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With a Little Help From Our Friends. A re: volution in Library Advocacy GOLD/GALILEO Conference July 31, 2009. Or…. It’s All About re: lationships !. Friends. Do we need them? How can they help us? How do we help them be successful?. Need for Friends. Library budgets are shrinking. - PowerPoint PPT Presentation
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WITH A LITTLE HELP FROM OUR FRIENDSA re:volution in Library Advocacy
GOLD/GALILEO ConferenceJuly 31, 2009
OR…
It’s All About re:lationships!
FRIENDS
Do we need them? How can they help us? How do we help them be
successful?
NEED FOR FRIENDS Library budgets are shrinking. People love libraries, but aren’t aware that
they need help. Users are the wrong target group.
From Awareness to FundingOCLC study, 2008
VALUE OF FRIENDS Built-in base of support Represent beneficiaries of our service Close to / known by community Advocacy rule of 10
START NOW! Secure buy-in Use tools at
http://www.folusa.org/resources/fact-sheets.php Find the right people Provide clear definition of role,
responsibilities Appoint a steering committee
STEERING COMMITTEE DECISIONS
Mission Benefits of membership Membership goals and dues
(numbers vs. commitment) Constitution and Bylaws
(samples at www.folusa.org ) Tax exempt status Kick-off event
WHEN FRIENDS BECOME FIENDS
Mission drift Clubby clique Loose cannon Role confusion Power grabber
CREATE SOLUTIONS Memorandum of Understanding
Retreat to clarify roles and responsibilities
Leadership Change Thank-you event for past leaders
Introduce strong members
Self-evaluation, self-monitoring
IDENTIFY KEY ADVOCATESRelationship mapping
You
Recreation
Parents
Business
Students
CivicOrganization
s
Social Services
Industry
Education
Government
BUILD A COALITION Statement of need Who is interested? Find mutual connections Limited involvement
PLAN THE ADVOCACY CAMPAIGN
Identified need Timeline Clear strategy
Who? What? When?
Specific assignments Follow-up
CONDUCT THE CAMPAIGN
Tell stories about why the library matters
Listen Recognize and thank Evaluate the outcome
GET YOUR GEEK ON! Gates-funded OCLC campaign Savannah area and Des Moines, IA Multiple channels (billboards, festivals,
newspapers, radio, TV) geekthelibrary.org
A FULL RANGE OF ‘GEEKS’ – THE LIBRARY IS FOR EVERYONE
Small Print: The library can help everyone explore the things they geek. Get your geek on. Show your support.
Brought to you by OCLC, a nonprofit library cooperative, with funding from a grant by the Bill & Melinda Gates Foundation.
re:cap
It’s all about relationships! Start now. Stay on track. Plan and evaluate. Listen and thank. Celebrate success!
