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Will consumers return to the Town Centre?. Christine Harris. Castlepoint October 2003. Largest and most successful retail parks Bournemouth, South of England 645,000 m2. Marks & Spencer, Sainsbury Asda B&Q Warehouse Next, Boots, Gap, WH Smith, New Look, Top Shop and Clarks. Retail Offer. - PowerPoint PPT Presentation
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www.bournemouth.ac.uk The Retail Research Group
Will consumers return to the Town Centre?
Christine Harris
www.bournemouth.ac.uk The Retail Research Group
Castlepoint October 2003
• Largest and most successful retail parks
• Bournemouth, South of England
• 645,000 m2
www.bournemouth.ac.uk The Retail Research Group
Retail Offer
• Marks & Spencer, Sainsbury
• Asda• B&Q Warehouse• Next, Boots, Gap,
WH Smith, New Look, Top Shop and Clarks.
www.bournemouth.ac.uk The Retail Research Group
Closed 30th Nov 2005
Not expected to open before Christmas
Expected to take 50 million in the run-up to
Christmas
www.bournemouth.ac.uk The Retail Research Group
Christmas Trade
3,000 car
parking spaces
15,000-16,000 cars per day
Where did the shoppers go?
www.bournemouth.ac.uk The Retail Research Group
Methodology
• Impact on adjacent centres
• Observations
• Newspaper reports
• Visitor counts
www.bournemouth.ac.uk The Retail Research Group
Competing centres
Southampton
(30 miles East)
Castlepoint
Boscombe
BournemouthPoole
www.bournemouth.ac.uk The Retail Research Group
Retailers actions - Food
Sainsburys
Castlepoint
Tesco
Asda
Marks & Spencer
www.bournemouth.ac.uk The Retail Research Group
Retailer Actions – Clothing etc
Gap
H&MMarks & Spencer
Principles
Castlepoint
www.bournemouth.ac.uk The Retail Research Group
Bournemouth 7 point moving average 14 Nov-14 Dec
0
10000
20000
30000
40000
50000
60000
70000
80000
2004
2005
www.bournemouth.ac.uk The Retail Research Group
Poole 7 point moving average 14 Nov-14 Dec
0
5000
10000
15000
20000
25000
30000
35000
40000
2004
2005
www.bournemouth.ac.uk The Retail Research Group
2004-2005
Castle-point
15,000 -16,000
cars per day
Town Before After Gains per day
B’mouth -14,205 -9,124 5,018
Poole -9,110 -6,890 2,220
www.bournemouth.ac.uk The Retail Research Group
Reopening
• 12 December shops might open on 19 Dec• 20 December, 7 shops opened, no anchor stores• 21 December Boots opened• 5 January Sainsburys opened• 11 January Marks & Spencer opened• 15 January 9000 cars• 20 January remaining stores opened except
TKMaxx ( refit)
www.bournemouth.ac.uk The Retail Research Group
Conclusions
• Out of town losses not gained in town
• Best estimate 35-40%
