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Winners Book

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What is the American Advertising Awards competition?

The American Advertising Awards Program is the advertising industry’s largest and most representative creative competition, recognizing creative excellence in the art of advertising.

Sponsored by the AAF, the American Advertising Awards competition represents the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. More than 40,000 total entries are entered and judged annually.

Three-Tier Competition

The American Advertising Awards are unique among advertising creative competitions. It is the only competition that includes three arduous levels of competition.

Entries are first judged at the local level through competitions organized by nearly 200 ad clubs affiliated with the AAF. Winners from the local level advance to the second level of judging and participate in one of 15 district competitions.After district winners are selected, they advance to the third level of judging – the national finals.

Award winners truly represent the best of the best. With the American Advertising Awards, it is the size of the idea that matters most, not the size of the organization that created the work, nor the size of the budget behind it. This distinction elevates the American Advertising Awards above virtually every other advertising competition.

More information on the national awards can be found on the National AAA’s website.

The Student American Advertising Award Competition

The American Advertising Awards student competition is held concurrently with the professional competition and is the largest student advertising competition of its kind. Although there are fewer categories, the student competition mirrors the three-tier structure of the professional competition.

ROIRETURNON IDEASwww.aviditycreative.com

Contents

Cross Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Elements of Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Film, Video & Sound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Online/Interactive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Out of Home & Ambient Media. . . . . . . . . . . . . . . . . . . . . . . . . .21Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25Students - Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32Students - Elements of Advertising . . . . . . . . . . . . . . . . . . . . . . .33Students - Film, Video & Sound . . . . . . . . . . . . . . . . . . . . . . . . . .35Students - Cross Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35

Gold AwardBest of Show AwardJudges’ Choice Award

6

Cross Platform

Small BusinessStrategic America

Mittera ReBrand Campaign Mittera Client: Mittera

Darby OppoldCreative Director

Client: Strategic America

Your marketing strategy begins with data and analytics.

StrategyFrom analytics consulting to consumer segmentation

to target audience modeling, let our team of experts

help you make smart decisions that drive your

marketing strategies. Your data plus our database of

demographics and lifestyles is the key to discovering

patterns in customer behavior.

Data & Analytics

We can boost the efficacy of your marketing materials.

Sure, we can give you what you want. But how

about we help make it even better? We analyze

your needs and offer the most efficient and

creative ways to push your brand.

2

Great design brings your story to life for your

audience. Whether you’re presenting an annual

report, connecting with alumni or selling products

or services, our creative professionals will craft an

integrated, multi-platform approach that’s uniquely

yours — and delivers on your goals and objectives.

Limitless Creativity

74%

62%17%

1

We’ve been known to get a little flashy.

But we keep a clear focus on your needs.

Our expert photographers can create

dramatic results that support your

communication objectives in any media.

Show, don’t tell.

Photography

Let us create a cinematic adventure for

your brand. From developing storyboards

to editing, our efficient and creative

videographers make the entire process

seamless during any assignment.

Videography

Make no mistake: We are your dynamic creative solution.

We specialize in crafting ideal user

experiences across the web, from

responsive websites and mobile

applications to social media and online

advertising. We’re digital natives that

can show you the ins and outs of what

users want to see. That means getting

your message in front of the right people.

Our food stylists are the best in the biz,

and our kitchen studio is specifically

designed for food-focused shoots.

Not in the kitchen? We’ve got stylists

versed in hair, decorating, set design,

wardrobe — you name it! Bottom line:

We know how to make you and yours

look good.

Digital Architects

Power Stylists The foundation of data-driven marketing

lies in successfully managing, executing and

tracking marketing campaigns. Our tools can

continuously track your marketing impact, in

a constantly changing environment, to learn

and adjust future efforts in a dynamic way.

This allows you to design and execute more

effective marketing campaigns driven by data.

We’re not done yet

Our expert designers can use literally

any visual medium to communicate your

message. We use shapes, colors and

fonts, on print and digital publications,

periodicals and marketing. Heck, we could

even use food or raw materials if you

really want us to.

Graphic Design

4

We seamlessly deliver analytics, digital marketing and studio services. We call this: Intelligent Creativity™.

3

mittera.com | [email protected]

A member of Mittera™ Group

CREATIVITY™

ANALYTICS • DIGITAL • STUDIOS

INTELLIGENT

7

Volvo ExFactor Campaign Two Rivers Marketing

Chicago Pneumatic Red Hawk Product LaunchPerformance Marketing

Client: Volvo Construction

Volvo Construction Team

Client: Chicago Pneumatic

Paul RichardsCreative DirectorCamille WolfeCopywriterRyan AlbersAccount Executive

Jim SwansonPhoto ManipulationJeff RegenoldPhoto ManipulationErich ErnstPhotographer

13

Drill or break with one portable tool — no power pack, air compressor or hoses required. Chicago Pneumatic’s gas-powered Red Hawk Drill is ideal for concrete, fencing, rock splitting and frozen ground.

DRILL OR BREAK?YOU CHOOSE.

Chicago Pneumatic Construction EquipmentPhone 000-000-0000 | Fax [email protected] | www.cp.com RED HAWK

DRILL

People. Passion. Performance.cpredhawk.com

Chicago Pneumatic’s Red Hawk Rail is optimized for efficient tie tamping without damaging the ballast or the machine. No external power source is needed, so you can work fast with fewer track closures.

THEPERFECT MATCH.

RED HAWKRAIL

Chicago Pneumatic Construction EquipmentPhone 000-000-0000 | Fax [email protected] | www.cp.com


Chicago Pneumatic’s Red Hawk Road is one of the most compact and powerful motor-driven breakers available. Install signs, break concrete and more— no power pack or air compressor needed.

MAKE JOBS EASIER.

RED HAWKROAD

Chicago Pneumatic Construction EquipmentPhone 000-000-0000 | Fax [email protected] | www.cp.com


websitehttp://www.cpredhawk.com

8

Hy-Vee Minneapolis Grand Opening CampaignHy-Vee, Inc.

Drago GT - Entire StoryMeyocks Group

Client: Hy-Vee, Inc.

Client: DragoTec USA

Hy-Vee Marketing

Josh FlemingBrand Counselor

THIS ISN’T JUST THE HEAD OF ITS CLASS.IT’S THE ONLY HEAD IN ITS CLASS.

No other corn head in the world is engineered to capture more yield.

Introducing the new DRAGO GT with QuadSuspension.TM

DragoGT.com The new Drago GT is the most revolutionary corn head in the field — the next level in

harvest technology. Along with Automatic Self-Adjusting Deck Plates, the Drago GT

features QuadSuspensionTM — integrated deck plate shocks that reduce butt-shelling —

a significant cause of yield loss. Check out QuadSuspensionTM and other Drago GT

innovations — including the first twin chop option — at DragoGT.com.


Integrated

deck plate

shocks reduce

yield loss from

butt-shelling.

7603_B1.indd 1 11/3/15 9:29 AM

Dragotec USAdragotec.com

NOTHING IN THE FIELD CAPTURES MORE YIELD.

GATHERING CHAINS

DECK PLATES

OTHER UNIQUE FEATURES

» Automatic Self-Adjusting Deck Plates —

The most revolutionary concept in yield

capture technology adjusts to stalk size,

makes thousands of decisions on each

row and keeps ears and kernels from

slipping through.

» QuadSuspension™ — Industry’s

first shock-absorbing deck

plates reduce “butt-shelling”

and ear loss when ears strike

deck plates — a significant

cause of yield loss.

» Both deck plates and

suspension pistons are sealed

and require no lubrication.

» Aggressive overlapping

gathering chains grab and

hold stalks while fading away

to minimize trash.

» Seize-free, greasable gathering

chain tensioner seals out dirt

and debris and increases the

life of the gathering chain.

» Endura Drive™ is available in all row sizes

and offers a completely chainless drive

system for next to no maintenance.

» Independent Component Protection

featuring Precise Clutch Technology™

protects all major components from

hazards in the field.

» Spiral Bevel Gearboxes — The most

durable and efficient row unit gearbox

possible.

» Industry’s largest auger handles more

trash and gently moves corn to the

combine’s feederhouse — and keeps

it there.

DRAGOTEC BRAND GUIDELINES

Version 1.0

September 2015

9

Powered By Fries Branding & Truck WrapFarmboy

Youth & Shelter Services Integrated Media Public Service CampaignRed Dot Advertising & Design

Client: Powered by Fries

Client: Youth & Shelter Services

Zachary KernArt Director

Jason McArtorArt Director

Red Dot Advertising Team

Digital Print Offset Print Grand Format Print Fulfillment Technology Solutions

1697 NE 53rd Avenue Des Moines, Iowa 50313 515-266-2171 [email protected] garnerprint.com

ART + SCIENCE: Confluence cares

about the creativity and craftsmanship

that goes into making excellent, locally

brewed beer.

CONFLUENCEBREWING.COMBrewery & Taproom

1235 Thomas Beck Road, Suite A(Just south of Gray’s Lake)

HOURS: THURSDAYNOON – 10:00 p.m.

FRIDAY & SATURDAYNOON – 11:00 p.m.

SUNDAYNOON – 7:00 p.m.

TUESDAY – WEDNESDAY4:00 p.m. – 10:00 p.m.

11

Elements of Advertising

iSO-FORMRippke Design

Chocolate StorybookHappy Medium

Client: iSO-FORM

Client: Chocolate Storybook

Nathan RippkeWeb Developer

Ashley RippkeGraphic Designer

Katie PattersonFounder and CEOJosh LarsonLead DeveloperDoug ChoiArt DirectorJonna BuseUX Developer

Kyle BrummWeb DeveloperTony TandeskiWeb DeveloperAndrew RubenbauerAccount Coordinator

12

Built on Solid GroundBlur MediaWorks

Drago Head AnimationRed Noise 6

WhiterockBlur MediaWorks

Client: Elder Corporation

Client: DragoTec USA, Inc.

Client: Whiterock Conservation

Brian FiserDirector of Photography/CinematographerJeff FeltonCinematographer

Brian FiserVideo EditorNick AllardScripting

Adam CarneyMotion Media Director

Jeff FeltonEditor/Cinematographer

Brian FiserCinematographer

13

Fighting Burrito Poster CampaignBASEMINT

Youth & Shelter Services: Illustration SeriesRed Dot Advertising & Design Des Moines Downtown Farmers’ Market Flyers

Greater Des Moines Partnership

Client: Fighting Burrito

Client: Youth & Shelter Services

Client: Des Moines Downtown Farmers’ Market

Kelly BittnerArt Director

Andrew MaahsArt Director

Jenna BrownleeSenior Graphic Designer

Call for a free consultation

Maze Runner: Scorch TrialsThe Flare Virus Explained

Hitman: Agent 47Homage to Mad Men

© 20TH CENTURY FOX. ALL RIGHTS RESERVED.

(319)-257-3388 - www.grasshorse.com

15

Templeton Rye Historic StoriesTrilix

Otten Johnson Holiday VideoJuicebox Interactive

Pella Brand WebisodesThe Integer Group

Client: Templeton Rye

Client: Otten Johnson

Client: Pella Windows and Doors

Trilix

Dale BentlageChief StrategistJustin SiroisLead AnimatorHeather BakerDirector of Marketing, Otten Johnson

Blake RubensteinVideographerAlex DelmonicoVideographer

Michael RiveraExecutive Creative DirectorDave BergeronCreative DirectorJames PritchardAccount DirectorLisa BradenAssociate Creative Director

Jordan HydeAssistant Account ExecutiveScott SteenSr. Digital Imaging ArtistJeanette EckhardtDirector, Content Production

Film, Video & Sound

16

Yield IgniterRed Noise 6

ExterminatorHunt Adkins

30 Somethings TVStrategic America

Client: New AG Logic

Client: iWireless

Client: Iowa Lottery

Adam CarneyMotion Media Director

Doug AdkinsExecutive Creative Director / CopywriterGlenn GrayCreative DirectorNicole ErdmanProducer

Marco BaccaDirectorBen KruegerDirectorBrandon BoulayEditor

Iowa Lottery Team

17

Asterisk CampaignHunt Adkins

Hy-Vee Pre-Made Holiday DinnersHy-Vee, Inc.

Client: iWireless


Doug AdkinsExecutive Creative Director / CopywriterGlenn GrayCreative DirectorNicole ErdmanProducer

Marco BaccaDirectorBen KruegerDirectorBrandon BoulayEditor

BEARDLY SERIOUS WEB STRATEGIES

WWW.BEARDEDGINGERDESIGNS.COM

GREATBIGGREATGRAPHICSBIG

515-986-7151SPEEDPRODESMOINES.COM

19

Online/Interactive

Youth & Shelter Services: Public Service Online/InteractiveRed Dot Advertising & DesignClient: Youth & Shelter Services

Templeton Rye WebsiteTrilix

Client: Templeton Rye

Trilix

20

Shift WebsiteShift Interactive

Honeywell HFO Solstice Infographic WebsiteShift Interactive

Client: Shift Interactive

Client: Honeywell

Emily HughesDesigner/Art DirectorJim SwansonIllustrator/Art Director

Roman SerebryakovDeveloperTiffany HamilAccount Executive

21

Avidity Creative WebsiteAvidity Creative

2015 Iowa Craft Brew Festival PosterBASEMINT

Client: Avidity Creative

Client: Iowa Brewer’s Guild

Adam FellerArt Director

Justin LobaitoWeb Developer



Out of Home & Ambient Media

22

Fighting Burrito Favorite Fighter Poster CampaignBASEMINT

Open Spoon OOHHy-Vee, Inc.

Client: Fighting Burrito




Hy-Vee Marketing

23

Egg OOHHy-Vee, Inc.

Ruan Supply Chain AdRed Dot Advertising & Design


Client: Ruan Transportation Management Systems

Hy-Vee Marketing

Print Advertising

24

Hy-Vee Pie Seasons AdMeyocks Group

Drago Spread AdMeyocks Group



Ali KauffmanAccount Service


Print Advertising

Pre-order your holiday pies in-store or online at hy-vee.com. Choose

from all your holiday favorites plus French Silk, Banana Cream and

Peanut Butter Delight. Most varieties available in 6” and 10” sizes.

7321 Pie Seasons Ad.indd 1 10/21/15 3:55 PM

THIS ISN’T JUST THE HEAD OF ITS CLASS. IT’S THE ONLY HEAD IN ITS CLASS.


Introducing the new DRAGO GT with QuadSuspension.TM

DragoGT.com The new Drago GT is the most revolutionary corn head in the field — the next level in

harvest technology. Along with Automatic Self-Adjusting Deck Plates, the Drago GT

features QuadSuspensionTM — integrated deck plate shocks that reduce butt-shelling —

a significant cause of yield loss. Check out QuadSuspensionTM and other Drago GT

innovations — including the first twin chop option — at DragoGT.com.

Integrated

deck plate

shocks reduce

yield loss from

butt-shelling.

25

Ruan Ad CampaignRed Dot Advertising & Design

Small Brain Direct MailZLR IGNITION

Client: Ruan Transportation Management Systems

Client: ZLR Ignition

Bob DesolSenior VP/Creative DirectorLouie LaurentPresident & CEO

Tony LiebArt DirectorKelly BittnerArt Director

Sales & Marketing

runwaymodelandtalent.com | 515-421-4205

LOCALLY BREWED TALENT ON TAP

MORE LINESTHAN YOU’LL HEAR

IN A SINGLES BAR AT HAPPY HOUR.

PAPER LINES

that isFIELD PAPER COMPANY

713 S.E. Dalbey Dr.Ankeny, Iowa 50021800.486.3435FIELDPAPER.COM

27

Drago GT Corn Head BrochureMeyocks Group

Delta Dental - Grin For KidsMeyocks Group


Client: Delta Dental Plans Assoc.


Katie SchetzleAccount Service

Sales & Marketing

Dragotec USA

3701 30th Ave

Fenton, IA 50539

(888) 789-2723

dragotec.comTHIS ISN’T JUST THE HEAD OF ITS CLASS. IT’S THE ONLY HEAD IN ITS CLASS.

2 INNOVATIONS

THE MOST INDUSTRY-FIRSTS AND ADVANCES IN CORN HEAD HISTORY.

DRAGO GT INNOVATIONS

Industry’s Largest Auger —

Handles more trash and gently

moves corn to the combine’s

feederhouse – and keeps it there.

QuadSuspension™ — Integrated impact-

absorbing “ear shocks” reduce “butt-shelling”

when ears strike deck plates – reducing a

significant cause of yield loss at harvest.

Automatic Self-Adjusting Deck Plates —

An industry-first and revolutionary concept

in yield capture technology.

Twin Chop+ Option — Counter-cutting

blades deliver the best cut and stalk

breakdown in the industry.

Olimac revolutionized the corn head industry when it introduced Automatic Self-Adjusting Deck Plates. It

changed the status quo with a chopper system that didn’t affect yield. And it proved how a lower corn head

angle — combined with longer knife rollers — improved harvest efficiency. The Drago GT once again raises the

bar on corn head performance and return of ownership with more industry-firsts, including QuadSuspension™

deck plate shocks. The result is a corn head like no other and by which all others are measured.

DRAGO GT 3

Endura Drive™ — The first chainless design — including auger

drive — that’s standard on all row configurations. Delivers

long-lasting, virtually maintenance-free reliability.

Spiral Bevel Gearboxes — The most durable

and efficient row unit gearbox possible – more

power delivered, more years of service.

Corn Head Attachment — Fits any brand of

combine with close auger-to-feederhouse

clearance for excellent feeding to combine.

NO OTHER CORN HEAD IN THE FIELD IS ENGINEERED TOCAPTUREMORE YIELD.

4 KERNEL CAPTURE TECHNOLOGY TM

KERNEL CAPTURE TECHNOLOGY TM

DRAGO GT 5

special edition

28

2015 Iowa Craft Brew FestivalBASEMINT

Oui Paris! 2016 Recognition TripITA Group

Client: Iowa Brewer’s Guild

Client: ITA Group



Stacy TandonCreative DirectorCorey MoenSr. Graphic Designer

Laura AveyWriter

29

Great Iowa AdventureZLR IGNITION

A Fresh Experience - Brand MailerHy-Vee, Inc.

Pella Commercial Prospecting CampaignThe Integer Group

Client: Iowa Tourism Office - IEDA



Kelly BittnerArt DirectorShae OlsonCopywriter

Jessica LownPR Account Supervisor

Hy-Vee Marketing

Michael RiveraExecutive Creative DirectorDave BergeronCreative DirectorLisa BradenAssociate Creative Director

Jeff FisherAssociate Creative DirectorMolly PigneriProject SpecialistDon BurtonDirector, Print Production

30

Just A StickStrategic America

Pella Wood Launch KitThe Integer Group

Client: Iowa Farm Bureau


Dave BergeronCreative DirectorKent FielsendCreative DirectorMichael RiveraExecutive Creative DirectorLisa BradenAssociate Creative Director

Kelsey MeyerArt DirectorNick GrantAccount SupervisorMichelle WallaceAccount ExecutiveDon BurtonDirector, Print Production

31

Roxie Irish Red Tap HandleEight Seven Central

Hy-Vee Homegrown ProgramMeyocks Group

Client: Boone Valley Brewing Company


Adam FerryDesign Direction & AssemblyCaleb KuceraDesign & AssemblyCurtis PoortingaIllustration

Mercedes PotterScreen Print ProductionLevi BielAssembly

Ali KauffmanAccount Service

WE’RE PROUD

LOCAL GROWERSFOR HY-VEE

WHITE OAK FARMS

COLUMBIA, MO

Jared & Seanacie Ingalls

THE RULE200

200 MILES

ONLYQUALITY PRODUCE

GROWN WITHIN

OF THIS STOREGETS THIS LABEL.

LOCALGROWER

I’M A PROUD

FOR HY-VEE

ONION FARMER

DAVENPORT, IOWA

Jack Jorganson

LOCALGROWERS

WE’RE PROUD

FOR HY-VEE

ORGANIC PRODUCE FARMERS

OLATHE, KANSAS

Todd & Ann Kimmel

TM

TM

LOCALGROWERS

WE’RE PROUD

FOR HY-VEE

WHITE OAK FARMS

COLUMBIA, MO

Jared & Seanacie Ingalls

32

Students - Print Advertising

Sip Of SilverDrake University

Burt’s Bees Print CampaignIowa State University

Natalie AdkinsAssociate Professor of MarketingGrace SwensonStudent

Vickie ChaiStudent

Jay NewellAdvisorAlyssa GonzalezStudent

Maddie OttStudent

NATIONAL

Page | 19

Sip of Silver

#

We developed an advertisement using the phrase, “Sip of Silver”. We created the “Sip of Silver” campaign to show that, with a Diet Coke, mothers can step in to save the day. The silver of Diet Coke represents success, superiority, sensibility, and strength. This advertisement should be shown in a two page magazine spread in womens’/mothers’ magazines, such as Marie Claire, Working Mother, and Ladies Home Journal. In order to reach mothers in Iowa, they can place an advertisement in a local Iowa magazine with a similar target market as those previously listed. We suggest this advertisement run in three magazines, six times a year.

The left side of the advertisement will depict a mother in the midst of the craziness of motherhood. Everything in life appears to be disheveled–her appearance, home, and life–until she drinks a Diet Coke. The right side will depict the same mother and her children, but after she drinks a Diet Coke. After the Diet Coke, the mother will be able to put her life back into order because, “With a Sip of Silver, Anything is Possible”. This advertisement will depict a slice of life appeal to show the typical everyday life of a mother and how, with a Diet Coke, the mother can accomplish anything. Diet Coke helps the average mom become the cool and classy mom that she has always been.

Page | 19

BUGS BE GONESay no to unwelcome guests while being polite to your senses. Our fusion of Rosemary, Lemongrass, Citronella Oils and other essential oils are the perfect way to keep your already perfect skin, itch-free. The refreshing herbal spray will have your nose

and skin saying thank you and asking for more.

~ BEE natural ~

TIME TO CHILLTis’ the season for some relaxation. Give your feet a tingly and refreshing treat with our natural foot lotion made with Coconut Oil and Vegetable-

based Glycerin. Peppermint and Menthol team up to give your hard-working feet the minty-fresh time off they deserve, while the lotion

smooths out those rough patches without leaving an oily mess. Being cool is the last thing you need to worry about.

~ BEE natural ~ ~ BEE natural ~

WAKE UP YOUR SENSESAdd a little zest to your daily cleaning ritual. The stimulating

mix of Essential Citrus Oils and Ginger Root Extract will leave your skin feeling rejuvinated. With our natural plant-based

cleansing body wash, it doesn’t take a new day to get a fresh start. It’s only a scrub away.

33

Students - Elements of Advertising

Nissan MemoriesIowa State University

Geology Club LogoIowa State University

Jay NewellAdvisorCarly BroStudent

Zach Van DornStudent

Jay NewellAdvisor

Rhiannon MichelsonStudent

34

Students - Elements of Advertising

College of Liberal Arts and Sciences Near Field PosterIowa State University

Aroma LogoDrake University

Jay NewellAdvisor

Alexander MaxwellStudent

Sandy HenryAssociate Professor

Paityn LangleyDesigner

35

Students - Film, Video & Sound

Students - Cross Platform

Texting and Driving PSAIowa State University

48 Hours CampaignDrake University

Jay NewellAssociate ProfessorSarah RaymondCo-Producer & ActressAnne RaymondCo-Producer & Actress

William DoddsCamera CrewMatthew WilkinsonCamera Crew and Video Editor

Sandy HenryAssociate Professor

Kelsey RooneyGraphic Designer & Copywriter

MOBILE-WEBSITE

PRIN

TOUTDOOR ADVERTIS

ING

tworiversmarketing.com

2RM16069-AAF_Ad.indd 1 2/11/16 9:58 AM

Documents

Winners Book - aafdsm.com · any visual medium to communicate your message. We use shapes, colors and fonts, on print and digital publications, ... Drago Head Animation Red Noise