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WIRELESS SOLUTIONS INTERNATIONAL INC.
IMPLEMENTING PREPAID IMPLEMENTING PREPAID
CALLING SERVICES
IN LATIN AMERICA
CALLING SERVICES
IN LATIN AMERICA
WIRELESS SOLUTIONS INTERNATIONAL INC.
Who Is Wireless Solutions Who Is Wireless Solutions International (WSI)?International (WSI)?
Staffed by a multi-disciplinary team of telecom Staffed by a multi-disciplinary team of telecom specialists with a wide range of operator experience and specialists with a wide range of operator experience and international project management expertiseinternational project management expertise
Dedicated to the on-site implementation of value-added Dedicated to the on-site implementation of value-added services in the telecommunications industryservices in the telecommunications industry
Total ‘turnkey’ solutions from pre-sale system Total ‘turnkey’ solutions from pre-sale system acquisition through to commercial implementation and acquisition through to commercial implementation and post-implementation support and system maintenancepost-implementation support and system maintenance
WSI’s staff has implemented prepaid systems across 4 WSI’s staff has implemented prepaid systems across 4 continents and numerous network operatorscontinents and numerous network operators
WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI Will:WSI Will:
Assume stewardship of implementation issuesAssume stewardship of implementation issues Develop a project management timeline and Develop a project management timeline and
ensure scheduled deliverables are achievedensure scheduled deliverables are achieved Ensure fastest time-to-market possibleEnsure fastest time-to-market possible Share/apply ‘best practices’ from other operators’ Share/apply ‘best practices’ from other operators’
experiences to each installationexperiences to each installation Educate/train operator’s personnel to become Educate/train operator’s personnel to become
self-sufficient in on-going operations, program self-sufficient in on-going operations, program development and system maintenancedevelopment and system maintenance
WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI’s CLIENTS WSI’s CLIENTS IN BRAZILIN BRAZIL
WIRELESS SOLUTIONS INTERNATIONAL INC.
AMERICELAMERICEL
TELEMIGTELEMIG
AMAZÔNIAAMAZÔNIA
TELETELETT
WIRELESS SOLUTIONS INTERNATIONAL INC.
World’s largest Wireless Local Loop implementation 17 States Pop: 125 Million Area: 60% of U.S.
WIRELESS SOLUTIONS INTERNATIONAL INC.
Prepaid Disposable AccountsPrepaid Disposable Accounts
Inherently non-rechargeableInherently non-rechargeable
Intended to use until balance exhausted and Intended to use until balance exhausted and thrown awaythrown away
Generally distributed with a set of simple of Generally distributed with a set of simple of featuresfeatures
• although not to be required simple! although not to be required simple!
Aimed at transient market segmentsAimed at transient market segments
Require strict audit and fraud controlsRequire strict audit and fraud controls
Generally have a useful shelf life/expiry dateGenerally have a useful shelf life/expiry date
WIRELESS SOLUTIONS INTERNATIONAL INC.
Calling Card Calling Card CharacteristicsCharacteristics Flexible tariff structuresFlexible tariff structures
Peak/ Offpeak, Promotional, Peak/ Offpeak, Promotional, Holiday, Time-of-Day, Holiday, Time-of-Day, Country-to-CountryCountry-to-Country
Call ManagementCall Management Follow-on callingFollow-on calling Conference callingConference calling
Called number restrictionsCalled number restrictions White lists, black lists, free White lists, black lists, free
numbers, etc.numbers, etc. Security measuresSecurity measures
Passcode, # of calls, max. Passcode, # of calls, max. length of calls, etc.length of calls, etc.
Real-time credit controlReal-time credit control
Credit ceilingCredit ceiling Multiple language Multiple language
announcementsannouncements National & International National & International
callingcalling Operator fallbackOperator fallback Single or multiple users Single or multiple users
per accountper account Services can be enhanced Services can be enhanced
with:with: Voice dialingVoice dialing Voice mail servicesVoice mail services Abbreviated dialingAbbreviated dialing
WIRELESS SOLUTIONS INTERNATIONAL INC.
Calling Card ProcedureCalling Card Procedure
In general terms, to access a Calling Account Service, a caller In general terms, to access a Calling Account Service, a caller does the following:does the following:
Dials the Prepaid Calling Services access code (e.g. a 0800 Dials the Prepaid Calling Services access code (e.g. a 0800 number)number)
The caller then hears the agency’s branded greeting such as; The caller then hears the agency’s branded greeting such as; “Welcome to Genesis’ Long Distance Calling Card Service” or “Welcome to Genesis’ Long Distance Calling Card Service” or "Welcome to Renato Morgado’s Prepaid Card Service" "Welcome to Renato Morgado’s Prepaid Card Service"
The caller listens to a short main menu, designed to either accept The caller listens to a short main menu, designed to either accept an account number or access more options. This allows an account number or access more options. This allows frequent users to quickly complete their tasks.frequent users to quickly complete their tasks.
The caller then enters the account PIN. The caller then enters the account PIN. The caller then enters the desired destination number. The caller then enters the desired destination number. If the PIN is associated with a Prepaid card, the subscriber is If the PIN is associated with a Prepaid card, the subscriber is
then played an announcement informing them of the balance then played an announcement informing them of the balance they have remaining on the account and the call is completed.they have remaining on the account and the call is completed.
WIRELESS SOLUTIONS INTERNATIONAL INC.
Calling Card ProcedureCalling Card Procedure
(1) Dial Access Number
(2) All Inbound Calls Forward toService Node to Verify PIN andBalance
(3) Hairpin call backto switch (Service Node rates calls in real-time)
(4) Outbound Call Placed
NetworkSwitch
WIRELESS SOLUTIONS INTERNATIONAL INC.
Source: Market Survey
PRE PAID PLAN ATTRIBUTES ASSESSMENT
7%
2%
3%
10% 21% 57%
9% 4% 7% 11% 26% 43%
8% 8% 11% 20% 26% 27%
5% 4% 6% 13% 24% 48%
9% 4% 10% 13% 25% 39%
12% 9% 18% 22% 21% 18%
19% 8% 11% 15% 20% 27%
G
F
E
D
C
B
A
Highly negative 2 3 4 5 Highly positive
PRE PAIDPRE PAID
ATTRIBUTESATTRIBUTES
PROBEDPROBED
A- 60 days card validityA- 60 days card validity
B- Cards allows a certain B- Cards allows a certain
number of calls, at specific number of calls, at specific
per minute rates plus per minute rates plus
connection costconnection cost
C- Voice mail resourceC- Voice mail resource
D- Benefit to totally control D- Benefit to totally control
expenses, and can use for expenses, and can use for
long distance callslong distance calls
E- No monthly feesE- No monthly fees
F- Ideal for young people, kids, F- Ideal for young people, kids,
and studentsand students
G- Avoids unpleasant monthly G- Avoids unpleasant monthly
bill surprisesbill surprises
Attractiveness Pre Paid AttributesAttractiveness Pre Paid Attributes
The fact that Pre paid avoids unpleasant surprises in the monthly bill, provides The fact that Pre paid avoids unpleasant surprises in the monthly bill, provides control over expenses and is ideal for young people and students are the most control over expenses and is ideal for young people and students are the most important features of the Pre Paid planimportant features of the Pre Paid plan
Prepaid Benefits – End UserPrepaid Benefits – End User
WIRELESS SOLUTIONS INTERNATIONAL INC.
Prepaid BenefitsPrepaid Benefits
PrepaymentPrepayment Reduction in back office Reduction in back office
functions functions (“bad debt”/collections) (“bad debt”/collections)
Retention toolRetention tool Low cost of acquisitionLow cost of acquisition Single platform; multiple Single platform; multiple
marketsmarkets Opens new distribution Opens new distribution
channelschannels Account history available in Account history available in
real timereal time Competitive offeringCompetitive offering
Location independenceLocation independence Cost ControlCost Control Simple, faster purchasingSimple, faster purchasing process process International Calling International Calling Capabilities Capabilities AnonymityAnonymity No contract; no monthlyNo contract; no monthly bill; no deposit bill; no deposit Low barrier to entryLow barrier to entry
END USEREND USER OPERATOROPERATOR
WIRELESS SOLUTIONS INTERNATIONAL INC.
Project Management - Now Project Management - Now the Fun Begins...the Fun Begins...
WSI – on-site team of cross-functional telecom specialistsWSI – on-site team of cross-functional telecom specialists Total ‘turnkey’ implementationTotal ‘turnkey’ implementation
Pre-sale system acquisition – supplier evaluation, selection & Pre-sale system acquisition – supplier evaluation, selection & contract negotiationcontract negotiation
Commercial implementation – Marketing, Finance, Customer Commercial implementation – Marketing, Finance, Customer Service, DistributionService, Distribution
System integration – Billing systems, financial/accounting, System integration – Billing systems, financial/accounting, banking networksbanking networks
Post-implementation support and system maintenancePost-implementation support and system maintenance
• Typical Prepaid implementation: Typical Prepaid implementation: 150 days to launch; (180 days inclusive of RFP, vendor 150 days to launch; (180 days inclusive of RFP, vendor
evaluations and selection process)evaluations and selection process) Approximately 2400 + man-days to implementApproximately 2400 + man-days to implement
Project tasks:Project tasks:150+ Engineering & IT tasks150+ Engineering & IT tasks125+ Marketing & sales tasks125+ Marketing & sales tasks30+ Distribution tasks30+ Distribution tasks
WIRELESS SOLUTIONS INTERNATIONAL INC.
Commercial ActivitiesCommercial Activities Business case developmentBusiness case development Financial ModelingFinancial Modeling Market researchMarket research Product SpecificationProduct Specification Pricing Strategy (airtime, Pricing Strategy (airtime,
validity periods, denominations: validity periods, denominations: units vs. minutes vs. currency)units vs. minutes vs. currency)
IVR & Voice Mail service IVR & Voice Mail service logic/call-flow definitionlogic/call-flow definition
IVR & Voice Mail IVR & Voice Mail scripting/recordingscripting/recording
Card designCard design Telephone set testing & Telephone set testing &
selectionselection Marketing CommunicationsMarketing Communications Branding StrategyBranding Strategy
User manuals (content, design)User manuals (content, design) Packaging conceptPackaging concept Advertising briefsAdvertising briefs Mediaplan - TV, Radio, Press & Mediaplan - TV, Radio, Press &
BillboardsBillboards POS & brochure developmentPOS & brochure development Distribution StrategyDistribution Strategy Packaging StrategyPackaging Strategy Dealer Compensation StrategiesDealer Compensation Strategies Development of promotional & Development of promotional &
training materials (Customer training materials (Customer Service, Indirect & Direct Sales)Service, Indirect & Direct Sales)
Business Process designBusiness Process design Regulatory – service filingsRegulatory – service filings Etc...Etc...
WIRELESS SOLUTIONS INTERNATIONAL INC.
Technical ActivitiesTechnical Activities Request for Proposal DevelopmentRequest for Proposal Development Vendor evaluations & negotiationsVendor evaluations & negotiations Implementation planningImplementation planning Delivery SchedulesDelivery Schedules System Importation & Custom ClearanceSystem Importation & Custom Clearance Subscriber migration processes (pre-to-Subscriber migration processes (pre-to-
postpay & vice-versa)postpay & vice-versa) Service provisioning (activations, Service provisioning (activations,
deactivations, restore, suspensions, etc.)deactivations, restore, suspensions, etc.) Switch meditationSwitch meditation Development, installation of, and training Development, installation of, and training
on, internal management reportson, internal management reports Tariff Table Updates (Promotions, Tariff Table Updates (Promotions,
LD/International Tariffs, New Rate Plans)LD/International Tariffs, New Rate Plans) Customer Profile Data EntryCustomer Profile Data Entry IT Operations IT Operations TrainingTraining
Interface Development & Support – Interface Development & Support – Network Switches, Billing System, Network Switches, Billing System, Banking Networks, Internet, IVRs, Voice Banking Networks, Internet, IVRs, Voice MailMail
Customer Service Training Customer Service Training and Desktop and Desktop RequirementsRequirements
Value Card Provisioning &Value Card Provisioning & Test plansTest plans Telephone set Provisioning & Test plansTelephone set Provisioning & Test plans Testing Production PlatformTesting Production Platform Acceptance testingAcceptance testing Unix administration & shell programmingUnix administration & shell programming Database design, implementation & Database design, implementation &
administration (Oracle, Sybase, SQL administration (Oracle, Sybase, SQL Server)Server)
Frontend design & development on Frontend design & development on Windows MS product familyWindows MS product family
Internet/intranet design & implementationInternet/intranet design & implementation Etc…..Etc…..
WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI’s CRM software allows end users (Customer Care, Network WSI’s CRM software allows end users (Customer Care, Network Operations Centers, Corporate stores, Dealers, Customers) secured Operations Centers, Corporate stores, Dealers, Customers) secured access to account detail (via intra/internet) from any workstation. access to account detail (via intra/internet) from any workstation.
Add/delete user accountsAdd/delete user accounts Migrate service classMigrate service class Change account balanceChange account balance Reset passwordsReset passwords Modify account expiration datesModify account expiration dates View account historyView account history View provisioning logView provisioning log View usage & recharge reports on-lineView usage & recharge reports on-line
WIRELESS SOLUTIONS INTERNATIONAL INC.
Account InformationAccount Information
WIRELESS SOLUTIONS INTERNATIONAL INC.
ReportsReports
WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI’s Integra Customer WSI’s Integra Customer Relationship ManagementRelationship Management
All my bills are shown on-line!
Internet dial-up at home location or roaming location
WIRELESS SOLUTIONS INTERNATIONAL INC.
System Integration – System Integration – DistributionDistribution
Unibanco
$
Bank
$
Bank
$
Bank
Bradesco
Caixa Economica Federal
$
Bank
Visa Net
M asterCardRede Card
Itau
AmEx
14,000 POS
“Soft” PINs
Low cost channel
Immediate
Negotiated contracts with national financial institutions
Developed interfaces to banking networks and Enhanced Service’s platform
WIRELESS SOLUTIONS INTERNATIONAL INC.
System Implementation & System Implementation & Administration AlternativesAdministration Alternatives Service Development & ImplementationService Development & Implementation
Operator purchases, WSI implements, Operator Operator purchases, WSI implements, Operator supportssupports
Facilities ManagementFacilities Management Operator purchases, WSI implements and supportsOperator purchases, WSI implements and supports
Turnkey OutsourcingTurnkey Outsourcing WSI purchases, implements and supportsWSI purchases, implements and supports
Wholesale (Resale)Wholesale (Resale) WSI purchases & resells wholesale minutesWSI purchases & resells wholesale minutes
The primary difference between these 4 approaches is the time-to-market and capital expenditure required to implement the platform.
WIRELESS SOLUTIONS INTERNATIONAL INC.
GRACIASMUCHAS
Caracas, Dec. 2000Caracas, Dec. 2000