Will

Rule the

?

Predict the world’s 8 most valuable brands

Google is 2nd… but growing faster than Apple

Mission Statement & Culture

Google's beliefs

Have they deviated from their Mission Statement? After over 100 acquisitions, it’s hard to believe that they still only do “one thing”.

Predict the number of Google Acquisitions

List of mergers and acquisitions by Google – Wikipedia

How have the acquisitions changed since 2001?What appear to be the current focus and why?

Decision Acquisition

The bottom-up justification for M&A at Google

“a product manager that has a problem and needs to solve that problem is the raison d'être of a potential acquisition”

On how much it is willing to spend on a company

“the value of a deal equals the value of the team plus the value of the year it would spend a Google team to create the same product”

Nest purchase - $3.2 billion

Business Insider articleList 3 benefits of the Nest purchase.Which do you think is the most important and

why?Forbes ArticleWhat is the “Internet of Things”?What are the concerns about the purchase and

why should this concern Google?

CNET Article - Internet of Things

Charlie Brooker's view on the Internet of Things - Youtube (17:40 - 19:40min)

The Daily Mash's Vision of Google's Future

What problems can you foresee with Google’s omnipresence?

The Internet of Things

“Network thinking is poised to invade all domains of human activity and most fields of human inquiry. It is more than another helpful perspective or tool. Networks are by their very nature the fabric of most complex systems, and nodes and links deeply infuse all strategies aimed at approaching our interlocked universe.”

Barabási, Linked, p. 222.

Other Diversifications

Google Driverless Cars - Youtube clip

Google Glass Review - Youtube clip

BBC - Google patent advert technology linking restaurants to free taxis

BBC - Google patent robot that updates social media on your behalf

Are these diversifications in line with their mission statement and beliefs? Justify your answer.

And finally…Google Glass V Black Mirror - Youtube clip

Black Mirror (The Entire History of You) was a 2011 TV programme in which everyone had a hard drive implanted in the brain which would record and play

back everything the person saw.

How many years until this becomes a reality? Discuss the advantages & disadvantages of this technology.