KICK OFFStartups introduce themselves and get to know our experts and each other

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WASHING MACHINETeam building, business 101 (legal, accounting, finance), selection of mentors

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EXECUTIONWorkshops, mentoring sessions, special events, roadmap review

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MONEY TIMEPitch training, investors journey

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DEMODAYStartups present their projects and progress

/65ALUMNI SUPPORTIntroductions to corporate clients, VC / business angels, international alumni

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HOW IT WORKS

WHICH MEANS YOU’RE UP FOR

Game-changing mentorship

Dedicated mentors, 1:1 sessions with

experts

Local and international network

Office space and access to international

aliumni & contacts

Hands-on program

Weekly roadmap execution with

Entrepreneur in residence

Business and investors network

Get introduced to corporate clients and

VC / Business angels

Winno acceleration program is targeted at

ambitious early stage startups with considerable

growth potential wishing to develop a profitable

and lasting international business.

ABOUT PROGRAM

Winno Moscow Acceleration Program

READY TO BOOST THE GROWTH OF YOUR TECH STARTUP?

40 tech-savvy mentors will be working with you to

maximize your company’s growth, such as:

MENTORS

EMEN ALIEVManaging Director Russia a Criteo

IGOR SHELEMETIEVVice President – Business Development – Online Marketing at Lamoda

JULIA BELIAKSenior Launcher at Uber

VINCENT GENTILGeneral Manager at Leroy Merlin Russia

F .A .Q.

What does Winno provide?

In exchange for a 10% equity stake, each startup

participating in the 4-month program will benefit

from:

- Weekly one-to-one meetings with an

Entrepreneur in Residence.

- Office hours with Resident Experts in UX/UI,

Legal, Accounting, HR, PR...

- Open access to experienced mentors,

entrepreneurs and industry experts.

- Indefinite access to Winno’s workshops, tutorials

and resources.

- PR exposure through Winno’s corporate events

and communication materials.

- Connections to investors through the Demo day

and other investor meet-ups.

- Qualified introductions to our corporate

partners.

- Introductions to Winno’s international network

of alumni, partnering accelerators and foreign

offices (Russia, France, India, Spain, Mexico,

Morocco, USA, Germany).

- 6-month free office space.

- More than 50 advantages including free

consultations with partnering accounting and law

firms.

The face value of these services amounts to

approximately 767K€ per startup.

In addition to these acceleration services, Winno

invests 1,400,000 Rub in startups when they join

the program.

How does the selection process work?

How is the selection done?

The selection process consists of three steps,

starting right from the application. Only complete

applications are evaluated. Applications are

reviewed by the Winno team and are scored by 3

evaluators. The score your project receives

reflects various key factors of success including

your team, experience, market and product.

Depending on your score, you may be invited to

participate in one-on-one interviews and pitch

sessions. We are currently selecting 5 to 6

startups for each season, depending on the

quality of applications we receive.

I’m concerned that if I apply, you won’t protect

my intellectual property.

No you shouldn’t. Winno is committed to

protecting the confidentiality of the applications

it receives. Rest assured, we have no interest in

sharing your application with non-evaluating

parties.

Do we need to write a business plan?

No, you don’t have to write a business plan. All

you have to do is to complete the F6S application

form. You’ll have to fill out information about

your business, the team, the market…

What’s the selection process?

> One-to-one interviewsDuring the interviews you’ll be invited to pitch in

front of a jury of experts eager to know more

about your project and your team. The pitch

should last no more than 5 minutes followed by a

15-minute Q&A session. Obviously we’d much

prefer meeting you in person at Winno Moscow.

However should you not be available to attend in

person, we can arrange a video-conference.

Results are usually communicated within a week.

> Formal agreementIf you’ve made it through the finals, along with

our sincere congratulations you’ll receive an

agreement detailing the program’s conditions and

a bunch of legal documents regarding our future

partnership. You’ll need to confirm that you

accept those terms and conditions.

Can I meet with you during the selection?

Unfortunately we can’t meet in person with every

startup that wants to take part in the program.

There are just too many. Essentially the Wiino

application process is the way we decide which of

them to meet in person.

What kind of startups do you select?

Winno’s acceleration program is dedicated to

early stage startups at the seed or early-growth

stage. The program doesn’t have any specific

industrial focus. Accelerated startups operate in a

wide range of sectors which provides us with a

wealth of industrial insights.

I’m a single founder. Can I still get accepted into

Winno, or do you only look for teams?

Although the selection process isn’t narrowed to

that single criteria, the team plays an important

role in our evaluation. Winno is looking for great

teams with talented founders who have, or can

attract, the core skills their businesses will need

to be successful.

Finding the right cofounder can take a while and

we don’t want you to spend the short time you

have with us recruiting or looking for a partner.

Remember, our job is to accelerate your business

and we cannot do it unless the basic components

are in place. We’ve seen too many well-meaning

entrepreneurs with great potential either

completely stuck with their project because no

one could execute on decisions or burned out

from carrying too much responsibility on their

own.

If you’re solo, take this as your first challenge:

convince someone that you’re an excellent

business partner and that your project has great

potential. If you can’t do that, how will you

persuade your customers? If you’re not ready yet,

consider taking some time to strengthen your

founding team and apply for the following

season. Winno won’t disappear and there will be

another chance.

We feel we’re more advanced than other startups.

Will we still get something out of the program?

We help early stage startups all along their

journey to KPIs that are fundable by VC investors.

Whether they are in the product design phase,

market testing their product, growing their client

or use base or even looking for VC funding. A

number of startups we accelerate have a fully-

developed product or generate revenues when

they join the program. We work with them on

their go-to-market strategy, business model,

provide qualified introductions to corporates in

our network or advise them on their funding

strategy.

No matter where you’re starting from, we adapt

to your needs and you will extract significant

value from the program.

Does my company need to be incorporated before

joining the program?

No, your company doesn’t need to be

incorporated to join Winno. This won’t influence

in any way your application. Your company’s

incorporation can be done at any point in time

during the first 2 months of the program.

Partnering law firms will be able to assist you

with the paperwork.

However please note that WInno 1,400,000 Rub

can’t be provided until your startup is legally set-

up.

What is happening during the 4-month program?

Do I have to be in Moscow during the entire

acceleration program?

Yes, we require you to be in Moscow. Much of the

program’s value hinges on your presence in town

to attend events organised for you (scrums,

coach ing se s s ions , speed -da t ing w i th

corporates…). Being physically close to Winno

will also allow you to leverage all the informal

opportunities with our mentors, alumni, corporate

partners, angel or VC funds which visit Winno

from time to time.

What is the Demo Day?

The Demo Day is the last event of the

acceleration program. You’ll be provided with the

opportunity to present your start-up to a large

panel of investors, corporates and journalists.

Who are the experts?

Winno works with a wide network of 500 experts

around the world with complementary profiles to

ensure accelerated startups have access at all

times to all the expertise their project needs.

Those experts are either web entrepreneurs,

industrial experts or specialists from one of those

areas where educated advice does makes a huge

difference, be it product design, UX, marketing,

funding or HR. During the first part of the

program, you’ll meet with a lot of them to help

you identify those mentors you both need and

want to work with. Whilst some of them are

seasoned and recognized professionals, name

dropping doesn’t make sense. The most

important thing is that Winno is consistently

looking for experienced people in different fields

with a selective approach. And the match is up to

you!

Agreement with Winno

How much does the acceleration program cost?

The acceleration program is free and provided to

you in exchange for a 10% equity stake in your

company. It includes mentoring, access for life to

our workshops and tutorials, office space, access

to our events and investment of 1,400,000 Rub.

Do you take a 10% equity to all startups

regardless of their valuation?

Yes. The terms of Winno’s investment and

support are standard and apply to all

participating startups.

Do I have to accept NUMA’s financial support?

No, obviously you are free not to take Winno’s

investment. This money is here to help you get

things started. If you believe that your startups

doesn’t need it, by all means don’t use it.

Will I need advice from a lawyer to review the

documentation with Winno?

The contractual arrangements with Winno have

been drafted by lawyers and several batchs of

startups have already entered them. Hence we

would recommend that you don’t spend too much

time or money with this. Naturally if your

governance arrangements requires it or if you’d

be more comfortable having them reviewed by a

lawyer, any partnering law firms could provide

you with independent advice.

What if I’m not happy with the acceleration

program?

It’s fine for both of us if you decide to quit the

program within the first 3 weeks. Indeed, during

that time, both sides (Winno or you) can

unilaterally end up the acceleration protocol and

this without cause or compensation.

What happens after the program?

Can I attend Winno’s workshops, tutorials and

mentor sessions after the program?

Absolutely. startups accelerated at Winno now

have access for life to all educational resources

or events designed for startups.

What are my financing options after the program?

Winno provides you with 1,400,000 Rub financial

support to help you get things started. Most likely

you’ll need additional funding after the program.

On average 65% of our startups raise funds after

the demo day.

Will Winno help me raise funds?

Naturally. This is part of our role. Specific

workshops are planned during the program to

help you understand how to raise funds. We also

organized meetups with investors to make sure

you get exposed to them.

Our Investment Team will also sit down with you

to review your financing options and guide you

on the best way forward.

Let’s get in touch!

10, Kozhevnicheskaya

Ulitsa, Moscow, 115114

IN PERSON CALL US

+7 (495) 268-08-86

+7 (925) 724-96-54