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Wiley India Academic Catalog 2015 Business, Finance Economics
Citation preview
JEEKNOCKOUT®
Business, Finance & Economics
2015
Wiley
ONLINE TRAINING
CONTENTS
NOTE
TBA indicates - To Be Announced
Prices are subject to change without prior notice
Prices of exclusive titles are available on request
Indicates availability of Instructor Manual
Indicates availability of ebook
I M
BUSINESS 1
BUSINESS ANALYTICS 1
COMMUNICATIONS 6
ENTREPRENEURSHIP 7
HUMAN RESOURCE MANAGEMENT 8
INTERNATIONAL BUSINESS 9
MANAGEMENT 10
MANAGEMENT INFORMATION SYSTEMS 11
MARKETING 13
OPERATIONS MANAGEMENT 17
ORGANIZATIONAL BEHAVIOUR 21
STRATEGIC MANAGEMENT 22
FINANCE 24
ACCOUNTING 32
ECONOMICS 34
HOTEL MANAGEMENT 35
SUBJECTWISE LISTING 37
BUSINESS / SELF-HELP BOOKS 42
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1Prices are subject to change without prior notice.
BUSINESSE-Commerce: Fundamentals and ApplicationsChan
Table of Contents• Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems •
Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS
ISBN: 9788126514694 | ` 589
Business Process Reengineering & Change Management Dey
Table of Contents• Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering
ISBN: 9788177225365 | ` 399
Business Law for Managers Goel
Table of Contents• Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right
to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.
ISBN: 9788177225358 | ` 349
Forthcoming TitleThe Business Law Book Kapoor
BUSINESS ANALYTICSMicrosoft Business Intelligence Tools for Excel AnalystsAlexander NEWTable of Contents
• Leveraging Excel for Business Intelligence • Important Database Concepts • PivotTable Fundamentals • Introduction to Power Pivot • Loading External Data into Power Pivot • Creating Dashboards with Power View • Adding Location Intelligence with Power Map • Using the Power Query Add-In • Leveraging SQL for Business Intelligence • Essential SQL Server Concepts • Introduction to SQL • Creating and Managing SQL
Scripts 1 • Calling Views and Stored Procedures from Excel • Understanding Reporting Services • Browsing Analysis Services OLAP Cubes with Excel • Using the Data Mining Add-In for Microsoft Office • Delivering Business Intelligence with SharePoint and Excel Services • Publishing Your BI Tools to SharePoint • Leveraging PerformancePoint Services
ISBN: 9788126550357 | ` 599
Applied Predictive Analytics: Principles and Techniques for The Professional Data AnalystAbbott NEWTable of Contents
• Overview of Predictive Analytics • Setting Up the Problem • Data Understanding • Data Preparation • Itemsets and Association Rules • Descriptive Modeling
• Interpreting Descriptive Models • Predictive Modeling • Assessing Predictive Models • Model Ensembles • Text Mining • Model Deployment • Case Studies
ISBN: 9788126550388 | ` 799
Analytics in a Big Data World: The Essential Guide to Data Science and its ApplicationsBaesens NEWTable of Contents
• Big Data and Analytics • Data Collection, Sampling and Preprocessing • Predictive Analytics • Descriptive Analytics • Survival Analysis • Social Network Analytics
• Analytics: Putting It All to Work • Example Applications
ISBN: 9788126550890 | ` 699
Understanding the Predictive Analytics Lifecycle Cordoba NEWTable of Contents
• Problem Identification and Definition • Design and Build • Data Acquisition • Exploration and Reporting • Modeling • Actionable Analytics
ISBN: 9788126552795 | ` 999
BUSINESS / BUSINESS ANALYTICS
2 Visit us at www.wileyindia.com
Big Data, Data Mining and Machine LearningDean NEWTable of Contents
• The Computing Environment • Turning Data into Business Value • Success Stories of Putting It All Together
ISBN: 9788126550906 | ` 699
Real-Time Analytics: Techniques to Analyze and Visualize Streaming DataEllis NEWTable of Contents
• Streaming Analytics Architecture • Analysis and Visualization
ISBN: 9788126552160 | ` 699
Harness Oil and Gas Big Data with AnalyticsHoldaway NEWTable of Contents
• Fundamentals of Soft Computing • Data Management • Seismic Attribute Analysis • Reservoir Characterization and Simulation • Drilling and Completion Optimization
• Reservoir Management • Production Forecasting • Production Optimization • Exploratory and Predictive Data Analysis • Big Data: Structured and Unstructured
ISBN: 9788126550913 | ` 1299
Tableau Your Data: Fast and Easy Visual Analysis with Tableau SoftwareMurray NEWTable of Contents
• Desktop • Tableau Server • Case Studies
ISBN: 9788126551392 | ` 999
Google Bigquery AnalyticsNaidu NEWTable of Contents
• BigQuery Fundamentals • Basic BigQuery • Advanced BigQuery • BigQuery Applications
ISBN: 9788126551064 | ` 899
Mining of Massive DatasetsRajaraman NEWTable of Contents
• Data mining • Large-scale file systems and map-reduce • Finding similar items • Mining data streams • Link analysis • Frequent itemsets • Clustering • Advertising on the Web • Recommendation systems
ISBN: 9781107448247 | ` 599
Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics Stubbs NEWTable of Contents
• May You Live in Interesting Times • Understanding Culture and Capability • Making It Real • Making It Happen
ISBN: 9788126552146 | ` 999
Analytics and Dynamic Customer Strategy: Big Profits from Big DataTanner NEWTable of Contents
• Big Data and Dynamic Customer Strategy • Big Data Strategy• Big Data Culture
ISBN: 9788126551613 | ` 799
Data Points: Visualization That Means SomethingYau NEWTable of Contents
• Understanding Data • Visualization: The Medium • Representing Data • Exploring Data Visually • Visualizing with Clarity • Designing for an Audience • Where to Go from Here
ISBN: 9788126550845 | ` 899
BUSINESS ANALYTICS
3Prices are subject to change without prior notice.
Visualize This: The Flowingdata Guide To Design, Visualization and StatisticsYau NEWTable of Contents
• Telling Stories with Data. • Handling Data. • Choosing Tools to Visualize Data. • Visualizing Patterns over Time.
• Visualizing Proportions. • Visualizing Relationships. • Spotting Differences. • Visualizing Spatial Relationships.
• Designing with a Purpose.
ISBN: 9788126550838 | ` 899
Practical Data Science with RZumel NEWTable of Contents
• Introduction to data science • Modeling methods • Delivering results
ISBN: 9789351194378 | ` 799
An Introduction to Multivariate Statistical Analysis, 3edAnderson
Table of Contents• The Multivariate Normal Distribution. • Estimation of the Mean Vector and the Covariance Matrix. • The Distributions and Uses of Sample Correlation Coefficients. • The Generalized T2-Statistic. • Classification of Observations. • The Distribution of the Sample Covariance Matrix and the Sample Generalized Variance. • Testing the General Linear Hypothesis: Multivariate Analysis of Variance • Testing
Independence of Sets of Variates. • Testing Hypotheses of Equality of Covariance Matrices and Equality of Mean Vectors and Covariance Matrices. • Principal Components.
• Cononical Correlations and Cononical Variables. • The Distributions of Characteristic Roots and Vectors. • Factor Analysis. • Pattern of Dependence; • Graphical Models.
ISBN: 9788126524488 | ` 649
Mastering Data Mining: The Art and Science of Customer Relationship ManagementBerry
Table of Contents• Setting the Focus • The Three Pillars of Data Mining • Case Studies
ISBN: 9788126518258 | ` 619
Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website Fairhurst
Table of Contents• What Is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model
Review • Stress-Testing, Scenarios, and Sensitivity Analysis in Financial Modelling • Presenting Model Output
ISBN: 9788126545650 | ` 799
Data Smart: Using Data Science to Transform Information into Insight Foreman
Table of Contents• Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy
of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R
ISBN: 9788126546145 | ` 699
Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business Frank
Table of Contents• Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model
ISBN: 9788126548606 | ` 599
Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced AnalyticsFranks
Table of Contents• What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and
BUSINESS ANALYTICS
4 Visit us at www.wileyindia.com
BUSINESS ANALYTICSMethods • What Makes a Great Analysis? • What Makes a Great Analytic Professional?
• Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery
ISBN: 9788126545698 | ` 999
Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAsGottlieb
Table of Contents• AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics •
Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-
-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables
• Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer
ISBN: 9788126542581 | ` 699
Microsoft Big Data SolutionsJorgensen
Table of Contents• What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together
• Moving Your Big Data Forward
ISBN: 9788126548767 | ` 699
Web Analytics 2.0: The Art of Online Accountability & Science of Customer CentricityKaushik
Table of Contents• The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of
Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an
Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.
ISBN: 9788126542451 | ` 699Also useful for Management Information Systems / Operations Management
Data Mining Methods and ModelsLarose
Table of Contents• · Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building
• Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing
ISBN: 9788126507764 | ` 439
Business Analytics for Managers: Taking Business Intelligence Beyond ReportingLaursen
Table of Contents• The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence
Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future.
ISBN: 9788126544127 | ` 649Also useful for Management Information Systems / Operations Management
Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3edLinoff
Table of Contents• What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Mining Using Classic Statistical Techniques. • Decision
Trees. • Artifi cial Neural Networks. • Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining.
ISBN: 9788126534722 | ` 679Also useful for Management Information Systems
5Prices are subject to change without prior notice.
Data Mining Using SAS Enterprise MinerMatignon
Table of Contents• Introduction. • Sample Nodes. • Explore Nodes. • Modify Nodes. • Model Nodes. • Assess Nodes. • Scoring Nodes. • Utility Nodes.
ISBN: 9788126535668 | ` 779
Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4edMcfedries
Table of Contents• Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making
Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis
ISBN: 9788126544004 | ` 499
Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s BusinessesMinelli
Table of Contents• What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics
ISBN: 9788126544691 | ` 599
Modeling for Insight: A Master Class for Business Analysts Powell
Table of Contents• Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem
• Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc.
ISBN: 9788126547111 | ` 749
BUSINESS ANALYTICSFundamentals of Business AnalyticsPrasad
Table of Contents• Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management
• Basics of Enterprise Reporting • BI Road Ahead
ISBN: 9788126532032 | ` 579Also useful for Management Information Systems / Operations Management
Too Big To Ignore: The Business Case for Big DataSimon
Table of Contents• Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts
ISBN: 9788126543250 | ` 399
Big Data: Understanding How Data Powers Big BusinessSchmarzo
Table of Contents• The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi
cations • Launching Your Big Data Journey • Call to Action
ISBN: 9788126545452 | ` 599
Data Mining for Business IntelligenceShmueli
Table of Contents• Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis
ISBN: 9788126517589 | ` 709Also useful for Management Information Systems / Operations Management
6 Visit us at www.wileyindia.com
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Siegel
Table of Contents• Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target and the Police Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look inside Chase’s Prediction of Mortgage Risk (modeling) • The Ensemble Effect:
Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) • Afterword • Ten Predictions for the First Hour of 2020 • Appendices • Five Effects of Prediction • Twenty-One Applications of Predictive Analytics • Prediction People--Cast of “Characters”
ISBN: 9788126547999 | ` 599
Business Intelligence Vercellis
Table of Contents• Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and meth-ods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis.
ISBN: 9788126541881 | ` 489
Marketing Analytics: Data-Driven Techiniques with Microsoft ExcelWinston
Table of Contents• Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing
ISBN: 9788126548620 | ` 799
EXCLUSIVE TITLES
Applied Data Mining:
Statistical Methods for Business and
Industry Giudici
Applied Data Mining: Statistical Methods for Business and Industry Giudici
ISBN: 9812531785 | $ 5.50Exclusively distributed by CBS Publishers & Distributors
Forthcoming TitlesHadoop in Simple StepsKogent
Hadoop SecurityLakhe
Business Intelligence and Data WarehousingShinde
COMMUNICATIONSManagement Communication, 3edBell
Table of Contents• Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success.
ISBN: 9788126529452 | ` 669
Soft Skills for ManagersKalyana
Table of Contents• Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management
ISBN: 9788177225686 | ` 225
Soft Skills for Young Managers Rao
Table of Contents• Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma
• Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India - An Emerging Super Power
ISBN: 9788177223774 | ` 375
BUSINESS ANALYTICS / COMMUNICATIONS
7Prices are subject to change without prior notice.
Integrated Business Communication in a Global Marketplace Stuart
Table of Contents• Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to your Publics • Internal Communication: Messaging within your Company • The Importance of Effective Communication in the Workplace • Issues of
Organizational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead
ISBN: 9788126513451 | ` 599
Communication Skills Handbook: How to Succeed in Written and Oral Communication Summers
Key Features• To outline the minimum requirements for formal pre-sentation of written and verbal material • Assists lectur-ers to apply a consistent approach to the assessment of the formal presentation of written and verbal material by students irrespective of department, unit or level of study • Reinforces that communication skills should
be viewed by students as an integral component of their studies and essential to their careers, rather than as optional skills isolated from their chosen disciplines • This edition has been thoroughly updated to reflect the sixth edition of the Style Manual
ISBN: 9788126522231 | ` 169
Forthcoming TitlesSoft SkillsSonmez
ENTREPRENEURSHIPPatterns of EntrepreneurshipKaplan
Table of Contents• The Entrepreneurial Process • Developing Ideas and Business Opportunities • Analyzing The Market, Customers and Competition • Preparing The Winning Business Plan • Setting up The Company • Early-Stage Financing • Growth Funding • Discovering The Value in Intellectual Property: The Competitive Edge • Preparing The Organization For Growth • Developing an E-Business Strategy • Managing Financial Operations
• Buying Existing and Turnaround Businesses and Opening Franchises • Launching A High-Tech Venture • Harvesting and Exiting The Venture: Options and Alternatives
ISBN: 9788126512829 | ` 499
Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed Manimala
Table of Contents• Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture
Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms
• Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research
ISBN: 9788177224603 | ` 449
Entrepreneurship and Small Business, 3rd Asia-Pacific ed Schaper
Table of Contents• The nature of small business and entrepreneurship • Getting into business. • Selected topics
ISBN: 9788126531165 | ` 669
Entrepreneurship, w/cd Trehan
Table of Contents• Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising
ISBN: 9789350040263 | ` 479
COMMUNICATIONS / ENTREPRENEURSHIP
8 Visit us at www.wileyindia.com
HUMAN RESOURCE MANAGEMENTHUMAN RESOURCE MANAGEMENT
Predictive Analytics for Human Resources Fitz-Enz NEWTable of Contents
• Where’s the Value? • Getting Started • What You Will Need • Data Issues • Predictive Statistics Examples • Predictive Analytics in Action • Predicting the Future of Human Capital Analytics
ISBN: 9788126552153 | ` 999Also useful for Business Analytics
Human Resource Management, w/cdRaju NEWTable of Contents
• Fundamentals of Human Resource Management • Special Topics in Human Resource Management
ISBN: 9789351194309 | ` 499
Strategic Human Resources: Frameworks for General Managers, 3edBaron
Table of Contents• The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment
HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training
• Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR
ISBN: 9788126524914 | ` 619
Human Resource Management, 10ed DeCenzo
Table of Contents• Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • Labor-Management Environments
ISBN: 9788126531196 | ` 569
Human Resource Management Gupta
Table of Contents• Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management
ISBN: 9788177228212 | ` 349
Training & Development (Indian Text ed) Janakiram
Table of Contents• Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases
ISBN: 9788177227253 | ` 429
Industrial SociologyMathur
Table of Contents• Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India
• Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946
ISBN: 9788177228465 | ` 229
Performance Management, w/cd Rao
Table of Contents• Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management
ISBN: 9789350042892 | ` 395
9Prices are subject to change without prior notice.
Strategic Human Resource Management, w/cdRao
Table of Contents• Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage •
HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management
ISBN: 9789351192589 | ` 449
Strategic Human Resource Management, 2ed Schuler
Table of Contents• Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management •
Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A Quarter-Century Review of Human Resource Management in the US: The Growth in Importance of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard
• Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy
ISBN: 9788126515899 | ` 599
Employee Engagement (Hardback) Sengupta
Table of Contents• Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement
ISBN: 9788177226713 | ` 395 Also available in Paperback ISBN: 9788177229134 | ` 295
Human Resource Management, w/cd Sengupta
Table of Contents• The New Brand Ambassadors • The New Age HRM • Human Resource Planning • Job Analysis • Recruitment
• Selection • Reliability & Validity in Selection • Performance Management Systems • Competency Based Performance Management • Learning Process & Trainers • Employee Training & Development • Compensation & Benefits • Performance-based Compensation • Workplace Health & Safety •
Industrial Relations • Women Workforce & HR • Human Resource Automation, Audit & Accounting • Social Media Applications in Managing Human Resources • Talent Management • Employee Engagement • Business Cases Comprehensive Case Studies
ISBN: 9789350043196 | ` 449
Forthcoming TitlesHuman Resource Management, 11ed, ISVDeCenzo
Human Resource Training and DevlopmentKogent
Human Resource Planning and DevlopmentSanjeev
INTERNATIONAL BUSINESSElements of International BusinessChary
Table of Contents• Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment
– I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow
ISBN: 9788126506941 | ` 549
International Business, 8edCzinkota
Table of Contents• Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations
ISBN: 9788126534074 | ` 749
HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS
10 Visit us at www.wileyindia.com
INTERNATIONAL BUSINESS / MANAGEMENT International Management, 4ed Mead
Table of Contents• Introduction • Cross-Cultural Management • International Management • Conclusions
ISBN: 9788126529759 | ` 699Also useful for Management
Global Trade in the New Millennium (Hardback) Parthasarathy
Table of Contents• Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and Phyto-Sanitary Measures (SPS) • Challenges & Hurdles in
Trade • Sustainable Development through Global Economic Governance
ISBN: 9789350040997 | ` 449Also available in Paper back ISBN: 9789350040119 | ` 349
Global & Transnational Business: Strategy and Management, 2ed Stonehouse
Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership
and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends
ISBN: 9788126515233 | ` 569
MANAGEMENTDisaster ManagementPandey NEW
Table of Contents• Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management
ISBN: 9788126549245 | ` 399
Coaching: The Art of Developing Leaders Babu
Table of Contents• Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms
• Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach
ISBN: 9788126534791 | ` 479
Knowledge ManagementDebowski
Table of Contents• The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A human-istic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and manag-ing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge
users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management
ISBN: 9788126514502 | ` 499
The Little Book of Leadership Gitomer
Table of Contents• Leadership Insight. • Mental Leadership. • Resilient Leadership. • Reality Leadership. • Coach Leadership. • Situational Leadership. • Measurement Leadership. • Opportunity Leadership. • Guts Leadership. • Personal Leadership. • Celebration Leadership. • Next-Level Leadership. • Legacy Leadership.
ISBN: 9788126536474 | ` 399
International Management Behavior, 6ed LaneTable of Contents
• The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship
ISBN: 9788126535996 | ` 529
11Prices are subject to change without prior notice.
Summer Internship Simplified Mishra
Table of Contents• Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats
ISBN: 9788177225372 | ` 229
Principles and Practices of Management, w/cd Nerkar
Table of Contents• Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication and Coordination • Power, Politics and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of
Organizational Functions • Managing Strategies in an Organization
ISBN: 9789350042502 | ` 399
Introduction to Management Pithadia Table of Contents
• Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment
• Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management
ISBN: 9789350042496 | ` 349
Introduction to Management, 10ed, ISV Schermerhorn Table of Contents
• Introducing Management. • Management Learning Past to Present. • Environment and Organizational Culture. • Ethics and Social Responsibility. • Global Dimensions of Management. • Information and Decision Making. • Planning Processes and Techniques.
• Strategy and Strategic Management. • Designing Organization Structures. • Human Resources Management. • Managing Innovation and Change. •
Individual Behavior. • Motivation Theory and Practice. • Teams and Teamwork. • Communication and Collaboration. • Leading and Leadership Development. • Control Processes and Systems. • Operations Management and Services.
ISBN: 9788126523160 | ` 649
Forthcoming TitlesInternational Management Behavior: Global and Sustainable Leadership, 7edLane
Introduction to Management, 12ed, ISVSchermerhorn
Soft SkillsSonmez
MANAGEMENT INFORMATION SYSTEMSMIS: Management Information Systems in Business, Government and SocietyDe Table of Contents
• Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance
• Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and
Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software
ISBN: 9788126520190 | ` 599
Management Information Systems Joshi
Table of Contents• Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology
• Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams
ISBN: 9789350040072 | ` 379
Essentials of Business Processes and Information Systems Magal
Table of Contents• Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes.
ISBN: 9788126521753 | ` 359
MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS
12 Visit us at www.wileyindia.com
Forecasting: Methods and Applications, 3ed Makridakis
Table of Contents• The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression
• The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the Long-Term • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations
ISBN: 9788126518524 | ` 649
Harnessing Green IT: Principles and Practices Murugesan
Table of Contents• Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally
Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems
ISBN: 9788126539680 | ` 549
Management Information Systems, w/cd Parimi
Table of Contents• Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in
Project Management • Information System Security and Control • General Technological Knowledge
ISBN: 9789350043059 | ` 349
Computer Applications in Management, w/cd Shrivastava
Table of Contents• Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 •
Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce
ISBN: 9788177228502 | ` 449
Computer Applications in ManagementSingh
Table of Contents• Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System
• The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus
• Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT
ISBN: 9789351192442 | ` 499
Information Technology for Management: Transforming Organizations in the Digital Economy, 7edTurban
Table of Contents• IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration.
• E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global
IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts.
ISBN: 9788126526390 | ` 629
Introduction to Information Technology, 2edTurban
Table of Contents• IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals
ISBN: 9788126509683 | ` 639
MANAGEMENT INFORMATION SYSTEMS
13Prices are subject to change without prior notice.
EXCLUSIVE TITLES
Business Statistics:
Decision Making with Data
Johnson
Business Statistics: Decision Making with Data Johnson
Table of Contents• Describing Patterns in Data • Organizing Data: Association and Relationships • Collecting Data • Probability • Random Variables and Probability Distributions • Continuous Random Variables and Sampling Distributions • From Samples to Populations: Inferences About Means • Comparing Means • Analyzing Count Data • Simple Linear Regression • Multiple Linear Regression and Time Series Models •
Management and Statistics
ISBN: 9812530150 | $ 8.25(Exclusively distributed by CBS Publishers & Distributors)
Forthcoming TitlesStrategic Management of Information Systems, 5ed ISVPearlson
MARKETINGMarketing Research, 10edAaker
Table of Contents• The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence
ISBN: 9788126531189 | ` 709
Strategic Market Management, 9edAaker
Table of Contents• Strategic Market Management: An Overview • External and Customer Analysis • Competitor Analysis • Market / Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Case Challenges for Part I • Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability • Alternative Value Propositions • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies
• Setting priorities for Businesses and brands--The Exit, Milk and Consolidate Options • From Silos to Synergy--Harnessing the Organization • Case Challenges for Part II • Hobart • Dove • Competing Against Wal-Mart • Contemporary Art • Sony vs. iPod
ISBN: 9788126536245 | ` 459
Store OperationsAgarwal Table of Contents
• Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management
ISBN: 9788177225167 | ` 349
The Impact of E-Marketing on E-Buyer Behaviour, w/cd Amin
Table of Contents• Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies
ISBN: 9789350043202 | ` 449
Marketing Management Anand
Table of Contents• Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition
• Brand • Product • Price • Place • Promotion-Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview
ISBN: 9789350042489 | ` 359
Customer Relationship Management, w/cd Bhasin Table of Contents
• Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer
Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM
ISBN: 9789350044544 | ` 399
MANAGEMENT INFORMATION SYSTEMS / MARKETING
14 Visit us at www.wileyindia.com
Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit)Capon, Singh
Table of Contents• Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers •
Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions
• Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India
ISBN: 9788126548514 | ` 799
Marketing Management Chopra Table of Contents
• Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends
ISBN: 9788177228427 | ` 329
Sales Management: Concepts and Cases, 10ed , ISVCron
Table of Contents• Early Management Thought. • The Scientific Management Era. • The Social Person Era.
• The Modern Era.
ISBN: 9788126526383 | ` 589
Service Management and Marketing: Customer Management in Service Competition, 3ed Gronroos
Table of Contents• The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management
in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships
ISBN: 9788126512874 ` 599
Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions Hoyle
Table of Contents• Introduction to Event Marketing. • Event Promotion, Advertising and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events and Expositions. • Marketing
Corporate Meetings, Products, Services and Events. • Marketing Festivals, Fairs and Other Special Events. • Trends in Event Marketing.
ISBN: 9788126524679 | ` 399
Global Marketing Management, 5edKotabe
Table of Contents• Globalization. • Global Economic Environment. • Financial Environment. • Cultural Issues and Buying Behavior.
• Political / Legal Environment. • Global Marketing Research. • Global Segmentation and Positioning. • Global Marketing Strategies. • Global Market Entry Modes. • Global Product Development. • Marketing Products and Services. • Global Pricing. • Communicating with the World Consumer. • Sales Management. • Global
Logistics and Distribution. • Export / Import Management. • Planning, Organization and Control of Global Marketing Operations. • Marketing in Emerging Markets. • Global Marketing and the Internet.
ISBN: 9788126534128 | ` 709
MARKETING
15Prices are subject to change without prior notice.
Consumer Behaviour and Marketing Communication: An Indian PerspectiveKumar
Table of Contents• Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail
Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management
• Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying
ISBN: 9789351191827 | ` 395
Customer Relationship Management: Concepts & Application Kumar
DescriptionBridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer
relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships.
ISBN: 9788177226225 | ` 449
Customer Relationship Management: A Database Approach Kumar Table of Contents
• CRM, Database Marketing and Customer Value • CRM Industry Landscape • Strategic CRM • Implementing the CRM Strategy • Introduction to Customer-Based Marketing Metrics • Customer Value Metrics-Concepts and Practices • Using Databases • Designing Loyalty Programs • Effectiveness of Loyalty Programs • Data Mining • Campaign Management • Applications of Database Marketing in B-to-C and B-to-B Scenarios •
Application of the Customer Value Framework to Marketing Decisions • Impact of CRM on Marketing Channels
ISBN: 9788126509133 | ` 419
International Marketing (with case-book) Lascu
Table of Contents• Introduction to International Marketing • The International Marketing Environment • International Marketing Strategy Decisions • Managing the International Marketing Mix • International Marketing Strategy: Implementation
ISBN: 9788177223705 | ` 399
Shopper, Buyer and Consumer Behavior: Theory and Marketing ApplicationsLindquist
Table of Contents• The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics
ISBN: 9788177223835 | ` 329
Marketing Research, 8ed, w/cd McDaniel
Table of Contents• The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement
Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression
• Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research.
ISBN: 9788126529353 | ` 709
Customer Service in Retailing, (Indian Text ed)Mishra
Table of Contents• Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function
ISBN: 9788177223712 | ` 279
MARKETING
16 Visit us at www.wileyindia.com
E-MarketingMohapatra
Table of Contents• Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen
• Building Customer Care Systems • Buying Outside Services
ISBN: 9788126542000 | ` 379
Research MethodologyRamamurthy
Table of Contents• Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis
• Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions
ISBN: 9788177229714 | ` 449
Research Methods for Business: A Skill Building Approach, 5edSekaran
Table of Contents• Scientific Investigation. • The Research Process: The Broad Problem Area and Defining the Problem Statement. • The Research Process: Theoretical Framework and Hypothesis Development. • The Research Process: Elements of Research Design. • Measurement of Variables: Operational Definition. • Measurement: Scaling, Reliability, Validity. • Data
Collection Methods. • Experimental Designs. • Sampling. • Quantitative Data Analysis. • Quantitative Data Analysis Part 2: Hypothesis Testing. • Qualitative Data Analysis. • The Research Report.
ISBN: 9788126531318 | ` 519
Cases in Retail Management Srinivasan
Table of Contents• Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys
- Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor
• Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain
Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands
ISBN: 9788177229127 | ` 225
International MarketingSiddiqui Table of Contents
• Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing •
Developments in International Marketing • Case Studies
ISBN: 9788177229752 | ` 349
E-Marketing in Digital Age: Text & Cases, 2ed, w/cdSople
Table of Contents• Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing & Globalization of Business • Legal & IPR Issues in Online
Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness
ISBN: 9789351192428 | ` 395
E-Marketing: Text & Cases Sople
Table of Contents• Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • E-retailing • B2B Networks and Ecommerce Hubs • Website Design • Mobile Marketing
• Blogging: A Marketing Tool • Customer Relationship Management • Globalization of Business • IPR and Legal Issues
ISBN: 9788177224320 | ` 375
Customer Relationship ManagementZikmund
Table of Contents• The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information
Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems.
ISBN: 9788126528059 | ` 439
MARKETING
17Prices are subject to change without prior notice.
EXCLUSIVE TITLES
International Marketing
Research, 2ed
Craig
International Marketing Research, 2ed Craig
Table of Contents• Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales •
Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International
ISBN: 9971513862 | $6.50 (Exclusively distributed by CBS Publishers & Distributors)
Marketing Management,
7edDalrymple
Marketing Management, 7ed Dalrymple
Table of Contents• The Role of Marketing in Organizations and Society • Marketing Strategy • Customer Analysis • Market Segmentation and Product Differentiation
• Competitive Analysis and Product Positioning • Product Development and Testing • Brand Management • Services Marketing • Pricing • Selecting Distribution Channels • Personal Selling and Sales Force Management • Direct Marketing • Designing Advertising Programs • Sales Promotion and Public
Relations • International Marketing • Marketing Planning.
ISBN: 9814126217 | $7.50 (Exclusively distributed by CBS Publishers & Distributors)
Essentials of Marketing
Research, 2ed
Kumar
Essentials of Marketing Research, 2ed Kumar
Table of Contents• The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications
ISBN: 9812531823 | $7.50(Exclusively distributed by CBS Publishers & Distributors)
International Marketing: Consuming
Globally, Thinking Globally
McAuley
International Marketing: Consuming Globally, Thinking Globally McAuley
Table of Contents• Trading Places: An Overview of the World Economy • Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering
Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising
ISBN: 9812532358 | $ 5.50(Exclusively distributed by CBS Publishers & Distributors)
Forthcoming TitlesMarketing Research, 11ed, ISVAaker
Marketing ResearchSathapriya
OPERATIONS MANAGEMENTProject Management Core Textbook, 2nd Indian edGopalan NEW
Table of Contents• The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project
• Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project
ISBN: 9788126550807 | ` 709
Excel Models for Business and Operations Management, 2edBarlow
Table of Contents• A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management
ISBN: 9788126509515 | ` 519
Game Theory: An IntroductionBarron
Table of Contents• Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games.
ISBN: 9788126523191 | ` 539
MARKETING / OPERATIONS MANAGEMENT
18 Visit us at www.wileyindia.com
International Logistics David
Table of Contents• Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation
• Packaging for Export • Customs Clearance • International Logistics Infrastructure
ISBN: 9788177224306 | ` 399
Beginning R: The Statistical Programming Language Gardener
Table of Contents• Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear
Modeling) • More about Graphs
ISBN: 9788126541201 | ` 649
Operations, Strategy and Technology: Pursuing the Competitive Edge Hayes
Table of Contents• Operations Management Confronts a New Millennium. • Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an
Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge.
ISBN: 9788126531158 | ` 629
Applied Business Statistics, 7ed Black
Table of Contents• What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions
• Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation
• Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2
ISBN: 9788126537075 | ` 749
Modern Production / Operations Management, 8ed Buffa
Table of Contents• Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions
ISBN: 9788126513727 | ` 639
Project Management: Planning and Control Techniques, 4ed Burke
Table of Contents• Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. •
Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing.
ISBN: 9788126521647 | ` 499
Managing Quality, 5ed Dale
Table of Contents• The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques
ISBN: 9788126522460 | ` 499
OPERATIONS MANAGEMENT
19Prices are subject to change without prior notice.
Production and Operations Management Jain
Table of Contents• Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning
• Materials Management • Inventory Management • Production Planning and Control • Production
Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management
ISBN: 9789350045091 | ` 449
Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Kerzner
Table of Contents• Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for suc-cess • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and
estimating • Cost control • Trade-off analysis in a project environment • Risk manage-ment • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office
• Managing crisis projects • The rise, fall, and resurrection of iridium: a project manage-ment perspective
ISBN: 9788126538874 | ` 649
Information Technology Project Management, 4ed, ISVMarchewka
Table of Contents• An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict •
Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis
ISBN: 9788126543946 | 539Also useful for Management Information Systems
Project Management, w/cd Marwah
Table of Contents• Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case Studies
ISBN: 9788177229721 | ` 449
Project Management: A Managerial Approach, 8ed Meredith
Table of Contents• Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information
Systems • Project Control • Project Auditing • Project Termination
ISBN: 9788126537082 | ` 709
Operations Management, 5ed, ISVMeredith
Table of Contents• Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling
ISBN : 9788126542543 | ` 599
Fundamentals of Quality Control and Improvement, 3edMitra
Table of Contents• Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design
ISBN: 9788126544097 | ` 649
OPERATIONS MANAGEMENT
20 Visit us at www.wileyindia.com
Supply Chain Management (Theories & Practices) Mohanty
Table of Contents• Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning
ISBN: 9788177221916 | ` 329
Supply Chain Management (Indian Case Studies) Mohanty
DescriptionIndian Cases in Supply Chain Management Theories and Practices brings forth a blend of industrial and aca-demic experience to cover theoretical as well as practi-cal aspects of the subject.
ISBN: 9788177225808 | ` 159
Statistical Quality Control, 6ed Montgomery
Table of Contents• Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques
• Process Design and Improvement with Designed Experiments • Acceptance Sampling
ISBN: 9788126525065 | ` 639
Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed Powell
Table of Contents• Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • Short-Term Forecasting. • Nonlinear Optimization. • Linear Programming. • Network Models. • Integer
Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation.
ISBN: 9788126526918 | ` 799Also useful for Management
Total Quality Management Rajaram
Table of Contents• Unit-1. Introduction to Quality Management • Unit-2. Principles and Philosophies of Quality Management • Unit-3. Statistical Process Control and Process Capability
• Unit-4. Tools and Techniques for Quality Management • Unit-5. Quality Systems Organizing and Implementation
ISBN: 9788177226232 | ` 399
Operations Research : Principles and Practice, 2ed Ravindran
Table of Contents• The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming
ISBN: 9788126512560 | ` 589
Operations Management, 7edRussell
Table of ContentsPart One: Operations Management. • Introduction to Operations Management. • Quality Management. • Statistical Process Control. • Product Design. • Service Design. • Processes and Technology. • Capacity and Facilities. • Human Resources. • Project Management. Part Two: Supply Chain Management. • Supply Chain Management Strategy and Design. • Global Supply Chain Procurement and Distribution. • Forecasting. • Inventory Management. • Sales and Operations
Planning. • Resource Planning. • Lean Systems. • Scheduling.
ISBN: 9788126537044 | ` 739
Supply Chain Management: A Global PerspectiveSanders
Table of Contents• Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.
ISBN: 9788126536351 | ` 599
OPERATIONS MANAGEMENT
21Prices are subject to change without prior notice.
Development: A Team Approach • Models and Forecasting • Process Selection: Volume Drives Costs and Profits • Capacity Decisions • Facility Location in a Global Environment
• Facility Layout. Planning and Managing Operations: • Aggregate Planning • Planning for Material and Resource Requirements. • Inventory Management • Just-In-Time and Theory of Constraints • Scheduling • Project Management. Additional Chapters online: • Time-Based Competition • Redesigning Business Proc esses • Quality Control • Supply Management • Job Design and Work Management.
ISBN: 9812531637 | $ 6.90(Exclusively distributed by CBS Publishers & Distributors)
Forthcoming TitlesStatistical Quality Control: A Modern Introduction, 7ed, ISVMontgomery
Operations Management: Creating Value Along the Supply Chain, 8ed, ISVRussell
ORGANIZATIONAL BEHAVIOUROrganizational Behaviour: Design, Structure and Culture, 2ed, w/cdGupta
Table of Contents• · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy
• Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications
• Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA
ISBN: 9789351192459 | ` 449
Organizational Behavior: A Strategic Approach, 2ed Hitt
Table of Contents• The Strategic Lens • Individual Processes • Groups, Teams and Social Processes • The Organizational Context
ISBN: 9788126523948 | ` 649
Organizational Behavior Joshi
Table of Contents• Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation
• Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global
Total Quality ManagementSuri
Table of Contents• TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit
• Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries
ISBN: 9789350043172 | ` 375Also useful for Operations Management
Software Engineering Project Management, 2edThayer
Table of Contents• Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets
ISBN: 9788126508358 | ` 729
EXCLUSIVE TITLES
Applied Data Mining: Statistical
Methods for Business &
Industry Giudici
Applied Data Mining: Statistical Methods for Business & Industry Giudici
Table of Contents• Part I: Methodology. • Organization of the data. • Exploratory data analysis. • Computational data min-ing. • Statistical data mining. • Evaluation of data min-ing methods. • Part II: Business Cases. • Market basket analysis. • Web clickstream analysis. • Profiling website visitors. • Customer relationship management. • Credit scoring. • Forecasting television audience.
ISBN: 9812531785 | $ 5.50(Exclusively distributed by CBS Publishers & Distributors)
Operations Management:
Concepts, Methods & Strategies
Vonderembse
Operations Management: Concepts, Methods & Strategies Vonderembse
Table of ContentsIntroduction to Operations Management in a Global Environment. Building Capabilities to Compete Globally:
• Gaining Competitive Advantage Through Operations. • Enhancing Productivity: A Key to Success • Quality Management • Enterprise Integration and Supply Chain Management: A Strategic Perspective. Designing the System to Produce Services and Goods: • Product
OPERATIONS MANAGEMENT / ORGANIZATIONAL BEHAVIOUR
22 Visit us at www.wileyindia.com
ORGANIZATIONAL BEHAVIOUR / STRATEGIC MANAGEMENTPerspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior
ISBN: 9788177227987 | ` 349
Organizational Behaviour, w/cdRaju
Table of Contents• Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams
• Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management •
Communication and Knowledge Management • Stress and Stress Management
ISBN: 9789351191810 | ` 395
Organizational Behavior, 12ed, ISV Schermerhorn
Table of Contents• Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational
Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1
ISBN: 9788126541270 | ` 579
Organizational BehaviorSultan
Table of Contents• Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation
• Organizational Culture and its Management • Organizational Change and Stress Management
ISBN: 9788177228526 | ` 299
EXCLUSIVE TITLES
Management & Organizational
Behavior Essentials
Schermerhorn
Management & Organizational Behavior Essentials Schermerhorn
ISBN: 9812531459 | $ 5.00 (Exclusively distributed by CBS Publishers & Distributors)
STRATEGIC MANAGEMENTStrategic Market Management: Global PerspectivesAaker NEW
Table of Contents• Strategic Market Management: An Introduction and Overview • External and Customer Analysis • Competitor Analysis • Market/Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New
Businesses • Global Strategies • Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options • From Silos to Synergy -- Harnessing the Organization
ISBN: 9788126548927 | ` 499Also useful for Marketing
International Strategy: Context, Concepts and Implications Collis NEW
Table of Contents• The Context Facing Multinational Firms • Conceptual Framework: What is Different about International Strategy? • Managerial Implications
ISBN: 9788126552429 | ` 549
Contemporary Strategy Analysis, 7edGrant
Table of Contents• The Concept of Strategy. • Goals, Values and Performance. • Industry Analysis: The Fundamentals. • Further Topics in Industry and Competitive Analysis. • Analyzing Resources and Capabilities. • Developing Resources and Capabilities. • Organization Structure and Management Systems: The Fundamentals of Strategy Implementation. • The Nature and Sources
of Competitive Advantage. • Cost Advantage. • Differentiation Advantage. • Industry
23Prices are subject to change without prior notice.
Strategic Management and Business Policy, w/cd Singh
Table of Contents• Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization
• External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy
Implementation • Structural and Behavioral Implementation of Strategy • Functional and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management
ISBN: 9789350044995 | ` 429
Strategic Retail Management Srinivasan
Table of Contents• Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing - The Future
ISBN: 9788177226706 | ` 349Also useful for Operations Management
Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed Tidd
Table of Contents • Managing Innovation • Context • Search • Select
• Implement • Capture
ISBN: 9788126534050 | ` 689
Strategic ManagementTrehan
Table of Contents• Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management
ISBN: 9788177228229 | ` 299
Evolution and Strategic Change. • Technology-based Industries and the Management of Innovation. • Competitive Advantage in Mature Industries. • Vertical Integration and the Scope of the Firm. • Global Strategies and the Multinational Corporation. • Diversification Strategy. • Implementing Corporate Strategy: Management of the Multi business Firm. • Current Trends in Strategic Management.
ISBN: 9788126542529 | ` 579
Contemporary Strategic Management, 6ed Grant
Table of Contents• Introduction. • The Tools of Strategy Analysis. • The Analysis of Competitive Advantage. • Business Strategies in Different Industry Contexts. • Corporate Strategy.
ISBN: 9788126519644 | ` 529
Contemporary Strategic Management Case Studies, 6ed Grant
Table of Contents• Madonna. • Laura Ashley Holdings plc: The Battle for Survival. • The US Airline Industry in 2007. • Ford and the World Automobile Industry in 2007. • Wal-Mart Stores Inc., 2007. • Manchester United: The Glazer Takeover. • Eastman Kodak: Meeting the Digital Challenge. • Organizational Restructuring within the Royal Dutch Shell Group. • Harley-Davidson, Inc., January 2007. • Raisio Group and the Benecol Launch.
• Rivalry in Video Games. • EniSp A: Building an International Energy Major. • Birds Eye and the UK Frozen Food Industry. • Outback Steakhouse: Going International. • Euro Disney: From Dream to Nightmare. • Richard Branson and the Virgin Group of Companies in 2007. • Jack Welch and the General Electric Management System. • Jeff Immelt at General Electric, 2001--2006. • AES Corporation: Rewriting the Rules of Management
ISBN: 9788126519637 | ` 419
Strategic Management Saloner
Table of Contents• Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns •
Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process
ISBN: 9788126515684 | ` 469
STRATEGIC MANAGEMENT
24 Visit us at www.wileyindia.com
EXCLUSIVE TITLES
Strategic Management of e-Business, 2ed
Chen
Strategic Management of e-Business, 2ed Chen
Table of Contents• Introduction to E-Business • The Basics of E-Business Technology • The Markets for Electronic Commerce E-Marketing • The Economics of E-Business • Analysing the Industry Impacts of E-business • Developing an E-Business Strategy • Implementing an E-Business Strategy • Public Policy Issues • Future Trends
ISBN: 9812531890 | $5.50(Exclusively distributed by CBS Publishers & Distributors)
Global Strategy & the Organization
Gupta
Global Strategy & the Organization Gupta
Table of Contents• The Challenge of Globalization • Developing a Global Expansion Strategy • Analysis of Wal-Mart’s Global Expansion • Building Global Competitive Advantage • Cultivating a Global Mindset • Leveraging Knowledge Across the Global Network • Creating and Managing Global Business Teams • Transforming the Global Game
• Globalization in the Digital Age
ISBN: 9812531238 | $ 2.90 (Exclusively distributed by CBS Publishers & Distributors)
Forthcoming TitlesContemporary Strategy Analysis Text Only, 8edGrant
Strategic Management of Information Systems, 5ed, ISVPearlson
Strategic Management & Business PolicyPithadia
FINANCERisk Management in Banking, 3edBessis NEWTable of Contents
• The Financial Crisis. • Business Lines, Risks and Risk Management. • Financial Products. • Valuation. • Risk Modeling. • Regulations. • Asset Liability Management (ALM). • Funds Transfer Pricing Systems. • Dependencies and Portfolio Risk. • Market Risk. • Credit Risk: Standalone. • Credit Portfolio Risk. • Capital Allocation.
• Risk-adjusted Performance. • Credit Portfolio Management. • Conclusion and Financial Reforms.
ISBN: 9788126551835 | ` 999
Getting Started in CommoditiesFontanills Getting Started in Commodities
NEWTable of Contents
• What is a Commodity? • How the Commodity Markets Work. • Commodity Trading in the Stock Market. • Commodity Trading in the Index Markets. • Fundamental Analysis of the Commodity Markets. • Technical Analysis of the Commodity Markets. • Elliott Wave Trading for Commodities. • Options Trading in the Commodity Markets. • Money Management: Staying in the Game. • Psychology 101: Winning the Mind Game. • Trading Commodity-Related Growth Stocks. • Seasonal
Commodity Patterns. • Brokers and the Online Revolution. • Putting It All Together.
ISBN: 9788126551743 | ` 749
Direct Taxation A.Y. 2015-16, 3edGoyal NEWTable of Contents
• Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains of Business or Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off, or Carry forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Source • Returns of Income and PAN • Advance Tax and Interest • Taxation of Individuals, HUF and Firms • Introduction to Wealth Tax • Tax Planning
ISBN: 9789351197003 | ` 499
Professional Financial Computing Using Excel and VBALai NEWTable of Contents
• Financial Engineering and Computing • The GARCH (1, 1) Model • Finite Difference Methods • Portfolio Mean-Variance Optimization • Newton--Raphson Method • Yield Curve Construction Using Cubic Spline • Binomial Option Pricing Model • The Black--Derman--Toy Model
• Monte Carlo Option Pricing • Portfolio Value-at-Risk • The Hull--White Mode • Credit Metrics Model • KMV--Merton Model
ISBN: 9788126550999 | ` 1199
Equity Asset Valuation, 2ed Pinto NEW
Table of Contents• Equity Valuation: Applications and Processes • Return Concepts • Discounted Dividend Valuations • Free Cash Flow Valuation • Residual Income Valuation • Market-Based Valuation: Price and Enterprise Value Multiples • Private Company Valuation
ISBN: 9788126551804 | ` 1099
STRATEGIC MANAGEMENT / FINANCE
25Prices are subject to change without prior notice.
Financial Engineering, Risk Management & Financial Institutions, w/cdRao Institutions, w/cd
NEWTable of Contents
• Financial Engineering & Risk Management • Financial Institutions
ISBN: 9789351194293 | ` 499
Corporate Fraud Handbook: Prevention and Detection, 4edWells Prevention and Detection, 4ed
NEW
Table of Contents• Introduction to Asset Misappropriations • Skimming • Cash Larceny • Check Tampering • Register Disbursement Schemes • Billing Schemes • Payroll and Expense Reimbursement Schemes • Inventory and Other Assets • Bribery • Conflicts of Interest • Accounting Principles and Fraud • Financial Statement Fraud Schemes
ISBN: 9788126550456 | ` 1199
Market Models: A Guide to Financial Data Analysis Alexander
Table of Contents• Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets.
ISBN: 9788126523702 | ` 599
Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Arzac
Table of Contents• Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring.
ISBN: 9788126524129 | ` 599
Marketing of Financial ServicesBapat
Table of Contents• Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning
• Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels
• Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing
of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management
ISBN: 9789351191001 | ` 399
Security Analysis and Portfolio Management Bhatt
Table of Contents• Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies
ISBN: 9788177224870 | ` 349Also useful for Operations Management
Applied Corporate Finance, 3edDamodaran
Table of Contents• The Foundations. • The Objective in Decision Making. • The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments.
• Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.
ISBN: 9788126537884 | ` 699
Corporate Finance Theory and Practice, 2ed Damodaran
Table of Contents• Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects
• Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis with Inflation and Exchange Rate Risk • Project Interactions,
Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks, Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance
• Back to First Principles • Solutions to Odd-Numbered Questions and Problems
ISBN: 9788126511150 | ` 699
FINANCE
26 Visit us at www.wileyindia.com
Damodaran on Valuation, 2ed Damodaran Table of Contents
• Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models
• Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation
• The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts
ISBN: 9788126518852 | ` 699
Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3edDamodaran
Table of Contents• Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters
and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or Start-Up Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools
• Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion
ISBN: 9788126536009 | ` 739
The Little Book of Valuation: How to Value A Company, Pick a Stock and ProfitDamodaran
Table of ContentsHit the Ground Running Valuation Basics. Value More than a Number! • Power Tools of the Trade. • Yes, Virginia, Every Asset has an Intrinsic Value. • It’s all rela-tive! From Cradle to Grave --Life Cycle and Valuation. • Promise Aplenty. • Growing Pains. • Valuation Viagra. • Doomsday. Breaking the Mold --Special Situations in
Valuation. • Bank on It. • Roller-Coaster Investing. • Invisible Value. • Conclusion Rules for the Road.
ISBN: 9788126536481 | ` 350
International Finance: A Casebook Desai
Table of Contents• Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance
ISBN: 9788126510832 | ` 599
Mergers and Acquisitions, w/cd Desai
Table of Contents• Corporate Restructuring • Mergers and Acquisitions • Theories of Mergers • Takeover and Defense Tactics • Accounting for Mergers and Acquisitions • Laws for Mergers and Acquisitions • Regulatory Framework of Takeovers in India • Clauses of Listing Agreements of NSE and BSE • Securities and Exchange Board of India Guidelines (Delisting of Securities) • Valuation of Target Companies • Divestitures and Equity Carve-outs
• Financial Restructuring (Share Buyback) • Strategic Alliances • Joint Ventures • Employee Stock Ownership Plan (ESOP) • Leveraged Buyouts • Cross-border Mergers & Acquisitions • Financing Mergers & Acquisitions • Due Diligence for Mergers & Acquisitions • Case Studies
ISBN: 9789350043165 | ` 449
Financial ManagementDhagat
Table of Contents• Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return
Analysis • Management of Cash and Marketable Securities • Case Studies
ISBN: 9789350040225 | ` 399
Modern Portfolio Theory and Investment Analysis, 8ed Elton
Table of Contents• Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.
• The Correlation Structure of Security Returns: Multi-Index Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. •
International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. •
FINANCE
27Prices are subject to change without prior notice.
The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.
• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.
ISBN: 9788126528141 | ` 599
Excel Data Analysis, 3edEtheridge
Table of Contents• Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets.
• Illustrating your Ideas. • Customizing Excel.
ISBN: 9788126542697 | ` 499Also useful for Business Analytics
Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website Fairhurst
Table of Contents• · What Is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model
Review • Stress-Testing, Scenarios, and Sensitivity Analysis in Financial Modelling • Presenting Model Output
ISBN: 9788126545650 | ` 799
Project Financing: Asset-Based Financial Engineering, 2edFinnerty
Table of Contents• What is Project Financing? • The Rationale for Projects? • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability. • Designing Security Arrangements. • Structuring the Project. • Preparing the Project Financing Plan. • Discounted Cash Flow Analysis. • Financial Modeling and Project Evaluation. • Using Real-Options Analysis to Evaluate a Project. • Sources of Project Funds. • Managing Project
Risks. • Issues for the Host Government. • Case Study: The Indiantown Cogeneration Project. • Case Study: The Tribasa Toll Road Project. • Case Study: The Euro Disneyland Project. • Case Study: The Eurotunnel Project. • Conclusion.
ISBN: 9788126531288 | ` 699
Behavioural FinanceForbes
Table of Contents• Foundations • Asset Pricing • Corporate Finance • The Professions
ISBN: 9788126529360 | ` 589
Mergers, Acquisitions and Corporate Restructurings, 5ed Gaughan
Table of ContentsBackground. • Introduction. • History of Mergers.
• Legal Framework. • Merger Strategy. • Hostile Takeovers. • Antitakeover Measures. • Takeover Tactics. • Going Private Transactions and Leveraged Buyouts. • Leveraged Buyouts. • Topics in Going Private Transactions. • Employee Stock Ownership Plans.
• Corporate Restructuring. • Corporate Restructuring. • Restructuring In Bankruptcy. • Corporate Governance. • Joint Ventures and Strategic Alliances. • Valuation. • Tax Issues.
ISBN: 9788126531660 | ` 729Also useful for Strategic Management
Strategic Financial Management, w/cd Goel
Table of Contents• Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds
• Mergers and Acquisitions • Foreign Exchange Management • Project Finance
ISBN: 9788177222524 | ` 369
Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAsGottlieb
Table of Contents• AutoFill • Selecting Efficiently In Excel • Formulas, Functions, Relative and Absolute Addressing • Naming Cells and Ranges • Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis—The Excel Easy to Use Statistics Add-in • Naming
Cells—for Meaningful Decision Making and Modeling • What-if Analysis and Goal Seek • Sensitivity Analysis—One- and Two-way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets—Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 • Group and Outline Data • Subtotals • Pivot Tables • Data Mining Using Pivot Tables • NPV and IRR—Evaluating Capital Investments • Unconventional Financial Functions: XNPV
FINANCE
28 Visit us at www.wileyindia.com
FINANCEand XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek—More than One Changing Cell? Use the Solver • The Solver Add-In—Optimizer
ISBN: 9788126542581 | ` 699
Commercial Banking: The Management of Risk, 3ed Gup
Table of Contents• Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management
• Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities
Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services
ISBN: 9788126510443 | ` 599
Risk Management and Financial Institutions, 3ed Hull
Table of Contents• Banks • Insurance Companies and Pension Plans • Mutual Funds and Hedge Funds • The Credit Crisis of 2007 • How Traders Manage Their Risks • Interest Rate Risk • Value at Risk • Volatility • Correlations and Copulas • Basel I, Basel II, and Solvency II • Basel 2.5, Basel III, and Dodd--Frank • Market Risk VAR: The Historical Simulation Approach • Market Risk VAR: The
Model-Building Approach • Credit Risk: Estimating Default Probabilities • Counterparty Credit Risk in Derivatives • Credit Value at Risk • Scenario Analysis and Stress Testing • Operational Risk • Liquidity Risk • Model Risk • Economic Capital and RAROC • Risk Management mistakes to Avoid
ISBN: 9788126536344 | ` 709
Investments: Principles and Concepts, 11edJones
Table of Contents• Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. • Portfolio Theory is Universal. • Portfolio Selection for All Investors. • Asset Pricing Principles. • Common
Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide Issue. • What Happens If Markets Are Efficient--Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors. • Understanding Derivative Securities: Options.
• Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept.
ISBN: 9788126526376 | ` 649
Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6edJorion
Table of Contents• Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management
ISBN: 9788126544080 | ` 1299
Advanced Credit Risk - Analysis and Management Joseph
Table of Contents• Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis
ISBN: 9788126544257 | ` 599
Corporate GovernanceKhurana
Table of Contents• Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns • Competition and Monopoly in Corporate Governance •
Future of Corporate Governance • Case Studies and Mock Questions
ISBN: 9788177228090 | ` 329
Futures, Options and Swaps, 5ed Kolb
Table of Contents• Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American Option Pricing. • Options on Stock Indexes, Foreign
Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options. • Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications.
ISBN: 9788126523665 | ` 649
29Prices are subject to change without prior notice.
FINANCECorporate Governance, 4ed Monks
Table of Contents• What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.
ISBN: 9788126524907 | ` 649
Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know Narayanan
Table of Contents• Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation
ISBN: 9788126509584 | ` 349
Understanding MicrofinancePanda
Table of Contents• Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions
• Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups
ISBN: 9788126519446 | ` 479
Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives Parameswaran
Table of Contents• An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds
• Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages
and Mortgage-Backed Securities • Swaps
ISBN: 9788126534043 | ` 629
Fundamentals of Financial Derivatives, 3ed Parasuraman
Table of Contents• Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model
• Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with
Derivatives • Test Yourself on Your Conceptual Understanding
ISBN: 9788126547395 | ` 529
Fundamentals of Corporate Finance Parrino
Table of Contents• Foundations. • Valuation of Future Cash Flows and Risk. • Capital Budgeting Decisions. • Financing Decisions. • Business Formation, Valuation and Financial Planning. • Valuation and International Decisions.
ISBN: 9788126530069 | ` 699
Corporate Governance: Principles, Mechanisms & Practice Parthasarathy
Table of Contents• Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance
• Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System •
Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations
• Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group
• Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd.
ISBN: 9788177227130 | ` 325
Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor
Table of Contents• The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model.
ISBN: 9788126525157 | ` 649
30 Visit us at www.wileyindia.com
International Financial ManagementSathye
Table of Contents• Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective
ISBN: 9788126533466 | ` 699
Commodity Derivatives: Markets and Applications Schofield
Table of Contents• An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio.
ISBN: 9788126546053 | ` 999
Working Capital Management, w/cdSekhar
Table of Contents• Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises
ISBN: 9789350042403 | ` 499
Financial Analysis and Modeling using Excel and VBA, w/cd Sengupta
Table of Contents• Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA.
ISBN: 9788126531820 | ` 779
Financial Management, 2ed, w/cd Shah
Table of Contents• Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions
• Financial analysis, planning and forecasting • Special topics in financial management
ISBN: 9788177229028 | ` 499
Financial Services Shanmugham
Table of Contents• Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing
• Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services
ISBN: 9788126519903 | ` 519
Multinational Financial Management, 9ed, ISV Shapiro
Table of Contents• Environment of International Financial Management. • Foreign Exchange and Derivatives Markets. • Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management.
ISBN: 9788126536931 | ` 739
Risk Management and Insurance Perspectives in Global Economy Skipper
Table of Contents• Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy
ISBN: 9788126515936 | ` 669
Corporate Governance and Accountability Solomons
Table of Contents• Defining corporate governance • Enron: a case study in corporate governance failure • Corporate gover-nance reform in the UK • The role of boards in corpo-rate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corpo-
FINANCE
31Prices are subject to change without prior notice.
rate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible invest-ment • The future of corporate governance and accountability
ISBN: 9788126513925 | ` 469
Analysis of Financial Time Series, 3edTsay
Table of Contents• Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor
Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications
ISBN: 9788126548934 | ` 739
Fundamentals of Risk and Insurance, 9ed Vaughan
Table of Contents• Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liability Insurance
ISBN: 9788126513062 | ` 649
International Financial Management, w/cd Verma
Table of Contents• An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX
Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis
ISBN: 9789350043042 | ` 399
Fixed Income Securities: Valuation, Risk and Risk Management Veronesi
Table of Contents• Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time
ISBN: 9788126531714 | ` 779
The Analysis and Use of Financial Statements, 3ed, w/cd White
Table of Contents• Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept
• Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income
Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables
ISBN: 9788126510221 | ` 729
Corporate Financial Reporting and Analysis, 3ed Young
Table of Contents• An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting
• Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory
• Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions
ISBN: 9788126547401 | ` 1069
FINANCE
32 Visit us at www.wileyindia.com
EXCLUSIVE TITLES
International Financial
Management
Sathye
International Financial Management Sathye
ISBN: 9812532374 | $8.50(Exclusively distributed by CBS Publishers & Distributors)
Essentials of Insurance: A Risk
Management Perspective
Vaughan
Essentials of Insurance: A Risk Management Perspective Vaughan
Table of ContentsRisk and Insurance. • The Problem of Risk. • The Insurance Device. • Risk Management. • The Fields of Insurance. • The Private Insurance Industry. • Regulation of the Insurance Industry. • Functions of Insurers. • The Legal Framework. Life and Health Insurance. • Managing Personal Risks. • Social Insurance Programs. • Introduction to Life Insurance. • The Life Insurance Contract. Property and Liability Insurance. •
The Homeowners Policy. • Negligence and Legal Liability. • The Personal Auto Policy. • Insurance in the Future.
ISBN: 9971514222 | $ 8.90(Exclusively distributed by CBS Publishers & Distributors)
Forthcoming TitlesInvestment Management, (Security Analysis and Portfolio Management)Desai
Investments: Principles and Concepts, 12ed, ISVJones
Multinational Financial Management, 10edShapiro
ACCOUNTINGManagerial Accounting, 5ed Jiambalvo NEW
Table of Contents• Managerial Accounting in the Information Age • Job-Order Costing for Manufacturing and Service Companies • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing • Capital Budgeting and Other Long-Run Decisions • Budgetary Planning and Control • Standard
Costs and Variance Analysis • Decentralization and Performance Evaluation • ONLINE ONLY -- Statement of Cash Flows • ONLINE ONLY -- Analyzing Financial Statements: A Managerial Perspective
ISBN: 9788126552689 | ` 649
Financial Accounting, 7ed, ISVKimmel NEW
Table of Contents• Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture
ISBN: 9788126551262 | ` 819
Wiley CPAexcel Exam Review 2015, Auditing and AttestationWhittington NEWTable of Contents
• Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination
• Exam Content Overview
ISBN: 9788126553211 | ` 14999 (Set Price)
Wiley CPAexcel Exam Review 2015, Business Environment and ConceptsWhittington NEW
Table of Contents• Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination
• Exam Content Overview
ISBN: 9788126553228 | ` 14999 (Set Price)
Wiley CPAexcel Exam Review 2015, Financial Accounting and ReportingWhittington NEWTable of Contents
• Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination
• Exam Content Overview
ISBN: 9788126553242 | ` 14999 (Set Price)
Wiley CPAexcel Exam Review 2015, RegulationWhittington NEW
Table of Contents• Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination
• Exam Content Overview
ISBN: 9788126553235 | ` 14999 (Set Price)
FINANCE / ACCOUNTING
33Prices are subject to change without prior notice.
Managerial Accounting Balakrishnan
Table of Contents• Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.
ISBN: 9788126526444 | ` 859
Cost AccountingBhatiaTable of Contents
• Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis
• Budgetary Control • Marginal Costing • Decision Making with Marginal Costing
ISBN: 9789351191902 | ` 495
Accounting for Managers, w/cd Goyal
Table of Contents• Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget
• Capital Budgeting
ISBN: 9789351190301 | ` 395
Accounting for Managers, w/cdJain
DescriptionIt provides theoretical and practical knowledge of management accounting. The book is intended primar-ily for students pursuing management, CA and CWA courses. The concise and accessible style of the book is also suitable for managers to achieve operational excel-lence and enhance their decision-making capabilities. Moreover, the book serves as a guide for practitioners and research scholars undertaking dissertation or internship projects. The book encompasses the three
major branches of accounting, namely financial accounting, managerial accounting, and cost accounting.
ISBN: 9789350043134 | ` 429
Accounting for Non-Specialists Jones
Table of Contents• Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting
ISBN: 9788126512638 | ` 799
How to Pass the CPA Exam StephanieTable of Contents
• Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A
Countdown Plans • Appendix B Packing for the Exam Trip
ISBN: 9788126544066 | ` 699
EXCLUSIVE TITLES
Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 1, Financial Planning, Performance and Control, (Participant Kit)IMA NEWTable of Contents
• External Financial Reporting Decisions • Planning, Budgeting and Forecasting • Performance Management
• Cost Management • Internal Controls
ISBN: 9788126551637
Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 2, Financial Decision Making, (Participant Kit)IMA NEWTable of Contents
• Financial Statement Analysis • Corporate Finance • Decision Analysis • Risk Management • Investment Decisions • Professional Ethics
ISBN: 9788126551644
ACCOUNTING
34 Visit us at www.wileyindia.com
Core Concepts of Accounting Information Systems, 9ed
Bagranoff
Core Concepts of Accounting Information Systems, 9edBagranoff
ISBN: 9812531661 | $8.00(Exclusively distributed by CBS Publishers & Distributors)
ECONOMICSInternational Economics: Trade and Finance, 11ed, ISV Salvatore NEW
Table of Contents• International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System.
ISBN: 9788126552344 | ` 709
Economics of Strategy, 6ed, ISV Besanko
Table of Contents• Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics
ISBN: 9788126540716 | ` 629
Microeconomics, 4edBesanko
Table of Contents• Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior • Special Topics
ISBN: 9788126532063 | ` 689
Essential Mathematics for Economics and Business, 2ed Bradley
Table of Contents• Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics
• Introduction to differentiation and applications • Functions of several variables • Integration and appli-cations • Linear algebra and applications • Difference equations • Solutions to progress exercises
ISBN: 9788126509188 | ` 649
Applied Econometric Time Series, 3ed Enders
Table of Contents• Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index.
ISBN: 9788126543915 | ` 489
Introduction to Econometrics, 4ed Maddala
Table of Contents• Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics
ISBN: 9788126534159 | ` 709
Macroeconomics: Understanding the Wealth of Nations, 2ed Miles
Table of Contents• What is Macroeconomics? • The Language of Macro - The National Income Accounts • The Wealth of Nations
- The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption •
Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems
ISBN: 9788126516414 | ` 549
ACCOUNTING / ECONOMICS
35Prices are subject to change without prior notice.
Managerial Economics, 6ed, ISVSamuelson
Table of Contents• Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.
• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis. Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.
• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.
ISBN: 9788126544349 | ` 729
Managerial Economics, w/cd Singh
Table of Contents• Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations
• Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly
• Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies
ISBN: 9789350043035 | ` 429
Managerial Economics: Analysis, Problems, Cases, 8ed Truett
Table of Contents• Introduction, Basic Principles and Methodology • Revenue of The Firm • Demand Analysis and Estimation
• Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of The Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing
Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal and Regulatory Environment of The Firm
ISBN: 9788126512539 | ` 519
Economics: Theory and Practice, 7ed Welch
Table of Contents• Introduction to Economics • The Macro economy • The Micro economy • The International Economy
ISBN: 9788126512621 | ` 619
EXCLUSIVE TITLE
Applied Time Series Modelling
& Forecasting
Harris
Applied Time Series Modelling & Forecasting Harris
Table of Contents• Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate System
• Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series
ISBN: 9812532323 | $6.00 (Exclusively distributed by CBS Publishers & Distributors)
Forthcoming TitlesApplied Econometrics Using the SAS SystemAjmani
Microeconomics, 5ed, ISVBesanko
HOTEL MANAGEMENTFood and Beverage ServiceAxler
Table of Contents• Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server.
• Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining
Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking.
ISBN 9788126542659 | ` 439
ECONOMICS / HOTEL MANAGEMENT
36 Visit us at www.wileyindia.com
Hotel Front Office Management, 5edBardi
Table of Contents• Introduction to hotel management • Hotel organiza-tion and the front office manager • Effective interde-partmental communications • Property management systems • Systemwide reservations • Revenue manage-ment • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospital-ity • Promoting in-house sales • Security • Executive
housekeeping
ISBN 9788126537242 | ` 499
Introduction to Management in the Hospitality Industry, 10edBarrows
Table of Contents• Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry
ISBN 9788126537259 | ` 599
Purchasing: Selection and Procurement for the Hospitality Industry, 8edFeinstein
Table of Contents• The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System.
• An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The
Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures. • Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items.
• Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment.
ISBN 9788126537266 | ` 699
Hospitality Marketing Management, 5edReid
Table of ContentsPart One: Introduction to Hospitality Marketing.
• The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers. • Understanding the Behavior of Hospitality Consumers. • Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. •
Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising. • Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing.
ISBN 9788126537273 | ` 699
HOTEL MANAGEMENT
37Prices are subject to change without prior notice.
ISBN AUTHOR TITLE PRICE QTY.
BUSINESS 9788126514694 Chan E-Commerce: Fundamentals and Applications pg. 1 ` 5899788177225365 Dey Business Process Reengineering & Change Management pg. 1 ` 3999788177225358 Goel Business Law for Managers pg. 1 ` 349Releasing Soon Kapoor The Business Law Book TBA
BUSINESS ANALYTICS9788126550357 Alexander Microsoft Business Intelligence Tools for Excel Analysts NEW pg. 1 ` 5999788126550388 Abbott Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst NEW pg. 1 ` 7999788126524488 Anderson An Introduction to Multivariate Statistical Analysis, 3ed pg. 3 ` 6499788126550890 Baesens Analytics in a Big Data World: The Essential Guide to Data Science and its Applications NEW pg. 1 ` 6999788126505173 Berry Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 2ed ` 3999788126518258 Berry Mastering Data Mining: The Art and Science of Customer Relationship Management pg. 3 ` 6199788177228137 Chuck Hadoop in Action ` 6799788126552795 Cordoba Understanding the Predictive Analytics Lifecycle NEW pg. 1 ` 9999788126550906 Dean Big Data, Data Mining and Machine Learning NEW pg. 2 ` 6999788126552160 Ellis Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data NEW pg. 2 ` 6999788126542697 Etheridge Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed ` 4999788126545650 Fairhurst Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals + Website pg. 3 ` 7999788126552153 Fitz-Enz Predictive Analytics for Human Resources NEW pg. 8 ` 9999788126546145 Foreman Data Smart: Using Data Science to Transform Information into Insight pg. 3 ` 6999788126548606 Frank Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business pg. 3 ` 5999788126545698 Franks Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics pg. 3 ` 9999812531785 Giudici Applied Data Mining: Statistical Methods for Business and Industry (Exclusively distributed by CBS Publishers & Distributors) pg. 6 $ 5.509788126542581 Gottlieb Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAS pg. 4 ` 6999788126550913 Holdaway Harness Oil and Gas Big Data with Analytics NEW pg. 2 ` 12999789351191506 Holmes Hadoop in Practice ` 7499788126543281 Hurwitz Big Data for Dummies ` 3999788126548767 Jorgensen Microsoft Big Data Solutions pg. 4 ` 6999788126542451 Kaushik Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity pg. 4 ` 6999788126507764 Larose Data Mining Methods and Models pg. 4 ` 4399788126544127 Laursen Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 4 ` 6499788126534722 Linoff Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed pg. 4 ` 6799788126535668 Matignon Data Mining Using SAS Enterprise Miner pg. 5 ` 7799788126544004 Mcfedries Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed pg. 5 ` 4999788126544691 Minelli Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses pg. 5 ` 5999788126543793 Mulvey Business Analysis for Dummies (Exclusively distributed by Penguin Books) ` 4499788126551392 Murray Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software NEW pg. 2 ` 9999788126551064 Naidu Google Bigquery Analytics NEW pg. 2 ` 8999788126550524 Nelson Excel Data Analysis for Dummies, 2ed ` 4999788126547111 Powell Modeling for Insight: A Master Class for Business Analysts pg. 5 ` 7499788126532032 Prasad Fundamentals of Business Analytics, w/cd pg. 5 ` 5799781107448247 Rajaraman Mining of Massive Datasets NEW pg. 2 ` 5999788126547999 Siegel Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die pg. 6 ` 5999788126543250 Simon Too Big To Ignore: The Business Case for Big Data pg. 5 ` 3999788126545452 Schmarzo Big Data: Understanding How Data Powers Big Business pg. 5 ` 5999788126517589 Shmueli Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner pg. 5 ` 7099788126552146 Stubbs Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics NEW pg. 2 ` 9999788126551613 Tanner Analytics and Dynamic Customer Strategy: Big Profits from Big Data NEW pg. 2 ` 7999788126541881 Vercellis Business Intelligence: Data Mining and Optimization for Decision Making pg. 6 ` 4899788126548620 Winston Marketing Analytics: Data-Driven Techiniques with Microsoft Excel pg. 6 ` 7999788126550845 Yau Data Points: Visualization That Means Something NEW pg. 2 ` 8999788126550838 Yau Visualize This: The Flowingdata Guide To Design, Visualization and Statistics NEW pg. 3 ` 8999789351194378 Zumel Practical Data Science with R NEW pg. 3 ` 799Releasing Soon Holmes Hadoop in Practice, 2ed TBAReleasing Soon Kogent Hadoop in Simple Steps TBAReleasing Soon Lakhe Hadoop Security TBAReleasing Soon Shinde Business Intelligence and Data Warehousing TBA
COMMUNICATION9788126529452 Bell Management Communication, 3ed pg. 6 ` 6699788177225686 Kalyana Soft Skills for Managers pg. 6 ` 2259789351194637 Kogent Communication Skills - I (As per syllabus of WBSCTE) (Exclusively distributed by Techno World) 9788177223774 Rao Soft Skills for Young Managers pg. 6 ` 3759788126513451 Stuart Integrated Business Communication in a Global Marketplace pg. 7 ` 599
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9788126522231 Summers Communication Skills Handbook: How to Succeed in Written and Oral Communication pg. 7 ` 169Releasing Soon Naik Business Communication TBAReleasing Soon Sonmez Soft Skills TBA
ENTREPRENEURSHIP 9788126512829 Kaplan Patterns of Entrepreneurship pg. 7 ` 4999788177224603 Manimala Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed pg. 7 ` 4499788126531165 Schaper Entrepreneurship and Small Business, 3rd Asia-Pacific ed pg. 7 ` 6699789350040263 Trehan Entrepreneurship, w/cd pg. 7 ` 479
HUMAN RESOURCE MANAGEMENT 9788126524914 Baron Strategic Human Resources: Frameworks for General Managers, 3ed pg. 8 ` 6199788126531196 DeCenzo Human Resource Management, 10ed pg. 8 ` 5699788126552153 Fitz-Enz Predictive Analytics for Human Resources NEW pg. 8 ` 9999788177228212 Gupta Human Resource Management pg. 8 ` 3499788177227253 Janakiram Training & Development (Indian Text ed) pg. 8 ` 4299788177223750 Kleiman Human Resource Management : A Managerial Tool ` 3499788177228465 Mathur Industrial Sociology: Text & Pratice pg. 8 ` 2299789351194309 Raju Human Resource Management, w/cd NEW pg. 8 ` 4999789350042892 Rao Performance Management, w/cd pg. 8 ` 3959789351192589 Rao Strategic Human Resource Management, w/cd pg. 9 ` 4499788126515899 Schuler Strategic Human Resource Management, 2ed pg. 9 ` 5999788177226713 Sengupta Employee Engagement in Hard Back pg. 9 ` 3959788177229134 Sengupta Employee Engagement in Paper Back pg. 9 ` 2959789350043196 Sengupta Human Resource Management, w/cd pg. 9 ` 449Releasing Soon DeCenzo Human Resource Management, 11ed, ISV TBAReleasing Soon Gupta Human Resource Management - Revised & Upgraded TBAReleasing Soon Kogent Human Resource Training and Devlopment TBAReleasing Soon Sanjeev Human Resource Planning and Devlopment TBA
INTERNATIONAL BUSINESS 9788126506941 Chary Elements of International Business pg. 9 ` 5499788126534074 Czinkota International Business, 8ed pg. 9 ` 7499788126529759 Mead International Management, 4ed pg. 10 ` 6999789350040119 Parthasarathy Global Trade in the New Millennium in Paper Back pg. 10 ` 3499789350040997 Parthasarathy Global Trade in the New Millennium in Hard Back pg. 10 ` 4499788126515233 Stonehouse Global and Transnational Business: Strategy and Management, 2ed pg. 10 ` 569
MANAGEMENT 9788126534791 Babu Coaching: The Art of Developing Leaders pg. 10 ` 4799788126514502 Debowski Knowledge Management pg. 10 ` 4999788177223866 Duening Management : Principles & Guidelines ` 3799788126536474 Gitomer The Little Book of Leadership pg. 10 ` 3999788126535996 Lane International Management Behavior, 6ed pg. 10 ` 5299788177225372 Mishra Summer Internship Simplified pg. 11 ` 2299789350042502 Nerkar Principles and Practices of Management, w/cd pg. 11 ` 3999788126549245 Pandey Disaster Management NEW pg. 10 ` 3999789350042496 Pithadia Introduction to Management pg. 11 ` 3499788126523160 Schermerhorn Introduction to Management, 10ed, ISV pg. 11 ` 649Releasing Soon Kogent Bank Management TBAReleasing Soon Lane International Management Behavior: Global and Sustainable Leadership, 7ed TBAReleasing Soon Schermerhorn Introduction to Management, 12ed, ISV TBAReleasing Soon Sonmez Soft Skills TBAp
MANAGEMENT INFORMATION SYSTEMS 9788126520190 De MIS: Management Information Systems in Business, Government and Society pg. 11 ` 5999812530150 Johnson Business Statistics: Decision Making with Data (Exclusively distributed by CBS Publishers & Distributors) pg. 13 $ 8.25 9789350040072 Joshi Management Information Systems pg. 11 ` 3799788126542451 Kaushik Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity ` 6999788126544127 Laursen Business Analytics for Managers: Taking Business Intelligence Beyond Reporting ` 6499788126534722 Linoff Data Mining Techniques: for Marketing, Sales and Customer Relationship Management, 3ed ` 6799788126521753 Magal Essentials of Business Processes and Information Systems pg. 11 ` 3599788126518524 Makridakis Forecasting: Methods and Applications, 3ed pg. 12 ` 6499788126543946 Marchewka Information Technology Project Management, 4ed, ISV ` 539
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9788126539680 Murugesan Harnessing Green IT: Principles and Practices pg. 12 ` 5499789350043059 Parimi Management Information System, w/cd pg. 12 ` 3499788126532032 Prasad Fundamentals of Business Analytics, w/cd ` 5799788177228502 Shrivastava Computer Applications in Management, w/cd pg. 12 ` 4499788126517589 Shmueli Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner ` 7099789351192442 Singh Computer Applications in Management pg. 12 ` 4999788126526390 Turban Information Technology for Management:Transforming Organizations in the Digital Economy 7ed pg. 12 ` 6299788126514410 Turban Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/cd ` 6499788126509683 Turban Introduction to Information Technology, 2ed pg. 12 ` 639Releasing Soon Pearlson Strategic Management of Information Systems, 5ed, ISV TBA
MARKETING9788126531189 Aaker Marketing Research, 10ed pg. 13 ` 7099788126536245 Aaker Strategic Market Management, 9ed pg. 13 ` 4599788126548927 Aaker Strategic Market Management: Global Perspectives NEW ` 4999788177225167 Agarwal Store Operations pg. 13 ` 3499789350043202 Amin The Impact of E-Marketing on E-Buyer Behaviour, w/cd pg. 13 ` 4499789350042489 Anand Marketing Management pg. 13 ` 3599789350044544 Bhasin Customer Relationship Management, w/cd pg. 13 ` 3999788177223828 Berman Marketing: Marketing in the 21st Century, 8ed ` 3999788126548514 Capon, Singh Managing Marketing: An Applied Approach pg. 14 ` 7999788177228427 Chopra Marketing Management pg. 14 ` 3299788177223767 Clow Services Marketing: Operation, Management and Strategy, 2ed ` 4299971513862 Craig International Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors pg. 17 $ 6.50 9788126526383 Cron Sales Management: Concepts and Cases, 10ed, ISV pg. 14 ` 5899814126217 Dalrymple Marketing Management, 7ed (Exclusively distributed by CBS Publishers & Distributors) pg. 17 $ 7.50 9788126512874 Gronroos Service Management and Marketing: Customer Management in Service Competition, 3ed pg. 14 ` 5999788126524679 Hoyle Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions pg. 14 ` 3999788126534128 Kotabe Global Marketing Management, 5ed pg. 14 ` 7099789351191827 Kumar Consumer Behaviour and Marketing Communication: An Indian Perspective pg. 15 ` 3959788177226225 Kumar Customer Relationship Management : Concepts & Application pg. 15 ` 4499788126509133 Kumar Customer Relationship Management : A Databased Approach pg. 15 ` 4199812531823 Kumar Essentials of Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 17 $ 7.50 9788177223705 Lascu International Marketing (with casebook) pg. 15 ` 3999788177223835 Lindquist Shopper, Buyer & Consumer Behavior: Theory & Marketing Applications pg. 15 ` 3299812532358 McAuley International Marketing: Consuming Globally, Thinking Globally (Exclusively distributed by CBS Publishers & Distributors) pg. 17 $ 5.50 9788126529353 McDaniel Marketing Research, 8ed, w/cd pg. 15 ` 7099788177223712 Mishra Customer Service in Retailing, Indian Text ed pg. 15 ` 2799788126542000 Mohapatra E-Marketing pg. 16 ` 3799788177229714 Ramamurthy Research Methodology pg. 16 ` 4499788126531318 Sekaran Research Methods for Business: A Skill Building Approach, 5ed pg. 16 ` 5199788177229127 Srinivasan Cases in Retail Management pg. 16 ` 2259788177229752 Siddiqui International Marketing pg. 16 ` 3499789351192428 Sople E-Marketing in Digital Age: Text & Cases, 2ed, w/cd pg. 16 ` 3959788177224320 Sople E-Marketing Text & Cases pg. 16 ` 3759788177223729 Trochim Research Methods, 2ed ` 3799788126528059 Zikmund Customer Relationship Management pg. 16 ` 439Releasing Soon Aaker Marketing Research, 11ed, ISV TBAReleasing Soon Chhabra Consumer Behaviour TBAReleasing Soon Chopra Marketing Management - Revised & Upgraded TBAReleasing Soon Kaur Advertising and Brand Management TBAReleasing Soon Sathapriya Marketing Research TBA
OPERATIONS MANAGEMENT9788126509515 Barlow Excel Models for Business and Operations Management, 2ed pg. 17 ` 5199788126523191 Barron Game Theory: An Introduction pg. 17 ` 5399788126537075 Black Applied Business Statistics, 7ed pg. 18 ` 7499788126513727 Buffa Modern Production / Operations Management, 8ed pg. 18 ` 6399788126521647 Burke Project Management: Planning and Control Techniques, 4ed pg. 18 ` 4999788126522460 Dale Managing Quality, 5ed pg. 18 ` 4999788177224306 David International Logistics pg. 18 ` 3999788126541201 Gardener Beginning R: The Statistical Programming Language pg. 18 ` 6499812531785 Giudici Applied Data Mining: Statistical Methods for Business and Industry (Exclusively distributed by CBS Publishers & Distributors) pg. 21 $ 5.50 9788177224580 Gopalan Management Guide to Quality & Productivity, 2ed ` 2999788126550807 Gopalan Project Management Core Textbook, 2nd Indian ed NEW pg. 17 ` 7099788126531158 Hayes Operations, Strategy and Technology: Pursuing the Competitive Edge pg. 18 ` 6299789350045091 Jain Production and Operations Management pg. 19 ` 449
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ISBN AUTHOR TITLE PRICE QTY.
9788126542451 Kaushik Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity ` 6999788126538874 Kerzner Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed pg. 19 ` 6499788126519071 Kulkarni Quality Control ` 4799788126544127 Laursen Business Analytics for Managers: Taking Business Intelligence Beyond Reporting ` 6499788126543946 Marchewka Information Technology Project Management, 4ed, ISV pg. 19 ` 5399788177229721 Marwah Project Management, w/cd pg. 19 ` 4499788126537082 Meredith Project Management: A Managerial Approach, 8ed pg. 19 ` 7099788126542543 Meredith Operations Management, 5ed, ISV pg. 19 ` 5999788126544097 Mitra Fundamentals of Quality Control and Improvement, 3ed pg. 19 ` 6499788177221916 Mohanty Supply Chain Management (Theories & Practices) pg. 20 ` 3299788177225808 Mohanty Supply Chain Management (Indian Case Studies) pg. 20 ` 1599788126525065 Montgomery Statistical Quality Control: A Modern Introduction, 6ed pg. 20 ` 6399788126526918 Powell Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed pg. 20 ` 7999788126532032 Prasad Fundamentals of Business Analytics, w/cd pg. 5 ` 5799788177226232 Rajaram Total Quality Management pg. 20 ` 3999788126512560 Ravindran Operations Research: Principles and Practice, 2ed pg. 20 ` 5899788126537044 Russell Operations Management, 7ed pg. 20 ` 7399788126536351 Sanders Supply Chain Management: A Global Perspective pg. 20 ` 5999788126517589 Shmueli Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner pg. 5 ` 7099789350043172 Suri Total Quality Management pg. 21 ` 3759788126508358 Thayer Software Engineering Project Management, 2ed pg. 21 ` 7299812531637 Vonderembse Operations Management: Concepts, Methods and Strategies (Exclusively distributed by CBS Publishers & Distributors) pg. 21 $ 6.90 Releasing Soon Montgomery Statistical Quality Control: A Modern Introduction, 7ed, ISV TBAReleasing Soon Russell Operations Management: Creating Value Along the Supply Chain, 8ed, ISV TBA
ORGANIZATIONAL BEHAVIOUR9789351192459 Gupta Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd pg. 21 ` 4499788177224597 Gupta Organizational Behaviour: Design Structure and Culture ` 3959788126523948 Hitt Organizational Behavior: A Strategic Approach, 2ed pg. 21 ` 6499788177227987 Joshi Organizational Behavior pg. 21 ` 3499789351191810 Raju Organizational Behaviour, w/cd pg. 22 ` 3959812531459 Schermerhorn Management and Organizational Behaviour Essentials (Exclusively distributed by CBS Publishers & Distributors) pg. 22 $ 5.00 9788126541270 Schermerhorn Organizational Behavior, 12ed, ISV pg. 22 ` 5799788177228526 Sultan Organizational Behavior pg. 22 ` 299Releasing Soon Grant Contemporary Strategy Analysis Text Only, 8ed TBA
STRATEGIC MANAGEMENT9788126548927 Aaker Strategic Market Management: Global Perspectives NEW pg. 22 ` 4999788177221671 Bajaj Business Ethics: An Indian Perspective ` 3699812531890 Chen Strategic Management of e-Business, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 24 $ 5.50 9788126552429 Collis International Strategy: Context, Concepts and Implications NEW pg. 22 ` 5499788126542529 Grant Contemporary Strategy Analysis, 7ed pg. 22 ` 5799788126519644 Grant Contemporary Strategic Management, 6ed pg. 23 ` 5299788126519637 Grant Contemporary Strategic Management Case Studies, 6ed pg. 23 ` 4199812531238 Gupta Global Strategy and the Organization (Exclusively distributed by CBS Publishers & Distributors) pg. 24 $ 2.90 9788126515684 Saloner Strategic Management pg. 23 ` 4699789350044995 Singh Strategic Management and Business Policy, w/cd pg. 23 ` 4299788177226706 Srinivasan Strategic Retail Management pg. 23 ` 3499788126534050 Tidd Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed pg. 23 ` 6899788177228229 Trehan Strategic Management pg. 23 ` 2999788126531660 Gaughan Mergers, Acquisitions and Corporate Restructurings, 5ed pg. 27 ` 729Releasing Soon Pearlson Strategic Management of Information Systems, 5ed, ISV TBAReleasing Soon Pithadia Strategic Management and Business Policy TBA
FINANCE9788126523702 Alexander Market Models: A Guide to Financial Data Analysis pg. 25 ` 5999788126524129 Arzac Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd pg. 25 ` 5999789351191001 Bapat Marketing of Financial Services pg. 25 ` 3999788126551835 Bessis Risk Management in Banking, 3ed NEW pg. 24 ` 9999788177224870 Bhatt Security Analysis and Portfolio Management pg. 25 ` 3499788126537884 Damodaran Applied Corporate Finance, 3ed pg. 25 ` 6999788126511150 Damodaran Corporate Finance Theory and Practice, 2ed pg. 25 ` 6999788126518852 Damodaran Damodaran on Valuation, 2ed pg. 26 ` 6999788126536009 Damodaran Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed pg. 26 ` 7399788126536481 Damodaran The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit pg. 26 ` 3509788126510832 Desai International Finance: A Casebook pg. 26 ` 5999789350043165 Desai Mergers and Acquisitions, w/cd pg. 26 ` 449
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9789350040225 Dhagat Financial Management pg. 26 ` 3999788126528141 Elton Modern Portfolio Theory and Investment Analysis, 8ed pg. 26 ` 5999788126542697 Etheridge Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 27 ` 4999788126545650 Fairhurst Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals + Website pg. 27 ` 7999788126531288 Finnerty Project Financing: Asset-Based Financial Engineering, 2ed pg. 27 ` 6999788126551743 Fontanills Getting Started in Commodities NEW pg. 24 ` 7499788126529360 Forbes Behavioural Finance pg. 27 ` 5899788126531660 Gaughan Mergers, Acquisitions and Corporate Restructurings, 5ed pg. 27 ` 7299788177222524 Goel Strategic Financial Management, w/cd pg. 27 ` 3699788126542581 Gottlieb Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAS pg. 27 ` 6999789351197003 Goyal Direct Taxation A.Y. 2015-16, 3ed NEW pg. 24 ` 4999788126510443 Gup Commercial Banking: The Management of Risk, 3ed pg. 28 ` 5999788177227390 Gupta Comdex Computer and Financial Accounting with Tally 9.0 Course Kit, w/cd ` 2999788126536344 Hull Risk Management and Financial Institutions, 3ed pg. 28 ` 7099788126526376 Jones Investments: Principles and Concepts, 11ed pg. 28 ` 6499788126544080 Jorion Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed pg. 28 ` 12999788126544257 Joseph Advanced Credit Risk - Analysis and Management pg. 28 ` 5999788177228090 Khurana Corporate Governance pg. 28 ` 3299788126523665 Kolb Futures, Options and Swaps, 5ed pg. 28 ` 6499788126550999 Lai Professional Financial Computing Using Excel and VBA NEW pg. 24 ` 11999788126524907 Monks Corporate Governance, 4ed pg. 29 ` 6499788126509584 Narayanan Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 29 ` 3499788126519446 Panda Understanding Microfinance pg. 29 ` 4799788126534043 Parameswaran Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives pg. 29 ` 6299788126547395 Parasuraman Fundamentals of Financial Derivatives, 3ed pg. 29 ` 5299788126530069 Parrino Fundamentals of Corporate Finance pg. 29 ` 6999788177227130 Parthasarathy Corporate Governance: Principles, Mechanisms & Practice pg. 29 ` 3259788126551804 Pinto Equity Asset Valuation, 2ed NEW pg. 24 ` 10999788126525157 Proctor Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed pg. 29 ` 6499789351194293 Rao Financial Engineering, Risk Management & Financial Institutions, w/cd NEW pg. 25 ` 4999788126533466 Sathye International Financial Management pg. 30 ` 6999812532374 Sathye International Financial Management (Exclusively distributed by CBS Publishers & Distributors) pg. 32 $ 8.50 9788126546053 Schofield Commodity Derivatives: Markets and Applications pg. 30 ` 9999789350042403 Sekhar Working Capital Management, w/cd pg. 30 ` 4999788126531820 Sengupta Financial Analysis and Modeling using Excel and VBA, w/cd pg. 30 ` 7799788177229028 Shah Financial Management, 2ed, w/cd pg. 30 ` 4999788126519903 Shanmugham Financial Services pg. 30 ` 5199788126536931 Shapiro Multinational Financial Management, 9ed pg. 30 ` 7399788126515936 Skipper Risk Management and Insurance Perspectives in Global Economy pg. 30 ` 6699788126513925 Solomons Corporate Governance and Accountability pg. 30 ` 4699788126548934 Tsay Analysis of Financial Time Series, 3ed pg. 31 ` 7399971514222 Vaughan Essentials of Insurance: A Risk Management Perspective (Exclusively distributed by CBS Publishers & Distributors) pg. 32 $ 8.90 9788126513062 Vaughan Fundamentals of Risk and Insurance, 9ed pg. 31 ` 6499789350043042 Verma International Financial Management, w/cd pg. 31 ` 3999788126531714 Veronesi Fixed Income Securities: Valuation, Risk and Risk Management pg. 31 ` 7799788126550456 Wells Corporate Fraud Handbook: Prevention and Detection, 4ed NEW pg. 25 ` 11999788126510221 White The Analysis and Use of Financial Statements, 3ed, w/cd pg. 31 ` 7299788126547401 Young Corporate Financial Reporting and Analysis, 3ed pg. 31 ` 1069Releasing Soon Desai Investment Management, (Security Analysis and Portfolio Management) TBAReleasing Soon Jones Investments: Principles and Concepts, 12ed, ISV TBAReleasing Soon Premlatha Advanced Financial Management TBAReleasing Soon Shah Forex Management TBAReleasing Soon Shapiro Multinational Financial Management, 10ed TBA
ACCOUNTING9812531661 Bagranoff Core Concepts of Accounting Information Systems, 9ed (Exclusively distributed by CBS Publishers & Distributors) pg. 34 $ 8.00 9788126526444 Balakrishnan Managerial Accounting pg. 33 ` 8599789351191902 Bhatia Cost Accounting pg. 33 ` 4959789351190301 Goyal Accounting for Managers pg. 33 ` 3959788126551637 IMA Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 1, Financial Planning, Performance and Control, (Participant Kit) NEW pg. 33 9788126551644 IMA Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 2, Financial Decision Making, (Participant Kit) NEW pg. 339788126544738 IMA Wiley CMAexcel Learning System Exam Review 2014, Part 1, Financial Planning, Performance and Control 9788126544745 IMA Wiley CMAexcel Learning System Exam Review 2014, Part 2, Financial Decision Making 9789350043134 Jain Accounting for Managers, w/cd pg. 33 ` 4299788126552689 Jiambalvo Managerial Accounting, 5ed NEW pg. 32 ` 6499788126512638 Jones Accounting for Non-Specialists pg. 33 ` 799
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9788126551262 Kimmel Financial Accounting, 7ed, ISV NEW pg. 32 ` 8199788177229233 Kogent Tally 9 in Simple Steps ` 2999789350040973 Kogent Tally 9 in Simple Steps, Hindi ed ` 2999788177229356 Kogent Tally.ERP 9 in Simple Steps, Hindi ed ` 2999788126544066 Stephanie How to Pass the CPA Exam: TheIPassTheCPAexam.com Guide for International Candidates pg. 33 ` 6999788126553211 Whittington Wiley CPAexcel Exam Review 2015, Auditing and Attestation NEW pg. 32 ` 14999 (Set Price)9788126553228 Whittington Wiley CPAexcel Exam Review 2015, Business Environment and Concepts NEW pg. 32 ` 14999 (Set Price)9788126553242 Whittington Wiley CPAexcel Exam Review 2015, Financial Accounting and Reporting NEW pg. 32 ` 14999 (Set Price)9788126553235 Whittington Wiley CPAexcel Exam Review 2015, Regulation NEW pg. 32 ` 14999 (Set Price)
ECONOMICS9788126540716 Besanko Economics of Strategy, 6ed, ISV pg. 34 ` 6299788126532063 Besanko Microeconomics, 4ed pg. 34 ` 6899788126509188 Bradley Essential Mathematics for Economics and Business, 2ed pg. 34 ` 6499788126543915 Enders Applied Econometric Time Series, 3ed pg. 34 ` 4899812532323 Harris Applied Time Series Modelling and Forecasting (Exclusively distributed by CBS Publishers & Distributors) pg. 35 $ 6.00 9788177223859 Keating Managerial Economics: An Economic Foundation for Business Decisions, 2ed ` 3699788126534159 Maddala Introduction to Econometrics, 4ed pg. 34 ` 7099788126516414 Miles Macroeconomics: Understanding the Wealth of Nations, 2ed pg. 34 ` 5499788126552344 Salvatore International Economics: Trade and Finance, 11ed, ISV NEW pg. 34 ` 7099788126544349 Samuelson Managerial Economics, 6ed, ISV pg. 35 ` 7299789350043035 Singh Managerial Economics, w/cd pg. 35 ` 4299788126512539 Truett Managerial Economics: Analysis, Problems, Cases, 8ed pg. 35 ` 5199788126512621 Welch Economics: Theory and Practice, 7ed pg. 35 ` 619Releasing Soon Ajmani Applied Econometrics Using the SAS System TBAReleasing Soon Besanko Microeconomics, 5ed, ISV TBA
HOTEL MANAGEMENT9788126542659 Axler Food and Beverage Service pg. 35 ` 4399788126537242 Bardi Hotel Front Office Management pg. 36 ` 4999788126537259 Barrows Introduction to Management in the Hospitality Industry, 10ed pg. 36 ` 5999788126537266 Feinstein Purchasing: Selection and Procurement for the Hospitality Industry, 8ed pg. 36 ` 6999788126537273 Reid Hospitality Marketing Management, 5ed pg. 36 ` 699
ISBN AUTHOR TITLE PRICE QTY.
NEW RELEASES - BUSINESS & DUMMIES9788126553075 Alexander Osterwalder Value Proposition Design: How to Create Products and Services Customers Want ` 6999788126552016 Andrie De Vries R Programming for Dummies ` 4999788126552184 Andy Rathbone Windows 8.1 for Dummies ` 4499788126552825 Barry Burd Beginning Programming with Java for Dummies, 4ed ` 4999788126552702 Ben Stein How to Really Ruin Your Financial Life and Portfolio ` 2509788126552252 Donald Chesnut UX for Dummies ` 4999788126552191 Frank Ryan Willpower for Dummies ` 1499788126552290 John Haydon Facebook Marketing for Dummies, 4ed ` 4999788126552818 Jon Chappell Guitar All-In-One for Dummies, 2ed ` 5999788126552719 Josh Linkner The Road to Reinvention: How to Drive Disruption and Accelerate Transformation ` 5999788126552726 Kathryn D. Cramer Lead Positive: What Highly Effective Leaders See, Say and Do ` 5999788126552696 Patrick Lencioni The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) ` 5999788126552641 Philip Kotler Winning Global Markets: How Businesses Invest and Prosper in The World’s High-Growth Cities ` 6999788126550531 Rajiv Ramnath Beginning iOS Programming for Dummies ` 4999788126552269 Roger Burghall Lean Six Sigma Business Transformation for Dummies ` 4999788126552801 Sharat Sharan Webinars for Dummies ` 4499788126552306 Wendy Abraham Chinese for Dummies, 2ed ` 499
BUSINESS / SELF HELP BOOKS9788126534678 Amy Lyman The Trustworthy Leader: Leveraging The Power of Trust to Transform your Organization ` 3999788126550166 Anil K. Gupta The Silk Road Rediscovered ` 5999788126551705 Annie Tsai The Small Business Online Marketing Handbook ` 4999788126533626 Bill Roedy What Makes Business Rock: Building The World’s Largest Global Networks ` 3999788126541591 Bob Seller Forbes Best Business Mistakes ` 2999788126507023 Brain Tracy Create Your Own Future ` 399
BUSINESS / SELF HELP BOOKS
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BUSINESS / SELF HELP BOOKSISBN AUTHOR TITLE PRICE QTY.
9788126533763 Brian Solis The End of Business As Usual: Rewire The Way You Work to Succeed in The Consumer Revolution ` 3999788126514533 Brian Tracy Change Your Thinking Change Your Life ` 3999788126551712 Christoph Lueneburger A Culture of Purpose: How to Choose The Right People and Make The Right People Choose You ` 5999788126533640 Claire Diaz-Ortiz Twitter for Good: Change The World one Tweet at a Time ` 2999788126536450 David Gebler The 3 Power Values: How Commitment, Integrity and Transparency Clear The Roadblocks to Performance ` 4999788126535859 David Langton Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design ` 3999788126533633 David Meerman Scott Real-Time Marketing & PR ` 3999788126540815 David Sibbet Visual Leaders: New Tools for Visioning, Management & Organization Change ` 5999788126534692 David Sibbet Visual Meetings: How Graphics, Sticky Notes & Idea Mapping can Transform Group Productivity ` 4999788126550227 Denise Lee Yohn What Great Brands Do: The Seven Brand-Building Principles That Separate The Best from The Rest ` 5999788126550272 Derek Lidow Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises ` 5999788126535002 Dov Seidman How: Why How We Do Anything Means Everything, Expanded ed. ` 5959788126544875 GMAC Disrupt or Be Disrupted: A Blueprint for Change in Management Education ` 8999788126550265 Hardi Meybaum The Art of Product Design: Changing How Things Get Made ` 5999788126533657 James M. Kouzes The Truth About Leadership: The No-Fads, Heart-Of-The-Matter Facts You Need To Know ` 2999788126550234 Jason Thibeault Recommend This!: Delivering Digital Experiences That People Want to Share 9788126536474 Jeffrey Gitomer Little Book of Leadership ` 3999788126533664 Jennifer Aaker The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change ` 2999788126550241 John Cross The Little Black Book for Managers: How to Maximize Your Key Management Moments of Power ` 3999788126533602 Ken Fisher Markets Never Forget ` 3999788126543267 Kevin Hogan The Science of Influence: How to Get Anyone to Say Yes in 8 Minutes or Less, 2ed ` 3499788126550258 Kit Yarrow Decoding The New Consumer Mind: How and Why We Shop and Buy ` 5999788126550159 Madan Birla Unleashing Creativity and Innovation ` 3509788126507498 Michael Marquardt Leading with Questions ` 2999788126533053 Micheal Burchell The Great Workplace: How to Build It, How to Keep It and Why It Matters ` 5999788126535866 Nancy Flynn The Social Media Handbook: Policies and Best Practices ` 4999788126536443 Napoleon Hill Napoleon Hill’s Golden Rules: The Lost Writings ` 2999788126533619 Nitin Pangarkar High Performance Companies: Successful Strategies from The World’s Top Achievers ` 3499788126551682 Patrick C. Flood Change Lessons from The CEO: Real People, Real Change ` 6999788126509065 Patrick Lencioni Overcoming The Five Dysfunctions of a Team ` 3499788126551699 Rahul Sarogi Investing in India: A Value Investor’s Guide to the Biggest Untapped Opportunity in the World ` 5999788126544073 Rawdy McLean Play A Bigger Game ` 1999788126546435 Robert G. Hagstrom The Warren Buffett Way, 3ed +Website ` 5999788126536467 Robert Spector The Nordstrom Way to Customer Service Excellence, 2ed ` 2999788126548064 Sam Cawthorn Bounce Forward: How to Transform Crisis into Success ` 2999788126533596 Stephen Drotter The Performance Pipeline: Getting The Right Performance At Every Level Of Leadership ` 3999788126534258 Stephen Lambert Undercover Boss: Inside The Tv Phenomenon that is Changing Bosses and Employees Everywhere ` 3999788126535842 Tim Clark Business Model You: A One-Page Method for Reinventing Your Career ` 599
DUMMIES9788126543304 Aliza Sherman Social Media Engagement for Dummies ` 3999788126543021 Allen Elkin Stress Management for Dummies, 2ed ` 3999788126547555 Amine Bouchentouf Arabic for Dummies, 2ed ` 4999788126546640 Amy Lupold Bair Blogging for Dummies, 5ed ` 4999788126547548 Andrew Kaufman Russian for Dummies, 2ed ` 4999788126544394 Carolyn Abram Facebook for Dummies, 5ed ` 3999788126543809 Cash Psychology for Dummies, 2ed ` 3999788126539093 Craig Gygi Six Sigma for Dummies, 2ed ` 3999788126545971 David F. Carr Social Collaboration for Dummies ` 4499788126545810 David Semmelroth Data Driven Marketing for Dummies ` 4999788126549184 Dayna Rothman Lead Generation for Dummies ` 4499788126534661 Dodi-Katrin Schmidt French for Dummies, 2ed, w/cd ` 4999788126533725 Dr. John Marrin Leadership for Dummies ` 4999788126535873 Dr. Roger Henderson Dad’s Guide to Pregnancy for Dummies ` 3499788126535880 Dr. Sarah Jarvis Pregnancy for Dummies, 2ed ` 3499788126549467 Dr. Amrutur V. Srinivasan Hinduism for Dummies ` 4999788126542475 Dr. Christina Schlachter Critical Conversations for Dummies ` 2499788126550425 Dummies Piano and Keyboard All In One for Dummies ` 5999788126544769 Ed McCarthy Wine for Dummies, 5ed ` 3999788126534685 Elizabeth Clark Flirting for Dummies ` 1999788126536504 Elizabeth Kuhnke Body Language for Dummies, 2ed ` 4999788126538706 Elizabeth Kuhnke Persuasion & Influence for Dummies ` 3499788126539697 Eriko Sato Japanese for Dummies, 2ed, w/cd ` 4999788126541331 Florian Rustler Mind Mapping for Dummies ` 4999788126545346 Gail Evans Counseling Skills for Dummies, 2ed ` 3999788126533534 Georg Feuerstein Yoga for Dummies, 2ed ` 3999788126544981 Gillian Burn Personal Development All-In-One For Dummies, 2ed ` 499
44 Visit us at www.wileyindia.com
9788126545827 Greg Holden Starting An Online Business for Dummies, 7ed ` 4999788126543977 James D. Underwood Competitive Intelligence for Dummies ` 4499788126550500 Jamie Carger Facebook All In One for Dummies, 2ed ` 5999788126539109 Jan Zimmerman Social Media Marketing All-in-One for Dummies, 2ed ` 4999788126551286 Janine Warner Social Media Design for Dummies ` 4999788126533749 Jeni Purdie Life Coaching for Dummies, 2ed ` 4999788126546268 Jerry Kovarsky Playing Keyboard for Dummies ` 4999788126550470 Jessica Pryce-Jones Running Great Meeting & Workshops for Dummies ` 2999788126546442 Joan Pastor Success As An Introvert for Dummies ` 3999788126533756 Joel Elad LinkedIn for Dummies, 2ed ` 3499788126514052 John B. Arden Improving Your Memory for Dummies ` 4999788126551002 John Morgan Lean Six Sigma for Dummies, 2ed ` 4999788126533589 Joshua Waldman Job Searching with Social Media for Dummies ` 3499788126538690 Judy Apps Voice & Speaking Skills for Dummies, w/cd ` 3999788126546657 Karen Dietz Business Storytelling for Dummies ` 4999788126541461 Kate Burton Business Skills All-in-One for Dummies ` 4999788126536498 Kate Burton Confidence for Dummies, 2ed ` 2499788126533565 Katherine Lockett Work / Life Balance for Dummies ` 3499788126538768 Ken Lloyd Performance Appraisals & Phrases for Dummies ` 1999788126543762 Kennedy Job Search Letters for Dummies ` 3999788126548590 Krista Neher Visual Social Marketing for Dummies ` 4999788126533770 Kyle Lacy Twitter Marketing for Dummies ` 3499788126536528 Laura Fitton Twitter for Dummies, Pocket ed ` 999788126538720 Leslie Poston Social Media Metrics for Dummies ` 3499788126539574 Lori Randall Stradtman Online Reputation Management for Dummies ` 3999788126541348 Mark Phillips Guitar for Dummies, 3ed, w/cd ` 3999788126550432 Mathew Sweezey Marketing Automation for Dummies ` 4999788126543014 Michael Becker Mobile Marketing for Dummies ` 3999788126533572 Mike Bryant Self-Hypnosis for Dummies, w/cd ` 4999788126543779 Muehlhausen Business Models for Dummies ` 3999788126545353 Patrick Sherratt Passing Exams for Dummies, 2ed ` 2999788126534647 Paulina Christensen German for Dummies, 2ed, w/cd ` 3999788126551279 Ray Anthony Innovative Presentations for Dummies ` 4499788126533732 Rhena Branch Boosting Self-Esteem for Dummies ` 3499788126538751 Ruth Mortimer Marketing for Dummies, 3ed ` 3499788126550449 Shamshah Alidina Mindfulness at Work for Dummies ` 4999788126538713 Shiv Singh Social Media Marketing for Dummies, 2ed ` 3499788126550487 Stefan Thomas Business Networking for Dummies ` 2999788126538744 Stephan Bodian Meditation for Dummies, 3ed, w/cd ` 3999788126544387 Stephen J. Genco Neuromarketing for Dummies ` 4999788126538737 Susan Chritton Personal Branding for Dummies ` 3499788126533688 Susan J. Getgood Professional Blogging for Dummies ` 3499788126534654 Susana Wald Spanish for Dummies, 2ed, w/cd ` 3999788126544974 Tracy Packiam Alloway Training Your Brain for Dummies ` 2999788126541355 Victoria Pynchon Success as a Mediator for Dummies ` 399
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