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08. Start with the Truth: If you feel stuck, write a letter to your friend (or your mom) about the product, feature, job description or news. Once you’ve written something simple and true, then see if it’s appropriate to give it a twist, or a wink, or a bit of personality.
Within 3 months the UK campaign delivered:
$1.25M pipeline business
136 Leads
3,500 unique site visits
Leave your preconceptions at the door
Digest everything you possibly can
Relax and let something come to you
Don’t be afraid to do something different
If you don’t love it, the audience probably won’t