Wild About WCREach table has an envelope containing several “parts” Each person will select one “part” from the envelope

You have 10 minutes to brainstorm as a group and come up with ideas on how your “parts” are important to the “whole” and how they each play a part in achieving a healthy and fully functioning Women’s Council Chapter

Membership is Everyone’s

Responsibility

Today’s Objectives

Learn how to:

• Articulate the Brand

• Attract new members

• Retain existing members

• Explore the new BRG model and membership leadership alternative

• Communicate Value

We are a network of Successful REALTORS®

empowering women to exercise

their potential as entrepreneurs and

industry leaders

Our Vision

Through our influence as successful

business professionals, women

will effect positive change in the

profession and in the broader community

Articulating the Value of

Women’s Council of REALTORS

Why do we care?

“Unless someone like you cares a whole awful lot, nothing is going to get better . . . It’s not!”

~ Dr. Seuss

Recruitment Stories• Mother told you to go• Just happened by the meeting• Searched the web• Board of REALTORS newsletter• Broker or manager requested• Affiliate invited you• REALTOR invited you• Friend invited you

Who Do You Recruit??• Successful professionals with whom you cooperate

• Professionals in the business over 3 years

• Brokers/Owners/Managers

• The Faces of Women’s Council

Video I Am the Face of Women's Council_aspx.mht

Why Recruit• New members bring skills and & years of

experience that they can use to benefit each other and the Council

• Having more members creates a larger sense of Community

• More members help to build a bigger, better, stronger Council for you

Tools to help you Recruit

www.wcr.org

                                           

Check out these turnkey tools for chapter leaders and members to Check out these turnkey tools for chapter leaders and members to assist with your recruiting and retention effortsassist with your recruiting and retention efforts:

•Recruitment & Retention Contest (PDF)Recruitment & Retention Contest (PDF)•Brand DocumentBrand Document (PDF) (PDF)•Calling ScriptCalling Script (Word document) (Word document) •WCR Fact SheetWCR Fact Sheet (Word document) (Word document) •Member ApplicationMember Application (PDF) (PDF) •Membership ApplicationMembership Application (Word document) (Word document) •Testimonial FlyerTestimonial Flyer (Word document) (Word document)

Recruitment and Retention ContestRecruitment Guidelines & Tips

Recruitment Calling Scripts

Membership Applications

Key You are NOT Alone!!

• National WomenNational Women’’s s Council toolsCouncil tools

• Vice President of Vice President of Membership orMembership or

• Membership Marketing Membership Marketing ChairChair

• Membership CommitteeMembership Committee• All Chapter MembersAll Chapter Members

New Structure vs. VPM

• Beta Test now available to replace VPM with a membership Marketing Chair

• Membership Marketing Chair is an appointed position wherein you could serve for many years

• Would oversee the Membership Committee• Develop membership retention and recruitment

strategy• Oversee or manage the chapter’s marketing

efforts

Develop a Plan

• Target Prospects– Who’s most likely to join

• Set Recruitment Goals– Yearly Goal– Chapter Level Goals– Recruitment Contests Goals

Recruitment Numbers

WHO are our members? 15% are 65+ years old

43% are 55-64 years old

9% are men**these are national numbers

WANTED

Recruitment Numbers

WHY do we want to target professionals who have been in real estate for a while?

Less time in real estate = Less likely to renew membership

Out of members dropped by March 31st this year40% in business less than 3 years

As of July 10, 2012 – 2,500 new members 50% of these members are not likely to renew next year

WE NEED: Mid-career professionals who are established and Mid-career professionals who are established and looking to take their business to the next level.looking to take their business to the next level.

Sample Chapter

• Small Board of REALTORS® • 50 Women’s Council National Members• 45% over the age of 55• Chapter celebrating 15th year• Membership Goal = 60 Total• Need to achieve Gold Level Status on Annual Report

Chapter with 50 members in 2012

and only a 60% Renewal rate

~ Retains 30 members

But, Loses 20 members

Membership Goal ~ gain 20% over last year

To get to 60 total members they would have to Recruit 30 new members BUT

But, if they Retained 90% . . . Recruit only 15

Recruitment Testimonials from Award Winners

Now spend 3 minutes at your tables to brainstorm Ideas on Recruitment

Appoint a scribe to report the best ideas of your group

MEMBER EVOLUTION MEMBER EVOLUTION

ProspectProspect

NewNewActiveActive

RenewingRenewing

MemberMember ValueValue

• Why members renew? - Defining Value• Recognition and involvement• Offer quality programs with timely topics• Remind members to renew

• Make renewing easy for your members

• Print a copy of the current Not Yet Renewed Report the day of the meeting. Encourage members to pay online or to call in with their credit card payment.

• When you ask members to become involved, you are helping them access the benefits of WCR membership.

• Keep your chapter viable and vibrant for thelong term by creating a pool of developing futureleaders.

• A downloadable PDF version is available from the WCR Web site in the Member Center Chapter Tools page.

• Use this form for question 21 in your local chapters Annual Report/Business Plan.

New Member New Member OrientationOrientation

• Welcome• Testimonials• Introduce PMN• Introduce Governing Board• Q & A• Fill out “Task is to Ask”• List of Upcoming Events• Adjourn

• Annual Report Annual Report

• Chapter Profile Chapter Profile

• National Website toolsNational Website tools

• Target market to successful Target market to successful REALTORSREALTORS®®

How Recruitment and Retention Affects Membership Goals

• Power of Relationships: Touch the member as often as possible. Our Line Officers and Committee Chairs try to chat with as many members as possible at each BRM as well as each Membership Mixer and Fund-Raising event.

• Send “Welcome Letter” to new members.

• Send “Thank You Letters” throughout the year for any involvement the member had on a committee, attending an event, attending BRM.

• Acknowledge any member’s achievement(s) at your BRM; i.e. Designations, Community Involvement, Awards, Elected Offices (local board or committee, State board or committee, National board or committee, City or County, etc.)

• Spotlight the member’s achievement on your Chapter Facebook Page

• Spotlight the member’s achievement in your Quarterly or Monthly Newsletter.

• Offer “free” or “low-cost” CE courses to membership. We did both a PMN course and CE course totaling 15-hours while on a Chapter “fund-raising” 7-day Cruise. There was NO CHARGE for these classes.

• Send occasion cards, i.e.: Birthday, Get Well, Condolences, etc.

• Send “Congratulations Letter” for any awards, recognition, etc.

• Make sure your Business Resource Meetings have Value – interesting educational topics and/or motivational speakers.

• Make your “fund-raisers” fun!

• Review “Not Yet Renewed Report” Weekly and Share with Everyone.

• Make It Easy for Them.

• Use DocuSign to Send Membership Renewal To Members.

Retention Testimonialsfrom Award Winners

Now Spend 3 minutes at your tables to brainstorm Ideas on Retention

Appoint a scribe to report your best ideas to the group

Business Resource Groups

• Alternative Chapter Structure

• Allows smaller groups to operate with less structure than a typical Chapter

• Presents a viable option vs. disbanding

• 10 member minimum – all REALTORS

• Only 2 elected officers – Chair and VC

Business Resource Groups

• There are no Standing Committees

• Business Resource Meetings are held quarterly vs. 8-12 times per year

• Vice chair will still attend Leadership Academy

• Chair serves on the State Governing Board

Business Resource Groups• Provides flexible opportunities so

members can still contribute their leadership skills

• Insures there could be a Women’s Council presence in small areas

• Files a simplified Annual Report

• Beta testing the concept in 2013

Where can you find all the answers for the Where can you find all the answers for the Council?Council?

www.WCR.orgwww.WCR.org

WE ARE READY…

• Pick a scribe from your table• Describe Women’s Council of REALTORS® by

writing down 6 words on large paper in center of table– 3 minutes

• Select a spokesperson from your table to share one statement from your group with the rest of the audience

Sample:Sample:

““Professionals empowering each other through sharingProfessionals empowering each other through sharing””

Group Group ExerciseExercise