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Call Gigi Winston - Broker, Realtor®
TABLE OF CONTENTS
about winston real estate
living at the watergate
selling luxury real estate in dc
internet marketing
winstonre.com website
photography
google keywords & business page
brochures, direct mail & print ads
press & public relations
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Page 1
We are your premier real estate broker for luxury and waterfront residences and the finest
addresses in Washington, DC, Northern Virginia and Maryland. With over 50 years of
experience, superior knowledge of local market trends and a unique marketing approach,
Winston Real Estate is ready to help you find the perfect home or list and sell your property
and walk you through every step of the selling process.
We specialize in luxury condominiums, cooperatives & waterfront residences
WINSTON REAL ESTATE
Page 2
Principal Broker, Top Producer, Realtor®, GRI®Gigi WinstonCall our real estate professionals today.
We look forward to working with you.
Why choose us over other realtors? Winston Real Estate has a unique position, offering the broad prospective buyer network of a large
firm, while giving you the time and attention you would receive from a small boutique company. We custom-tailor the optimal marketing plan
for your home, featuring advertisements in popular publications, and developing beautiful direct mail pieces, virtual tours, and informative
brochures and fact sheets. We utilize all online marketing channels from entering your listing into over 60 largest online property databases
and our newly redesigned web site, to featuring your home on our vast social media networks. Finally, we make our ads relevant by actively
managing over 130 search keywords to reach the right buyer and bring you the best possible offer.
HELPING YOU BUY & SELL
Over 50 years of luxury condominium, cooperative and waterfront residence sales
experience has helped us become top sellers in the area. Winston Real Estate has
often surpassed any brokerage firm in sales dollar volume, and is also responsible for 85%
of all Watergate sales. Our company is founded on superior service to our clients through
unmatched professional expertise. This helped us establish highest customer satisfaction
and build a referral base larger than that of any other realtor in the area. We are a full-
service, real estate company offering comprehensive services from listing your apartment
to settlement, always ready to walk you through every step of the buying or selling process.
Enjoy a swim in the outdoor heated pool. Be pampered in the Watergate Salon. Dine at the new Ancora restaurant or treat
yourself to a dessert from the famous Watergate Pastry Shop. Take in a boat ride, dine out, enjoy a movie at the Loews
Georgetown theatre or take a coffee break at the Swedish Embassy located at the nearby Washington Harbour. A concert or
theatre performance at the Kennedy Center is just a few steps away, while the farmer’s market or Whole Foods Market are
a quick stroll through the quaint Foggy Bottom neighborhood. But at the end of the day you can simply relax in your luxury
Watergate home and take in the gorgeous DC river view and cityscape.
LIVE AT THE WATERGATE
of prime luxury real estate with an atmosphere like no other
ACRES01
Not only do we cooperate with other Realtors, we facilitate
property showings at the Watergate to their clients by being
readily available to answer questions and provide quick access
to any necessary property information. Many Realtors call
Winston Real Estate first before even checking the multiple
listing directories when they have a potential client. We
regularly contact other Realtors to help keep your Watergate
home in the forefront.
Page 4
The Watergate is a historic apartment complex with three luxury
residential buildings situated on 10 acres of prime real estate on
the edge of Washington, DC. Watergate South, East and West
together account for 750 luxury apartments, some of which feature
penthouse and townhouse-style floor plans, private balconies and
sweeping panoramic views of the Potomac River.
The Watergate boasts first class conveniences and amenities.
Each of the residential buildings offers a separate garden with
fountains and an outdoor heated pool. In addition, residents enjoy
24-hour concierge service, an on-site CVS/Pharmacy, Post Office,
PNC Bank and a selection of restaurants, shops and salons. The
Kennedy Performing Arts Center, Whole Foods Market, and Foggy
Bottom Metro stop are just a short walk away.
This cooperative apartment complex is conveniently located
within minutes of the newly reconstructed, beautiful Georgetown
Waterfront, where you can enjoy a fine meal or share a few drinks
at the Sequoia or any of the other waterfront restaurants, grab a
coffee at the Swedish Embassy or just sit back by the fountain,
which becomes a public ice rink in the winter. Watergate’s unique
landscape design features seven gardens, tri-level park, several
fountains and promenades, and open-air shopping area. Along
with the building’s graceful architectural elements, they incorporate
Architect Luigi Moretti’s innovative idea of bringing the country to
the city. This creates a natural flow from the building’s singular
style to the expansive banks of the Potomac River, and makes all
of Watergate’s amenities easily accessible by means of carefully
planned walkways, both above and below ground.
Living at the Watergate can put all of these conveniences
right at your doorstep!
Page 5
SELLING LUXURY HOMES IN WASHINGTON DC
WASHINGTON HARBOUR
Our founder, Henry Winston, actively managed the Washington Harbour development when it was
built in 1985. 29 years later, Winston Real Estate is the leading Washington Harbour condominium
sales expert. Our proximity and first-hand knowledge of the building and the fantastic Georgetown
neighborhood allowed us to outperform and outrank other realtors in the area.
CityCenterDC
Washington Harbour
Ritz Carlton Residences
Potomac Plaza
3303 Water Street
Hillandale
Flour Mill
Turnberry Tower
601 Penn Ave
701 Penn Ave
Foxhall
The Plaza
Shoreham West
CITYCENTER DC
Since its inception in 1955, Winston Real Estate has maintained paramount presence in
the Washington, DC Metro area, and has grown to serve clients in Northern Virginia and
Maryland areas. Luxury residences is our speciality, from condominiums and cooperatives
to townhouses and detached homes.
Here are just a few of the properties where we have listed & sold:
701 PENN AVE
FOXHALL
THE PLAZA
RITZ CARLTON RESIDENCES
We have listed and sold several luxury residences in Northern Virginia, notably the
lavish and grand Turnberry Tower condominiums, which have been featured in popular
publications like the Washington Post for their exquisite interiors and unparalleled scenic
vista of Washington, DC skyline.
TURNBERRY TOWER
FLOUR MILL
Winston Real Estate continuously sells houses in the Foggy Bottom, Georgetown, Northern
Virginia and Maryland areas. Whether you are ready to sell your home or just looking to get
better acquainted with the market and learn about your options, let our expertise guide
you through every step of the pricing, listing, marketing and sales process.
Page 7
Extensive Social Media Coverage - Our marketing campaigns go beyond search engines
and listings databases to incorporate the vast benefits of social media exposure. Utilizing
multiple social platforms like Google+, Twitter, Facebook, and Pinterest allows us to reach
a wider audience and tap into our existing network of prospective clients. This is just one of
many smarter steps Winston Real Estate is taking to help you sell your property.
Winston Real Estate is committed to give your listing maximum exposure, and we developed
an aggressive strategy to attract the right buyers for our clients. We utilize a mix of the
latest online marketing tools like keyword targeting and social media marketing to increase
property views and capture solid leads interested in purchasing your home.
INTERNET MARKETING
Page 8
As part of MRIS, Winston Real Estate developed an extensive pipeline
to channel our listings to over 60 of the major real estate search
engines. By distributing your listing information along with all related
media across a network of premier consumer real estate portals like
Zillow, Trulia, Realtor.com and others, we maximize every opportunity
to attract qualified buyers.
NYTIMES.COM
INVESTORLOFT
MYREALTY.COM
HOMESDATABASE
OPENHOUSE.COM
SECONDSPACE
WASHINGTON POST
FIZBER.COM
MYNEWPLACE.COM
HOUSEHUNTING.COM
LAKEHOMEUSA.COM
ENORMO
EREALINVESTOR
OODLE ....and many more!
60WATCHYOUR LISTINGenter a network of over
LARG
EST real estate
SEARCH ENGINES
Page 9
Winston Real Estate is anything but cookie-cutter. Take a look at our refreshingly unique website and
you will see exactly what sets us apart from other brokers. Each page is independently built in-house
from the ground up to give you the most natural browsing experience and bring you the most relevant
property information with just a few clicks.
Whether you are using a desktop, laptop, or
on the go browsing from your smartphone, our
user-friendly website is optimized to look and
function great on any device.
WINSTONRE.com
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We take care of every aspect of the listing process, down to the smallest
details like arranging furniture pieces and digitally retouching each
individual photo. Why? Photos are often the first thing that captures
the attention of prospective buyers. Our aim is to make that first
impression a memorable one and to allow the buyers to immediately
visualize themselves in their next dream home.
We use professional imaging techniques like High Dynamic
Range image fusion to capture full range of light and shadows.
This allows us to preserve interior details while showcasing
the vivid exterior view by layering several photos to create one
final beautiful image.
We also offer an option to develop an interactive 360o Virtual
Reality photosphere, a new technology that allows viewers
to “enter and look around” inside a digital photo-environment
similar to Google Street View.
HDR
HDR
Regular
PHOTOS
Page 11
Having an attractive, user-friendly, properly indexed site is not always enough
to maximize listing exposure online. This is why we developed a brand new
keyword marketing campaign. By purchasing over 150 carefully selected,
relevant keywords, we not only bring 15% more viewers to our site, but also
reduce the number of “empty” views, narrowing exposure to only serious
prospects interested in purchasing a home in your area.
During the month, our web site appeared in search results
337 times when someone searched for “watergate real
estate.” 28 people clicked on our add during this period.
Many listing agents rarely go beyond generic online ad placement to market homes.
Winston Real Estate is different. We actively manage carefully selected keywords and
local business pages on Google to make searches more relevant to potential buyers.
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Our goal is to fully engage the client in
the search experience, not simply drench
potential buyers in unwanted ads. At
Winston Real Estate, we research new
and test and utilize existing services like
Google Places and Google+ network to
make the property search experience
more useful and relevant to the customer.
This not only sets us apart from, but also
gives Winston Real Estate a unique edge
over many other brokerage firms.
GOOGLE Business Page
Page 13
Only Winston Real Estate offers unique brochure & mailer
design, top quality prints, and distribution channels to the top
luxury residences and hotels in the area.
No two homes are alike. So why not develop a custom,
eye-catching brochure or flyer that fits your home best. We
design all of our brochures and direct mail pieces in-house,
each specifically tailored to showcase your property’s unique
features and greatest selling points. All material is printed on
premium card stock with glossy UV coating accentuating the
vivid colors and graphics.
BROCHURES
Winston Real Estate goes beyond the web to reach the
right customers looking to purchase a home. We advertise
in major print publications, domestically and abroad, to give
your listing maximum exposure. These vary from smaller
classifieds in newspapers like The Washington Post and
International Herald Tribune to much larger display ads and
full 2-page magazine spreads in FINE Portfolio and District
Home Magazine. With direct mail distribution of over 15,000,
your home is placed in the forefront of the real estate market.
District Home Magazine
FINE PORTFOLIO
WASHINGTONIAN
Interznational Herald TribuneTHE GLOBAL EDITION OF THE NEW YORK TIMES
The Washington Post
WASHINGTON BUSINESS JOURNAL
THE WALL STREET JOURNAL.
PRINT ADS
Page 15
Our extensive professional network allows us to feature full editorial
articles in major news sources and popular publications. Winston
Real Estate continuously works with journalists and editors to bring
the readers insightful and captivating editorial pieces showcasing
our properties and their main selling points, and highlighting the rich
history of the buildings and of their neighborhoods.
Winston Real Estate has assisted in featuring stories in The
Washington Post’s “House of the Week” section, as well as in full
page spreads of luxury homes and lifestyle magazines like FINE
Portfolio, District Homes Magazine and the Washingtonian magazine.
Page 16
Our listing exposure is not limited to newspaper publications and luxury real estate
magazines and journals. We regularly plan and execute superb catered property
receptions for prospective buyers, publish blog posts about upcoming events, market
trends & tips for buyers and sellers, and have even been featured in interviews with
NPR and CNN. These attributes helped estbalish Winston Real Estate as a top broker
in Washington, D.C.
PRESS & PR
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