Winter Chocolate

By Luisa and Andrena

Mission Statement

To captivate the winter spirit of our consumers through a steamy cup of

gourmet winter chocolate on a chilly day.

Slogan

Lots of flavors, lots of love

Products and Supplier• We are planning to order all our products from the supplier http://www.alibaba.com

• Sugar Supplier = http://www.alibaba.com/product-free/134523735/Icumsa_45_Brazilian_Sugar.html• Corn Syrup Solids Supplier = http://

www.alibaba.com/productgs/565902624/Food_grade_high_purity_china_origin.html?s=p• Soybean Oil= http://www.alibaba.com/product-gs/715157067/Soybean_Vegetable_Oil.html• Powder Milk= http://www.alibaba.com/product-gs/594902104/powder_milk_price.html?s=p• Cocoa Powder =http://www.alibaba.com/product-gs/436026911/Natural_Cocoa_Powder.html• Cellulose Gum= http://www.alibaba.com/product-gs/554662922/cellulose_gum_CMC_E466_.html• Salt= http://www.alibaba.com/product-gs/476060719/table_salt.html• DIPOTASSIUM PHOSPHATE= http://

www.alibaba.com/product-gs/537688420/Dipotassium_Phosphate_K2HPO4_anhydrate_DKP_ADKP.html?s=p

• Silicon Dioxide= http://www.alibaba.com/product-gs/346896810/silicon_dioxide.html?s=p• MONO- AND DIGLYCERIDES= http://

www.alibaba.com/product-gs/268945991/Citric_Acid_Esters_of_Mono_and.html• Guar Gum= http://www.alibaba.com/product-gs/528180512/Natural_Guar_gum_BP98_with_high.html• SODIUM ALUMINUM SILICATE=

http://www.alibaba.com/product-gs/434203141/Sodium_aluminium_silicate.html

Artificial Flavours• Mango= http://www.alibaba.com/product-gs/457788636/Mango_Powder_Flavour_for_food.html• Coconut=http://www.alibaba.com/product-gs/457792274/Coconut_Powder_Flavour_for_food.html• Orange= http://www.alibaba.com/product-gs/457771436/Orange_Powder_Flavour_for_food.html?s=p• Strawberry=http://www.alibaba.com/product-gs/457766906/Strawberry_Powder_Flavour_for_food.html?s=p• Banana=http://www.alibaba.com/product-gs/457768448/Banana_Powder_Flavour_for_food.html• Lychee=http://www.alibaba.com/product-gs/696760465/Lychee_Flavor_Powder.html• Peppermint= http://www.alibaba.com/product-gs/529979720/HOT_Natural_peppermint_powder_for_soft.html• Cinnamon= http://www.alibaba.com/product-gs/324734806/cinnamon_powder.html• Hazelnut = http://www.alibaba.com/product-gs/570467043/Hazelnut_Flavour.html• Toffee = http://www.alibaba.com/product-tp/112086666/Toffee_flavor_for_dairy_products.html• Caramel= http://www.alibaba.com/product-tp/112069564/Caramel_flavor_for_dairy_product.html• Vanilla = http://www.alibaba.com/product-gs/565013136/Vanillin_powder_for_making_ice_cream.html• Mocha = http://www.alibaba.com/product-tp/112085111/mocha_flavors_for_dairy_products.html• Dark chocolate = http://www.alibaba.com/product-gs/666272377/dark_alkalized_cocoa_powder_for_hot.html• Chocolate = http://www.alibaba.com/product-tp/112069685/Chocolate_flavor_for_dairy_products.html• Coffee= http://

www.alibaba.com/product-tp/136940199/NATURAL_FLAVOR_AGGLOMERATED_COFFEE_POWDER.html• Cookies and Cream=http://www.alibaba.com/product-gs/624633103/cookies_and_cream_flavour.html• Peanut Butter= http://www.alibaba.com/product-gs/595416863/Roasted_Peanut_Powder.html• Lemon= http://www.alibaba.com/product-gs/387675985/Lemon_Flavouring_Powder.html• Custard= http://www.alibaba.com/product-tp/126963923/Custard_Powder.html• Tiramisu= http://www.alibaba.com/product-free/107433846/FD_Tiramisu_Almond_Chocolate.html• Pumpkin= http://www.alibaba.com/product-gs/604900962/Pumpkin_Flavor_Powder.html

Growth • Move into warehouse- To sell our products to grocery stores: • such as Safeway, Save on Foods and Thrifty’s.• Sell in coffee shops such as:- Starbucks, Tim Hortons • Start selling flavoured tea and coffee• Summer drinks: similar to milk 2 go

Warehouse Rentals• Located in down town vancouver• 1,369.00 monthly

• http://www.vancouver-warehouse.com/

Finances• Total of goods = $6050 before packaging• $12500 after packaging • Selling = $4.99 in stores with 2500% profit• Costs approx. 20 cents to make with the

packaging• Approx. 10 cents without packaging

AdvertisingWhere?• Facebook • Google• Why?• Because both are popular online resources • Used to reach our target audience. • How Much?• Budget = $85 for advertising on Facebook• $0.50 per click on Google

Shipping• One container of hot chocolate• Costs= Canada $5.50• Costs=USA $7.50• We charge = $7.50- Canada• We charge= $9.00- USA• We use Canada Post

Customer Payment• Paypal website Payments Pro• Monthly fees of $35• Fee for each hot chocolate : $.49

Customer Service• Email us • Look at our FAQS and answers• Find on website

Monthly Costs• Website fees= $3.99 per month- $47.88 per year• Equipment =$1000• Supplies= $12500• Advertising $85• Warehouse rentals $1,396• Shipping $7.50 Canada/$10.50 USA

Competition• Cadburys• Nesquik • Carnation Hot Chocolate• Own brand ex. Great value at Walmart

Potential Problems and Solutions

• Invest to much money in advertising get a loan • Not enough sales give out discounts, advertise more• Product could be over priced have sales, clearance on unwanted flavours • Customers may not be satisfied leave comments on how to improve

Conclusion• We are Winter Chocolate • Wanting to make people smile on a cold winter

day• With a cup of gourmet flavored hot chocolate.• If we sell 1000 wee will make $479,000 profit.