William Arruda Press Kit May 2013 · PDF fileMorgan Stanley, Nestle, Ogilvy, ... the Discovery Channel and Fox News Live and ... Our members found his book,

Reach Communications Consulting, Inc. www.williamarruda.com -1-

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William Arruda t he pe r sona l b rand ing gu ru

“Business gurus like William Arruda and Tom Peters teach their disciples how

to market their unique abilities. Position yourself as a premium product (the

Prada of product managers or dairy consultants), and premium opportunities

and hefty paychecks follow.” - Susan Catto, Elle Magazine



Contents _______________________________________________

Bio 3

Clients 4

Testimonials 5

Media 7

Keynotes/ workshops 9

Books 11

About Reach 12

Why Reach? 13

Contact and Fees 14

“Thank you!

Thank you! Thank

you! Your

presentation was

everything I knew

it would be. Your

presence was

extraordinary.

You walk your

talk.”

Carolyn Parrott,

Consulting Leader,

Spherion Consulting



Bio _______________________________________________ Personal Branding Pioneer. Motivational Speaker. Author.

Dubbed the personal branding guru by Entrepreneur magazine, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. He is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach Personal Branding – which now has representatives in 41 countries around the globe. William is an accomplished entrepreneur, bestselling author and executive coach, but first and foremost, he's a public speaker. He engages, motivates and inspires audiences with his limitless energy and unique blend of wit, story telling and humor.

His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, Cisco, Coca Cola, GE, IBM, J&J, JPMorgan, l’Oreal, Microsoft, Morgan Stanley, Nestle, Ogilvy, and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online branding and career management. He has appeared on BBC TV, the Discovery Channel and Fox News Live and has been featured in countless publications, including Forbes, Time, the Wall Street Journal and Harvard Business Review. William is the author of Ditch. Dare. Do! and Career Distinction. He holds a Master's Degree in Education.

See him in action: bit.ly/williamarruda-vid

“What makes

you unique

makes you

successful.”

William Arruda



Clients _______________________________________________William’s clients are an outstanding group of companies, organizations and associations that sit atop lists like InterBrand’s “World’s Strongest Brands,” and Fortune’s “Most Admired” and “Best Places to Work.” They recognize the power of branding and the importance of human capital and strive for innovation. Here are just a few:

”William’s

personal

branding

process is the

perfect addition

to my leadership

program. He

possesses this

unique,

engaging

presence

that literally

transforms the

way you look at

the significance

of your

personal

brand. "

Laura Tessinari Senior Partner,

Ogilvy



Testimonials _______________________________________________ Credentials and experience are important, but it’s what clients think that really counts. Here’s what clients have to say about William: William's keynote presentation to our global business partner community

in Paris exceeded our very high expectations. His passion is

contagious, his style is engaging and his material is valuable. His presentation set a new standard for our programs. If you have not

experienced William in action, you must!

Luanne Tierney, VP Global Partner Marketing, Cisco

"William is passionate about the role leaders play in engaging their teams

and building strong brands. His fascinating and thought-provoking presentation had participants on the edge of their seats during our CEO

Leadership Forum in London."

Zoe Arden, Managing Director, Golin/Harris Public Relations

“William Arruda is one of the most passionate and enthusiastic

presenters I have ever worked with for our Executive events. He delivered a dynamic, authentic, humorous and most importantly insightful presentation to our team. Superb feedback has flooded in from those who

attended the event and everyone thought William's performance was fantastic. I recommend William to any organisation that seeks to

invigorate, motivate and engage their management teams.”

Jane Swift, Director, Executive Network, British Telecom

"William Arruda gave a Personal Branding presentation to the Cornell

Johnson School Executive MBAs in January 2011 and I am still receiving rave comments - "Amazing presentation - should be mandatory!"

For anyone interested in presenting their business and personal brand in

the most effective way, William Arruda's presentation should not be missed. This was a non-stop hour of interesting and new information."

Lynne Allen, EMBA and Alumni Career Director

"The Reach

approach to

branding is spot

on. William has

evolution of

brands. In the

past, the

corporate brand

was everything.

Yet it’s really the

leaders that

make the brand

come alive and

enable the

company to

thrive."

Patricia Hume Senior Vice

President, Alliances, Critical

Path



"William exudes endless energy and a fervent interest in branding. He

provided our group with humorous insights and actionable advice on

how to use the concepts of branding for career success while providing greater value to Microsoft. His presentation was so valuable, we have

already booked him for another keynote and two workshops."

Tamara Pesic, Director, Speaker Series, Microsoft, Seattle

“If you’re looking to offer the absolute best development opportunity

with the world’s foremost expert in personal branding, I suggest you contact William Arruda. His programs are both inspiring and actionable.

He combines his vast expertise on the topic with his understanding of how

to build effective educational programs to create custom learning experiences that engage and activate leaders. Being the leading authority in personal branding, our expectations for William’s

programs were high; and he exceeded them on every level!” Laura Tessinari, Executive Vice President, Global Knowledge

Officer, Weber Shandwick Worldwide “William Arruda delivered passionate, articulate and compelling

reasons why all of us should be concerned about our own personal brand.

Our members found his book, ‘Career Distinction,’ to be a valuable and motivating blueprint for managing and maximizing individual potential."

Melissa A. Ungar, Director Pittsburgh Technology Council

"The Reach personal branding methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the

way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd and at the same

time "remember" one's personal values and ethics."

Jean Mourain, Director e-Business Strategy, IBM “Thank you for the phenomenal keynote speech at the IIT conference. At

least a dozen attendees came up to thank me for inviting you to speak. I know you have a packed speaking schedule; I feel honored that you

agreed to speak at our event. You made a stunning impact.” Raj Menon, President IITNT



Media

_______________________________________________ William Arruda is regularly featured in high-profile national and international publications. Image Doctor – Forbes Magazine “Big companies tap Arruda to

lead charisma-boosting

workshops. Starwood Hotels

recently hired him to speak

to 300 execs. He has

business from American

Express, JPMorgan Chase

and Microsoft. And when he

isn't doling out doses of

oomph, he is busy recruiting

coaches [for his personal

branding certification program].” Suzanne Hoppough

William has a regular column at Forbes.com and has written for - and contributed to - literally hundreds of publications, including:

Advertising Age Chicago Tribune Elle Entrepreneur Fast Company Forbes New York Times

Politico Strategies (France) Time Training and Development Trends (Belgium) Veja (Brazil) Wall Street Journal

Time Magazine, Nov. 6, 2006

“With about

1,000 clients a

month, William

Arruda is a

leader in the

growing field of

personal-brand

consultants, who

help people

pitch themselves

in the job market

and the dating

arena.”

Jeninne Lee- St John,

Time Magazine

Reach Communications Consulting, Inc. www.reachcc.com -8-


Package Deal - enRoute Magazine “I’m having lunch with the world’s leading Personal Brander, William Arruda.

Arruda gives off a motivational glow. A trim, elegant man in a smart grey suit,

he has a radiant type of confidence and a lightly tanned, business-class ease

of manner that I associate with those philosophers of daytime TV. And, like

those folks, Arruda doesn’t talk about himself much. He’s always turning

matters back to the client.”

Timothy Taylor

Personal Branding – The Examiner “William Arruda and Tom Peters are considered foremost experts in the field of

personal branding.” Laura Smith-Proulx

William has also been featured in broadcast media and is frequently asked by journalists to comment on today’s most fascinating personal brands, including, Tiger Woods, Madonna, Lady Gaga, Richard Branson and Donald Trump.

It’s a Brand-You World – Time Magazine “Arruda is not some New Age self-help shaman. After two decades of promoting

corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach

Personal Branding to help ordinary people figure out how to market themselves.”

Jeninne Lee-St John



Keynotes and Workshops _______________________________________________ William’s high-energy, actionable presentations are critical to today’s fast moving, talent-centric organizations. All programs are designed to help professionals build their confidence, increase self-awareness and enhance their visibility, presence and leadership skills. Topics include: 1-2-3 Success! Three Steps to a Winning Personal Brand Personal branding is one of today's hottest career strategy topics and an essential tool for thriving at work. In this presentation, William takes you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation is ideal for customer-facing employees and emerging leaders. It enables them to increase their confidence and use their innate strengths to build strong and enduring relationships. It's also relevant to consultants, coaches and small business owners who must build their brand so that they can stand out from the competition and greatly expand their success. William has delivered versions of this presentation to audiences of five to five thousand in the Americas, Europe, Asia and Africa. Build Your Brand in Bits and Bytes Using Social Media to Advance Your Career Today, if you don’t show up in Google, you don’t exist. Building your personal brand on the Web is not only valuable, it’s essential for career success. In this presentation, William explains the Google phenomenon and provides the roadmap for building a powerful online profile – taking advantage of all the social media tools available. William shows you how easy it is to use LinkedIn, Facebook, Twitter, Blogs, YouTube and other social media to build the brand called you. He takes the mystery out of social networking and shares his secrets for the easiest and most effective ways to build your brand in bits and bytes.

“Fresh ideas

presented with

humor,

enthusiasm and

energy. The

feedback from

attendees has

been glowing

and we are

already getting

requests to have

you back. This

has been among

our best events

ever!"

Katarina Lind, IBM Professional

Development Manager, Europe



The Human Connection Getting the BEST from Your People This presentation looks at the members of your brand community to see how they drive value for your business. William shares with you how you can leverage your human brand assets - employees, executives, partners, customers and shareholders - to fortify your brand. The presentation emphasizes the role your employees play in building the corporate brand through their efforts with internal and external customers. Employees who understand your brand are more engaged and motivated and they deliver on-brand work every day. Your Professional Future Trends in Personal Branding and Social Media William paints his picture of where personal branding is going and how social media will impact our professional lives in the future. In this presentation, he provides a tangible roadmap and actionable advice you can use to stand out from your peers and increase your competitive advantage. He explains the growth of video and shows you how you can use multi-media and emerging social networking tools to build a powerful and compelling brand.



Books _______________________________________________ William is the co-author of the book, Ditch. Dare. Do! 3D Personal Branding for Executives.

"Did you know that 9 minutes a day, 5 days a

week, adds up to nearly 40 hours -- one

workweek -- over the course of a year? Nine

minutes is not very much time, but according to

the authors of Ditch, Dare, Do, that's all the time

you need to make a significant difference in your

life. This book is packed with quick-execute tips

that will help you identify what you stand for,

what you're good at, and what you want to be

remembered for, and then make the most of that information in your

career. This book issues a rousing challenge -- are you up for it?"

Daniel H. Pink, author of Drive and A Whole New Mind

William is also the co-author of the bestselling book, Career Distinction: Stand Out by Building Your Brand.

“Arruda and Dixson are widely respected in the global

career coaching community as gurus who not only teach

but live the personal branding model, and their expertise

and passion show through on every page of this practical,

indispensable book. I highly recommend it to all who

want the inside track to distinguishing themselves from

the competition.”

L. Michelle Tullier, Ph.D., Vice President, Right

Management and author of The Unofficial Guide to Landing a Job

“Hands down,

this is the bible

on branding for

your career!"

Susan Britton Whitcomb, Author of

Job Search Magic.



About Reach _______________________________________________ Reach helps individuals and organizations build and nurture winning brands. From building comprehensive programs to turn your entire brand community into brand ambassadors to designing and delivering workshops on how to apply the principles of branding to your employees, Reach puts people in the equation and shows you how to leverage your human brand assets to drive business results.

Personal Branding

Whether you're a sales manager incorporating your personal style into presentations, a senior leader using your corporation's brand attributes to stand out in the marketplace, or an employee building your reputation through the consistent expression of your personal brand, we show you how to expand your success and the satisfaction you gain from your work. Our programs and consulting services are designed to enable you to use who you are to drive results for yourself, your team and your organization.

“I am a big fan

of Reach and

their unique

personal

branding

process. I have a

much greater

focus for my

business after

having gone

through the

process.”

Samantha Collins, Managing

Director, Aspire and one of the

UKs Top Ten Coaches



Why Reach? – The Top Ten Reasons _______________________________________________ Reach has more experience in building and implementing personal branding programs for enterprise clients than any other talent development company. Reach:

1. Focuses exclusively on the human side of branding.

2. Has been around for over a decade - longer than any company focused on personal branding.

3. Is the recognized global leader in personal branding with business in the Americas, Europe, Asia and Africa.

4. Builds all programs using a structured methodology that’s based on William Arruda’s 25+ years’ corporate branding experience. The methodology has been proven with hundreds of thousands of clients all over the world.

5. Launched the first personal branding survey, 360Reach™; it has been used by nearly a million people.

6. Was founded by William Arruda who is credited with turning the concept of personal branding into a global industry. He is a bestselling author and is the most sought-after speaker on the topic of personal branding.

7. Provides personal branding programs for 20% of the Fortune 100, including; American Express, Coca Cola, Fedex, GE, Gucci, IBM, J&J, l’Oreal, Microsoft and Starwood Hotels. Reach maintains ongoing relationships with our clients.

8. Provides keynotes for leading Universities including, Cornell, Harvard, NYU, UC Berkeley, UCLA and Wharton.

9. Has a broad and deep bench of resources. Reach has delivered over 1,000 certifications to coaches and trainers with varied backgrounds and experience in 41 countries.

10. Customizes every keynote and workshop to meet client needs. Reach’s single measure of business success is client satisfaction.

"William’s

events are

extremely

popular with

the students –

resulting in

both high

attendance

and high

evaluation

scores. He is

an upbeat

speaker who is

able to

connect with

the audience

no matter how

large.”

Lara Klein Career Services Director,

NYU Stern



Contact and Fees _______________________________________________ William Arruda

Work: 1.212.537.9120

Email: [email protected] Web: www.williamarruda.com

www.personalbranding.tv www.reachpersonalbranding.com

Twitter: @williamarruda Forbes: http://www.forbes.com/sites/williamarruda/

Keynote and Workshop Fees: $15-25K. William travels from New York City or Miami.

"William has a

unique

combination of

coaching, and

branding skills

which enables

him to work

with executives

to develop

differentiated

personal

brands.

Working with

him has been

valuable to my

business."

Christophe Ginisty, Founder

and Managing Director, Rumeur

Publique

Documents

William Arruda Press Kit May 2013 · PDF fileMorgan Stanley, Nestle, Ogilvy, ... the Discovery Channel and Fox News Live and ... Our members found his book,