WIC Influence

Becoming a Person of Influence

“Everything in your life must change…NOW.”

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How to be a more effective change agent...

How to have more impact...

Another brochure is not the answer.

Tool of Influence #1

Be likeable.

WIC Clients Want to Feel

Valuable

Important

Honored

Capable

Tool of Influence #1: Be likeable.

Actions that make you likeableAccept and like your clients.

Are you havingANOTHER baby?

Do both of your children have the same

father?


Actions that make you likeableRefrain from asking sensitive questions.


Actions that make you likeableSmile.


Actions that make you likeable

Make your client feel comfortable, welcome and relaxed.

Try some of these simple steps tomorrow:

Tell your client that you’re happy to see her.

Thank her for coming.

Give a sincere compliment.

Tell her she’s doing a great job.

Show an interest in her personally.

Talk to her children.

Listen to her.

Share something personal about yourself.


Actions that make you likeable

Establish a common bond between you and your client.

WIC educators can increase their influence with statements like:

“I’m a mom, too.”

“I feel pressed for time, too.”

“I struggle with my weight, too.”

“My child’s weight was a little high at that age, too.”


Actions that make you likeableBe positive.


Negative approach… client may feel attacked.

Positive approach…client is more likely to listen and make changes.


Actions that make you likeableAvoid words that have harsh or negative connotations.


Actions that make you likeablePresent the client’s problem as temporary.

“Be likeable.”

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Give them something.

Tool of Influence #2: Give them something.

Give clients something they value.

“This is temporary.”

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Give them “exclusive” information.

Make your information, tips and messages feel “exclusive.”

Use questions that encourage the client to reveal what’s important to her.

Provide time for the client to think about

her responses.

Listen fully to the client using your heart

and head.

Tool of Influence #3: Give themexclusive information.

Label materials with client or child’s name

Ask the client to write her own action plan

Make your information, tips and messages feel “exclusive.”

Tool of Influence #3: Give themexclusive information.


Use emotion when talking to your client.

3-Steps to persuade others…according to Aristotle

1.Credibility

2.EMOTION

3.Logic

Tool of Influence #4: Use emotion.

are more important than


Talk about the emotional benefits of taking action.


“A few things I do.”

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Let them know what others are doing.

“How others make this work.”

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Get them to make a commitment.

Ask questions.

What will you do first?

When do you think you can get started?

How do you think this will work for you and your family?

Tool of Influence #6: Get themto make a commitment.

Try verbal confirmations.

Are you willing to give _____ a try?

Can I count on you to give me feedback on _____ next time?

Will your family get to try _____ this month?

Tool of Influence #6: Get themTo make a commitment.

“What idea can you try today?”

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FINAL Tool of Influence

End the visit on a high note.


“A person of influencein 6 minutes...”

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Documents

WIC Influence