WINTER 2011

I N S I D E :Portmeirion Group 2

The Empowered Female Consumer 3

Shopping the Showrooms 4

Putting Out the Welcome Mat for Interior Designers 6

House Beautiful Creates Beautiful Tablescapes 7

Note from Laurie 8

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Uniting the United Kingdom’s most iconic tableware brands—Portmeirion, Royal Worcester,Spode and Pimpernel—into one showroom was a tremendous feat. And it was accomplishedquite exquisitely, as those who shopped the group’s new Forty One Madison 19th floor location discovered during the Fall New York Tabletop Market.

It was in early 2009 that Portmeirion acquired Royal Worcester and Spode, adding to its family of prestige products that also includes Pimpernel. This sudden, seismic growth spurt necessitated larger quarters.

“Forty One is the only address in the only city where the Portmeirion Group could have its premierworldwide showroom,” said Lawrence Bryan, chief executive and president in the U.S. “We have visitors from all over the world, including Europe, China, England, South America, the Caribbean, andthey all automatically head for Forty One Madison. Our American customers do the same. There really is nowhere that compares.”

The swirl of excitement at Portmeirion during the October show was as much because of the newspacious digs as it was because of the U.S. launch of an ingenious new collection, A-Symmetry,developed by world-class chef Aiden Byrne for Spode. The chef was ”in the house” for the opening festivities, charming buyers as he explained the concept of his everyday dinnerware and oven-to-table cookware and fueling them with samplings of his recipes. The new Spode series is smart and shapely and, according to Bryan, is selling well overseas, even flying out the door of Byrne’s three restaurants in the U.K.

Legendary patterns from Portmeirion—Botanic Garden andPomona—enjoy a prominent showroom spot, as would beexpected. But there’s still plenty of room for newcomers suchas Lolita, a light-hearted, message-decorated collection ofgourmet mugs, party plates, wine caddies and coasters.

“This new showroom has added 50% more space than what we had previously, so there’s plenty ofroom now to properly display the full breadth of the four brands,” said Bryan. The new space also incorporates private meeting rooms plus a kitchen area that’s perfect for Tabletop Show entertaining andother showroom events.

“The recent Fall show was a great success for the Portmeirion Group. Our new product launches werewell received and we exceeded our goals as far as new customers and new line placements were concerned,” said Bryan. “We look forward to the next decade of success in Forty One,” he concluded.

ON THE COVER: Aiden Byrne, chef and designer of A-Symmetry for Spode

Spode Christmas Tree

Portmeirion Group:A Seismic Growth Spurt For Legendary Brands

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Pimpernel Botanic Garden

“Sophie Conran” for Portmeirion

She’s the One:The Empowered Female Consumer

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Forty One Madison served up another great “food-for-thought” New

York Tabletop Show breakfast seminar when DailyCandy.com

editor-at-large Dannielle Kyrillos discussed “Womenomics” and the

impact of the empowered female consumer.

If anyone knows this “spender gender”, it’s DailyCandy.com,

which has built its own success over the past 10 years on dishing out

shopping and trend advice to what now is more than 3.3 million

subscribers, predominantly women. Kyrillos (who’s been appearing

lately as a judge on Bravo Network’s Top Chef: Just Desserts) sent

the 100+ seminar attendees away with plenty of valuable sound bites

to digest on how to reach and leverage this new breed of shopper.

Chew on these few compelling U.S. factoids: Consider this menu of top-line suggestions:

These are women looking for what’s smart and new —depending on a trusted “friend” (brand) to find out what that great buy might be.

Make her feel that she’s an insider who’s made the discovery, because she also likes to be the one who people seek out for “what’s new” tips.

Engage her via the Internet or through other communications, keeping these tips in mind:

– Be smart and stylish.

– Be a better version of the ordinary.

– Delight with the unexpected.

– If there’s a great “story” behind the product (artisanal, vintage, etc.), tell it.

– Keep your messages brief, succinct and impactful.

– Include a call to action.

– Be authentic.

– Give her the reason or opportunity to share yourmessage with others and spark a conversation.

– Save her time, money and make her smile/laugh.

Seminar attendees were raptDannielle Kyrillos

More women than men are graduating from college.

Among entrepreneurs, twice as many are females.

85% of all purchasing decisions are made by women.

Women are about to overtake the workforce as the majority among wage earners.

On average, women spend about 8.5 years of their lives shopping.

Women are heavy mobile Web users and account for 60% of online shopping.

57% of Twitter users are women.

77% of women who read about a DailyCandy.com recommended product will seek it out in a store.

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THE NEW YORK TABLETOP SHOW ® I APRIL 12 – 15, 2011 I OCTOBER 25 – 28, 20114 WWW.41MADISON.COM

Shopping the ShowroomsPHOTOS LEFT TO RIGHT:

Arda Glassware owner Hussein Ozelprepares to cut the ribbon inauguratinghis new 15th floor showroom with helpfrom company president O. Mert Erkus,Veronika Erkus and Sudi Taleghani.

Neiman Marcus Direct buyer Rupal Patelvisited the Artland showroom where she met with Jimmy Martin, companypresident Mason Cheng, and GreggGershon.

Maureen Farrell, senior director of Art de la Table, Hermes Paris, gave designjournalist Elana Frankel a walkthroughtour of the brand’s newest patterns.

What a peach Bridal Guide magazinewas to provide yummy Southern hospitality-themed café treats throughoutthe Show. Steve Ritterman, senior director; Diane Forden, editor in chief;and Robin Zachary, creative director.

Belk’s buyer Catherine Shaw (center)was “bowled” over by Denby USA’slatest, shown to her by Lynne Okulski,president & CEO, and Cheryl Hughes.

Jack Kurilla, VP sales, Gibson Overseas,Inc., and Amazon buyer Hagen Adler getready to discuss business.

Visiting Herend master artist Laszlo Tartosigned a design for Traditional Homemagazine’s Amy Bleier Long. It wasTarto’s first time in the U.S.

Bormioli Rocco hosted a wine tasting.Enjoying a toast: Bormioli’s Laura Bianco;Tori Schofield of Linen Chest; DavideSereni, Bormioli EVP & CFO; and GinoAndreoli, Linen Chest.

Industry veteran Jerry Nardone set upshop on the 19th floor, establishing JMC Global and specializing in flatware.Kirsten Quatromoni of HomeGoods wasone of his many visitors during the show.

Cecilia Torró of La Mediterranea explainsto Jenss Décor buyers Marsha Dautchand Diane Wexler that recycled glass has been fashioned into the vibrantlycolorful and distinctive dinnerware andaccessories from Spain.

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NEW YORK GIFT SHOW I JANUARY 29 – FEBRUARY 3, 2011 I AUGUST 13 – 18, 2011 FORTY ONE MADISON 5

PHOTOS LEFT TO RIGHT:

Lenox CEO Peter Cameron,Bloomingdale’s DMM Michelle Israel,and Rudin Management executives Bill Rudin and daughter Samantha at the launch party for the new DonnaKaran Collection.

The Geary’s buying crew paid a visit to the Nambé showroom. Peter Behnke,Wendy Nelson and Tom Blumenthal ofGeary’s with Matthew Jones of Nambé.

James Synowicki (center) of HomeOutfitters, Canada, was briefed on the newest designs from Nikko byRichard Ritchie and Tage Strom.

Bed Bath & Beyond buyers shopped the Noritake showroom. Jun (Jimmy)Watanabe, president of Noritake’sTableware Division; Audrey Stavish,BBB; Jay Fingert, Noritake; Joe Patrick,BBB; and Jim Vella, Noritake.

Tim Riddle, CEO & president of Reed & Barton, greets Bloomingdale’sSVP/GMM Joe Laneve.

Donald Trump was trumpeting his TrumpHome Crystal Collection by Rogaska ata press conference in Rogaska’s 16thfloor showroom. Chairman Leo Ivanjkowas among the executives present fromSlovenia, where Rogaska is based andwhere Trump’s wife, Melania, was born.

Amy Goeken, VP sales, acquaints Macy’sbuyer Lynn Canfield with Salt & Pepper,the hip tabletop brand that’s newlyarrived from Australia and occupying ashowroom spot on the 7th Floor.

Alan Stark, of William Ashley, Canada,met with Stelton’s Nils Linbald andlearned about the colorful new series by designer Paul Smith. The Danish company and its distinguished upscalehousewares line have joined the FortyOne family in a 16th floor showroom.

In the new Vietri showroom on the 17thfloor the mood was upbeat. Stacey Yobs,Vietri; Lisa Zampardi, Saks Fifth Avenue;Holli Nelson, Vietri; and LindsayReddington, Saks.

Tuesday night was party night atWaterford Wedgwood Royal Doulton.Designer Vera Wang popped in forsome of the festivities. She was joinedby WWRD CEO Pierre de Villemejane,Bon Ton’s Erin Smith, and WWRDAmericas VP Michael Craig.

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Forty One Madison teamed with Veranda magazine to host the first-ever “Interior Designer Evening.” It was an occasion intended tohelp showrooms cast their nets beyond retail buyers and reach thespecifying community who have residential clients, restaurants, hotelor yacht projects where tabletop is on the design menu.

More than 24 showrooms put out their welcome mats as about 50interior designers perused the building late Thursday afternoon of

Veranda editor-in-chief Dara Caponigro (center) with Reger Designs associates Bettina Emden and Courtney Scherph.

Patrizia Baroncelli explained to designerChristopher Ong (center) and friend AlexChoong the concept of the new RichardGinori “Metroquadro” collection by Paola Navone.

Veranda senior editors Catherine Davis andEugenia Santiesteban with Mottahedehowner Wendy Kvalheim and Bianca Irwin,Ricci Designs.

The Interior Designer Evening was a scene tobe seen at, with Veranda editors meetingand greeting guests and EditorTV filminginterviews.

Rockwell Group designers Linda Zarifi and Sarah Bartelt met Glenn De Stefano, President Dansk Brand and the DonnaKaran Lenox Division.

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Putting Out the Welcome MatFor Interior Designers

the Tabletop Show. From 6–8 p.m., the bubbly and bites came out

at a reception where the designers and participating manufacturers

got to meet Veranda editors. Even EditorTV got in on the act,

broadcasting interviews from the event to its audience of 20,000

interior designers nationwide and reminding them that Forty One

is a valuable resource when it comes to tabletop. Watch at

editoratlarge.com.

House Beautiful editors brilliantly brought the monthly “Tablescape” pages of the magazine to life in the Forty One Madison Lobby.Each of the tables was an homage to a taste-maker personality. The imagination and inspiration at each setting set show-goers abuzz.Or maybe it was the “contact sugar high” from the Dylan Lauren/Dylan’s Candy Bar table?

Bethenny FrankelThis table celebrates the new mom of Real Housewives of New York City. A place is even set for baby Bryn. Contributingto the composition: Herend, Moser, Reed & Barton, Michael Wainwright and Waterford.

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House Beautiful Creates Beautiful Tablescapes

Debi MazarThis glam film and TV actressis a confessed homebody who opts for casual comfort without sacrificing class. Setting her table: Match, Riedel, Scafati & Co., Vietri, Waechtersbach and Michael Wainwright.

House Beautiful senior editor Samantha Emmerling (seated) andvice president/publisher Kate Kelly Smith.

Dylan LaurenThough she’s Ralph Lauren’sdaughter, Dylan Lauren is astar in her own right—crowned queen of Candyland as founder of Dylan’s Candy Bar. The riotous colors of her confections werethe perfect match for tabletop products from DeVine Corporation,Jay Imports, L’Objet, Moser, Seguso, Thomas by Rosenthal,Villeroy & Boch and William Yeoward.

PRESORTEDFIRST CLASS MAIL

US POSTAGEPAID

NEW YORK NYPERMIT #947

41 Madison Avenue, New York, NY 10010-2202212-686-1203 www.41madison.com

A RUDIN BUILDING

NEW YORK TABLETOP MARKET®

April 12 – 15

October 25 – 28

NEW YORK GIFT SHOWJanuary 29 – February 3

August 13 – 18

(dates subject to change)

Visit our website at www.41madison.com for regular updates and market events.

Laurie BurnsSenior Vice President, Director

Esther Perman, Editor

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From LaurieIt’s on the mind of every business person around the world: What is the new American marketplace and how is my company positioned to capture its share of the #1 consumermarket in the world?

The October 2010 New York Tabletop Market revealed:

Retailers – specialty, department stores, independents, chains, large, small, high end, low end – attended with a positive outlook – they were buying and planning.

Women now account for more than 85% of all purchasing decisions – see the seminar highlights inside this issue.

Consumers are demanding value at all price points and are looking for quality, durability, longevity and “traditional with a modern twist”.

Five new showrooms opened doors here at Forty One Madison.

Looking ahead to 2011, we are renovating another entire floor and will be welcoming anoth-er five or more brands at the April show. We look forward to welcoming you, too.