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Initial Ideas - Christian Sommerhoff (Imbju), October 2019
Winning the German Market
Top 10 e-Commerce Sites in Germany 2019
Christian Sommerhoff, October 2019
Key Players Estimated monthly traffic Comments
1 Amazon Germany 434.5 Mio The uncontested global leader2 eBay Germany 221 Mio The Pioneer of eCommerce3 Otto 40.3 Mio Expanded to more than 20 countries in Europe, Asia, and America4 Media Markt 21.8 Mio. The world’s second-largest chain of consumer electronics5 Lidl 21.5 Mio. Lidl now operates more than 10,000 stores in almost every European country and in the US6 Thoman 19.6 Mio. Specialized in the retail of musical instruments, studio, lighting, and pro-audio equipment7 Zalando 14.3 Mio Fashion, shoes, beauty items, accessories, and sports items8 Saturn 13 Mio. Owned with MediaMarkt (see #4) by the retail trade company MediaMarktSaturn Retail Group9 Tschibo 10 Mio. Weekly-changing products including clothing, household items, and electronics10 Obi 9.5 Mio. Multinational retailing company specialized in home improvement supplies
Source: click here
Projected 2019 retail ecommerce sales by eMarketer: €69 billion = 7.8 % YoY
Inroads into the German market
Christian Sommerhoff, October 2019
The Strategic Visionareas of focus, service offers & value proposition
Become Germany’smost trustedpartnerfor profitable 3P eCommerceconsultancy & sales
Digital Marketing Change Management 3P MarketplaceAnalysis
Inroads into the German market – Our Service Offers
- Internal interviews with marketing stakeholders
- Marketing effectiveness review
- Benchmarking against industry
- Strategy definition
- Marketing mix
- Budgeting
- Content creation
- Campaign execution
- Consultancy & Mentoring
- Restructuring of processes & teams
- Training on market
- Interim management
- Campaign execution
- Optimization of partner listings
- Traffic generation
- Increased productpage conversion
- Amazon logistic
= Sales boost!
The Market Opportunity
Two out of three retailers in Germany still don’t sell their products online …
Source: click here
Many medium-sized retailers are still struggling with the challenges of digitization.
… some are scared, some opportunistic …
Our Value Proposition – We Build Opportunity!
Source: click here
We offerglobal expertise for a global marketplace.Fact-based, fast & fruitful. Local & localized.Assess – Create – Deliver.
Inroads into the German market
Christian Sommerhoff, October 2019
Potential Clientswho, where & how
Overview – Forecast of eCommerce Spent by Category in Germany
Christian Sommerhoff, October 2019-
FASHION& BEAUTY
ELECTRONICS &PHYSICAL MEDIA
FOOD & PERSONAL CARE
FURNITURE &APPLIANCES
TOYS, DIY& HOBBIES
TRAVEL (INCLUDINGACCOMMODATION)
DIGITALMUSIC
VIDEOGAMES
USD 19,33 Billion USD 22,08 Billion USD 4,322 Billion USD 10,79 Billion
USD 13,83 Billion USD 34,19 Billion USD 762 Million USD 11,4 Billion
Source: Statista Digital Market Outlook
German Market: 500+ Labels | eCommerce TAM: $19 billion
#1WinApparel & Beauty Brands
Overview of German Fashion Labels
Christian Sommerhoff, October 2019
0039 Italy Alife & Kickin Annette Koelling Baldessarini Bloom Camouflage Couture111 days Allude Anntian Barbara Lohmann blush Camouflage Deluxe30 paar haende Alma & Lovis Antonia Goy Barbara Schwarzer blushless Campus360° Almsach Antonia Zander Barbour Blutsgeschwister Carat Design Jeans81 Hours Ambiente Anuschka Hoevener Barre Noire Bo van Melskens Carhartta cuckoo moment Ame Soeur Apriori BAVARIAN BOHEME Boessert/Schorn Carlo ColucciA kind of guise American Chief Arabesque BEKA&BELL Bogner caro eA.D.Deertz Amor & Psyche areyoumisfit bellybutton Boss C´est toutabro Ana Alcazar armedangels Belmondo brand9 CecilAbury AND.ANT arrondissement Aq1 Bergner Schmidt Brax ChabaliAchtland Andrea Klüsener artischocki Betty Barclay briseis CHAFORadddress andrea schelling aschön Bianca Buffalo Chaya CoutureAdelheid Andy Wolf Aspique Biba bugatti ChiemseeAdenauer&Co Anett Röstel asuyeta Bio Shirt Company Buntspecht Cinqueadidas Anina W. Atelier Goldner Schnitt Birkenstock Burkhardt/Möllmann Clarissa Labinadidas by Stella McCartney anja bruhn Attitude Birkis Burlington Claudia SchifferAehrenkranz Anja Gockel London Augustin Teboul Birthday Suits Butterflysoulfire Claudia SkodaAigner Anne Gericke AvantgardeGreen Blacky Dress byMi Clemens en AugustAIKYOU Anne Gorke Ayzit Bostan Blaenk C.neeon ClosedAlife & Famous Annette Görtz B&B for Charity blame Cambio Coco Lores
Source: click here
eCommerce TAM of German Market: $22 billion
#2WinPremium Tech Gadgets
Overview of German Audio Brands
Christian Sommerhoff, October 2019
Abacus Avantgarde Cessaro Fohhn Intonation LyravoxAcapella AVM Audio Consequence Fonel Jawil MagnatAccustic Arts Backes & Müller Cygnus Förster Kawero MalValveAccuton Bastanis DeToma Thomas Förster Audio Kindermann MangerThiel & Partner GmbH Bauer Dillenhöfer Gauder Klangbau Marker AudioADAM Behringer Dillenhöfer Sound Systems Geithain Klangfluss MartionAER Betonart Dr. Feickert Georg Neumann Klangmeister MBLAmazon Audio Beyerdynamik Dual German Maestro Klara Geist MerovingerAMI Block Audio Duevel German Physics Kling & Freitag MFEAscendo Blue Planet Acoustic Dynamikks Glockenklang KME MHWAstell & Kern Blumenhofer Ehmann & Partner Göbel KS digital Michael Weidlich AudioAudimax BMC Audio Einstein Hans Deutsch Landmesser Micro PrecisionAudio Exklusiv Brocksieper Elac Helac Lansche Monitor dBAudio Physic Burmester EMT High End Lautsprecher Manufaktur MundusAudio Valve Cantano Epic Audio Hornfabrik Eder Lehmannaudio NubertAudiophil CNC Gronemann Eternal Arts Ikon Leovox OdeonAudioplan Canton Eton InAkustik Liane OlogeAudiotec Fischer Carbon Stone Expolinear Individ Linnenberg Open Air SpeakerAuditorium 23 Cayin Färber Acoustics Inklang Loewe OrbidAudium Ceratec Fischer & Fischer Intonation Lua Phonar
Source: click here
German eCommerce TAM: $11 billion
#3WinHome Appliances
Inroads into the German market
Christian Sommerhoff, October 2019
The Greater Business Support leveraging know-how & best practices
• Internal resources until local team is in place• best practice sharing• high responsiveness
Team Spirit!
while improving brand perception,end-user experience & loyalty
Sell morein parallel toyour currentchannels
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Thank You!Images used under license from Shutterstock.com or Christian Sommerhoff
ImbjuChristian SommerhoffOffice: +49 8041 4408177Mobile:+49 160 1 226 226Skype: [email protected]
