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Vision and Mission statement Analysis

Presented by :

Taranjeet Singh

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Wizcraft

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Wizcraft is one of India’s leading Communication and Entertainment Company, integrating strategy, creativity and technology to provide Interactive Entertainment & Event Solutions to a global audience

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The success of Wizcraft rests on one powerful belief that

“Events and Entertainment are the most powerful tools of communication”.

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VISION

To be a Global Media and Entertainment Company

•Broad and Futuristic?•Significantly stretch resources and capabilities of firm?•Inspire people in organization?•Unite people towards common goal?

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• Broad and FuturisticEvents + Production House

• Significantly stretch resources and capabilities of firmFrom the being a pure event company to evolving into an entertainment and marketing solutions company, Wizcraft has sure come a long way.

• 1989 – All India Congo Contest• 1994 – Deep purple concert• 1996 – MJ concert• 2001 – IIFA

Name of InstitutionAmity Business SchoolRecognizable events:

• IIFA• Entertainment ke liye kuch bhi karega• Nach baliye• Commonwealth games(Melbourne) handing

over ceremony• 32nd National Games ceremonies• 19th commonwealth games• ICC world cup 2011 opening ceremony• GIMA

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• Inspire people in organization to achieve things they never thought possible

From a 3 member company to a 5000+ member company

From a local event/function to the only Global Indian Award show

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MISSION

To reach the Global audiences through brand activation, interactive and event-led brand platforms, films, Television and innovative media

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• Essentials

1. Scope

Media and Entertainment• Brand activation• Interactive & event-led brand platforms • Films• Television • Innovative media

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2. Competitive advantage

They are practically offering every entertainment and media solution possible through a single organization.

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3. View of the future

Reaching not only the Indian audience but also the global audience.

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Thank You