Custom PublishingFocused investment in the most important part of

your business….the existing customer

CP001

Richard Lendrum and Jeremy Maggs are always free for a consultation to discuss your needs

Future Publishing (Pty) LtdTel: 011 803 2040

www.futurepublishing.co.zarichard@thefuture.co.za

Retail Motor Industry Jeff Osborne011 789 2542

ScaniaGideon De Swart

011 661 9750

Toyota South AfricaMary Willemse011 809 2557

WesBank George Nyabadza

011 371 6032

Institute of Directors Michellé Blundell

011 430 9900

The following clients entrust us with their brand to provide an engaging form of marketing communication. The publications that we produce on their behalf are specifically targeted to their respective audiences.

Custom Publishing

Telkom Bernie Seedat012 311 3683

MedScheme Mike Duly

011 510 2310

Peermont Hotels, Casinos and Resorts

Mark Jakins 011 267 9200

Dainfern Housing Association

Catherine Spinks011 875 0481

Cruises International Jenny Arthur011 327 0327

Endangered Wildlife Trust

Yolan Friedman, 011 486 1102

British AirwaysGidon Novick011 921 0218

City Lodge Hotel Group Peter Schoeman

011 557 2652

Tourvest Gail Lines

011 790 0175

Tourvest Gail Lines

011 790 0175

University of Witwatersrand Peter Maher

011 717 1216

ThemagazineforalumniandfriendsoftheUniversityoftheWitwatersrand

WITSReview

Volume2September2007

IN THIS ISSUE: Settinggoals•WitsFC•ArtandOpera-WilliamKentridge•Wits’ArchitecturalHeritage

George Bizos - the Wits connection

References: Please don’t take our word for it!

What is custom publishing? A magazine or newsletter (printed or electronic) that is published on behalf of your company, in order to deliver a message to the market or internally to your staff. This could be to offer a special, or to sell something, extend the brand, convert old customers, offer additional value, say ‘thank you for the service,’ and/or help with top of mind awareness.

What are the benefits? For the sale of many products or services, from car rental to groceries in a retail store, offering more is the challenge every company has. A custom publication, on a Rand-for-Rand basis, offers your company the best way to:• extend your brand, • own the mind or headspace of your customer, • communicate well beyond the shopping or purchasing experience, • be invited into people’s lounges and lives,• allow customers to be your sales ambassadors,• encourage repeat business and loyalty

We can offer added value to the following sectors of the market:

• Business travellers • Leisure travellers• Wildlife and conservation market, • Property industry • Motor industry• Media & marketing industry• Professional Industry

How exactly can we add value?The Future Group has a number of divisions where we can offer:• Adverts in our current magazines at favourable rates• Online development: websites, e-brochures, electronic magazines• Design: concept, development and production of marketing material• Corporate printing at reduced prices due to economies of scale

How can we help?We have extensive experience working with clients on all three costing model options, and can advise you on the pros and cons of each – supported by case studies. We’d be delighted to discuss your needs in more detail and work out if and where the potential exists for you to spread your promotional message through a custom publication.

Financial viability and costing modelsPublishing models will vary depending on: the value of the merchandise you sell; the number of clients (and prospects) out there to whom you want to offer the magazine to; the suppliers your organisation has; and the potential for companies to support this magazine with adverts or sponsorship. Costing model options include:1) 100% company risk – when your company is prepared to sponsor the publication as part of your marketing budget or when it is difficult to secure sponsorship and advertising from other companies or suppliers.2) Shared risk – here, there is potential in the market to support your publication, and the publisher is prepared to participate in the risk by selling adverts or securing sponsorship for you.3) Zero risk – when you are certain that there is enough contribution from stakeholders (suppliers and general market) to advertise and support the publication on your behalf.

RMI Belonging is better business

TECHNOLOGY Bosch injection for Ferrari

REFINISHING World’s most popular car colours

BUSINESS: BUSH BAILS OUT DETROIT

January 2009

TWO WHEELSYamaha’s monster

VMAX

Making the most of a muted motor show

NEW MODELS: MAZDA 3, MASERATI GT S, MINI CONVERTIBLE, SCIROCCO STUDIE R

AUTOMECHANIKA SAInnovation Awards

Enter your pioneering product

The Design division has access to the Future Publishing’s in-house design studio consisting of eight multi-talented creative graphic designers and layout artists. In addition, the client is able to benefit from advantageous print prices due to the company’s extensive magazine printing and other relationships it’s formed with various suppliers

Vol 2. 2008

Exhibition StandsUnico Safaris

CalendarsASG Classic Calendar

NewslettersMedscheme

BooksLandcruiser

Future Design

making you a better directorVOLUME THREE 09

Grappling withremuneration x

Turning valuesinto virtuesNegotiate & Mediate

The Motor Dealers’ Magazine | Summer 2008

WesBank

HONDA’S ACCORD ISSA’s CAR OF THE YEAR

2 Brian Riley: Without Adversity, Prosperity Would Not Be So Welcome

3 Honda’s Accord Is SA’s Car Of The Year PLUS Winner Of The Win The Car Of The Year For A Year Competition

4 News And Views From The Automotive World

7 Woman On Wheels: Janine-Lee Gordon Tames Audi’s RS 6

8 New Models: Tata Nano, Toyota Corolla Optimal Drive, Hyundai Blue-Will, Land Rover LRX, Audi A6, Toyota RAV4

11Safety First: Implications Of Amendments To The Road Accident Fund – What Every Road User Should Know

12Inside Automechanika SA: Inaugural Trade Fair Sets International Benchmarks

14WesBank Super Series: All The Action From Kyalami

16Motoring Moments Photo Competition: Win A Stylish Timepiece

IN THIS ISSuE:

The MoTor Dealer’s Magazine auTuMn 2009

1TOYOTAzone

JAN/FEB 2009

HEAVENLY ST HELENA NAPOLEON’S IDYLLIC EXILE

GOING BEYOND TOUGHIN HILUX COUNTRY

CHIMP EDEN SANCTUARY FOR MAN’S CLOSEST RELATIVE

#2BUSINESS | VEHICLES | TRENDS NO 2/2008 WWW.SCANIA.CO.ZA

Revolutions

First Lady of the Workshop

Ingrid Moagi, diesel technician

Future skillsTRAINING SCANIA TECHNICIANS Page 6

Technology Update CHOOSE THE RIGHT TYRESPage 24

WORLD’S FIRSTETHANOL TRUCKBig step towards sustainable transport

SCANIA BACK-UP IN THE MAPUTO CORRIDORScania Nelspruit serves a growing area

SOUTHERN AFRICA

Exploring life’s pleasures for gaming, horseracing and travel enthusiasts

Avanté

February-April 2009

a

LIBERTY PROPERTIES

mu

sta

rd

seed

/200

8/eG

3632

Sharp Cards

The poker revolution

Chic and Affordable

Metcourt hotels set new trends

avantéSummer 2009

Exploring life’s pleasures for gaming, horseracing and travel enthusiasts

WIN!More than R8 million in cash and prizes at

Peermont resorts2 romantic rendezvous

Fruits of Africa • Miles for Smiles • Boxing bonanza • Easter budget breaks

Barack ObamaIn his own words

POSHThe art of cruising

VISIONISSUE 12 MARCH / APRIL / MAY 2009P E O P L E A N D C O N S E R V AT I O N I N A F R I C A

PE

OP

LE

AN

D C

ON

SE

RV

AT

ION

IN A

FR

ICA

MA

RCH

/ APRIL / M

AY

2009V

ISION

Price: R24.95

LIgHt PoLLUtIon | AfRICAn owLS | wILdERnESS AREASBoULdERS PEngUIn CoLonY | BUSH LoRE