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W.I. Media The INNOVATIVEmedia company
The INNOVATIVEmedia company
W.I. Media
WMSPREVIEW 2011
The authority on making and marketing wood products
PM
#41
2030
50
Pilon Kitchens,poised for growthTools and smellsof oldtime shops inspire designCan you monitor your employees?
SEPTEMBER/OCTOBER 2011www.woodindustry.ca
DESIGN FO
CUS 2011
DESIGNCAN OPENDOORS
Sep-Oct 2011 Wood Industry.indd 1 9/18/2011 9:54:54 PM
Innovative?Check it outW.I. Media delivers unique reader loyalty and response; there is no contest.• Print• Web• E-letter• Video• Custom eblasts• Events• Surveys• Custom publishing• Special projectsCompare us to our competitors. See what the readers say. Compare our events. Ask for reader response to our e-letters and our always-original editorial content.
Contact: Stephen King, Associate publisher 905-703-6597 [email protected]
Where do you findCUSTOMERS?
W.I. Media’s unique strategy of attracting readers PAYS OFF.
I delete more than 90% of the industry magazines which arrive in my inbox without even opening them. Yours I tend to read all the way through partially because I get the feeling you actually think about how the content affects your reader’s work lives, and if you are willing to put in the effort then so am I.
— Chris McKaskell, Wood Industry e-letter subscriber
Your Newsletter is the only one I don’t delete, READ and actually look forward to getting again! Keep sayin’ it like it is!!!
— Monika, Wood Industry e-letter subscriber
I would really like to share your letter/link on my personal facebook page if I have your permission. Thanks and keep up the fantastic writing!
— Liza Clark, Wood Industry e-letter subscriber
I was about to delete your newsletter as junk mail but started read-ing your article. The more I read, the more I was fascinated. Your ability to communicate is amazing and you kept my attention down to the last.
— Roger Peck, Wood Industry US subscriber
I rarely agree with your editorials, but I REALLY enjoy reading them!
— Wood Industry survey respondent
WOW!!! I was searching for a review on the Multicam 8000 router and I found this!!! Fantastic editorial and it absolute-ly “Hit The Nail On The HEAD!!!” How do I subscribe to your magazine?
— Joel Lee Thompson, Wood Industry US subscriber
You have a comforting way of giving the reader insight and hope regardless of how crazy things are.
— Rick Koehn, Wood Industry e-letter subscriber Thank you Kerry for
supporting and standing for our industry!! We really appreciate it!!
— Jim Heimsoth, Wood Industry subscriber
Thank you for putting on a great night, the networking was awesome and I think everyone had a great time.
— Matthew D. Carli, Coverings event sponsor
Thank you for your bravery, honesty, and perceptive observations. Congratulations, and I wish you happy ass-kicking.
— Brad Sales, Coverings e-letter subscriber
Thank you for your editorials, I read them every month.
— Jane VanderBaaren, Coverings e-letter subscriber
Our ad has generated a very positive result from the US market.
— Stuart Thompson, Wood Industry US advertiser
Ardex Canada has enjoyed substantial growth in Canada since 2011 and one of the components has been the affiliation with your magazine.
— Bill Manus, Coverings advertiser
You knocked this one out of the park. I’ve been looking for ways to say what you did and now I don’t have to look any further.
— Roger Peck, Wood Industry US subscriber
Where do you findCUSTOMERS?
W.I. Media’s unique strategy of attracting readers PAYS OFF.
I love that it gives a Canadian perspective on flooring. Your team is incredibly smart.
— Coverings survey respondent
Advertising in Wood Industry increased our Canadian queries by 300%.
— Patty Wood, Wood Industry advertiser
Truly Wood Industry magazine is the only trade related one I read!
— Wood Industry survey respondent
Yours is probably the best trade magazine in Canada. — Carlo Testa,
Wood Industry subscriber
Sales contact: Stephen King, Associate publisher 905-703-6597 [email protected]
W.I. Media The INNOVATIVEmedia company
The INNOVATIVEmedia company
W.I. Media
Occupied space professionals across North America, and around the globe, recognize W.I. Media as a fearless advocate for prosperity. W.I. Media is also known as a fierce supporter of standards, for the industries served, as well as for professional publishing. That’s money in your pocket.
Wood Industry magazineThe market leader since 2005, Wood Industry gives fresh insights on tough business challenges.
Coverings magazineCanada’s floor covering professionals — retailers, designers, manufacturers, installers and architects — regard Coverings as their magazine. Published since 1979, Coverings delivers an engaged and vibrant audience.
Wood Industry US e-letterFinally, a reader-driven B2B medium for U.S. wood manu-facturers. Monthly eletters featuring original commentary get high readership and strong approval. Sponsors benefit from this unique environment with a linked display ad.
Wood Industry e-letter Wood Industry’s popular monthly e-letters are timely, funny and talked-about; a vibrant link in Canada’s industry com-munity. Sponsors receive a linked display ad.
Coverings e-letter “Everyone reads it,” said a Coverings e-letter advertiser. Unlike others, this eletter is original, relevant and respected. Linked display ads connect prospects with advertisers.
EventsW.I. Media has a long history of staging live events that are well-attended, fun and successful. We know how to promote and how to deliver.
Custom eblastsReaders want to know about your products, so W.I. Media offers custom blasts to our premium lists; markets are limited to two blasts per month, first come first served.
Video productionLet our professional production team tell your product’s story in video. See examples on our YouTube channels: Wood Industry’s YouTube channel, http://bit.ly/1MBhto8 or Coverings, http://bit.ly/1oxeGHy
www.WoodIndustry.caAlign your message with a unique online community. Beyond archived material, this site is a place for the market to talk. Linked banner, full- and half-size ads available.
Wood Industry wall calendarPublished since 2009, Wood Industry’s 22- by 29-inch wall calendar mails as an insert with each November-December issue, offering a full year of exposure in one product.
Polybag insertsOur circulation lists are the best in the business — reach prime prospects through polybag inserts, and connect at a fraction of direct mail’s cost. Available to full or targeted distribution to both Wood Industry and Coverings markets.
Supply Side e-letterSupply Side is a monthly e-letter for global suppliers to North America’s wood manufacturers. Wide-ranging com-mentary helps suppliers with their unique challenges. Supp-ported by supplyside.woodindustry.ca. Sponsors receive a linked display ad.
www.CoveringsCanada.caAlign your brand with Coverings’ web profile, where reader comments proves reader connection. Drive traffic to your site with linked display advertising.
The business side of woodworking
Business magazine serving Canada’s wood products manufacturers. Qualified circulation: 14,328.
Sales contact:
Stephen KingAssociate publisher
905-703-6597 [email protected]
2018 advertising rates Canadian dollars
1x 3x 6xDPS $6,650 $6,384 $5,852Half Spread $5,097 $4,893 $4,485Full Page $4,013 $3,852 $3,531Two Thirds $3,572 $3,429 $3,143Half Island $2,970 $2,851 $2,613Half $2,528 $2,427 $2,225Third $1,966 $1,888 $1,691Quarter $1,806 $1,565 $1,205Sixth $1,605 $1,397 $1,075OBC, IFC $4,695 $4,507 $4,132IBC or request $4,495 $4,315 $3,955
Production schedule Closing dateJanuary-February 2018 January 8 Safety, material Jan. 12, mails Feb. 1
March-April 2018 March 5 Import/export, Xylexpo, material Mar. 9, mails Mar. 29
May-June 2018 May 7 Labour, material May 11, mails May 31
July-August 2018 July 9 Marketing, IWF, material July 13, mails Aug. 2
September-October 2018 September 10 Design, material Sept. 14, mails Oct. 4
November-December 2018 November 5 Customer service, wall calendar, material Nov. 9, mails Nov. 29
January-February 2019 January 7 Safety, material Jan. 11, mails Jan. 31
2012
Wood Industry e-letter sponsorshipBroadcasts to Wood Industry subscribers the second Tuesday of each month.
$500 per issue, no agency discounts
Supply Side e-letter sponsorshipBroadcasts to global wood industry suppliers the first Tuesday of each month.
$250 per issue, no agency discounts
Web advertising on woodindustry.ca Banner ad, 700 x 100 pixels, monthly rate:
$220 1-3 mos. $180 4-6 mos. $150 7-12 mos.Full size ad, right, 300 x 250, monthly rate:
$220 1-3 mos. $200 4-6 mos. $180 7-12 mos.Half size ad, right, 300 x 125, monthly rate:
$165 1-3 mos. $145 4-6 mos. $125 7-12 mos.
Wood Industry wall calendarPolybags with November-December issue.
$1,400 for half-page ad, $800 for quarter-page ad
Custom e-blasts$1,200, with only two spots available each month
Business magazine serving retailers, manufacturers, designers, installers and architects in Canada’s floor covering industry. Controlled circulation: 7,818
Sales contact:
Stephen KingAssociate publisher
905-703-6597 [email protected]
2018 advertising rates Canadian dollars
1x 3x 6xDPS $5,800 $5,568 $4,900Half Spread $4,475 $4,296 $3,780Full Page $3,580 $3,437 $3,024Two Thirds $3,115 $2,990 $2,631Half Island $2,601 $2,497 $2,197Half $2,220 $2,131 $1,875Third $1,736 $1,667 $1,467Quarter $1,590 $1,526 $1,343Sixth $1,146 $1,100 $968OBC, IFC $4,117 $3,952 $3,478IBC or request $3,938 $3,780 $3,327
Production schedule Closing dateJanuary-February 2018 December 11, 2017 Design, TISE, Domotex Asia, material Dec. 15, mails Jan. 4
March-April 2018 Feb. 6 Safety, Coverings show, material Feb. 9, mails March 1
May-June 2018 April 9 Marketing, material Apr. 13, mails May 3
July-August 2018 June 11 Training, material June 15, mails July 5
September-October 2018 August 7 Design, material Aug, 11, mails Aug. 30
November-December 2018 November 5 Customer service, material Oct. 12, mails Nov. 1
January-February 2019 December 10 Design, TISE, material Dec. 14, mails Jan. 3, 2019
CoveringsCANADA’S FLOORCOVERING MAGAZINE January/February 2018
FLOORING CERTIFICATION
COMES TO CANADA
PREVIEWS: VEGAS AND SHANGHAI
INSTALLATION SUCCESS WITH RECYCLED BUILDINGS
THEN-AND-NOW Multicultural flair spices up GTA restaurant Page 30
When selling is about relationships, not orders
LONG-GAME COMMERCIAL
THEN-AND-NOW Multicultural flair spices up GTA restaurant Page 30
FLOORING CERTIFICATION
COMES TO CANADA
PREVIEWS: VEGAS AND SHANGHAI
INSTALLATION SUCCESS WITH RECYCLED BUILDINGS
When selling is about relationships, not orders
LONG-GAME COMMERCIAL
Coverings e-letter sponsorshipBroadcasts to Coverings subscribers the second Tuesday of each month.
$500 per issue, no agency discounts
Web advertising on CoveringsCanada.ca Banner ad, 700 x 100 pixels, monthly rate:
$220 1-3 mos. $180 4-6 mos. $150 7-12 mos.Full size ad, right, 300 x 250, monthly rate:
$220 1-3 mos. $200 4-6 mos. $180 7-12 mos.Half size ad, right, 300 x 125, monthly rate:
$165 1-3 mos. $145 4-6 mos. $125 7-12 mos.
Custom e-blasts$1,200, with only two spots available each month
CMCAAUDITED
2012
The business side of woodworking
Monthly e-letter to U.S. wood products manufacturers.
Sales contact:
Stephen KingAssociate publisher
905-703-6597 [email protected]
Wood Industry US e-letter sponsorshipBroadcasts to Wood Industry US subscribers the fourth Tuesday of each month.
$500 US per issue, no agency discounts
Web advertising on woodindustryus.com U.S. dollars
Banner ad, 700 x 100 pixels, monthly rate:$220 1-3 mos. $180 4-6 mos. $150 7-12 mos.Full size ad, right, 300 x 250, monthly rate:$220 1-3 mos. $200 4-6 mos. $180 7-12 mos.Half size ad, right, 300 x 125, monthly rate:$165 1-3 mos. $145 4-6 mos. $125 7-12 mos.
Custom e-blasts$1,200 US, with only two spots available each month
Supply Side e-letter sponsorshipBroadcasts to global wood industry suppliers the first Tuesday of each month.
$250 per issue, no agency discounts
Wood Industry US supplies energized market response, by providing independent, relevant, thought-provoking content, that respects readers and holds attention.Our plan runs contrary to tradition, beginning with the monthly e-letter, supported by woodindustryus.com. Future plans call for an “on request” e-magazine, then a traditional print magazine. This strategy is based on our clear and long-term success with Wood Industry in the Canadian market. Wood Industry US launched exclusively to qualified, top-level participants in the American wood processing market. Our high quality lists combined to a total in the tens of thousands, comparable to the number of companies in the U.S. sector. Lists are organic; our list is growing due to referrals, web sign-ups and new sources. Our unsubscribe rate is below 5%.Since a reliable verification procedure for digital broadcasting does not exist, we do not express value in numbers. Instead, we invite advertisers to measure our marketing effectiveness by the only standard that matters: customer engagement and response.
Print display ad sizesDPS Trim 16-1/4 x 10-7⁄8 in.,
Bleed 16-1⁄2 x 11-1⁄8 in. HALF SPREAD Trim 16-1/4 x 5-1⁄4 in.,
Bleed 16-1⁄2 x 5-3⁄8 in. FULL Trim 8 -1/8 x 10 - 7⁄8 in. ,
Bleed 8 - 3/8 x 11-1⁄8 in., Live area 7-1/8 x 10 in.
TWO-THIRDS Vertical 4-5/8 x 10 in., Square 7-1/8 x 6-1⁄2 in.
HALF ISLAND 4-5/8 x 7-1⁄2 in. HALF Vertical 3-3/8 x 10 in. ,
Horizontal 7-1/8 x 4-7⁄8 in. THIRD Vertical 2-1/4 x 10 in.,
Square 4-5/8 x 4-7/8 in., Horizontal 7-1/8 x 3-1⁄4 in.
QUARTER Vertical 3-3/8 x 4-7⁄8 in., Square 4-5/8 x 3-3/4 in., Horizontal 7-1/8 x 2-3⁄8 in.
SIXTH Vertical 2-3⁄8 x 4-7/8 in., Horizontal 4-5/8 x 2-1⁄4 in.
Technical specificationsHigh-resolution PDF or EPS files with fonts embedded or converted to outlines are preferred. Colour files must be CMYK. Proofs must accompany all submissions. Minimum resolution for rasterized images is 300 pixels per inch. Publisher will not be responsible for the reproduction of colour advertisements unless accompanied by a high resolution, full-colour, contract-quality proof to ensure proper reproduction.
Digital advertising should be in jpg, png or gif formats, to smallest file size. Animation is allowed, but may not display properly on every recipient’s system.
Contract provisionsTerms: Net 30 days from date of invoice, payable at office of publication in Canadian funds, or equivalent funds at the rate of exchange prevailing at time of payment.
Advertiser and advertising agency agree that W.I. Media shall be under no liability for failure to insert any advertisement.
Our policy is that the advertising agency and/or advertiser are jointly or severally liable for all advertising invoices.
All advertising is subject to approval of publisher. The word “advertisement” or equivalent will be placed above copy that resembles editorial matter.
Advertiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom against the publishers.
Rates are based on total amount of space used in 12 months from date of first insertion. Advertisers will be short-rated if they did not use the amount of space upon which their billings were based. Advertisers will be rebated if they use sufficient additional space to warrant a lower rate.
Insertions in Coverings and Wood Industry magazines may be combined to earn frequency discounts.
Accounts referred to collection will pay reasonable collec-tion fees.
Advertisers are charged incurred production costs.
Cancellations are not accepted after closing dates.
No agency discounts on thirds or smaller.
Sales contact: Stephen King, Associate publisher 905-703-6597 [email protected]
Published by W.I. Media Inc.
Box 84 Cheltenham Caledon, ON L7C 3L7 CanadaFax 905-998-0095 www.woodindustry.ca www.coveringscanada.ca www.woodindustryus.com Press releases to: [email protected]
