This program has been created

especially for South African

wineries. It’s been designed with

input from your fellow producers

to address your most pressing

issues and greatest opportunities.

WBS Workshops are designed to

present you with global best

practice, along with the tools and

technology you’ll need to develop

cut through strategy and plan for

winning execution. We examine

the most profitable wine business

growth opportunities and how to

manage the corresponding

distribution and communication

channels so as to secure customer

preference.

WBS Principal and your Program

Presenter, Peter McAtamney, has

30 years wine industry experience

including 11 years in global

distribution management. Peter has

been providing consulting advice and

running these workshops in all parts

of Australia, NZ and South Africa

since 2003. Over 850 people have

attended. His experience, insight and

unique focus on wine business

success make him an in demand

speaker at wine events the world

over.

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A Two Day Intensive Workshop - Jordan Winery

——————————————————– Day 1 - Monday 3rd of April 2017

——————————————————– 8.45 - 9.00 Coffee and Introduction 9.00-10.30 Riding the Next Wave

The best opportunities globally

Capitalising on changing tastes

Evolving the Offer and your story.

10.45-12.15 Leveraging your Strengths

- Evolving the message

- Communicating quality more effectively

- Maximising sales and brand awareness at no cost

—–————————————————– 12.15 – 1.00 pm Lunch

——————————————————–

1.00 – 3.00 Key Market in Focus

Conquering the worlds' biggest wine market,

the US

How to build a brand in the US

3.15-5.00 Distribution Management

Managing Distributor Relationships

Optimising Performance

——————————————————–

Day 2 - Tuesday 4th of April 2017

——————————————————– 9.00-10.30 Leveraging Latest Technology

All the latest Tools, Tips and Technology (to make

your life easier / improve the customer experience)

Using CRM to optimise sales

10.45-12.15 DtC Global Best Practice

The Key of Direct Sales success

Creating a World Class Customer Experience

How to more than double Direct Sales

—————————————————– 12.15 – 1.00 Lunch —————————————————– 1.00 - 3.00 DtC Global Best Practice Continued

Wine Club Global Best Practice

Events that Inspire

Delivering the Experience anywhere

3.15 – 5.00 Getting it done

How to Prioritise what Matters Most.

Resourcing Opportunity

Managing and Measuring Performance.

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Please register at our web site or register using this form for the

South Africa Wine Business Workshop - R6500 per person

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Email scan to peter@winebusinesssolutions.com.au Phone +612 9744 8332