WORKBOOK

The first thing you need to do in is to determine what your Differential Value Proposition is. In essence, you want to understand what value you add to your customers bottom line that your competitors can’t. The best way to determine this is to go out to your clients, present them with what you think your DVP is, and then listen. On this page, list down what you think your DVP is, and then what your customers think it is.

Your DVP1:

What are the areas for improvement to the bottom line of your customer’s business? Ask your customers how you can add significant value to their bottom line over the next 12-24 months. Remember, generating your own ideas is fine, but listening to your customers is even better.

Improvement Opportunities2:

Create a list of your top 10 priorities based on the information you collected in the previous two exercises, making sure that the opportunities will also add to YOUR bottom line as well. Next to each item, list the steps required to make them happen, and then get into action!

Analyze and Act3: