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A PublicAtion of M. ShAnken coMMunicAtionS, inc.
Publishers of WiNe sPeCTATor • CiGAr AfiCioNADo • CiGAr iNsiDer • fooD ArTs • MArKeT WATCh • iMPACT
387 PArK AveNue souTh, NeW YorK, NY 10016 • 212-684-4224 • fAx: 212-684-1540 • WiNesPeCTATor.CoM
Thank you for your interest in Wine Spectator magazine.
Published 15 times per year, Wine Spectator offers an exciting, insider’s view of the good life, including fine dining, wine, travel and entertainment. With 2.6+ million readers (MRI), Wine Spectator reaches business leaders, trendsetters, epicureans and connoisseurs. Our readership also comprises the multibillion-dollar wine and spirits industry.
Wine Spectator ranked No. 1 among consumer and business publications for the second year in a row accord-ing to Luxury Institute’s 2007 survey. Wine Spectator finished first among 34 consumer publications, includ-ing the likes of Vanity Fair, Town and Country and Robb Report. The magazine ranked first overall among consumer publications by “executing the fundamentals of subject matter expertise, content relevance and helpfulness, appropriateness of advertising, and superior production quality extraordinarily well,” according to the Luxury Institute. www.luxuryinstitute.com
Consumer readers who participated in the recent Luxury Brand Status Index Survey* had this to say about Wine Spectator:
“It is the industry benchmark.”
“I consider it the foremost guide to its subject matter.”
“Comprehensive research and findings not found anywhere else.”
“ … fantastic recipes, articles and photography … ”
“ … great recommendations for wines at all price levels, and great travel recommendations too … ”
“Sets the standard worldwide.”
Readership Loyalty (Subscriber Study):➣ 82% of all subscribers read the last 4 issues, spending at least 1 hour on each
➣ 89% save back issues
➣ 93% indicated they would definitely renew
Our readers are influencers and brand ambassadors not only for wine, but for the luxury products they enjoy and consume. To put it simply, those who enjoy wine and spirits, food, travel and the good life read Wine Spectator.
The Wine Spectator team looks forward to working with you on a cross platform plan, both in print and on WineSpectator.com. To talk with us and execute your strategic marketing plan, please call 212-684-4224. Best regards,
Miriam Morgenstern / [email protected] Vice President, Associate PublisherTel: 212-684-4224
* The Luxury survey, conducted online, consists of a national sample of wealthy American consumers with an average income of $293,000 and an average net worth of $2.9 million.
www.WineSpectator.com
profile of our readersMendelsohn Affluent Study 2010 HHI $100,000+
Total Audience: 756,000
gender / Marital StatuS Male 51%
Female 49%
Married 85%
age 21+ 100%
25–54 62%
35–64 81%
Median Age 51
HH & aSSet ValueS Median HHI $167,262
HHI $100,000+ 100%
HHI $150,000+ 58%
Median HH Total Net Worth $870,465
Median: Value of Financial Accounts Plus Real Estate
$1,170,300
education & occupation Any Top Management/Chief Officer Title 27%
College Degree+ 69%
digital Computers/Mobiles Owned In Home 99%
Any Smart Phone/Other Mobile 92%
property & real eState Own Home 94%
Own 2+ Homes 36%
Value of Principal Residence $250,000+ 75%
Value of Principal Residence $500,000+ 41%
paSSionS, HobbieS & intereStS Own a Valid Passport 82%
Average Vacations per Year 5
Average Business Trips per Year 12
Flies First Class or Business Class 33%
Travel Outside the U.S. in Past 3 Years 70%
$5,000+ on Leisure, Entertainment, and Dining 43%
Purchased Wine by the Case 55%
Have Wine Cellar / Refrigerator 57%
Willing to Spend More on Gourmet Food 62%
Entertains At Home 1+ Times Per Month 59%
Spent $3K+ on Apparel in the Past Year 68%
Attends Live Theater 62%
Visits Museums 67%
Attends Art Auctions / Gallery Exhibits 50%
Attends Wine/Food Tastings/Festivals 77%
Always Looking to Try New Restaurants 77%
Owns / Leases 2+ Vehicles 83%
Mendelsohn Affluent Study 2010, Heads of Household, $100,000+
www.WineSpectator.com
MRI Fall 2010 SurveyHHI $100,000+
All numbers HHI $100,000+ except total audience and RPC (no income)
Total Audience 2,989,000
Readers Per Copy 8.17
gender / Marital StatuS Male 59%
Female 41%
Married 68%
age 21+ 100%
25-54 63%
35-64 77%
Median Age 50
HouSeHold incoMe Median HHI $146,310
HHI $150,000+ 46%
ProPerty & real eStateOwns Home 84%
Own Home $200,000+ 73%
education & occuPationAttended College+ 90%
College Degree+ 63%
General Management/Professional/ Financial/Eng
40%
C-Suite/Top Mgmt/President/CEO/CFO 35%
www.WineSpectator.com
MRI Fall 2010 SurveyHHI $150,000+
All numbers HHI $150,000+ except total audience and RPC (no income)
Total Audience 2,989,000
Readers Per Copy 8.17
gender / Marital StatuS Male 58%
Female 42%
Married 73%
age 21+ 100%
25-54 58%
35-64 77%
Median Age 50
HouSeHold incoMe Median HHI $217,547
HHI $150,000+ 100%
HHI $200,000+ 57%
ProPerty & real eStateOwns Home 91%
Own Home $200,000+ 89%
Own Home $400,000+ 66%
education & occuPationAttended College+ 96%
College Degree+ 95%
General Management/Professional/ Financial/Eng
49%
C-Suite/Top Mgmt/President/CEO/CFO 44%
www.WineSpectator.com
Wine Spectator readers drink Spirits!
Did you know that Wine Spectator readers rank #1 for drinks consumed in the Top 10 Spirit categories?
Yes they do! In fact, 92% of Wine Spectator readers drink beverage alcohol and 76% drink Distilled Spirits!
Source: MRI Spring 09 $100K+ 25–54, drinks past 6 monthsNote: Index of 100 =Average
Index
1. Irish Whiskey 276
2. Cognac 251
3. Scotch Whisky 228
4. Bourbon Whiskey 221
5. Canadian Whisky 186
6. Vodka 185
7. Gin 183
8. Cordials & Liqueurs 178
9. Rum 150
10. Tequila 141
Competitive set of magazines
Architectural Digest
Bon Appetit
Conde Nast Traveler
Food & Wine
Forbes
NYT Sunday
Town & Country
Travel & Leisure
Smithsonian
Vanity Fair
Wall Street Journal
www.WineSpectator.com
Attitudes/Behaviors
Index
Entertained at home 21+ times 189 during the average month
Gourmet cooking 36 times or more 306 in the past year
Spent $10,000-$75,000 on leisure, 302 dining and entertainment
Enjoys trying new restaurants 217
Comp
I buy brands that reflect my style 84%
I buy based on quality, not price 75%
People often come to me for advice before 53% making a purchase
When I find a brand, I like to stick to it 89%
If a product is made by a company I trust, 79% I’ll buy it even if it is slightly more expensive
Profile of our readers
M/F ratio 52% men, 48% women
HHI $162,200
Own Home 97%
Own a valid passport 82%
Average vacations per year 6.6
Average business trips per year 11
Flies first or business class 33%
Purchased wine by the case 63%
Willing to spend more on gourmet food 60%
Entertains at home 56%
Attends live theater 64%
Visits museums 65%
Attends Art auctions/gallery exhibits 46%
Member of a private club 54%
Owns/leases 2+ vehicles 85%
Owns/leases imported vehicles 78%
Any Chief Officer title 30%
Owner/partner 30%
Managerial/professional 56%
Source: MMR 2009, $100K+
For advertising information please contact:
Mike McGoldrickDirector, Beverage Alcohol Advertising212 684 4224 [email protected]
www.WineSpectator.com
HHI $100K travel� Index
Valid�Passport� 81%� 131
Median�travel�round-trips� 6.7
Luxury�Boutique�hotels� 163Five�Star�accommodations� 160
11+�nights�in�a�hotel� 13120+�nights�in�a�hotel� 22530+�nights�in�a�hotel� 251
20+�nights�in�a�hotel�for��business�reasons�
265
30+�nights�in�a�hotel�for��business�reasons�
336
50+�nights�in�a�hotel�for��business�reasons�
361������������������������������������������������
First�or�Business�class� 203First�class� 191Use�of�charter�service� 203Travel�on�private�air� 253Jet�Card� 755
4�cruises�past�3�years� 215
$10,000+�spent�on�travel� 244$25,000+�spent�on�travel� 398$50,000+�spent�on�travel� 552
20+�round-trips� 12450+�round-trips� 170
11+�business�round�trips� 30820+�business�round�trips� 378
20+�commercial�airline�trips� 38230+�commercial�airline�trips� 413
domestic� Index
30+�domestic�trips� 20850+�domestic�trips� 263
20+�domestic�commercial�airline�trips� 40630+�domestic�commercial�airline�trips� 36650+�domestic�commercial�airline�trips� 444�20+�business�domestic�round�trips� 38730+�business�domestic�round�trips� 34650+�business�domestic�round�trips� 261 Mendelsohn�Affluent�Study�2010,�all�numbers�age�25–54,�HHI�$100K+�
destinations� Index
California� 187Los�Angeles� 196San�Francisco� 213Palm�Springs� 264Nevada� 166Colorado� 168Vail� 224Aspen� 246Alaska� 247Florida� 120Miami/Miami�Beach� 153Palm�Beach� 223Hawaii� 212New�England� 148Boston� 182New�York�City� 156Hamptons� 203Washington,�D.C.� 158
Australia� 469Canada� 159Mexico� 166Caribbean� 135South�America� 253Europe� 233Pacific�Rim� 334Asia� 170Japan�� 246China/Hong�Kong� 146India� 200
20+�domestic�nights�in�hotel� 22830+�domestic�nights�in�hotel� 23850+�domestic�nights�in�hotel� 338
Foreign� Index
20+�foreign�trips� 46330+�foreign�trips� 76050+�foreign�trips� 757
20+�foreign�business�trips� 13830+�foreign�business�trips� 20050+�foreign�business�trips� 757
20+�foreign�travel�for�business��reasons�in�the�past�3�years�
378
30+�foreign�travel�for�business��reasons�in�the�past�3�years�
376
50+�foreign�travel�for�business��reasons�in�the�past�3�years�
291���������������������������
20+�foreign�nights�in�a�hotel�for��business�reasons�
413
30+�foreign�nights�in�a�hotel�for�business�reasons�
419
50+�foreign�nights�in�a�hotel�for�business�reasons�
236�������������������������������������������������
11+�foreign�nights�in�hotel� 20320+�foreign�nights�in�hotel� 234
20+�foreign�nights�in�hotel��for�business�
303
30+�foreign�nights�in�hotel��for�business�
272
destinations� Index
California� 145Los�Angeles� 167San�Francisco� 199Colorado� 222Florida� 130Miami/Miami�Beach� 140Hawaii� 127Hamptons� 226Chicago� 196Boston� 212New�York�City� 146Washington,�D.C.� 165Las�Vegas� 142
Australia� 287Canada� 173Mexico� 169Caribbean� 123South�America� 202Europe� 183Pacific�Rim� 222China/Hong�Kong� 136
www.WineSpectator.com
HHI $200K travel� Index
Valid�Passport� 92%� 115
Median�travel�round-trips� 9.9
Luxury�Boutique�hotels� 113Five�Star�accommodations� 125Rental�Villa� 138
First�or�Business�class� 165First�class� 159Jet�Card� 366Use�of�charter�service� 305Private�air� 218
4�cruises�past�3�years� 169
$10,000+�spent�on�travel� 188$25,000+�spent�on�travel� 284$50,000+�spent�on�travel� 337
20+�round-trips� 25930+�round-trips� 32050+�round-trips� 304
20+�business�round�trips� 29930+�business�round�trips� 35050+�business�round�trips� 282
11+�commercial�airline�trips� 24020+�commercial�airline�trips� 28730+�commercial�airline�trips� 22950+�commercial�airline�trips� 399
11+�nights�in�a�hotel� 12020+�nights�in�a�hotel� 17930+�nights�in�a�hotel� 20950+�nights�in�a�hotel� 243
20+�nights�in�a�hotel�for��business�reasons�
221
30+�nights�in�a�hotel�for��business�reasons�
262
50+�nights�in�a�hotel�for��business�reasons�
313
Mendelsohn�Affluent�Study�2010,�all�numbers�age�25–54,�HHI�$200K+�
domestic� Index
20+�domestic�trips� 27730+�domestic�trips� 27250+�domestic�trips� 322
20+�domestic�nights�in�hotel� 19630+�domestic�nights�in�hotel� 20950+�domestic�nights�in�hotel� 300
11+�domestic�commercial��airline�trips�
237
20+�domestic�commercial��airline�trips�
310
30+�domestic�commercial��airline�trips�
229
50+�domestic�commercial��airline�trips�
399
20+�domestic�business�round�trips� 30830+�domestic�business�round�trips� 30750+�domestic�business�round�trips� 247
Foreign� Index
11+�foreign�trips� 41920+�foreign�trips� 60030+�foreign�trips� 79550+�foreign�trips� 1575
20+�foreign�business�trips� 13830+�foreign�business�trips� 99550+�foreign�business�trips� 1575
www.WineSpectator.com
%Comp� Index
Iprefertobuydesignerorluxurybrands 29% 175■■
Ienjoykeepingupwiththelatest■■
fashionsandtrends34% 156
Beingwelldressedisimportanttome 63% 117■■
Ihaveanexcellentsenseofstyle 48% 149■■
Men’sfashionsaremoreinteresting■■
andexcitingthesedays37% 147
Igetenjoymentfromshopping■■
forclothes43% 111
MyfashionrepresentswhoIam■■
asaperson54% 104
AffluentStyleSetters 42% 122■■
total�apparel�&��accessories�expenditures� � Index
$3,000+ 125
$5,000+ 184
$10,000+ 269
$15,000+ 255
Fine�watch�&�jewelry�purchases� Index
Iorsomeoneelseplanstobuyafinewatch/■■
couturieritems,eveningapparelinthenext12months
209
Iorsomeoneelseplanstobuyafinewatch■■
orpieceofjewelrycosting$2,500+inthenext12months
297
total�watches,�jewelry�&��Fine�writing�expenditures� Index
$5,000+ 190
$10,000+ 303
$15,000+ 303
Fine�watch�&�jewelry�brands�ownership�and�us� Index
Owns/uses2+watches/jewelrybrands 196
Owns/uses3+watches/jewelrybrands 274
Owns/uses4+watches/jewelrybrands 345
skin�care,�cosmetics�&��Fragrances�expenditures� Index
$2,000+ 261
$3,000+ 312
$5,000+ 3332010MMRAges25–54,HHI$100K+,allnumberspast12months
MMR 2010 Fashion
www.WineSpectator.com
1. Magazinereadershipremainssteadyinanincreasinglycrowdedandnoisymedialandscape.Source: MRI Fall Study 2008, Page 7 of MPA 2009 Magazine Handbook
2. 92%ofU.S.adultsreadmagazines.Experian Simmons, 2009
3. Magazinereaderspayattentiontomagazineads.Theydon’tpaytoavoidtheadvertisingastheydowithothermedia.Source: BIGResearch Simmultaneous Media Usage Study, 2008 Page 30 of MPA 2009 Magazine Handbook
4. Consumersspendmorethan$86millioneachweekonsingle-copymagazines.Nielsen 2006
5. Subscriptionstomagazinesareontherise.2007:322millionpaidsubscriptions.2008:325millionpaidsubscriptions.Source: MPA; A.B.C.. Page 14 of MPA 2009 Magazine Handbook
6. Magazinesubscriptionsincreasedinthefirsthalfof2009.Source: MPA Info Center analysis of ABC First Half 2009 Fas Fax
7. MagazineslovetheInternet.AlmostaquarterofallnewsubscriptionscomefromtheInternet.Source: MPA Internet Subscription Surveys 2009 edition
8. Magazinesbuildbuzz.Theyexcelinreachingpeoplewhoshapeattitudesandbehavior.Source: MRI Omnibus Recontact Study, 2008; Page 73 of MPA 2009 Magazine Handbook
9. Circulationgeneratesmorethan40%ofallmagazinerevenue.Source: PriceWaterhouseCoopers Financial Survey for MPA, 2008, 2007, Page 20 of MPA 2009 Magazine Handbook
10.Thenumberofconsumermagazinewebsitesgrew78%between2005and2009.Source: Mediafinder.com, 2009, Page 9 of MPA 2009 Magazine Handbook
11.Magazinesexcelatlong-formjournalism,superbphotography,eye-catchingdesign.
12.Magazinesdrivewebsearchmorethananyothermedium.MorethandoubleInternetadvertisingandsocialmedia.Source: BIGResearch Simmultaneous Media Usage Study (SIMM13), December 2008, Page 70 of MPA 2009 Magazine Handbook
tweetable truths about magazines12 facts that showcase magazine vitality, in 140 characters or less
Magazine Publishers of America
www.WineSpectator.com
a sampling of Wine Spectator’s luxury advertisers
AutomotiveAcura
Aston Martin
BMW
Cadillac
Chrysler 300 C
Honda
Infiniti
Jaguar
Lexus
Lincoln
Nissan
Porsche
Range Rover
Volvo
WAtches/JeWelryBreitling
Carl F. Bucherer
Cartier
Hublot
IWC
Jaeger Lecoultre
London Jewelers
Mont Blanc
Panerai
Piaget
Van Cleef & Arpels
FinAnciAlAletheia
American Express
Barclays iShares
Credit Suisse
Raymond James Financial
Royal Bank of Canada
Visa
Wachovia
spirits360 Vodka
Bailey’s
Balvenie
Belvedere
Bombay Sapphire
Bowmore
Cabo Wabo
Chopin
Ciroc
Cointreau
Crown Royal
Dewars
Don Julio
El Mayor
Glenfiddich
Glenlivet 18 year old
Godiva
Grey Goose
Hendrick’s Gin
Imperia Vodka
Jean-Marc XO
Johnnie Walker Blue
Johnnie Walker Gold
Ketel One
Knobs Creek
Patron
Pearl Vodka
Pravda Vodka
Remy Martin –Louis XII
Sauza
Skyy
Stella Artois
SV Supreme
Tanqueray
Ten Cane Rum
Tommy Bahama Rum
Trump Vodka
electronicsBang & Olufsen
Canon USA
Harman Kardon
Pioneer
resorts/ trAvelBellagio
Borgata
The Breakers
Caesars Palace
Four Seasons
Grenada Tourism
Honda Jet
Hyatt Hotels & Resorts
Iberostar
Kahala Hotel & Resort
Kapalua Bay
Lago Mar
Lufthansa
Madrid Tourism Council
MGM City Center
MGM Grand
Monaco Government Tourism
NetJets
Palm Beach County
Preferred Retreats
Private Residence Club
Punta Cana Tortuga Bay Hotel
Rendezvous Bay
Residential Cruise Line
Ritz Carlton
Sea Island
St Regis Bal Harbour
Timbers
Ultimate Resorts
Venetian Hotel & Casino
Villas at Royal Lahaina
Villazzo
W Las Vegas
Windstar Cruises
Wynn
FAshionChanel
Ermenegildo Zegna
Tommy Bahama
epicureAnAmerica’s Beef
Beemster Cheese
Bertolli/Unilever
Brix Chocolate
Buitoni
Cadbury Adams
Cheeses of France
Dove Chocolate
Fiji
General Electric
Ghirardelli
Grana Padano
Hershey’s
Liebherr
Lu Cookies
Milk Marketing Board
Nestle Wafers
Prosciutto di Parma
Riedel Crystal
Triscuit
Sub Zero
Uline
Viking Range
Weber
Whirlpool/KitchenAid
www.WineSpectator.com
n Jan/Feb 2011
n March 31, 2011
n April 30,, 2011
n May 31, 2011
n June 15, 2011
n June 30, 2011
n July 31, 2011
n August 31, 2011
n September 30, 2011
n October 15, 2011
n October 31, 2011
n November 15, 2011
n November 30, 2011
n December 15, 2011
n December 31, 2011
n December 20, 2010
n January 18, 2011
n February 14, 2011
n March 14, 2011
n April 11, 2011
n April 25, 2011
n May 16, 2011
n June 13, 2011
n July 11, 2011
n August 8, 2011
n August 22, 2011
n September 12, 2011
n September 26, 2011
n October 10, 2011
n October 24, 2011
n December 29, 2010
n January 21, 2011
n February 21, 2011
n March 21, 2011
n April 18, 2011
n May 2, 2011
n May 23, 2011
n June 20, 2011
n July 18, 2011
n August 15, 2011
n August 29, 2011
n September 19, 2011
n October 3, 2011
n October 17, 2011
n October 31, 2011
n February 1, 2011
n March 1, 2011
n March 29, 2011
n April 26, 2011
n May 24, 2011
n June 7, 2011
n June 28, 2011
n July 26, 2011
n August 23, 2011
n September 20, 2011
n October 4, 2011
n October 25, 2011
n November 8, 2011
n November 22, 2011
n December 6, 2011
*Subscribers receive issues on estimate three weeks prior to cover date.Please contact the advertising department with any questions: (212) 684-4224.
Space extension: [email protected]
Material extension: [email protected]
2011 issue dates and deadlines
Cover Date SpaCe CloSe Material Due*NewSStaND oN Sale Date
www.WineSpectator.com
Printing
Web Offset (SWOP)
Binding: Perfect Bound
Publication Trim Size: 9.875" x 13"
Digital File SPeciFicationS
PDF/X-1an PDF/X1a file (Only one ad per file)
n Images must be CMYK or Grayscale TIFF or EPS prepared for the SWOP3 color environment
n Total Area Coverage for CMYK color builds should not exceed 300%
Delivery oF aD Material
Digital files uploaded to our ad portal http://mshanken.SendMyAd.com (uploading tutorial available on site)
Advertising material will be retained for one year, unless return is specifically requested. M. Shanken Communications is not responsible for keeping material beyond one year.
Mechanical SPeciFicationS
ad Size: Width Depth
Trim 9.875" x 13"
Spread Bleed 20" x 13.25"
Spread Trim 19.75" x 13"
Spread Safety 19.25" x 12.5"
Full Page Bleed 10.125" x 13.25"
Full Page Safety 9.375" x 12.5"
Full Page Non-Bleed 8.875" x 12"
2/3 Page Vertical 6" x 11.25"
Junior Page Vertical 6" x 7.5"
1/2 Page Horizontal 9" x 5.625"
1/3 Page Vertical 3" x 11.25"
1/3 Page Horizontal 6" x 5.625"
1/6 Page Vertical 3" x 5.625"
1/6 Page Horizontal 6" x 3.75"
insert Specifications:
tipped inserts
Mailable Minimum Size 3.5" x 5"
Non-Mailable Minimum Size 3.5" x 3.5"
Maximum Size 9" x 12"
Blow-in inserts
Minimum Size 3.5" x 4.25"
Maximum Size 5.5" x 6.25"
Minimum Paper Stock 60#
Bind-in inserts
Minimum Size 4" x 6"
Maximum Size: 10.125" x 13.375"
Jogs To Foot .1875" Trim
Scuff .375"
Perf .625" (Scuff + .25" To Perf)
Multi-Page inserts
Minimum Size 4" x 5"
Maximum Size 10.125" X 13.375"
Head/Foot Trim .1875"
Magna Strip Required for 8 Pages or More
Note: All inserts must be delivered cartoned and identified with name of advertiser, publication and issue date.
For Further inForMation
Go to mshanken.com, or contact:
Connie [email protected]: 212-481-8610 x344
Carolyn Plouffé[email protected]: 212-481-8610 x365
SWOP® is a registered trademark of SWOP, Inc.
production specifications
www.WineSpectator.com
insertion orderDate: __________________________________ Sales Rep: ______________________________________________________________
Advertiser / Company Name: ____________________________________________________________________________________
Brand Name: __________________________________________________________________________________________________
Contact: ______________________________________________ E-mail: ________________________________________________
Address: _____________________________________________________________________________________________________
City: __________________________________________________ State: ______________________ Zip: _______________________
Phone #: _____________________________ Fax #: _____________________________ E-mail: _____________________________
AD MATERIALS:q New q Pick-up ___________________________________________________________________________________
Ad Caption (if applicable): _______________________________________________________________________________________
AD SIZE/ SPACE: __________________________________________________________________________________________
q Vertical q Horizontal
COLOR:q 5 Color q 4 Color q 2 Color q B&W
DELIVERY OF AD MATERIALS: Digital files uploaded to our ad portal: http://mshanken.SendMyAd.com (uploading information available on site)
ISSUE DATE(S):
q Jan./Feb. ’11 q March ’11 q April ’11 q May ’11 q June 15, ’11 q June 30, ’11 q July ’11 q August ’11
q Sept. ’11 q Oct. 15, ’11 q Oct. 31, ’11 q Nov. 15, ’11 q Nov. 30, ’11 q Dec. 15, ’11 q Dec. 31, ’11 q Jan./Feb. ’12
COMMENTS/POSITIONS: __________________________________________________________________________________
BILL TO: Address: _____________________________________________________________________________________________________
City: __________________________________________________ State: ______________________ Zip: _______________________
Phone #: ______________________________________________ Fax #: ________________________________________________
Cost Per Insert: Gross ___________________________________ Net: __________________________________________________
Signature: ______________________________________________________________________________________________________
Title: ______________________________________________________________ Date: ____________________________________
Please sign and fax back to (212) 481-1540Questions? Call 212-684-4224, or e-mail Advertising Services Manager Carolyn Plouffé at [email protected]
FRANK PRIAL, noted wine columnist for The New York Times, wrote... “In size and numbers, The Wine Experience resembles a Hollywood production: some 1,700 guests and exhibitors attend; more than 200 wineries took part; 20,000 bottles of wine were consumed, some of them priceless rarities, and about 30,000 glasses were used.”
A 3-day weekend extravaganza of tasting, eating and meeting, for both consumers and trade, THE WINE EXPERIENCE is held annually in a major U.S. city. The largest event of its kind, which is sold out every year, consists of extensive tastings, including vertical tastings of extremely rare vintage wines, lectures by noted authorities, special lunches hosted by wine growing regions from around the world, plus a black tie banquet with star-studded entertain-ment at which the Restaurant Grand Awards are presented.
Learn from the experts at
WineSpectatorSchool.comTake your wine knowledge to the next level with fun and flexible online courses.
ABCs of Wine TAsTingTake this jump-start course and you’ll know what to look for in a wine and how to describe it. We also offer ABCs of Kosher Wine Tasting. (3 classes, 2 tastings)
UndersTAnding Wine Build the foundation for a lifetime of wine appreciation with this survey course; evaluate wine, tour key regions around the world, learn about winemaking and start pairing wine with food. (10 classes, 10 tastings)
food PAiring Taste how wine and food interact and learn proven strategies for making great matches. (1 class, 1 tasting with various foods and cheeses)
sensory evAlUATionThis course fine-tunes your senses so you can recognize and describe wine components like a pro. (3 classes, 6 tastings)
TUsCAny Familiarize yourself with the classic and new-wave wines of Tuscany’s key regions of Chianti, Montalcino and Bolgheri. (3 classes, 3 tastings)
CAliforniA CABerneTDiscover the diversity of Cabernet Sauvignon as you explore the wine styles of Napa Valley, Sonoma County and the Central Coast. (3 classes, 3 tastings)
BordeAUx Meet the winemakers at top châteaus as you tour the important appella-tions and taste wines at a range of price levels. (3 classes, 3 tastings)
AUsTrAliA & neW ZeAlAnd Learn the key growing regions, taste the distinct wine styles and discover the value offered by these two countries. (3 classes, 3 tastings)
INTERMEDIATE COURSES FOR WINE
LOVERS AND PROFESSIONALS
INTRODUCTORy COURSES FOR WINE LOVERS
from our graduates ...“Your online courses are just the ticket for people with busy schedules.” —David, Parrish, Fla.
“My friends and I have had a fantastic time learning and experiencing wine through the course you’ve designed. [We] are really enjoying the knowledge being gained.” —Tom, Bellevue, Wash.
“My only wish is that [the wine distributor I work for] would have had this class four years ago when I started in the wine business.”—from the Midwest
“[After taking Understanding Professional Wine Sales and Service,] my waitstaff has increased wine sales a littleover 20%.” —Larry, Richmond, Va.
“Understanding Wine is terrific. I have read several books about wine, but the way you have laid out the information, plus the tasting in each lesson, is giving me a greater amount of retain-able knowledge.” —Arne, Huntington, N.Y.
“I just finished Sensory Evalua-tion. Thank you for such a thor-ough, rewarding course. I’m so glad to finally have a framework to use as I continue to learn and enjoy more fine wines.” —Carol, Chicago
Homework was never this much fun!
inTrodUCTory CoUrses for ProfessionAls
ABCs of Wine sales and service
Brings new-to-wine employees up to speed so that they can confidently describe and sell wine. Also a great refresher for more experienced employees. (4 classes, 2 tastings)
Understanding Professional Wine sales and serviceThis full survey course is for intermediate students and motivated beginners. It offers a thorough foundation in
wine—along with the sales and service skills that distinguish successful professionals. (10 classes, 10 tastings)
• Perfect for pros who need to describe wines on the job, including restaurant, retail, distributor, hotel,
catering, event planning, winery, PR and marketing personnel
• Sharpen skills with cost-effective wine training
• Employers can track students’ progress with automated online reports
• Immediately apply new skills; courses use worksheets and wines from employer’s list
• Discounts for groups of 5 or more; call (212) 481-8610 ext. 302.
TO LEARN MORE, VISIT WineSpectatorSchool.com, e-mail [email protected] or call 212.481.8610 ext. 302.
Get Certified at WineSpectatorSchool.com
online Course detailsn Courses are always available and ready to start
n Instructors answer students’ question via e-mail or phone
n Step-by-step tastings that you can do as a group (from your wine list)
n Printable study guides, worksheets, detailed tasting instructions and journals
n Insightful video clips with winemakers, sommeliers and wine experts
n Online quizzes and a final exam
n Certificates for students scoring 80% or better on the final exam
Complete training for your bottom line.
Lufthansa & Moët Hennessy Event SepteMBeR 2009, WaShington, D.C.
Wine SpectatorWine SpectatorW and ine Spectator and ine Spectator The Park Hyatt hotel hosted a wine tasting led by the Director of Wine education, Seth Box, from Moët Hennessy USA. this
event was for Lufthansa’s most elite fliers. the wines tasted were: Cloudy Bay Sauvignon Blanc, Livio Felluga pinot grigio, newton the puzzle, terrazas de los terrazas de los tandes and Cheval des andes.
Feast with Famous Faces oCtoBeR 2009, neW YoRk CitY
Celebrity chefs created a culinary experience where soap opera stars and new York newscasters mingled all night. the event, highlights of which
made the 11pm news, benefited the Center for hearing and Communication in new York City. Sponsors from Wine Spectator included Wine Spectator included Wine Spectator Stella Artois, Sud de France, Sandeman Port and American Airlines.
& Palm Bay International Event SepteMBeR 2009, BoSton
Wine SpectatorWine SpectatorW and the Liberty ine Spectator and the Liberty ine Spectator hotel created a “one of a kind” food and wine pairing for Wwine pairing for W American Airlines platinum passengers. guests were
treated to wines from Palm Bay International in the presidential Suite, over-looking Boston. the chef created a memorable and outstanding array of dishes to complement Ferrari Brut Sparkling, Santa Rita Medalla Real Sauvignon Blanc, planeta Chardonnay, Salentein Reserve Malbec and Jean-Luc Colombo Cornas Les Ruchets.
Sonoma Wine Weekend SepteMBeR 3–6, 2009, SonoMa, CaLiF.
A three-day wine, food and auction extravaganza. Wine Spectator sponsored Wine Spectator sponsored Wine Spectatorthe Sonoma Valley harvest Wine auction at Cline Cellars on Sunday. While
Wine Spectator hosted the tent and auction, Wine Spectator hosted the tent and auction, Wine Spectator Cigar Aficionado threw a party for all winning bidders. our sponsors included Brix Chocolate, A. Turrent Cigars, Premium Port, Ana Tzarev Gallery, Crushpad and Cardinal Mendoza.
Cellar PromotionsProMoTIonS & evenTS wITH oUr PArTnerS
vISIT US AT wIneSPeCTATor.CoM
www.WineSpectator.com
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