Windows Azure TechEd India Keynote Bharat Shyam General Manager – Windows Azure Microsoft Corporation

Windows Azure TechEd India Keynote

Bharat ShyamGeneral Manager – Windows Azure

Microsoft Corporation

Microsoft Services hosted in Microsoft Datacenters

Zurich .Net Online

MBS Online

Office Labs

Sharepoint.Microsoft.com

Microsoft has several large DCs in 3 continents. Our DCs host over 500 online services and run several hundred

thousand servers.

http://www.discoverbing.com/behindbing/default.aspx

Delivering Mega Live Services 24 x 365

Billions of mail messages per

day

100s of millions of active accounts

Billions of authentications per

day

Billions of queries per

month

100s of millions unique visitors

monthly

Example DCs hosting Windows Azure – Location 1 – • 700K SQFT• 30MW of critical power• Nuclear power

Location 2 –• 480 SQFT• 27MW of critical power• Coal and Wind power

Location 3 –• 300K SQFT• 22MW of critical power• Power generated from renewable

sources

Microsoft services are deployed in more than 10 but less than 100 DCs worldwide

http://www.discoverbing.com/behindbing/default.aspx

Windows Azure Platform Momentum

“With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”

“Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.”

eduify | write faster

– Jitendra Thethi,

Principal Architect

– Brian Mathews VP Autodesk Labs

http://palador.com/index.html

http://www.rainbowskill.com/wp-content/uploads/2009/03/tcs_03.jpg

http://www.pixar.com/index.html

Why does Windows Azure have such rapid adoption:

Within Microsoft & with Customers

1.Cost

CASE STUDY

“An accurate census count helps ensure that we can put money to the right programs and help our citizens in the best way possible. Windows Azure moves us toward that accurate count.” Bob West, Director of Office of Reapportionment, Florida House of Representatives

Florida Census

Efficiency• Avoided capital

expenditures—U.S.$300,000

Agility• Helps ensure

accurate census counts

• Florida avoided $300,000 in capital costs, is able to quickly scale to meet demand, and has the potential to positively impact the state budget and federal funding.

• Florida wanted to encourage public participation in redistricting. It proved the viability of Windows Azure™ as the platform for a redistricting app & for improving census counts.

Company Background and

SituationBenefit DriversKey Advances

State Helps Improve Census Counts, Avoids $300,000 in Capital Costs with Cloud Services

CASE STUDY

“We want to focus all of our energy on designing new enzymes—that is our business. With Windows Azure, we can maintain our focus on what we do best and let Microsoft handle the infrastructure.” Alexandre Zanghellini, Cofounder, Arzeda

Arzeda

Efficiency• Reduced

expenses by 87 percent

Agility• Frees scientists to

focus on designing new enzymes

• Arzeda can now focus on its business instead of worrying about managing IT infrastructure.

• Arzeda engineers custom-made enzymes for chemical reactions…• To affordably scale

up its complex mathematical computations, Arzeda adopted Windows® Azure™.



CASE STUDY

“As we grow, Windows Azure grows with us, and we can keep the same margins... We don’t have to worry as much about fluctuations in a turbulent economy because we only pay for what we use.” Andy Harjanto, Cofounder, Guppers

Guppers

Efficiency• Saves more

than U.S.$90,000/yr compared to on-premises solutions

Simplicity• Used existing

skills to migrate service in just 2 days

• Now, Guppers can quickly scale up to hand unpredictable burst traffic while avoiding certain capital expenditures and operational costs.

• Guppers enables mobile collaboration• Guppers wanted

something cost-effective and easy to scale, Guppers migrated to Windows Azure from Amazon AWS.



Mobile Data Services Quickly and Cost-Effectively Scale with Cloud Services Solution

Key Advances

CASE STUDY

“If we compare the upfront cost of the two deployment models, I would estimate that using Windows Azure could save customers as much as 90 percent in some cases.” Thinh Pham, Senior Architect, The Information Store

iStore


Upfront Capital Cost• Lower Ongoing

Operational Expenses

Agility• Speeds

Deployment

• The company adopted the Windows Azure™ platform as the foundation for its online Digital Oilfield solution

• Houston, Texas–based software company specializes in helping petroleum companies access exploration and production data, improve asset performance, and reduce cycle time.

Company Background and Situation

Benefit Drivers

Solution Developer Expects to Boost Efficiency with Software-plus-Services Strategy

CASE STUDY

“We’re seeing as much as a two-thirds reduction in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.”Curt Kendall, Vice President of Products, Origin Digital

Origin Digital

Efficiency• 1/2 reduction in

computing costsAgility• Real-time

scalability• Quicker time to

market

• Origin Digital provides services that capture, convert, and control digital media. The firm was acquired by Accenture and has 70 employees. • Origin Digital wanted a

more scalable transcoding workflow application that delivered high performance


Benefit Drivers

• Cut costs, scale on demand, expedite development, and free from database administration.

Key Advances

Video Services Provider to Reduce Transcoding Costs Up to Half

CASE STUDY

“Quest OnDemand services require fewer staff and no hardware for our customers, plus, customers gain the ability to spread out IT investments over time with a pay-as-you-go, subscription-based pricing model.”—Dmity Sotnikov, Director of Cloud Solutions, Quest Software

Quest Software

Efficiency• Better scalability,

& server utilization• Quick dev time• Expanded marketTrustworthy• Enhanced security

for logs, backup, and recovery

• Quest efficiently developed and brought to market its SaaS offerings, which offer improved scalability and quick deployment compared to in-premises solutions.

• Quest Software develops IT management solutions for customers and has 3,500 employees.• Quest wanted to

expand to SMB markets employing a SaaS model.



Software Development Firm Expands Market Reach with Cost-Efficient Cloud Services

CASE STUDY

“Point blank, there is no way we could have built these services in the timeframe we had to work with by using anything other than Windows Azure.”Eric Hyman, Partner Architect, Windows Gaming Experience, Microsoft Corporation

Microsoft

Efficiency• Easy to scale • Cost-effective

model—20 times less expensive than traditional infrastructure

Agility• Fast time-to-

market

• The team developed and deployed nine web services in time to support the launch of Bing Games and supported nearly two million concurrent gamers.

• Faced with an aggressive deadline to develop scalable web services for online gaming, the Windows Gaming Experience team at Microsoft used Windows Azure



Microsoft Uses Cloud Solution to Develop Scalable Gaming Web Services in Record Time

Windows Azure Saves you money because:

• Construction of a mid-side DC costs ~$25/kw and takes 18+ months. Leases more expensive per KW. The rate of CAPEX optimization for DCs is slow (<2% per year)

• Typical servers 4X more expensive than commodity h/w (which have higher failure rates.

• Hardware customized for workload is even more expensive.

• CAPEX for labs, other beta and R&D environments adds non-trivial costs.

• CAPEX for network typically 20% of total CAPEX.

Service CAPEX

Windows Azure Saves you money because:

• Cost per server per month for small online services over $1000 per server per month.

• Bandwidth, IPs, internet peering, h/w monitoring, procurement – expensive and subject to regional regulations.

• Infrastructure support warranties and updates generally constitute to about 10% of OPEX.

• Revision of hardware platform an expensive and time consuming affair and constitutes significant $$s to OPEX.

• Opex costs vary wildly globally and some markets become unattractive strictly because of OPEX.

Service OPEX

So...Over 150 small-medium online services in Microsoft DCs are moving to Windows Azure. 40+ have already gone live on Windows Azure.



1. Cost

2.Manageability

CASE STUDY

“Windows Azure is the future for the City of Miami IT Department.”Conrad Salazar, Project Manager, City of Miami

City of Miami: Video

Efficiency• Reduced costs

by 75 percent • Saved critical IT

resourcesTrustworthy• Improved disaster

recovery

• Quickly created a scalable, reliable solution that reduced IT maintenance costs & improved city’s ability to offer new services to residents of Miami

• Faced with budget cuts, the City of Miami wanted a cheap, scalable way to deliver its 311 nonemergency response app. The city developed the app on Windows Azure™



City Government Improves Service Offerings, Cuts Costs with ”Cloud” Services Solution

CASE STUDY

“Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.” Terry Collier, Marketing Manager, 3M

3M

• Easy, Efficient Deployment• Lower Costs, High

Scalability• Excellent

Customer Solution

• 3M wanted to make its Visual Attention Service (VAS) available to customers as a Web-based application, • 3M used the Windows

Azure™ platform to deliver the VAS solution to customers, taking advantage of service management to keep perf high & costs low.


Benefit Drivers

• The ability to quickly make an innovative service for a global audience, while keeping day to day management costs low

Key Advances

3M Launches Web-based Visual Attention Service to Heighten Design Impact

CASE STUDY

“If our service is running on a server in a Microsoft data center that is nearing capacity, it is automatically moved to one that can better handle our needs—that is the big benefit of Windows Azure.” Gary Sumner, Chief Technology Officer, Datacastle

Datacastle

Efficiency• Improved ability

to scale quickly • Reduced IT

maintenance costs by 61.3 percent• Achieved cost-

effective solution for partners

• Datacastle relies on Windows Azure to continue its tradition of data security. At the same time, it significantly improved its ability to scale quickly and reduced IT maintenance costs by 61.3 percent.

• Datacastle provides endpoint data backup and recovery solutions. • Wanting to

eliminate time-consuming maintenance tasks that came with its hosted, virtual infrastructure



Software Company Helps Customers Secure Data with Scalable Cloud Solution

CASE STUDY

“Now we’ll be able to apply more of our internal resources to delivering an even better user experience, since we won’t have to use those resources for managing and troubleshooting hardware platforms” Matthew Davey, Founder, TicketDirect

TicketDirect

• Scale on demand• Reduced Costs• Greater IT

Agility• Familiar

development tools• Powerful database

capabilities• A trusted platform

and vendor

• TicketDirect International, New Zealand, was responsible for 45 percent of professionally ticketed event sales in 2009• TicketDirect wanted to

improve its ability to sell tickets quickly and better manage the highly variable peak loads commonly seen when big events go on sale.


Benefit Drivers

• With Windows Azure™ , TicketDirect can sell tickets faster and offer a better experience for customers

Key Advances

Ticket Seller Finds Ideal Business Solution in Hosted Computing Platform

CASE STUDY

“With Windows Azure we’re saving up to $400,000 in hardware costs, plus at least a couple hundred thousand dollars for the staff that it would take to run that infrastructure.” Eduardo Pierdant, Chief Technical Officer, OCCMundial.com

OCCMundial.com

Efficiency• Easy Scalability• Reduced

Hardware and Management Costs More Than $500,000

Agility• Enhanced

Customer Value

• Job-listing web site based in Mexico, OCCMundial.com has >15 million visitors and posts more than 600K openings & 7K companies each year.• Wanted to scale up its

OCCMatch algorithm to match more resumes and job listings.


Benefit Drivers

• Better service to more customers at lower cost, and the agility to focus on enhancing OCCMatch which is now hosted on Windows Azure™ .

Key Advances

Job-Listing Web Site Scales Up Solution, Reduces Costs by More Than U.S.$500,000

CASE STUDY

“The cost to maintain and manage servers was exorbitant. One of our biggest benefits with Windows Azure is that we all but eradicated that cost and reduced our total cost of operations by 20 percent.” Miguel Campos, Chief Information Officer, Autoplaza

Autoplaza.com.mx

Efficiency• Increased

scalability• Boosted site

perf by a factor of three• Reduced Ops

costs by 20 percent

Focus• Improved ability

to focus on business

• Autoplaza now is partially based on Windows Azure™ & can easily scale to handle expected increase in customers & more. Also boosted site perf while reducing ops costs by 20 percent.

• Premier online destination for sellers and buyers of cars in Mexico.• Faced with a server

infrastructure that limited the services the growing company could offer its customers



Classified Advertiser Reduces Costs and Boosts Website Performance with Cloud Storage

CASE STUDY

“Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.” Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services

Siemens


operating costsAgility• High scalability• Enhanced

customer services

• Siemens has around 410K employees, & a reputation for innovation & achievement.• To deliver SW efficiently,

reduce costs & get more complex software packages to more devices. Wanted to expand capacity of its SW distribution system.


Benefit Drivers

• Siemens used the Windows Azure™ to dynamically scale global SW distribution while reducing costs, enhancing services, & avoiding big new CAPEX

Key Advances

Siemens Expands Software Delivery Service, Significantly Reduces TCO

Windows Azure improves Manageability because:

• Network engineers, Hardware engineers, DC engineers, DBAs, Systems Engineers, procurement specialists – are all expensive.

• Machines will fail, people will make mistakes. Delivering infrastructure availability through this is a big challenge.

• Infrastructure monitoring, integration into app-monitoring instrumentation has been an engineering nightmare.

• Microsoft is moving its platform for Mobile services to Windows Azure.

• This platform will host Microsoft mobile services – games, mobile telemetry and analytics, data warehousing needs etc.

• Mobile team plans to manage 1000s of cores and PB of data with less than 3 persons.

Microsoft is betting on Windows Azure because it makes Managing Services

easier and so:



1. Cost2. Manageability

3.On Demand Scalability

CASE STUDY

“Now, we have the ability to scale on demand and Windows Azure is there, ready to work, when scientists need it.” Ivan Skerl, Director, Office of the Chief Information Technology Officer, Baker Hughes

Baker Huges

Efficiency• Decreased calc

time for simulations —from 9 months to < 30 days• Reduced TCO to

1/3 the cost of HPC clusters• Complemented

existing server infra

• Baker Hughes augmented its existing high performance computing clusters & avoided capital expenses, reduced OPEX & optimized existing server usage by adopting Windows Azure™

• Baker Hughes is a top-tier oilfield services company that helps companies optimize gas and oil reservoirs& has 50K employees in 90 countries



Oilfield Company Complements HPC Clusters and Slashes Compute Time with Cloud Service

CASE STUDY

“We absolutely have to have a global, stable player in the cloud market that is behind our solution. With Windows Azure and Microsoft data centers, we have that—and it’s absolutely critical to our success.”Scott Houston, Chief Executive Officer, InterGrid

InterGrid

Efficiency• Scalable on-

demand processing for bursty compute-heavy tasks• Improved costs for

design renderingTrustworthy• ISVs have a

reliable partner in Microsoft

• InterGrid can deliver a cost-effective, scalable solution that gives SW developers to create apps that do on demand cloud computing using Windows Azure™

• InterGrid develops on-demand computing solutions for companies that require occasional bursts of power for complex, intensive computing processes.



Software Developers Offer Quick Processing of Compute-Heavy Tasks with Cloud Services

CASE STUDY

“Previously, we could not produce such an advanced forecasting model with accuracy in an hour—it is only with Windows Azure that this is possible.” Rinat Abdullin, Chief Technology Officer, Lokad

Lokad

Scalability• Small company

can also have huge scale

Efficiency• Reduced IT

Maintenance Costs

Agility• Fast Development

Time

• Lokad develops statistical forecasting models that enable its customers to manage inventory levels, call volumes, and sales demands. The company has six employees and serves 300 customers of all sizes.• Lokad was constrained

by the computing requirements & costs of a powerful model.


Benefit Drivers

• Lokad developed a solution that delivered more powerful and accurate forecasts, reduced IT maintenance costs & expanded into new markets.

Key Advances

Company Efficiently Delivers Advanced Forecasts With Scalable Software-plus-Services

CASE STUDY

“We’re using Windows Azure to meet the evolving needs of our clients. And with the … reduced levels of new investment required, we can consider solutions that might otherwise not have been possible.” Rob Fraser, Head of Cloud Computing, RiskMetrics

RiskMetrics Group

Efficiency• Elastic scaling• Enhanced

services, empowered innovation

Agility• High reliability• Reduced new

investment

• RiskMetrics used the Windows Azure™ platform to provide on-demand computing capacity for its analytics applications & enhanced services, innovated with new solutions & have agility at lower costs

• RiskMetrics provides risk management analysis for banks, investors, and asset managers. RiskMetrics needed to support large bursts in computing activity over short periods of time.



Financial Risk-Analysis Firm Enhances Capabilities with Dynamic Computing

CASE STUDY

“With Windows Azure, you can quickly achieve what, a year ago, would have taken more people, more money, and a lot more time. It’s going to enable applications of types we’ve never seen before” Tom Naylor, Founder and Chief Technology Officer, Advanced Telemetry

Advanced Telemetry

• Support for Business Growth• Cost and Resource

Savings• Potential

Customer Cost Savings• New Data Analysis

Capabilities• Rapid

Development

• Advanced Telemetry develops systems to help businesses monitor and control energy usage, either onsite or via the Internet. • Needed a cost-effective

way to scale its computing power, improve service, & maintain a rich user experience without CAPEX.


Benefit Drivers

• Migrated to Windows Azure™ & can easily scale its business to respond to rapid growth, while reducing costs and improving functionality.

Key Advances

Energy Monitoring Firm Saves Money, Scales Business with Hosted Computing Platform

CASE STUDY

“Windows Azure gave us a cost-effective solution where we only had to pay for what we used. Instead of investing in infrastructure, we were able to put funds into working media.” David Schoonover, National Manager, Kia Motors America

KIA Motors

Scalability• Gained ability to

scale up to handle millions of visitors• Avoided capital

expendituresAgility• Developed and

deployed the site in just two weeks

• Quickly launched a promotion website that had the capability to scale up to meet the demand of millions of potential visitors while avoiding U.S.$100,000 in capital expenses

• Kia Motors Corporation sold more than 1.6 million cars in 2009.• Faced with

unpredictable website traffic during a marketing campaign with ties to the Super Bowl



Car Manufacturer Launches Website in the Cloud, Avoids $100,000 in Capital Expenses

CASE STUDY

“We have 10 times the number of customers now. To provide the same service to the same number of customers ...without Windows Azure would have easily cost three times as much.” Francois Bochatay, CEO and Cofounder, Sobees

Aer Lingus

Scalability• Gained cost-

effective scaling capabilities• Reduced latency

and bandwidth consumption

Agility• Enhanced service

offerings

• Aer Lingus used the Windows Azure to develop the Dynamic Route Maps app & quickly brought the solution to market while avoiding capital infrastructure costs

• In 2008, Aer Lingus had revenues of $1.9 billion & flew > 10M passengers.• Wanted to make its

online static route-maps more dynamic and actionable without consuming significant bandwidth



Aer Lingus is a Dublin, Ireland–based airline. In 2008, the company had revenues of €1.4 billion (approximately U.S.$1.9 billion) and flew more than 10 million passengers.

CASE STUDY

“We have 10 times the number of customers now. To provide the same service to the same number of customers ...without Windows Azure would have easily cost three times as much.” Francois Bochatay, CEO and Cofounder, Sobees

Sobees

Efficiency• Gained ability to

scale up to handle millions of customers• Gained customers

while maintaining expenses

Agility• Reached new

markets

• To handle the high-volume of new customers they implemented on Windows Azure™

• Sobees is a growing SW company that specializes in aggregating social media data• After earning a

leading spot on the Yahoo! Mail portal in Europe, Sobees was faced with explosive growth.



Social Media Service Provider Expands Offering, Attracts Customers with Cloud Services

CASE STUDY

“We are thrilled with the results of the effort, how quickly we grew our base of Facebook fans, and the technology that Thuzi provided to make the application so successful.” Dan Dillon, Chief Marketing Officer, Outback Steakhouse

Outback Steakhouse

Scalability• Fast Dev times &

can handle a spurt of fans easily

Agility• Ability to pay only

for required resources• Nimble – easy to

develop & launch

• More than 1,230 restaurants in 50 states and 21 countries. The company’s annual revenues exceed U.S.$3B• Outback Steakhouse

wanted to encourage repeat guests by creating a social networking presence using an application to offer a free appetizer through its Facebook Fan Page


Benefit Drivers

• With Windows Azure, Outback Steakhouse could get its application done in less than eight weeks & scale it easily to support a huge response

Key Advances

Restaurant Chain Boosts Guest Loyalty with Social Networking and Cloud Computing

CASE STUDY

“Unlike other providers where there’s a lot more overhead involved... with Windows Azure, it’s a matter of simply changing a number in a configuration file and you scale up.” Djon Kleine, Chief Technology Officer, JUSTPROUD

JustProud: Video

Scalability• Achieved simple,

fast scalabilityEfficiency• Savings of U.S.

$440K over 3 years

Agility• Delivered

optimum application perf worldwide

• By using Windows Azure, Microsoft SQL Azure, and the Windows Azure CDN, JUSPTROUD achieved scalability. It also avoided capital expenses & reduced costs while delivering a high-performance application.

• JUSTPROUD promotes community-based collaboration for those the fashion industry. Based on input from members, the company produces limited-quantity fashion merchandise.



Fashion Platform Achieves Scalability and High Performance with Cloud Services

Windows Azure helps you scale up on demand because:

1. Capacity modeling is an intricate challenge – the only thing worse than too much capacity – too little capacity.

2. New businesses can NEVER accurately predict capacity demands.

3. The gap between demand signal and capacity fulfillment is often 6-8 months for typical online services. Even worse when DCs are not in place (~18 months)

Windows Azure helps you scale up on demand because:

1. Unutilized on-premise capacity never makes any money – double-dips into profits. Utilization across most online services has been extremely low.

2. The challenge is especially severe for global businesses.

3. Traditional mechanics of beta releases for gauging real demand seldom work..

Microsoft is betting on Windows Azure for its on

demand scale & So..Bing Maps improved perf by 80% by adopting Windows Azure. MSN services with seasonal loads, Office 365 services with global, daily variations are moving to Windows Azure. Microsoft’s High Perf Computing offerings are in the market today.

12:00 AM4:00 AM 8:00 AM12:00 PM4:00 PM 8:00 PM

Japan Great Britain

Exchange email processing– Japan VS. Great Britain

Qu

ery

Volu

me

~4x normal load(Holiday shopping)

MSN Shopping

Jan 2009 Jan 2010



1. Cost2. Manageability3. On Demand Scalability

4.Agility

CASE STUDY

“With Windows Azure, we get ready-to-use infrastructure instantly without costly investment so we were able to rapidly launch our on-demand accounting and ERP solution.” Mike Chechelkonogov, Chief Technology Officer, Acumatica

Acumatica

Efficiency• Quick

development 2 devs , 5weeks• Lower capital

costsAgility• Reduced

deployment time from 2 months to 2 hours• Faster time-to-

market

• Quickly developed a Windows Azure™ based offering, reduced capital expenditures, and improved time-to-market for new services while reducing deployment time for customers.

• Acumatica develops Web-based enterprise resource planning and accounting software for midsize businesses. • Acumatica wanted

to add a software+ services offering to its on-premise SW as a differentiator.



Software Company Efficiently and Cost-Effectively Delivers Software-plus-Services

CASE STUDY

“By freeing customers from having to make large hardware, software, and staffing investments up front, we’re helping lower the cost of GIS entry and increase the return on investment.” Arthur Haddad, Development Lead and Architect, Esri

ESRI

Simplicity• GIS for everybodyAgility• Expanded service

offerings• Access to new

markets

• Esri develops Geographic Information System (GIS) software that is used by more than 300K organizations worldwide. • Esri wanted to reach

new markets by developing a lightweight offering that orgs could use to visually connect enterprise and spatial data


Benefit Drivers

• Adopted Windows Azure™ platform & built MapIt Spatial Data Service• Made it easy

for enterprises to use GIS

Key Advances

GIS Provider Lowers Cost of Customer Entry, Opens New Markets with Hosted Services

http://upload.wikimedia.org/wikipedia/en/f/f0/New-esri-logo.jpg

CASE STUDY

“What’s most exciting about bringing Windows Azure into the Intuit Partner Platform is that developers now have a best-in-class ‘platform as a service’ to both build applications and deliver them to market.”—Alex Chriss, Director, Intuit Partner Platform, Intuit

Intuit

Agility• Intuit partners can

build scalable, interoperable apps in weeks • Intuit does not

need to worry about getting these apps to scale

• Intuit had 2009 revenue of U.S.$3.2 billion. • Intuit wanted to enhance

its popular Intuit Partner Platform with cloud-based, highly scalable applications and services and end-to-end solutions through the Intuit App Center.


Benefit Drivers

• Intuit chose Windows Azure™ for App Development and released the Windows Azure SDK for the Intuit Partner Platform.

Key Advances

Intuit Expands Development Platform, Brings Cloud Apps to Millions of Small Businesses

CASE STUDY

“With Windows Azure, we expect to increase business value at an attractive price without adding more infrastructure. Gaining this kind of agility benefits us as well as our customers.” Justin Duewel-Zahniser, Global Product Manager, GXS

GXS

Agility• Rapid Release

Cycles• Enhanced

ScalabilityEfficiency• Don’t have to

worry about large Capex and Opex

• GXS provides business-to-business electronic data interchange & supply chain services to more than 30K businesses in 50 countries • GXS was eager to add

on-demand analytics services to its industry-leading e-commerce platform, GXS Trading Grid.


Benefit Drivers

• The company turned to Microsoft® partner MindTree to help develop a solution based on Windows Azure™

Key Advances

Developer Boosts Agility, Reduces Costs with Web-based Supply Chain Management Tools

http://upload.wikimedia.org/wikipedia/en/3/3f/GXS_2color_pos.png

CASE STUDY

“Capacity planning is the thing that stands out as the biggest advantage of the Microsoft cloud model. The Windows Azure platform takes that out of the equation for us, unlike the other cloud providers.” Jonathan Malek, Chief Architect and Director of Research, Associated Press

Associated Press

• Simplified Planning• Faster Time to

Market• Robust

development tools• Simple learning

curve• New Opportunities

for Growth

• The Associated Press (AP) is the world’s oldest news organization, & > ½ of the world’s population sees AP news on any day. AP maintains a photo archive of >10 million images• AP wanted to create an API to

enable devs worldwide to create applications incorporating AP news content.


Benefit Drivers

• AP chose Windows Azure™ platform & opened new channels for news distribution.

Key Advances

Worldwide News Provider Creates New Content Channels with Hosted Computing

CASE STUDY

“I’m confident that as we move forward and implement richer feature sets, Windows Phone 7 and the Windows Azure platform will be able to scale and support a lot of capabilities.” Joshua Lipe, Product Manager of Devices, T-Mobile

T Mobile: VideoMobile Operator Speeds Time-to-Market for Innovative Social Networking Solution

• Speeds time-to-market• Simplifies

management• Enhances

communications• Provides strong

security• Supports

innovation

• T-Mobile based its new Family Room application on Windows Phone 7 and the Windows Azure platform.

• T-Mobile USA provides wireless products and services to approximately 33 million customers• T-Mobile wanted to

offer customers a new mobile application to help family members stay connected, but it faced a tight deadline.



http://upload.wikimedia.org/wikipedia/commons/e/ee/T-Mobile_logo.svg

Windows Azure improves your Agility because:

1. Windows Azure SDK, MSDN, service management APIs, emulator make cloud development easy.

2. Windows Azure takes care of • Data recoverability, • Faster deployment and redeployment, easier upgrades• Infrastructure monitoring, • Application segmentation for fault tolerance and • Easier scale out• Many more aspects of service development.

Microsoft is betting on Windows Azure because it provides

agility and so:

• Microsoft is moving most of its sand-box, concept services to Windows Azure.

• In addition – many xBox online services that require developmental agility and quick TTM are being moved to WA.



1. Cost2. Manageability3. On Demand Scalability4. Agility

5.Trustworthiness

CASE STUDY

“By using Windows Azure and relying on what Microsoft does best, we can grow our business … and focus on our core competencies, which, in turn, helps our customers focus on their own business.” Carl Ryden, Chief Technology Officer, MarginPro

Margin Pro

Trustworthy• Relies on security-

enhanced data center

Efficiency• Scales up and

down with ease• Eliminates

downtime

• Now, MarginPro has uptime when it updates its software, with quick & easy scalability & is free to focus on its business instead of IT. It has a security-enhanced infrastructure that its banking customers can trust.

• MarginPro helps banks increase net interest margin with its loan pricing and profitability software. • MarginPro was

distracted by IT maintenance tasks and faced downtime with its hosting provider.



Software Company Reduces IT Maintenance and Supports More Revenue with Cloud Services

CASE STUDY

“StorSimple and Windows Azure provide the best of both worlds—the economies of the cloud with on-premises levels of performance and security.”Guru Pangal, Co-Founder and President, StorSimple

Storsimple

Trustworthy• Security-enhanced

data protection on a hosting provider customers trust• Improved backup

and recovery

• By using the StorSimple solution with the Windows Azure platform, customers can increase their storage capacity and minimize storage costs, while enhancing data security

• StorSimple offers hybrid storage solutions that integrate customers’ data-intensive applications with cloud-based storage.



Startup Delivers Security-Enhanced, Cost-Effective Hybrid Storage with Cloud Services

You Can Trust Windows Azure because:

DATA CENTER FOUNDATION

•ISO 27001

•SAS70 Type II

•FISMA (US DCs only)

•SOX

•PCI DSS

ROBUST SECURITY PROGRAMS

•Information Security Management Forum

•Risk Management Program

•Information Security Policy Program

WINDOWS AZURE PLATFORM

•Build on existing data center compliance programs

•Evaluate industry/country-specific certifications

•Participate in cloud security working groups

• ISO 27001• SAS70 Type II

(SSAE16)

Windows Azure Current Compliance

Focus

Trustworthiness

1. All of Microsoft DCs – are SAS 70 compliant and host highest business impact data.

2. All DCs strictly comply with regional compliance regulations.

3. All DCs have the highest ‘GREEN’ certification (measured in PUE – where Microsoft DCs have about 20-40% better PUE than industry average.)

4. Windows Azure is working towards many industry standard compliance frameworks

Windows Azure Platform

Shared platform with multiple datacenters

around the world

Today: Windows Azure Platform

Layer Managed By

Application/Services

Customer

Platform Operation Microsoft

Platform Software Microsoft

Hardware Microsoft

Datacenter Microsoft

Shared Infrastructure Delivers:• Tremendous scale economies in capex and

utilization• Optimized resource scheduling – higher densities• Global scale, redundancy and performance

optimization• Highly automated infrastructure, platform and

service management• Lower opex and excellent scale properties

• Platform and market for ISVs to build SaaS solutions

Windows Azure Platform Appliance

Windows Azure Platform

Shared platform with multiple datacenters

around the world

Tomorrow: Windows Azure Platform Appliance

Layer Managed By

Application/Services

Customer

Platform Operation

Customer

Platform Software Microsoft

Hardware Customer

Datacenter Customer

Further Benefits of WAPA• Higher degree of control by customer (compliance,

geo-location)• Hyper-efficiency in datacenter and platform operations• Consistency with Windows Azure, apps/services and

growing ecosystem• Ability to host/run applications from Azure SaaS catalog• Rich set of scenarios (e.g. DR and cloud bursting) on-

premise and off

What it is Windows Azure Platform in Your Datacenter

Windows Azure & SQL Azure

Designed for Unlimited Scale & Multi-tenancy

Identical to the Hardware in Azure Datacenters

Delivered by a Choice of Hardware Partners

Benefits Physical Control

Geographic Proximity

Regulatory Compliance

Data Sovereignty

Microsoft trusts Windows Azure and so:

• Microsoft is working on moving its internal performance management tools to cloud. Performance data of MSFT employees will be hosted in the public cloud.

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and

Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Documents

Windows Azure TechEd India Keynote Bharat Shyam General Manager – Windows Azure Microsoft Corporation