Why You Should Be Looking at OpenStack Cloud Now · for the Enterprise SUSE was the first to release an enterprise-grade OpenStack cloud distribution in 2012. And today, SUSE OpenStack

September 2018

Why You Should Be Looking at OpenStack Cloud NowPartner with SUSE on OpenStack Cloud

OpenStack Cloud Emerges as De Facto Standard Platform for Private Cloud DeploymentWhen NASA and Rackspace jointly launched OpenStack

in 2010, the platform wasn’t considered robust and

secure enough for enterprises.

Now, all that has changed.

Backed by one of the fastest-growing open source

communities in the world—with more than 73,000

members from 656 companies—OpenStack has grown

into a mature, feature-rich solution that Forrester calls

the “de facto standard platform for the private cloud market.”1

Consider that today:

• Half of the Fortune 100 runs OpenStack2

• More than 80% of organizations are either using

OpenStack or plan to start using it in the next 12

months3

• OpenStack is used by organizations of every size4:

• 25% of organizations with fewer than 100

employees

• 32% of organizations with more than 10,000

employees

Why OpenStack Cloud | OpenStack for Enterprise | Automation | Beyond the Cloud | Avoid Vendor Lock-In

Partner Benefits | Use Cases | For Your Customers | Strong Partners | Resources

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1 Forrester. “OpenStack’s Global Traction Expands For Its Newton Release.” Dec. 19, 2016. www.forrester.com/report/OpenStacks+Global+Traction+Expands+For+Its+Newton+Release/-/E-RES136209

2 Forrester, Sept. 9, 2016. “Quick Take: OpenStack Summit, Q2 2016.” www.forrester.com/report/Quick+Take+OpenStack+Summit+Q2+2016/-/E-RES130761

3 Independent market research commissioned by SUSE and conducted by Dynamic Markets. www.suse.com/newsroom/post/2016/new-research-shows-openstack-adoption-strong-but-complexities-remain

4 OpenStack User Survey, April 2017. www.openstack.org/assets/survey/April2017SurveyReport.pdf

www.forrester.com/report/OpenStacks+Global+Traction+Expands+For+Its+Newton+Release/-/E-RES136209

www.forrester.com/report/Quick+Take+OpenStack+Summit+Q2+2016/-/E-RES130761

www.suse.com/newsroom/post/2016/new-research-shows-openstack-adoption-strong-but-complexities-remain

www.openstack.org/assets/survey/April2017SurveyReport.pdf

OpenStack Cloud Emerges as De Facto Standard Platform for Private Cloud DeploymentOpenStack was once used primarily for development

projects, but today 63% of OpenStack deployments are

in full production.5 In addition, enterprises are turning

to OpenStack cloud for leading-edge data center

solutions like application containers, which are being

deployed three times faster on OpenStack than on

competitive solutions.6

Clearly, OpenStack has come a long way in seven short

years—and its exponential growth is likely to continue.

Revenue from OpenStack is expected to exceed $6.7

billion by 2021, with a 30 percent compound annual

growth rate.7 In addition, enterprises are turning to

OpenStack cloud for leading-edge data center

solutions like application containers, which are being

deployed three times faster on OpenStack than on

competitive solutions.



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5 OpenStack Foundation user survey, Nov. 2017 https://www.openstack.org/analytics 6 451 Research data, Oct. 20167 451 Research: OpenStack private cloud revenue to overtake its public cloud revenue in 2018https://451research.com/images/Marketing/press_releases/OpenStack_Nov_2017_vF.pdf

Making OpenStack Work for the Enterprise

SUSE was the first to release an enterprise-grade

OpenStack cloud distribution in 2012. And today, SUSE

OpenStack Cloud is the open source private cloud solution of choice for enterprise business.

Following the acquisition of HPE OpenStack talent and

assets, SUSE was one of the four most commonly used

OpenStack distributions.9

SUSE OpenStack Cloud’s support for a large number of

devices is ideal for enterprises that need to automate

more and have many different devices within their

environments.

SUSE has over 20 years of experience developing

strong working relationships with hardware vendors

and ISVs, resulting in:

• The widest hypervisor support available, including KVM, Xen, Hyper-V, VMWare and IBM z/VM—take your pick for developing new applications and smoothly migrating existing virtualized workloads into private cloud environments

• Outstanding interoperability based on the widest hardware certification and broadest software and application support of any OpenStack cloud distribution on the market



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9 OpenStack User Survey, Nov. 2017

“We receive excellent support from SUSE – not just in the way that they resolve customer issues professionally, but also in supporting our business, giving us access to information, training and demos so that we can present the best solution to satisfy our customers’ needs.”

ALEXANDER GOSTOVIC,SENIOR SYSTEMS ENGINEER,PROFI ENGINEERING SYSTEMS AG

Making OpenStack Work for the Enterprise

A recent SUSE-sponsored survey found that 85% of

large companies would use a cloud solution for

business-critical workloads, with private cloud being the

preferred solution.10 While OpenStack is the best

environment for developing and deploying new

web-based applications today, many customers are also

considering what other core business workloads could

be a good fit for their private cloud.

SUSE has over 20 years of experience building hardened

open source solutions with built-in high availability features. That experience makes SUSE OpenStack

Cloud the ideal foundation for these business-critical

workloads.



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10 SUSE Global Cloud Research, 2017

More Automation Means Lower Costs, Fewer Headaches

Adding and configuring a new app on your phone or desktop takes

seconds. That’s the type of automated deployment that users of all

kinds—including employees in IT departments—increasingly expect.

SUSE OpenStack Cloud provides orchestration and self-service

capabilities that greatly reduce the time needed to provision services.

Through the automated deployment of a highly available cloud control

plane, these services are also made continuously accessible.

Competitive solutions often require more complex deployments with

multiple program installations that each require time and attention. It’s

not just that such manual processes are a pain—it’s that they cost the

enterprise money as they pull employees away from more

business-forward activities.

4 1,202 senior IT decision makers across 11 countries completed an online survey in July / August 2016



SUSE Works Beyond the Cloud

Many businesses have made huge investments in their

existing IT infrastructure, so they’re looking for an

evolution, not a revolution. They want a platform that

will work well with their existing infrastructure and

support innovative new applications and initiatives.

Evolving an enterprise’s existing IT infrastructure into a

private cloud requires support for all their existing

hardware. For OpenStack cloud, SUSE Linux Enterprise

Server is proving to be the ideal foundation, delivering

the broadest hardware support and the best

interoperability available. This all adds up to great

investment protection.

SUSE OpenStack Cloud is built using SUSE Linux

Enterprise Server. It also includes container support for

Kubernetes with SUSE CaaS Platform, enabling you to

more easily deploy, manage, and scale your

Kubernetes-based applications and services, or to bring

alternative container orchestration frameworks through

OpenStack Magnum. SUSE designed the platform to

deliver the full value of OpenStack for businesses of all

kinds—including those that are looking for an evolution

and those that want a revolution.

Today’s enterprises need a platform that delivers the

right mix of IT evolution and revolution. OpenStack can

act as the integration engine, helping businesses

conjure up revolutionary new apps and initiatives, while

at the same time supporting the transformation of your

existing IT workloads.



Going the Open Source Route to Avoid Vendor Lock-In

Among all the open source options, OpenStack is the

most popular by a wide margin. One of the reasons so

many organizations are turning to OpenStack is that it

enables them to avoid the high costs and hassles of

vendor lock-in.

SUSE-sponsored research shows just how concerned

organizations are about the pitfalls of vendor lock-in11:

• 79% of IT professionals surveyed say they are concerned about vendor lock-in when it comes to choosing a private infrastructure cloud solution

• 98% of respondents think that there are business advantages to implementing an open source private cloud. The leading advantages are:

• 61% flexibility

• 52% reduced costs

• 47% agility

• 44% freedom of choice



11 SUSE Global Cloud Research, 2017

Overview | Add Revenue | Free Training | Rebates

PartnerBenefits

OpenStack Cloud is not only growing fast—but customers using OpenStack Cloud tend to grow their investments once they discover the benefits. We offer partners free training, full marketing support, deal registration and other incentives to help you maximize your OpenStack Cloud opportunities.



10x in Services and Consulting Revenue

“Business agility is very important to our customers. With SUSE, our customers can automate processes and spin up applications in the cloud in minutes. We are confident that these solutions work because SUSE has a long history in delivering enterprise-ready open source solutions. And, as a partner, we also get value from building and delivering services around these solutions.”

SUSE Enterprise Storage is a high-margin solution:

Our partners find that they can typically earn up to 10 times the

customer’s investment in SUSE OpenStack Cloud in services and

consulting revenue. This is revenue that SUSE does not take directly

because we recognize this is an important revenue stream for our

OpenStack partners.

NICOLAS CHRISTENER,CHIEF EXECUTIVE OFFICER,ADFINIS SYGROUP AG




Free EnablementTraining

SUSE will help you get started with

training that is always free, no matter

how you choose to consume it.

The SUSE OpenStack Cloud sales

training is delivered online and

on-demand and will enable you to

take a multiple-choice certification

exam to become a SUSE Sales

Specialist in OpenStack Cloud.

The technical training that we

provide will enable you to be

certified as a SUSE Certified

Administrator (SCA) in OpenStack

Cloud and the OpenStack

Foundation’s Certified OpenStack

Administrator (COA).

Our partners can choose to access

free technical training delivered:

• Online: Self-paced learning via

recorded webcasts and hands-on

lab practice sessions

• Partner Academies: A combination

of online learning and weekly

instructor-led webinars (a blend of

online and off-line learning)




https://partner.suse.com/?eid=1461

https://partner.suse.com/?eid=1461

https://training.suse.com/certification/sca-cloud/


https://www.openstack.org/coa




Thirty PercentRebates

You can join the SUSE Partner Program at one of three tiers. Our top-tier Solution Partners for Cloud receive an unheard-of 30 percent deal registration rebate on every deal won!




https://www.suse.com/partners/channel-program/

Use Cases forSUSE OpenStack Cloud

SUSE OpenStack Cloud Use Cases:

• DevOps: Rapidly build and deploy new cloud-native

web applications and workloads

• Data Center Transformation: Evolve traditional IT

infrastructure investments

• Production Environments: Deploy newly developed

applications and workloads

• Build Software-Defined Infrastructure: Easily migrate

traditional mission-critical workloads

• Enterprise applications as-a-service: Reliably deliver

outcomes such as desktop-as-a-service or

container-as-a-service



Use Cases | Customer Example

Customer Example: FIS-ASP

“Building on our strong relationship with SUSE and SAP, and knowing that SAP itself trusts SUSE to run its own cloud platforms, we are confident that SUSE OpenStack Cloud will help us to strengthen our competitive advantage and increase customer satisfaction further.”

—MATTHIAS BRAUN, HEAD OF DELIVERY SAP, FIS-ASP

SolutionChallenges Results

• As a certified SAP partner and developer serving more than 300 customers and over 35,000 SAP users worldwide, the business had dynamic requirements with many new projects, products and services being launched in parallel

• Despite these rising demands and complexity, IT had a keep a lid on costs and manage effectively with a low manual administration workload

• SUSE Enterprise Storage

• SUSE OpenStack Cloud

• SUSE Consulting

• SUSE Linux Enterprise High Availability Extension

• SUSE Linux Enterprise Server

• SUSE Linux Enterprise Server for SAP Applications

• SUSE Linux Enterprise Server for VMware

• SUSE Studio

• Accelerates complex system deployments from between 40 and 60 days to just two or three days

• Enables use of commodity hardware, unlocking cost savings of around 50 percent

• 20 percent less time spent on administration compared with other operating systems



Use Cases | Customer Example

Would you like to simplify the management of your workloads in both

business critical and cloud environments?

How are you leveraging the public cloud when your private cloud reaches maximum capacity?

For IBM Z Systems customers: How do you incorporate your IBM Systems Z Linux workloads into your cloud strategy?

Are you looking to make your data center environment easier to manage and maintain?

How concerned are you that the vendors you partner with will lock you in?

Is SUSE OpenStack Cloud a Good Fit for your Customers?

Ask these questions to determine if SUSE OpenStack Cloud would be a good fit for your current and potential customers:

How have the developments in hybrid cloud and multi-cloud impacted your

existing cloud strategy?

QMore agility, faster innovation and

time-to-market is on everyone’s agenda, how is your current cloud strategy helping

you reach these goals?

Does a public cloud deployment raise concerns within your security and compliance

team? Are they more comfortable with a private cloud approach?

The cloud is an “always on” service that you can provide to your “consumers”- do you have a service level agreement or an expectation in

place with regards to cloud availability?

When deploying new cloud native applications, most customers find that they see an acceleration in their data storage needs – how does this growth

in storage impact your cloud strategy?

Are you looking to integrate open source technologies alongside your existing investments?

If the customer has deployed a private cloud: What was your experience with the upgrade process

of your existing private cloud deployment?





Strong PartnerEcosystem

Overview | Cisco | Dell | Fujitsu | HPE | Lenovo | SAP | Supermicro


Cisco

SUSE and Cisco have jointly created unique, value-add integrations with SUSE OpenStack Cloud. A plug-in module for Cisco UCS Manager consistently deploys hardware targets, according to templates and integrates with the discovery and allocation process of SUSE OpenStack Cloud. Leveraging existing network infrastructure, the integration with Cisco Application Centric Infrastructure (ACI) allows truly software-defined networking capabilities from within the SUSE OpenStack Cloud dashboards. • See the Solution Flyer: Cisco and SUSE®: Providing Unified Computing

Systems for Streamlining Data Centers

• Read the Whitepaper: SUSE OpenStack Cloud and Cisco Application Centric Infrastructure Solution



https://www.suse.com/docrep/documents/e62v58s1ge/cisco_and_suse.pdf

https://www.suse.com/docrep/documents/e62v58s1ge/cisco_and_suse.pdf

https://www.cisco.com/c/dam/en/us/solutions/collateral/data-center-virtualization/application-centric-infrastructure/white-paper-c11-737998.pdf

https://www.cisco.com/c/dam/en/us/solutions/collateral/data-center-virtualization/application-centric-infrastructure/white-paper-c11-737998.pdf

Dell

SUSE and Dell have teamed up to deliver industry-leading Linux solutions on industry-leading PowerEdge servers from Dell and Dell Networking switches integrated with enterprise-class SUSE OpenStack Cloud software.

• Find out how to create and deploy a private cloud that combines the best of Dell and SUSE.




https://www.suse.com/docrep/documents/r0ujxti4h7/suse_openstack_cloud_reference_architecture_with_dell_hardware_white_paper.pdf

Fujitsu

Fujitsu offers on-premises, hosted, and cloud-based solutions—featuring SUSE Linux Enterprise Server and SUSE OpenStack—that enterprise customers can count on for high performance, efficiency and reliability.

The Fujitsu PRIMEFLEX Integrated System adds native integration of SUSE OpenStack Cloud—and that means faster, risk-free deployments of private cloud infrastructures. • Learn about Fujitsu’s extension of PRIMEFLEX for OpenStack Family with

SUSE OpenStack Cloud.

• Solution Flyer: Accelerate Your Cloud Journey with FUJITSU Integrated System PRIMEFLEX Powered by SUSE OpenStack Cloud

• Datasheet: Fujitsu OpenStack® Services for Private Cloud Implementation




http://www.fujitsu.com/fts/about/resources/news/press-releases/2017/emeai-02212017-fujitsu-extends-primeflex-for-openstack.html

https://www.suse.com/docrep/documents/tnzem78fke/accelerate_your_cloud_journey_with_fujitsu_integrated_system_primeflex_powered_by_suse_openstack_cloud_flyer.pdf

https://www.suse.com/docrep/documents/tnzem78fke/accelerate_your_cloud_journey_with_fujitsu_integrated_system_primeflex_powered_by_suse_openstack_cloud_flyer.pdf

https://www.suse.com/docrep/documents/h7cvzy1buf/fujitsu_oopenStack_services_for_private_cloud_implementation.pdf

SUSE and HPE have been close partners for years—and it shows. SUSE technology is embedded on every HPE ProLiant server platform to power the intelligent provisioning feature. • Read the Solution Brief: Transform IT to power business results - HPE

ProLiant for SUSE OpenStack Cloud

• Offering one of the highest end compute nodes, SGI, now part of HPE, and SUSE have collaborated to create a SUSE OpenStack Cloud reference architecture, that focuses on the scale-up aspect. By including high availability, Storage and high-end networking, an implementation like this can deliver High-Performance-Computing-as-a-Server (HPCaaS).

• An integration with HPE OneView and SUSE OpenStack Cloud utilizes the features of both to efficiently, consistently and seamlessly deploy system platforms from bare-metal into fully functional resource nodes of an Infrastructure-as-a-Service instance.

HPE




https://www.suse.com/docrep/documents/5hh9aqttow/hpe_proliant_and_suse_openstack_cloud_transform_it_to_power_business_results.pdf

https://www.suse.com/docrep/documents/5hh9aqttow/hpe_proliant_and_suse_openstack_cloud_transform_it_to_power_business_results.pdf

https://www.suse.com/docrep/documents/qo3ntby5nx/sgi_and_suse_openstack_cloud_reference_architecture_wp.pdf

https://www.suse.com/docrep/documents/qo3ntby5nx/sgi_and_suse_openstack_cloud_reference_architecture_wp.pdf

https://www.suse.com/docrep/documents/rgqh05agk2/hpe_reference_configuration_for_suse_openstack_cloud_with_hpe_oneview.pdf

Lenovo

Together, SUSE and Lenovo are providing the most interoperable way to build a data center. Lenovo servers combined with open source infrastructure solutions from SUSE provide dependable, secure, high-performance solutions for enterprise computing.

• Get the Lenovo reference architecture for SUSE OpenStack Cloud integrated with SUSE Linux Enterprise Server.




https://www.suse.com/docrep/documents/j2nd2zd2zq/lenovo-SUSE-cloud-reference-architecture-092015.pdf

SAP

The flexibility of OpenStack’s open architecture and interfaces makes it a viable option for companies running SAP HANA. To support the implementation of OpenStack, many companies are turning to the administration and orchestration solutions available in SUSE OpenStack Cloud for SAP environments, which facilitates rapid implementation and simple management, as well as high availability of the open-source framework with automatic failover.

• Whitepaper: SUSE® Linux and OpenStack: High Standards for SAP Offerings from the Cloud




https://www.supermicro.com/solutions/SUSE.cfm

Supermicro’s NVMe-enabled OpenStack hardware combined with SUSE OpenStack Cloud, maximizes compute performance.

• See the tested and validated reference architecture for a reliable, production-ready and scalable instance.

Supermicro




https://www.suse.com/products/suse-openstack-cloud/

https://www.suse.com/solutions/cloud/

https://www.suse.com/programs/digital-transformation/

https://www.suse.com/solutions/software-defined-infrastructure/

AdditionalResources

Need more convincing? Here are some great sources for more information:

Learn more about SUSE OpenStack Cloud here: https://www.suse.com/products/suse-openstack-cloud/

To read more about Cloud Solutions, and how they can benefit your business, visithttps://www.suse.com/solutions/cloud/

Interested in reading more about how SUSE can help businesses on their digital transformation journey? Check out https://www.suse.com/programs/digital-transformation/

To read more about software-defined infrastructure, visithttps://www.suse.com/solutions/software-defined-infrastructure/

Why OpenStack Cloud | OpenStack for Enterprise | Automation | Beyond the Cloud | Avoid Vendor Lock-In |


https://www.suse.com/docrep/documents/r0ujxti4h7/suse_linux_and_openStack_high_standards_for_sap_offerings_from_the_cloud.pdf

https://www.suse.com/docrep/documents/r0ujxti4h7/suse_linux_and_openStack_high_standards_for_sap_offerings_from_the_cloud.pdf

Get Started with SUSE OpenStack Cloud

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Get started right now by joining the SUSE Partner Program.

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Why You Should Be Looking at OpenStack Cloud Now · for the Enterprise SUSE was the first to release an enterprise-grade OpenStack cloud distribution in 2012. And today, SUSE OpenStack