Digital Marketing for Your Construction Business

eBoot Camp Presents:

You have every right to be frustrated...

What other challenges are you facing with social

media?

If you’re not generating results with

social media, it’s just a

hobby.

“You must stay FOCUSED on the areas that can generate

results.”

Where Should I FOCUS My Time? 1.Fishing in the Right

Ponds

2.Get Your House in Order

3.Building Credibility

4.Building Rapport

5.Finding New Leads

Fish Where the Fish Are

Agenda

•Website Do’s and Don’ts

•Google+ Local Business

• Facebook

•Create Digital Content

Make Sure Your House is in Order

Step One:

4 Website Pitfalls

•Color Pollution

• All images, no content

•Critical info not above the fold

•No Opt-in box

What if visitors are not ready to buy

today?

Your Own•Failure = When a person visits your

Website and leaves without giving you their information

Getting their contact info

•Give something of value in exchange of their info

•let them know what you’ll do with their email and that it is safe and secure

•less about frequency, more about value

Take Action!

• Take a look at your site

• How are you collecting info?

• Does it need better real estate?

• Do you need a better offer?

• This is the lifeline to your business.

email is not dead!

• Big myth - good for us!

• Stay on their radar

• Remind them now is the time to buy

• Pack your emails full of value

• Value over frequency

Does SEO still matter?

• Keywords

• Title tag

• Link Building

Keywords

•Words prospects use when searching on Google

•Use those same words in everything you publish online

• Size matters.

• Be Bold.

•Use often, but don’t overdo it.

What are Your Keywords?

Do you like what you

see? If not, change your homepage content

Better Content

•What are the words people use to search for a business like yours?

•Use those words on your Website

• Title Tag

Are these the right KEYwords?

How about these?

Title Tag

•Most important phrase you’ll create on the web

•Helps determine where you rank on Google

• It’s how people decide what to click on when searching

Don’t get ...

BE CAREFUL!

Title Tag

• 55 Characters w/ Spaces

• Business Name

•What you do.

• ABC Construction | Home Remodel and Renovation | Chicago, IL

Take Action!

• Go look at your title tag

• Does it need work?

• Create a 5-7 words title tag

• Who you are and what you do

• Keywords if possible

Google• Still the #1 asset on the

web to locate businesses

• People want to know you’re a reputable company. They don’t go to the BBB or the local chamber - they go to Google.

Google+ Local Business

• Important piece of search engine real estate

•Often viewed more times than your Website

• People trust these pages more than Websites

• People make decisions based on reviews

Google Local Biz = High-end Real Estate

Reviews: Some are just rotten

What can you do about it?Ask for Reviews

Positive Reviews

• Put on delivery slip or invoice

• Ask at final inspection

• eMail Blast to customers

• Social Media

Take Action!

• Go look at your Google+ page

• Is it claimed?

• Claim now or schedule

• Update your info

• Ask for reviews (at least 10)

Be Proud of Your Profiles

Let’s talk Facebook

• Any success stories?

•Why be there?

•How can a roofing or construction company be social?

Nothing kills credibility faster

than an untouched profile.

Numbers Matter

How to Build Your Numbers

• eMail Blasts

• Promote page via Facebook advertising

•Website!

• eMail Signature

•Run contests

Every customer should become a fan.

Facebook estimates that only 16% of your fans will see every post

from your fan page

Facebook ads

• Facebook ad

• Sponsored Story

• Promoted Post

Facebook ads

• Target by

• Location

• Age

• Education level

• Male/Female

• Relationship status

• Interests/likes

Which ad did better?

Ad #1

Ad #2

Promoted Posts

•"Your promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post."

Take Action!

• Are you going to have a Facebook presence?

• Who’s going to manage it?

• How will you get fans?

• What’s the goal?

• How will you measure?

Strategy #4: Stay ‘Top of Mind’

with Customers and Prospects

Content

• Start with an article...

• Blog

• e-Mail Marketing

• YouTube Video

• Social Media sites

Take Action!

• What topics could you write about?

• Who’s going to write them?

• Do you have a blog or email marketing program? (Wordpress / Constant Contact)

Posting to Social Media

•Use pieces of your blog, enewsletter content

•Use Pictures

•Make it about THEM

• Post frequently

•When in doubt, go local

Exercise: One takeaway from

today • Yellow - One thing I learned...

•Green - I’m going to focus on...

• Blue - I’m going to offer value by...

•Red - Once I do _____, I’m taking a well deserved day off.

We Teach You to Fish

Or fish for you

Reinforcement

• Social Media Workshop DVD ($39.99)

• Social Media Workshop Audio CDs ($39.99)

•Cash or Credit

•Get a signed copy!

Thank you!

•www.ebootcamp.com

•corey@ebootcamp.com

•855-eboot-now

•Questions!