Windows Azure is an open and flexible cloud platform that enables youto quickly build, deploy, scale and manage applications across a globalnetwork of Microsoft datacenters. You can build applications using multiple languages, tools and frameworks.WEB APPLICATIONSBuild anything from lightweightweb sites to multi-tier cloudservices that scale up as yourtraffic grows.CLOUD STORAGERely on geo-redundant cloudstorage for back up, archiving, anddisaster recovery.ALWAYS ON, ALWAYS HEREGet actionable insights from yourdata by taking advantage of a fully

compatible enterprise-ready

Hadoop service.

We make it easy for you to integrate your on-premises ITenvironment with the public cloud. Migrate your virtualmachines to Windows Azure without the need to convertthem to a different format. Use the robust messaging andnetworking capabilities in Windows Azure to deliver hybridsolutions, and then manage your hybrid applications from asingle console with System Center.

Accelerate your mobile app devel-opment by using a backend hosted

in Windows Azure. Scale instantly

as your install base grows.Create, manage and distribute

media in the cloud - everythingfrom encoding to content protec-tion to streaming and analyticssupport.ADDITIONAL RESOURCESLearn more: http://www.windowsazure.comPricing & purchase options:http://www.windowsazure.com/pricing© 2012 Microsoft Corporation. All rights reserved.

KEY USE CASES

FLEXIBLE APPLICATION MODEL

Windows Azure provides a rich set of application services,including SDKs, caching, messaging and identity. You canwrite applications in .NET, PHP, Java, node.js, Python, Ruby, orusing open REST protocols. This is all part of our promise tolet you build using any language, tool or framework.

Build resilient applications with automatic OS and servicepatching, built in network load balancing and geo-redun-dant storage. We also proudly deliver a 99.95% monthly SLA.You can rely on our decades of experience in datacenteroperations and trust that everything we offer is backed byindustry certifications for security and compliance.

BIG DATA & HPC

DATACENTER WITHOUT BOUNDARIES

MOBILE

MEDIA GLOBAL REACH

With datacenters around the globe, a massive investment indatacenter innovation and a worldwide Content DeliveryNetwork, you can build applications that provide the bestexperience for your users wherever they are.

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Cloud-Based Retail Analytics Solution Measures Shopper Behavior in Stores in Real Time at Point of Sale

COMPANY PROFILEShopperception specializes in developing solutions that offer customer insights and data analytics to consumer packaged goods companies and retailers.

Shopperception launched a proof of concept with Heineken, a Dutch brewing company, which sought objective metrics to understand the dynamics of the shopper at different points on the selling floor. It sought to assess value creation—or dilution—of investment in promotional actions such as offering its product at aisle endpoints.

WHAT WE OFFERShopperception delivers information previously not available to retailers and consumer goods companies by tracking shoppers’ activities at the shelf with Microsoft Kinect 3D motion-sensing camera technology.

The company’s innovative technology offers a complete, unbiased approached to shopper observation and analysis. It can automatically analyze more than 30,000 visits without delay, and the cost of each visit is 100 times cheaper than traditional observational techniques.

Merchants and consumer goods providers can get real-time data that helps them ascertain the appropriate strategy for increasing sales.

With Shopperception, Heineken measured its point of sale approach and determined which product displays got customers’ attention and increased sales.

WHAT OUR CUSTOMERS ARE SAYINGVisit www.shopperception.com or email contact@shopperception.com to learn more or schedule a complementary evaluation.

“Having new technologies like Shopperception to understand the shopper’s decisions at the shelf is a great advantage from our point of sale strategy.” – Mariano Bearzi, Country Manager Argentina, Heineken© 2013 Shopperception