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Winning in the integrated comms worldKhali Sakkas - Insights Manager Isentia - @KHALIC

We Are Seeing Integration On Many Levels

Social and traditional Regional and global integration

Business results integrated and correlated with

media measurement

Communications and Marketing industry

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Marketing and social have had a significant

influence for some time

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While we can see the trend take hold in

Europe and the US

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Things take time to reach us down

under

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So how do we future-proof our

business?

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Restructure our teams

Do we have the right people in the right roles?

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Restructure our teams

Do we have the right people in the right roles?

Are our people

confident with the

marketing space?

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Restructure our teams

Do we have the right people in the right roles?

Client mapping to help navigate

the extent of integration

Are our people

confident with the

marketing space?

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Re-align our services

• Recruit a data scientist• Develop more sophisticated data

visualisation

• Work with our own marketing team to

develop new integrated products and services to suit marketing and PR

professionals

• Focussing more on the full picture of owned, earned

and paid

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Winning with collaboration

Collaborating with other market leaders has helped us gain

confidence and exposure to the integrated world

We don’t have all of the expertise just yet, so we are positioning

ourselves as a preferred partner

Collaboration has given us global opportunities

Collaboration has allowed us to be

a partner in larger projects

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