on the other hand created an entire equipment store online so you don't have to carry inventory, but you have access to an entire equipment store.

It's like having a GMC at your disposal, but none of the hassles. There's no inventory, no drop shipping or anything like that. The beautiful thing about a business like this is that it travels with you, it’s portable, it’s flexi-ble, it’s mobile. That’s what we need to day for the changing ways our lives are going. And God forbid, anything happens to you, God forbid you travel and you’re sick, something happens to the kid, you’ve got to move.



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Create a business that travels with you.























Currently, there’s three billion people online and there’s 1.2 billion users on Facebook. Are you there with your marketing? Are you there with your challenges? Are you there with your business? If not, it’s not going to be pretty in the next couple of years.

The reality is that if you are still just a trainer that’s competing in the brick and mortar world and you’re not get-ting into the online world, you're missing out. Look at what’s happening. Everybody is looking for apps now. Everybody is looking for online programs.

Your business is going to boom if you start getting into that online world.



THE FUTURE IS ONLINE

















You can take your programs and turn them into little online marketing campaigns. Here’s how people can be a part of your pro-gram without having to come to you physically to do the training. They can be part of this program, they can see the videos, t they can be part of the meal plan, and they can be part of the community. And all of a sudden you're in the online coaching game.

Beach Body has an entire arsenal of some of the world’s best fitness pro-grams PiYo, P90X, INSANITY, T25, all these different programs. Online coaching allows you to diversity your training without bringing on new staff or referring them to someone else.

You'll be able to help your clients get better results without hav-ing to do all that heavy lifting yourself.

Good trainers are really coaches and motivators. You don’t have to do all of the technician training. And while running one of the other programs, you can slide in the PiYo as another component so suddenly your clients are getting some recovery training, stretching and flexibility.

Your clients will love this because they can do it at home.

A Beach Body business can become the biggest game changer of all be-cause suddenly you're part of a team. Now your income can be part of what’s going on with this entire organization and that’s true residual compounding income.

You need to seize the window of what’s happening online and what’s happen-ing with Facebook to start helping your clients with the additional products and programs that they need, want and are ready to buy. You just need to be in the game.



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Take your programs and turn them into

little online marketing campaigns.
















































My Beach Body business cost me $200 to start and it now brings me in close to $600,000 a year. Not a bad return on an investment.

Or you can have more of the same. More low income, more inability to travel, more inability to have lifestyle, and more of other people telling you your worth. There are limits to the hours and the days and the number of people you can see in that time. No financial security, no ability to retire some day in the future.

Network marketing will blow your life up and it's important to make sure the products are something you believe in.



WHAT’S THE FUTURE LOOK LIKE?

















What are you about? Ending the trend of obesity? You can do that with world class DVDs and nutritional products from the Beach Body line. There are so many products to choose from so you can find and recommend the products you believe in.

If you’re interested in how the Beach Body coaching works and Shakeology in particular; you need to get on a strategy call with me so you can see if you’re a good fit for the team.

But no matter what, plug into the online business model. Whether you do it with Beach Body or not? I don’t care. You got to start helping your clients with that.

Some trainers have a hard time recommending products that aren't their own. Maybe you'll want to create it all yourself.

Are you willing invest $25,000 or $30,000 into producing your own video? Do you have the time to wait on a return on your investment if it doesn't sell and takes a year or more to gain momentum? Do you have those resources? Do you have that capital? If you do, rock it. If you know how to package that stuff online creating info products for your business, then by all means do it. That’s something I teach in my Legacy Builders Mastermind.

But Beach Body already has all the resources you need.

When I made that simple decision and added Beach Body coaching on to my existing fitness business and started to add the five revenue streams that are possible, I was able to turn that business around and each month I was able to add five hundred, a thousand, another two thousand and I just kept on ticking at it and each month I was able to add an income that kept growing residually, consistently.

And the added incredible bonus is that this business model allows you to hand it to the next generation. You can sign the business over to one of your family members. That’s huge, you can give them over an entire financial future because of the work you are doing now. That’s game changing in my mind in the future of where we’re going.

























We’ve only got two missions on our hands. We’re going to end the trend of obesity and we’re going

to end the trend of trainers being broke. If you'd like to be a part of these missions, visit my site and let’s jump on a strategy call. Let’s find out if you’re a good fit for the team and if this is a good fit for where you want to be going.

But no matter what, know that you can go out there and create so much more for your life, for your client’s lives and for your family’s life. It’s okay to want to grow, it’s okay to evolve, it’s okay to want to go out and make a bigger difference today. It starts just visiting my site so we can schedule a strat-egy call. I look forward to seeing you and hoping to help you go out there and make a bigger difference today.

So start adding revenue streams to your fitness business and Start Living The Fitnesspreneur’s Life.

Let me help you launch your business, income and lifestyle! Follow me on:

























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As a certified High Performance and Funnel Optimization Coach, Vito La Fata, is the NO BS business & personal brand coach to the wellness and fitness professional or company that is looking to get outside the box of the industry and start learning how to grow a personal brand online and offline utilizing a hybrid business model of offline and online marketing strategies that deploy customer value optimization systems in order to create as much benefit and offering for the customer and as much profit and lifestyle for the company as possible.

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Why You Need An Income Freedom Plan