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WINTER TERM PROCESS: The Neuroscience of Magic

MEMORY - Deliverable One

• did visual research to inspire memory game cards• experimented with illustrative card approach - did not like• decided to take a typographic approach to the memory cards• used coloured magic show posters to inspire colour choices• created back pattern of cards• wrote explanation for deliverable• devliverable ready to print

PERCEPTION - Deliverable Two

• figured out measurements of accordion fold• made accordion dummy• brainstormed some phrases to include• decided that a series of accordion folds would be better (3-4)• made one prototype with a phrase• wrote explanation for deliverable• need to make revisions / complete

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WAS YOUR LAST CARDfront

back

interruption card

MEMORY CARD DECK

Here we have what seems to be a regular deck of cards used to play thepopular childhood game known as memory. What differentiates this

deck is: a select number of cards do not have a matching partner, theyare purposely included as individual cards to alter the memory process.This is known as the misinformation effect: “the tendency for misleadinginformation presented after the event to reduce one’s memory accuracyfor the original event” (116). To clarify, false information is implantedinto the deck and flipped by chance to interrupt the regular game play(also known as your memory), therefore providing a challenge.

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PERCEPTION ACCORDION FOLD

This series of accordion folds is a visual representation of howour brain perceives the world. Interstingly enough, the brain isan efficient organ that takes shortcuts based on the pastexperiences in order to construct what we know as reality. Ourreality is an illusion that the brain creates by stitching what theeye actually sees, which is not a seamless image. The brain

receives the information that they eye detects and produceswhat seems natural to us, what we physically see before us. Theaccordion fold mimics what we know as our “reality” along withour deconstructed reality: the information that is detected bythe eye before it is translated by the brain in a matter of seconds. When the accordion fold is spread out flat you cansee that there are vertical spaces without content, lookingwuite unnatural. This represents the content our eyes receivebefore sending it to the brain to be constructed into reality.

The creased accordion fold can be held up and vieweed fromthe side to eliminate the gaps, and therefore create a completeimage. This can be seen as the efficient role of the brain:creating our uninterrupted reality.

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creased side view