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LEADERSHIP CONFERENCEFebruary 6, 2019A leadership conference designed for retail lumber dealers. The conference will feature:

• SEMINARS conducted by industry leaders.

• ROUNDTABLE for company leaders.

• PRIZES awarded throughout the day.

• NETWORKING lunch, reception and dinner.

JOIN US!

Glacier Canyon Conference CenterWisconsin Dells, Wisconsin

Working Together to Create Success!

Wisconsin Lumber Dealers

Northwestern Lumber Association n 888.544.6822 n info@nlassn.org

Join Us for the Wisconsin Lumber Dealers Leadership ConferenceWe are excited to host our 2nd Annual Leadership Conference on February 6th, at the Glacier Canyon Lodge in Wisconsin Dells.

This one-day conference is designed to bring together retail lumberyard owners, managers, and sales teams to network and learn from each other and our featured speakers.

The seminar lineup will address hot topic issues such as leadership, social media, sales, customer service and more! Along with our amazing speakers and seminars, the conference provides opportunities to network with your fellow Wisconsin and Upper Michigan dealers during the networking lunch, reception and awards banquet.

In addition to the Leadership Conference, the Wisconsin Future Lumber Leaders Group will be hosting their semi-annual meeting in conjunction with the conference. This group of talented, new and “up and coming” leaders are invested in their future and the future of our industry. They learn from one another, laugh with one another and make life-long connections that understand the joys and challenges of the building material industry.

Don’t delay! Any registration received by January 6th will be entered into the EARLY BIRD PRIZE drawing for $100 cash. The Early Bird winner will be drawn at the cocktail reception. In addition to the Early Bird prize drawing, WLDEF is donating door prizes, which will be drawn at each seminar, AND we will wrap up the evening with a GRAND PRIZE DRAWING for a PACKER GAME DAY PACKAGE, including two home game tickets and overnight accommodations. Must be present to win door prizes and the grand prize.

Schedule of Events - Wednesday, February 6th, 2019TIME EVENT7:30 am - 5:30 pm Registration Desk Open9:00 am - 11:30 am Future Lumber Leaders Roundtable9:00 am - 11:30 am Leading & Managing Millennials Workshop11:45 am - 12:30 pm Networking Lunch 12:45 pm - 2:00 pm The Skeptical Lumberman’s Guide to Social Media Seminar12:45 pm - 2:00 pm Service Excellence - Enhance Your Company’s Reputation Seminar

2:15 pm - 4:45 pm Behind Your Back Sales Workshop2:15 pm - 3:30 pm TeamWork Makes For DreamWork Seminar3:45 pm - 4:45 pm Take Control - How to Control Insurance Costs and Ensure You are Covered4:45 pm - 5:30 pm Networking Reception5:30 pm - 8:00 pm Membership Meeting & Awards Banquet

Networking Lunch, Reception & DinnerA buffet lunch will be served between the morning roundtable/workshop and the afternoon seminars. Join your fellow dealers to share stories, get reacquainted and meet new industry coleagues from around the state.

Following the afternoon of seminars, reconnect with old friends and mingle with new acquaintances at the cocktail reception. FREE beer and soda will be provided along with appetizers. Join us for dinner at the WRLA/WLDEF Annual Membership Meeting and Awards Banquet. Meet the new board members, review the past year, and hear about the future plans for the Association. Awards will be presented to the Dealer of the Year and one member will be recognized with the Distinguished Service Award.

ALL-INCLUSIVE!!Your registration fee includes all

Feb. 6th events!

Wisconsin Lumber Dealers Education Foundation Inc. n 262.313.7672 n info@wldef.com

Like many of you, Bradley Hartmann grew up in the LBM industry. In 2011 he started his own business helping lumber and building material firms eliminate the frustration, confusion, stress, and lost time associated with selling to builders.

Rob Bell

Educational Events & Featured SpeakersLeading and Managing Millennials WorkshopWhile there is broad consensus that different generations—Baby Boomers, Gen-Xers, and Millennials—see the world differently, the meaningful questions are: To what degree? and Why? In partnership with Purdue University and the University of Denver, LBM consultant Bradley Hartmann led an intergenerational, industry specific study to evaluate how each generation views themselves—and the other generations. The results and recommendations will entertain and enlighten, enabling your multigenerational team to collaborate more effectively.

Behind Your Back WorkshopHow many times do you hear the “P.I.T.H.” excuse - “Your Price is to High”? Was that really the reason you didn’t get the sale? During the Behind Your Back Workshop your team will participate in discussions, exercises, and collaborations to ensure they know the difference between how you sell and how Purchasing Managers buy.

The Skeptical Lumberman’s Guide to Social MediaBradley Hartmann and his team spent three years researching how the Top 100 LBM dealers have been creating digital content—and how they’ve been sharing that content on social media platforms like Facebook, Instagram, and Houzz—to establish their expertise and build trust with prospects and customers. Join Bradley as he shares how LBM leaders are using social media to leverage their businesses.

Service Excellence – Enhance Your Company’s ReputationEvery team member has the opportunity to enhance your company’s reputation. When face-to-face with the customer, each person represents the whole organization. The key is to make sure each interaction earns a ringing endorsement. Rob Bell will share the importance of listening, choosing positive words, the importance of body language and five steps you can take to turn service breakdowns into loyalty-building opportunities.

TeamWork Makes the DreamWork – Supporting & Encouraging Your TeamIs your organization a good place to work or a GREAT PLACE TO WORK? Great places to work start with great teams. Great teams are made up of professionals who know that they are successful only by helping each other succeed. When we all do a little, we all get a lot. Learn from service expert, Rob Bell, how to light a fire under your team members and the importance of everyone carrying the torch to help make a difference.

Drawing on more than 25 years of experience in leadership roles, customer service, and training, Rob Bell makes it simple, clear and FUN to improve customer service and gain leadership skills. His presentations are high-energy and feature real-life anecdotes.

Future Lumber Leaders RoundtableHave you taken on a leadership role in your company? If so, then don’t miss the Future Lumber Leaders Roundtable meeting. Join fellow up-and-coming LBM business leaders as they spend the morning sharing ideas and discussing business strategies on a variety of topics.

Bradley Hartman

You have insurance, but are you covered? Are you paying more than you need to? Insurance is complex and can be very confusing. This seminar will focus on some common coverage concerns and presents real-life examples of the different factors that determine business insurance premiums. Attendees will get a better idea of how they can take control of their insurance and risk management programs, which may help to reduce future costs.

Take Control - How to Control Insurance Costs and Ensure You are Covered?Hosted by Federated Insurance

Stick around for more training on Thursday, February 7th!

On Thursday, February 7th, one of the industry’s leading trainers, Bill Sharp, will present his “Improving Your Profits” seminar. Learn how you can increase profits without adding new fixtures or equipment, not changing the brands you sell, and not adding additional inventory.

More information and registration details can be found on the NLA website -www.nlassn.org.

Hotel Information

Registration & Hotel Room Information

Register for the conference using the printable paper form included in the brochure or by using our online registration.

• Printable Paper Registration Form1. Indicate each attendee’s name and the events they will be attending.2. Send the form and payment to NLA:

a. Fax to: (763) 595-4060b. Scan and email to: Connie Johnson - cjohnson@nlassn.orgc. Mail to: Northwestern Lumber Association,

701 Decatur Avenue N., Suite #105, Golden Valley, MN 55427

• Online Registration 1. From the NLA website -www.nlassn.org, sign into your online NLA portal.2. Under the Events Tab - Click Leadership Conference, then click the

online registration button.3. Check your confirmation page to be sure you have registered for all

events you plan to attend.

Registration Fee Includes: all February 6th seminars, Future Lumber Leaders roundtable, networking lunch, cocktail reception, and dinner.

DEALER ASSOCIATE (SUPPLIER) MEMBER• First person from each company - FEE $50• Each additional person - FEE $25

• FEE $100 per personSponsors - Please refer to the sponsorship registration form for the number of free registrations included in sponsorship package.

• Future Lumber Leaders Meeting ONLY - Fee $20 (this meeting is FREE if attending the Leadership Conference)

Lunch & dinner tickets must be ordered by January 29th. Due to hotel deadlines, we will not be able to sell meal tickets on-site. Registration fees must be paid prior to the conference.

CANCELLATION POLICYCancellations must be received by the NLA office no later than January 29th in order to receive a refund. After January 29th, meal guarantees will have been made to the facility, so cancellations or no-shows will not receive a refund.

Hotel room reservations and cancellations are the responsibility of the individual guests.

ADMISSION POLICY

The leadership conference is designed specifically for the retail segment of the lumber and building material industry. LBM professionals (dealers & suppliers) are invited to attend. This event is not open to the general public. Everyone must have a badge and pay the appropriate fees to attend events.

Attendees are responsible for booking their own hotel room.

A block has been set up at Glacier Canyon Lodge, part of the Wilderness Territory Resort. Call 800-867-9453. The overnight rooms include waterpark passes.

Group Room Rate: Double Queen - $99.00 plus taxes & feesGroup Rate Expires On: Sunday, January 6, 2019Group Name: Wisconsin Lumber Dealers Leadership Conference CODE: Leader#708203Check-In Time: 4:00 pm Check-Out Time: 11:00 am

Registration Instructions

Don’t Forget

Register by January 6th, 2019 and

qualify for the Early Bird Drawing of $100 Dollars!

Northwestern Lumber Association - 701 Decatur Ave. N. #105, Golden Valley, MN 55427p. (888) 544.6822 | f. (763) 595-4060 | e. info@nlassn.org | www.nlassn.org

Drawing will be held during the cocktail reception.