WKWSCI FYP Project Catalogue 2013

WKWSCI

Final YearProjects 2013Project Catalogue

his Final-Year-Project (FYP) catalogue is created in conjunction with the annual exhibition produced by NTU Libraries to showcase project works of graduating students

from the Wee Kim Wee School of Communication & Information (WKWSCI).

The diversity of the topics chosen for these 53 FYPs is a reflection of the wide-ranging nature of communication studies.

Many of these students chose to investigate topics that were close to their hearts, going beyond learning and showcasing their technical skills.

Through these FYPs, you will find that the WKWSCI Class of 2013 is a group of civic-minded and socially-engaged graduates.

This exhibition hopes to feed you with both food for thought and entertainment – when you are going to devote up to a year on a project, what will you choose? More importantly, how will you choose?

We invite you to take a closer look at what other students have done, and to see how they have made their choices, via their FYP reports deposited in NTU’s Digital Repository (DR-NTU).

Think about how you would be choosing your own projects, jobs, or whatever it is that you want to do. Are you aware of how you think, and how you make decisions? Keep these questions in mind, as you learn more about yourself, and the world around you.

Meanwhile, happy exploring!

TIntroduction

ContentsThe FYP projects have been curated into 12 broad themes, arranged in order of perspective. Feel free to check out the projects in this order, or hop around as you wish.

INDIVIDUAL

050608

0204

101214

1618

2224

25PROJECT INDEX BY TYPE

INTERPERSONAL

COMMUNITY

NATIONAL

GLOBAL

HealthHappiness

RomanceFamilyRelationships

ArtsBusinessHeritage

National IdentitySociety & Politics

Media TechnologiesEnvironment

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES

Author(s): Aneesha Subramaniam, Chong Kai Jie, Santhiya d/o Kulasakeran & Zhao BoshuSupervisor(s): Assoc Prof May Oo Lwin & Asst Prof Kim Hyo Jung

Exercise or Else:How Goal Framing and Language Tone Affect Exergame Messaging via Psychological Reactance

Protein Supplements –The Right Whey

This study aims to determine if goal framing and language tone in instructional material can affect message persuasiveness through psychological reactance. An intervention programme design was employed on international students between the ages of 10 and 19 in Singapore. Results showed that loss framing and dogmatic language are two of the message features that can trigger perceived threats to freedom and state reactance, which could cause a boomerang affect in attitude and behaviours.

The main aim of the campaign is to educate youths in Singapore to consume protein and protein supplements safely and responsibly. Targeting active tertiary students, the campaign had two main aspects in its execution – online presence and offline activation. The main drivers for the campaign’s online presence were the website and Facebook page. Online engagement activities such as contests and accessible content built an audience-base that was tapped into for the offline activation. Activities held during the roadshows were integrated with online drivers to ensure that conversion of target audience to active participants was sustained throughout the entire campaign.

HEALTH The way you think, the way you behave, the way you eat, can influence your life by 30 to 50 years.

This campaign aims to get parents to prepare a healthy breakfast for their children by raising their awareness of the importance of a healthy breakfast, educating parents on what constitutes a healthy breakfast, and ensuring that the parents are committed to preparing a healthy breakfast for their children. Parents with children aged 4 to 12 were the campaign’s primary target audience group; children aged 4 to 12 were the secondary target audience.

FUNDAMENTAL RESEARCH (QUANTITATIVE)

CAMPAIGN

CAMPAIGN

Report available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52579

Author(s): Cheryl Cheong Wenli, Peh Lee Ling, See Hui Evangeline & Yeo Wei Yi DarylSupervisor(s): Assoc Prof Lee Chun Wah


Rise & ShineBreakfast CampaignAuthor(s): Low Hee Ann, Ng Kok Jung Wilson, Quek Hui Ying & Tan Wei YuanSupervisor(s): Asst Prof Shin Wonsun


02 HEALTH

Deepak Chopra


HEALTH

Nutrition or ‘signpost’ labelling provides information to consumers to assist them in making healthier food choices. While many components of product packaging can influence consumers’ product evaluation, front-of-pack (FOP) nutrition labelling and country-of-origin (COO) labels are two categories of cues that have been identified as strong influencers of consumer evaluations. This research looked at the information on these labels and its implication on health communication policy.

Aimed at young adults aged 21 to 30, the campaign hopes to empower them with fertility knowledge to make more informed decisions towards future family planning. The creative concept of using fairytales gave the campaign a holistic approach where related issues such as marriage, family and personal choices were discussed.

APPLIED RESEARCH

CAMPAIGN

Seals, Country-of-Origin and GDA Nutrition Labelling:Using the Elaboration Likelihood Model to Investigate Food Product Perceptions

The Singaporean Fairytale:A Fertility Education Campaign to Educate Singaporean Young Adults on the Importance of Understanding Their Fertility Health

Author(s): Andrew Yee Zi Han, He Qing Pei, Ong Teck Keong Andrew & Sng Rong Hui JeremySupervisor(s): Assoc Prof May Oo Lwin

Author(s): Chan Luo Er, Chung Ai Rong Hannah, Joanne Quek & Wang Liang YauSupervisor(s): Assoc Prof Lee Chun Wah



03HEALTH

d1830-30 by U.S. Department of Agriculture (www.flickr.com)


Author(s): Choong Wen Qi Candice, Rebecca Lim Hui Ming & Lim YufanSupervisor(s): Asst Prof Debbie Goh Pei Chin

Finding My Balance

The Happiness Revolution:Live Life Now

Finding My Balance is a feature writing project that centralises around the overarching theme of work-life balance. The package opens up with the aim to introduce the ubiquitous, yet vague concept of work-life balance by gathering opinions on three levels – the government, the company and the individual – to write the story. Next, it delves into further details about how both low-income earners and students develop their sense of balance. Finally, it looks at non-PMEB industries and the struggle of workers to attain their brand of balance.

Report available in DR-NTU (Restricted Access)Feature available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52924

Author(s): Fiona Cher, Hong Shuqi, Izzat Rusydi & Lin Huanyu Supervisor(s): Assoc Prof Lee Chun Wah

The Happiness Revolution: Live Life Now campaign champions the attainment of positive mental well-being by engaging in meaningful activities that can make one happy. Targeted at tertiary students aged 18 to 25, the key campaign goal was to highlight the importance of meaning as a component towards happiness and mental well-being. It did so by engaging youths in conversations about their current state of happiness.


HAPPINESS Most folks are about as happy as they make up their minds to be.

Author(s): Audrey Woon Ai Leng, Emery Lim Mei Ying, Wong Su Yee & Wong Yu LanSupervisor(s): Mr Tim Clark

The Love, Me Campaign –A Movement to Promote Positive Body Image

Targeted at female college students aged 18 to 24, this campaign aims to promote positive body image as a preventive measure against eating disorders. Primary and secondary research has found Singaporean college women to be dissatisfied with their bodies. As a result, they strive to be thinner due to the perceived social and cultural preference for thinness. Studies have also pointed to poor self-esteem as an important predictor of body image concerns, dieting, disordered eating, and eating disorders, which suggests improving self-esteem as an effective preventive measure. As such, the “Love, Me” campaign sought to take on a self-esteem-based approach to build women’s resilience against the unrealistic societal body image ideal presented in the media.


FEATURE WRITING

CAMPAIGN

CAMPAIGN

04 HAPPINESS

Abraham Lincoln


Author(s): Charmaine Yap, Lim Zuo Han, Edwin Lim & Ow Yan LanSupervisor(s): Ms Nicole Lorraine Draper

《为你而舞》For You, I Dance

Understanding Mobile Dating in Singapore

For You, I Dance is a film set in 1960s Singapore and tells the tale of two individuals who are secretly in love. Ah Da is a quiet-natured and reserved delivery boy who makes deliveries to the home of a dancer, Miao Tai Tai. He is instantly attracted to her but keeps his feelings locked away. Miao Tai Tai notices his timid and shy disposition as well as his subtle inclination for dancing, so she begins to teach him how to dance. Their growing relationship soon faces societal pressure, and Miao Tai Tai is forced to make a decision.

This exploratory study examines how Singaporean mobile dating users strategically market themselves and manage their romantic interactions in this mediated dating environment, as well as the impact of mobile dating and privacy concerns raised by disclosing personal and location information. As mobile dating services gains popularity in Singapore, it becomes a suitable context to study the motivations and implications behind this emerging phenomenon.

ROMANCE The easiest kind of relationship for me is with 10,000 people. The hardest is with one.

The campaign sets out to inspire and empower Singaporean undergraduates to build, foster and sustain healthy romantic relationships. It did so with particular focus on communicating the values of such a relationship by enabling personal growth. This was in response to extensive survey findings that pointed to a conflict between Singaporeans’ pragmatic priorities and instinctive desire for love.

VIDEO DRAMA

FUNDAMENTAL RESEARCH (QUALITATIVE)

CAMPAIGN

Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Libraryhttp://hdl.handle.net/10356/52934

Author(s): Wang Yue Supervisor(s): Asst Prof Lin Tsui-Chuan Trisha


Building a World for Two: Towards a Shift in Young Singaporeans’ Perception of Romantic Relationships Author(s): Agung S. Ongko, Leonard How, Roshilah Atan & Tan Ru Ping CelineSupervisor(s): Dr Yeoh Kok Cheow


05ROMANCE

Joan Baez


Author(s): Kelly Lau, Gu Fenghui & Costa Daniel ChuaSupervisor(s): Asst Prof Fernando Paragas

Look, Ma:A Public Communication Campaign to Encourage Parents to Spend More Time Listening to Their Children

The “Look, Ma” campaign aims to promote awareness among parents with children between the ages of 0 and 10, about the importance of playtime and a self-created childhood in the lives of children. This was the first-ever research conducted, in partnership with the Association of Early Childhood Educators Singapore (AECES) and the National Institute of Education (NIE), on children in Singapore to uncover their understanding of childhood. Look, Ma’s significance lies in being one of the first local projects, if not the pioneer project, in emphasizing childrens’ voices and their rights for a stake in their childhood.

FAMILY The way we communicate with others and with ourselves ultimately determines the quality of our lives.

This photojournalism project documents the lives of various types of families in Singapore. The Singapore government has made no secret of what it considers to be the ideal Singaporean family. There are no official statistics but the occurrence of a ‘normal’ family as defined by the government has decreased in recent years. But just because these families deviate from the government’s definition of family does not make them any less of one.

CAMPAIGN

PHOTOJOURNALISM


Fabric of a Family:Alternative Families in SingaporeAuthor(s): Goh Chay Teng & Quah Dai WeiSupervisor(s): Mr Tay Kay Chin

Report available in DR-NTU (Restricted Access)Illustrated feature available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52571

06 FAMILY

Tadpoles

Tadpoles is a short film exploring the theme of family relationships, particularly that of contemporary Asian families. The effects of strained family relationships – even if they occur between just two family members – are usually felt throughout the household. Yet, the very forces that divide a family are also the ones that can bring them back together again.

VIDEO DRAMA

Author(s): Chin Jing Yi, Tan Ivan & Tang Hui HuanSupervisor(s): Ms Nicole Lorraine Draper

Report available in DR-NTU (Restricted Access)Video available in DR-NTU (Restricted Access) and Communication & Information Libraryhttp://hdl.handle.net/10356/52588

Anthony Robbins


The TAPtalk Project:Harnessing New Media to Enhance Parent-Teen Communication

The TAPtalk Project is an initiative to harness new media to enhance parent-teen communication. Targeted at teenagers aged 13 to19 and their parents, the campaign involved the development of a unique online forum for both parents and teenagers that allowed them to interact in an anonymous and communal setting.

FAMILY

CAMPAIGN

Author(s): Lim Xiang Yun, Sim Kai Li Florence, Tan Mui Huan Esther & Tan Jia YiSupervisor(s): Asst Prof Shin Wonsun


07

Author(s): Alan Choong Jia Tang, Koh Ai Li Regina, Teo Yong Kwang Nicholas & Wan Yue Ying SarahSupervisor(s): Assoc Prof Lee Chun Wah

The Silver Yarn Project:Campaign to Promote Intergenerational Bonding between Youths and Grandparents

Primary and secondary research has shown that while Singaporean youths know the importance of intergenerational relationships, many lack the motivation to foster stronger ties with their grandparents. By first encouraging greater interaction with the closest elderly person in their lives, The Silver Yarn Project aims to encourage youths to build a better relationship with their aged family members and in the long run, create a more positive mind-set towards the elderly. Targeted at youths aged 19 to 26, the project employed the theme of storytelling to encourage youths to forge stronger bonds with their grandparents or elderly persons in their lives.

Report available in DR-NTU (Restricted Access)Promotional video clip available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52815

CAMPAIGN

FAMILY

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES08 RELATIONSHIPS

Author(s): Adam Osman, Ahmad Khan Surattee, Vikneshwaran s/o Kobinathan & Tang Wei MunSupervisor(s): Mr Kym Campbell

Discoteca!

‘Hidden Folk’

The lives of three young Singaporeans intertwine at Zouk one night. Simon is a National Service recruit who has just been dumped, and his two best/worst mates take him out for some action. Sarah is about to leave for London to study and she’s having one last hurrah with her two best friends. Val is a confident, popular, rich kid who’s living it large on his birthday. As the night unfolds heart-wrenching revelations and unexpected courage transpire.


Author(s): Ashley Arriola Christopher John, Tan Sihan, Thong Kay Wee & Ye XinminSupervisor(s): Mr Kym Campbell

‘Hidden Folk’ is a short film that follows the day in the life of Lilian Mah, a successful curator and art educator. Lilian is about to wrap up the gallery show of her burgeoning career, but the events that unfold leading up to the wrap will change the course of her life and career forever. Set in the context of Singapore which in recent years have been rife with scandals, the film hopes to uncover the hidden stories of the parties involved and present a new perspective of these life-changing events.


RELATIONSHIPS Today’s films are so technological that an actor becomes starved for roles that deal with human relationships.

VIDEO DRAMA

VIDEO DRAMA

Natalie Wood

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES 09RELATIONSHIPS

Author(s): Chan Yi Hern, Charlene Chan Shu Min, Wong Oi Shan & Yew Si-Yang MarcusSupervisor(s): Mr Kym Campbell

Author(s): Ang Zhi Xin Cecilia & Charlene Yiu Hui XianSupervisor(s): Mr Kym Campbell

Moriah

Purple Light

Thomas is a man of faith; he loved Him so much that he devoted his entire life to His service. Years ago, he left his loving girlfriend, Marie, to pursue the priesthood with her blessings. But now, Marie is dead and the secrets behind her death unravel to reveal the involvement of more than one member of the church.

Private Low Zipeng finds himself in National Service, where being openly gay is frowned upon, not to mention it complicates his delicate relationship with his father. Yet by a twist of fate, he falls in love with his army buddy, Ethan Khoo. They struggle to work out their feelings for each other while trying to keep it under wraps from their Sergeant Loke. Purple Light entails the story of love, brotherhood and expression of oneself.



VIDEO DRAMA

VIDEO DRAMA

RELATIONSHIPS


Author(s): Cheung Kai DickSupervisor(s): Ms Nicole Lorraine Draper

20-Somethings

20 -Somethings is a show about six friends who are at vastly different stages of their lives, even though they are all twenty-something. Ken and Jaime are navigating the tricky path of marriage and parenthood. Ken’s goofy brand of love constantly clashes with Jaime’s tough-love approach, and it’s driving her crazy though they love each other deeply. Derek is a prodigious lawyer coming to grips with establishing himself in a field where academic success does not necessarily get one to the top. Yam is a cynic pursuing a childhood dream of stardom, while Arnesh is an adult that still sees the world through a kid’s overprotected eyes. Jason is the only one acting his age, as his predominant concerns are getting laid or wasted, preferably both.

ARTS Every child is an artist. The problem is how to remain an artist once we grow up.

This study takes an exploratory and qualitative approach in examining the necessity, benefits and feasibility of a film literacy programme in the local context. It examines the potential of using film to teach values and sociocultural insights in Singapore, as well as the effectiveness of an ahistorical filmic and constructivist pedagogical approach in teaching film literacy.

SCRIPTWRITING

Report available in DR-NTU (Restricted Access)Script available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52589

Film Literacy & Education in Singapore:Learning about Movies, Learning through MoviesAuthor(s): Tan Yuan Sheng, Ou Xin Ying & Sivanessan s/o KitnasamySupervisor(s): Asst Prof Liew Kai Khiun & Assoc Prof Stephen Teo Kian Teck


APPLIED RESEARCH

Scripted by Sean Ganann (www.flickr.com)

IMAX by William Ng (www.flickr.com)

10 ARTS

Pablo Picasso


Bookstore by Shelby H. (www.flickr.com)

11ARTS

ARTS

Mixtape Vol 1:Lion City Rock ‘n’ Roll

Storyteller’s Tale:Journey of a Scribe

Mixtape Vol 1 takes an in-depth look at the local music scene through interviews and conversations with local artists. The music community in Singapore can be described as a clique, an exclusive group of people with different expertise banding together and promoting each other. Local musicians share a common goal of wanting to make a name for Singapore artists both domestically and internationally. Rather than trying to find a “Singapore sound”, local artists are reflecting the growing global outlook of music.

Socially awkward and frumpy Charlotte Najera is often overlooked when she is standing next to her pretty and successful best friend Fiona Wright. Working at BookEnds, a small but successful bookstore owned by an almost reclusive older man, Patrick, allows Charlotte to fade away into the woodwork and avoid embarrassing social situations. Spending all her day at work means Charlotte hears Patrick’s stories about Arcadis over and over again, a tale Charlotte writes off as fictional until the day she walks through a mysterious door at the bookstore and ends up stranded in another world.

FEATURE WRITING

Author(s): Amelia Tan Hui Fang & Anjali RaguramanSupervisor(s): Asst Prof Andrew Duffy

Author(s): Aradhna KaurSupervisor(s): Assoc Prof Stephen Teo Kian Teck



SCRIPTWRITING


Author(s): Mano Vikneshwaran, Lee Hui Zyi, Yeo Yan Ping & Xu JinghuiSupervisor(s): Asst Prof Augustine Pang & Assoc Prof May Oo Lwin

Crying with Victims During Crisis:How CEO’s Emoting Impact Stakeholder’s Perception of Organization

Crises often occur in the form of unexpected events which evoke emotional experiences for those involved. Though crisis research has largely focused on verbal strategies in responding to a crisis, how they are delivered is arguably crucial too. While crisis literature shows that stakeholders experience emotional upheavals during crises, is it possible that organizations can be emotionally affected as well? If so, can organizational leaders, like the CEOs, then freely express emotions such as sobbing when communicating with stakeholders?

BUSINESS


APPLIED RESEARCH

Civil… by SEIU International (www.flickr.com)

Once the richest country in Southeast Asia, Myanmar is re-entering the world economy as it emerges from decades of military rule and crippling global sanctions. In a bid to draw jobs, the country has thrown its doors open to foreign investment and is working feverishly to introduce new investment laws and modernise its very basic banking system. Moving In on Myanmar explores the attractiveness of Myanmar as a business destination and how Singapore, with its historical relations with the country, is faring in the race for deals in the emerging market.

Moving In on Myanmar:Is this Singapore’s Moment?Author(s): Ng Zi Ting Jasmine, Tay Hiok Leng Mark & Chung Ai Jia Krystal FaithSupervisor(s): Assoc Prof Cherian George


FEATURE WRITING

12 BUSINESS

Whenever you find yourself on the side of the majority, it is time to pause and reflect. Mark Twain

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES 13BUSINESS

Author(s): Aw Shu Qin Cassandra, Gerlynn Chan Si Ying, Jolene Christina Ng & Lim JuneSupervisor(s): Assoc Prof May Oo Lwin & Asst Prof Augustine Pang

Promoting Positive Perceptions During Crises:Effects of Scents on Journalism Students in a Media Conference Setting

Through the theoretical lens of Petty and Cacioppo (1986)’s Elaboration Likelihood Model (ELM), the study posits that congruency of gender characteristics between olfactory and visual stimuli during a media conference would influence message reception. The study assessed the journalists’ states and evaluations of organization and spokesperson, as well as their news articles written based on the spokesperson’s message.

BUSINESS


APPLIED RESEARCH

Miniature perfume dispensers by William Cho (www.flickr.com)

Author(s): Sharifah Fadhilah Alshahab & Roshini MelvinSupervisor(s): Asst Prof Bradley Freeman

Pirates of Southeast Asia:An Informative Radio Documentary on the Multi-Million Dollar Pirate Industry

Pirates of Southeast Asia is a radio documentary discussing the issue of piracy in the Southeast Asian region. The documentary takes a closer look at some of the steps being taken to mitigate the effects of piracy to ensure the safe passage of mariners through our region. Most importantly, it provides the reasons for the persistence of piracy, which is a problem that has prevailed for centuries.

Report available in DR-NTU (Restricted Access)Audio clip available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52584

AUDIO / RADIO

Pirates surrender… by Official U.S. Navy (www.flickr.com)


Curtain Call explores the challenges that today’s traditional artists face on a daily basis, from making a living to finding a successor to hand over the ropes to. In recent decades, the traditional arts scene in Singapore has been trailing behind the more well-received contemporary arts industry. But with a $23 million kitty and a five-year Traditional Arts Plan proposed by the National Arts Council, the languishing state of the industry looks set to change. In the face of these challenges, many have taken to modernising their art forms, to the dismay of traditional arts purists. From Peranakan raps to Heng Hwa string puppetry, Curtain Call takes a closer look at Singapore’s traditional arts.

Curtain Call:A Final Bow for the Traditional ArtsAuthor(s): Khew Carolyn Jin-Ny, Chen Shanshan & Valerie Koh Swee FangSupervisor(s): Ms Hedwig Alfred


FEATURE WRITING

HERITAGE

Author(s): Goh Shang Zhe Kenneth, Lock Mei Jin Clara & Loh Jiaju RonaldSupervisor(s): Asst Prof Andrew Duffy

New Age of Heritage

New Age of Heritage is a news feature which examines the new face of Singapore’s heritage seen through the perspectives of businessmen, designers and collectors celebrating the future of Singapore’s past. In a rapidly-developing and globalized Singapore, the age-old concept of heritage has also undergone the winds of change. More Singaporeans are coming up with new and innovative ways of living with the past – from selling heritage-themed merchandise, making films on forgotten landmarks, to incorporating Korean hit Gangnam Style into Peranakan folk songs.


FEATURE WRITING

14 HERITAGE

A civilization is a heritage of beliefs, customs, and knowledge slowly accumulated in the course of centuries, elements difficult at times to justify by logic, butjustifying themselves as paths when they lead somewhere, since they open up for man his inner distance.


A civilization is a heritage of beliefs, customs, and knowledge slowly accumulated in the course of centuries, elements difficult at times to justify by logic, but

15HERITAGE

Author(s): Cassandra Yeap June Yi, Cherie Thio Tian Zhen & Nur Asyiqin Binti Mohamad SallehSupervisor(s): Assoc Prof Cherian George

Author(s): Cher Jia Hui Clement, Lee Min Jie Cedrick, Ngieng Shi Hui Eunice & Ong Zhong Yi AndrewSupervisor(s): Asst Prof Fernando Paragas & Asst Prof Liew Kai Khiun

Shophouse Spirit:Layered Living in Modern Singapore

Tastes of Yesteryear:A Campaign to Promote and Preserve Food Heritage among Youth in Singapore

Shophouses were, at one point, the dominant building form in Singapore. First brought to the island by immigrants from Southern China in the 19th century, they earned widespread popularity across races and social classes because of their adaptability, and the ease with which they could be built. Now, they are icons of Singapore’s history and heritage. But shophouses represent more than just Singapore’s past. Behind the shutters of each shophouse reside inhabitants who embrace an ethos very different from that of the rest of the population. This feature seeks to express the spirit of the shophouse lifestyle through the stories of the people living in and around them. It hopes to uncover perspectives on living that are timeless – yet especially timely for a society that is grappling with what it will take to grow successfully.

This project aims to raise awareness on the importance of Singapore’s food heritage and encourage its preservation among Singaporean youth aged 18 to 25. The multi-cultural nature of Singapore has given birth to a unique food culture that has come to characterize its food ideology. However, current literature reveals a lack of effort to preserve Singapore’s food heritage. This paper details the conceptualization and execution of the campaign as well as the key strategies and tactics employed. The effectiveness of the campaign was assessed via process and outcome evaluation, and future recommendations were provided.


Report available in DR-NTU (Restricted Access)Promotional video clips available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52586

CAMPAIGN

FEATURE WRITING

HERITAGE

Author(s): Cheng Chun Yeong Mark, Chew Yixian Eunice, Tan Li Shan & Wendy Aw Wen TingSupervisor(s): Asst Prof Liew Kai Khiun & Asst Prof Angela Mak

Youth Hawkerprise Campaign

Targeted at youths aged 17 to 35, this campaign aimed to raise awareness of the lack of youths in the hawker trade and challenge negative hawker stereotypes by utilising positive images and success stories of existing youth hawkers. Focusing on interactive platforms such as a photo exhibition and a workshop with networking opportunities, the campaign stroved to provide opportunities for youths with passion in culinary arts to consider the potential of honing their abilities and setting up viable food businesses at hawker centres. It sought to keep the street food culture in Singapore alive and ensure that affordable dining will be available for generations of Singaporeans to come.


CAMPAIGN

Antoine de Saint-Exuperyjustifying themselves as paths when they lead somewhere, since they open up for man his inner distance.

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES16 NATIONAL IDENTITY

Author(s): Priscilla Low, Jeremy Lim & Tong Sian ChooSupervisor(s): Ms Nicole Lorraine Draper

Author(s): Alvin Chia Zhao Yuan, Tan Sie Mun, Tan Xin Qi Lisa & Woo Zhen WeiSupervisor(s): Asst Prof Arul Chib

Home Swee Home:A Documentary Film

Imagined Contact Theory:A Study of the Relationship between the Use of Weibo and Perceived Discrimination amongst Chinese Immigrants in Singapore

Migration is a hot issue in many countries around the world, but Singapore’s recent immigrant-driven population explosion has been exceptional in magnitude. The recent influx of immigrants in Singapore has caused tension and uncertainty, prompting us to question what it truly means to be Singaporean. Through Home Swee Home, the filmmakers explore our society’s rapidly changing demographics and learn about our common national identities. One key question is to define who qualifies as a Singaporean, by first defining the Singaporean identity.

This study examined how virtual contact through mediated communication using the social networking site (SNS) Sina Weibo can reduce how Chinese immigrants in Singapore perceive themselves as being discriminated by the locals. As part of the research, a five-week campaign sought to engage young Chinese immigrants aged 16 to 35 living in Singapore and using the transtheoretical model of behavioural change, the campaign sought to promote an open discussion of issues that would prepare them for future contact. The findings were discussed in relation to the specific recommendations that could be made at governmental and institutional levels.

NATIONALIDENTITY



VIDEO DOCUMENTARY

APPLIED RESEARCH

Today we are faced with the preeminent fact that, if civilization is to survive, we must cultivate the science of human relationships… the ability of all peoples, of all kinds, to live together, in the same world, at peace.

Untitled by Kevin Utting (www.flickr.com)

Franklin D. Roosevelt

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES 17NATIONAL IDENTITY

NATIONALIDENTITY

Author(s): Eve Yeo YuPing, Foo Chi Loong Kenneth & Loh Yan Wen EdwinSupervisor(s): Ms Hedwig Alfred

Author(s): Wallace Woon Shih LeongSupervisor(s): Mr Tay Kay Chin

Marrying Out: Singapore’s Mixed Future

Myanmar: In Our Midst

Singapore’s population is getting all mixed up and there is no stopping it. While the mixed marriage trend is not new, the uptick in the last decade has been significant. This rising trend throws up a spread of issues, most of which have no straightforward solutions. But one thing is clear: we must change the way we perceive race and national identity. As these marriages slowly blur out the lines on issues of race and nationality, Singaporeans have to reconsider what makes a Singaporean. Marrying Out: Singapore’s Mixed Future is a shared account of voices from mixed marriage couples on the ground to top-level academics and policymakers seeking to chronicle the current changing demographic landscape and chart the future of the place we all call home.

Myanmar: In Our Midst is a photojournalism project that seeks to shed light upon the Burmese population in Singapore through a series of profiles of Burmese in Singapore from diverse backgrounds – students, migrant workers, permanent residents and Burmese Singaporeans. Given the recent developments in Myanmar, this project is an attempt to answer the question of whether these Burmese will now return home, given that they have lived, worked and grown up here for over half a century.



FEATURE WRITING

PHOTOJOURNALISM


Author(s): Chen Hui Grace Supervisor(s): Asst Prof Bradley Freeman

Blaming the Victim:A Radio Documentary

Blaming the Victim is a 30-minute radio documentary which explores victim-blaming attitudes towards sexual assault victims. Victim-blaming is a phenomenon where blame is partially or fully attributed to a victim of an assault. The documentary examines why people have victim-blaming attitudes, how these attitudes are perpetuated and why victims often blame themselves for their own attacks. It also highlights some common misperceptions of sexual assault such as who its victims and perpetrators are.

Report available in DR-NTU (Restricted Access)Audio clip available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52452

AUDIO / RADIO

Slutwalk Chicago by John W. Iwanski (www.flickr.com)

Author(s): Bhavan Jaipragas & Ng Jun SenSupervisor(s): Assoc Prof Cherian George

From the Shadows

Borne out of six months of field work in peninsula Malaysia, From the Shadows is an illustrated feature-writing project about the lives of Malaysia’s marginalised ethnic Indian community, and their likely impact on the country’s 13th general election in May 2013. The project was published a few days ahead of the landmark polls, and it was picked up by news media outlets in Singapore and Malaysia.


ILLUSTRATED FEATURE

Author(s): Chong Miao Yee Clare, Deng Shiying & Lim Lee Teen RondaSupervisor(s): Asst Prof Shin Wonsun & Asst Prof Suwichit Chaidaroon

Antecedents and Consequences of Child Emotional Abuse:A Retrospective Study among Undergraduates in Singapore

Child Emotional Abuse (CEA) refers to the significant impairment of a child’s social, emotional and intellectual development resulting from the adult’s persistent hostility, ignoring, blaming and discrimination of the child. An online survey was administered to 615 undergraduates in Singapore and they were asked to recall their childhood experiences of emotional abuse. Based on the results, the study looked at the theoretical implications and practical contributions to policymakers, campaign organisers and parents to address the problem of CEA in Singapore.


APPLIED RESEARCH

Educational Tour by Choo Yut Shing (www.flickr.com)

SOCIETY &POLITICS

18 SOCIETY & POLITICS

Science may have found a cure for most evils: but it has found no remedy for the worst of them all – the apathy of human beings. Helen Keller

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES 19SOCIETY & POLITICS

SOCIETY &POLITICS

Author(s): Chua Yan YuSupervisor(s): Asst Prof Bradley Freeman

Author(s): Eu Si Yuan Supervisor(s): Asst Prof Bradley Freeman

《从心了解，重新出发》They are Making a Difference, are They?

《就从我开始》Start with Me

The objective of this radio report is to investigate some controversies surrounding overseas voluntary work. The radio reports, available in both English and Mandarin with identical content, aim to get listeners thinking about whether engaging in overseas voluntary work is necessarily a good thing. It contains not only what volunteers and non-volunteers have to say, but also what they have to say about one another’s opinions.

Start With Me is a five-episode Chinese audio documentary. This program features five individuals dedicated to the cause of molding Singapore into an inclusive society for the disabled. Through personal experiences and motivating stories of the interviewees, the producer hopes to inspire listeners to do their part for better inclusion, understanding and acceptance for the disabled.

Report available in DR-NTU (Restricted Access)Audio clips available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52582

Report available in DR-NTU (Restricted Access)Audio clips available in DR-NTU (Restricted Access)http://hdl.handle.net/10356/52919

AUDIO / RADIO

AUDIO / RADIO

Disabled access by Roger Price (www.flickr.com)

Bandung Trip by Zhao ! (www.flickr.com)

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES20 SOCIETY & POLITICS

SOCIETY &POLITICS

Author(s): Zheng Haoquan DariusSupervisor(s): Asst Prof Liew Kai Khiun

“Sisters”

“Sisters” is a story that revolves around a current sex worker and an ex-sex worker. It explores the intricacies of their interdependent relationship with each other. Based largely on real-life events – a huge part of the scriptwriter’s research and fieldwork – “Sisters” aims to let the audience have a glimpse of Orchard Tower’s sex work industry and the problems sex workers face through the eyes of these two sisters, albeit non-biological. Along with their interactions with the people around them, when crisis strikes this pair of women and forces them to face the very elements that have turned them both in and out of this industry—will they be able to turn this crisis around to their advantage?


SCRIPTWRITING

Author(s): Benny Lim Quah Chiang, Candice Neo Jia Ying, Trinh Hoang Ly & Xu Yuan DuanSupervisor(s): Ms Lau Joon-Nie

Growing Up with Less

Growing Up with Less explores the hidden side of cosmopolitan richest-country-in-the-world Singapore where the government-built apartment complexes are littered with trash and used sanitary pads and your neighbour next door could be a drug addict. The documentary focuses on the plight of children from low-income families where parents struggle to make ends meet, leaving their children unsupervised, often hungry for food and affection and extremely vulnerable to bad influences. Through the observing eyes of the cameras, the many facets of their lives and the accompanying dramas that rolled over from the adults’ lives are exposed, showing just how vulnerable the children are and how much they need a guiding hand to bring them out of the poverty cycle.

VIDEO DOCUMENTARY

Report available in DR-NTU (Restricted Access)Video available in DR-NTU (Restricted Access) and Communication & Information LibraryWebsite: http://www.growingupwithless.sg/ http://hdl.handle.net/10356/52524

Science may have found a cure for most evils: but it has found no remedy for the worst of them all – the apathy of human beings. Helen Keller


Author(s): Siau Ming En, Boh Su Huan Samantha & Rachel Loi Shu YiSupervisor(s): Asst Prof Debbie Goh Pei Chin

The Senior Dollar: Growing Old with Healthcare Costs

This project focuses on the various healthcare expenses borne by seniors in Singapore. It digs deep to find out why and where exactly are these costs coming from. Through research and interviews with academics, eldercare service providers and seniors, the feature looks at different demographic characteristics of the senior population in Singapore. Also included is a section which provides details of various subsidies available to seniors as well as a challenge-solution guide to the latest assistive devices being sold in Singapore.


FEATURE WRITING

Author(s): Lee Jian Xuan, Malcolm Koh Sheng Wei, Teo Hee Boon Natalie & Wong Kang WeiSupervisor(s): Ms Hedwig Alfred

Wanted: Bus Drivers

Taking the bus in Singapore is a daily ritual for many. Accustomed to a world-class transport system, we expect our rides to be smooth and swift, with minimum fuss and maximum comfort. But of late, Singapore’s public transport system has been bursting at the seams, with breakdowns and delays becoming commonplace. As a result, frontline transport workers like bus drivers have often become unwitting punching bags for irate passengers. This project takes up the perspective of bus drivers in Singapore, to explore the challenges that they face in their line of work. It attempts to find out how bus drivers are recruited and trained to drive on our roads, and the severity of the bus driver shortage.


ILLUSTRATED FEATURE

SOCIETY &POLITICS

21SOCIETY & POLITICS


MEDIATECHNOLOGIES

The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.

Author(s): Lee Siau Li & Zhou ShiyaSupervisor(s): Asst Prof Lin Tsui-Chuan Trisha

《低头族世代》 Mobile Dependency

This Chinese news feature focuses on the various adverse social impact of smartphones on Singapore society. This advancement of technology has not only revolutionized the mobile phone landscape, but also changed people’s interaction and relationship with such mobile gadgets. As we praise smartphones for the convenience it brings to our daily life, some experts have questioned its effectiveness. While smartphones help one to connect better with a certain group of people; it can also disconnect one from others.

Report available in DR-NTU (Restricted Access)Website: www.ditouzu.weebly.comhttp://hdl.handle.net/10356/52516

FEATURE WRITING

Author(s): Tan Wei Zheng Supervisor(s): Asst Prof Kim Ji-Hoon

In My Hands:Holding the Digital

This paper aims to be a philosophical treatise on the phenomenology of touch in electronic and digital media devices. While the paper does examine gaming on the iPad and other electronic devices, the purpose of the paper is not to delve into ludology or the cultural issues surrounding gaming and electronic or digital media. Rather, the paper explores the relationship between the lived-body and the electronic and digital “body”. This is through using Vivian Sobchack’s work in Carnal Thoughts as a springboard, paying special attention to how embodiment can be extended to digital spaces—understood as “imaginal” spaces—and electronic devices.



22 MEDIA TECHNOLOGIES

Edward R. Murrow

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES 23MEDIA TECHNOLOGIES

Author(s): Chia Shi Yun Cerlyn, Lee Yu Xian Joel, Ong Mingren Cornelius & Shum Wai Kit AlanSupervisor(s): Asst Prof Jung Younbo

The Effects of 3D Presentation and Dependency Portrayals on Philanthropy

This study aims to find out if 3D presentation in a philanthropic context can change attitudes towards the disabled elderly and increase donations. Results from mediation analyses showed that cognitive attitudes towards the disabled elderly, social presence, and favour towards the advertisement were significant mediating factors for the effect of 3D presentation on certain variables. Implications with regards to the use of 3D presentation in attitudes towards philanthropy and charities were discussed.


Author(s): Chan Hui Ling, Fitrina Yuvitasari, Jeremy Ong & Kok YinghuiSupervisor(s): Asst Prof Jung Younbo

Social Cues and Cyberbullying in Facebook:The Effects of Flaming Messages, Friend Count and Anonymity on Cyberbullying Behaviors

The research seeks to investigate cyber bullying behaviours on Social Networking Sites (SNSs) by studying the effects of message, receiver and sender characteristics within one such popular platform, Facebook. In this study, a communication model was applied to understand how the frequency of cyber bullying activity, friend count and anonymity within Facebook can affect cyber bullying intentions and perception towards a potential cyber bully victim.




MEDIATECHNOLOGIES

Cyber Bullied by Wen Tong Neo (www.flickr.com)

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES24 ENVIRONMENT

ENVIRONMENT We won’t have a society if we destroy the environment.

Author(s): Beh Wei Hong Willy, Isabelle Lim Qian Hui, Lim Hui Ping Rachel &Tang Ying Ying GlendaSupervisor(s): Mr Tim Clark & Dr Yeoh Kok Cheow

Author(s): Mohamed Fadzil Bin Mohamed Hisum, Nurkhairah Binte Sumarto, Syahidah Binte Johari & Tan Chee Long SamuelSupervisor(s): Mr Tim Clark

Makan Mantra:An Initiative to Reduce Food Waste in Singapore

Project Bin&Go:A Public Relations Campaign to PromoteFuss-Free Recycling with Sentosa

Makan Mantra is a strategic communication campaign focusing on the reduction food wastage in Singapore. This is the first student-led campaign to partner 13 Food & Beverage (F&B) businesses to reduce food waste in Singapore. Targeted at young working adults aged 20 to 34, the objectives of the campaign were to raise awareness of food wastage and to enable consumers to reduce their own. It sought to achieve this by introducing and implementing eight methods, known as ‘mantras’, for consumers to adopt throughout their meal.

Project Bin&Go aims to promote fuss-free recycling and increase recycling efforts by guests and staff on Sentosa. The campaign was in line with Sentosa’s Green Plan as part of their corporate and social responsibility program. Staff and guests were engaged through various events that educated them on recycling as well as implementing long-term initiatives such as increasing the number of recycling outlets on the island.


Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52453

CAMPAIGN

CAMPAIGN

Author(s): Michelle Mak, Ng Zhixin, Quek Xue Fang & Timothy SohSupervisor(s): Mr Tim Clark

Project Sapling

Project Sapling is a campaign targeted at preschool students aged between 4 and 6, to increase their awareness of the environment. It was designed to be a pilot program to initiate green education as part of the preschool curriculum and it engaged kindergarten children through hands-on learning experiences, culminating in an exhibition to reach out to a wider audience. The activities were devised with reference to psychological theories on children’s education.


CAMPAIGN

Margaret Mead


Index

Antecedents and Consequences of Child Emotional Abuse: A Retrospective Study among Undergraduates in Singapore.Chong Miao Yee Clare, Deng Shiying &Lim Lee Teen Ronda (2013)http://hdl.handle.net/10356/52258

Crying with Victims During Crisis: How CEO’s Emoting Impact Stakeholder’s Perception of Organization.Mano Vikneshwaran, Lee Hui Zyi, Yeo Yan Ping & Xu Jinghui (2013)http://hdl.handle.net/10356/52904

Film Literacy & Education in Singapore: Learning about Movies, Learning through Movies.Tan Yuan Sheng, Ou Xin Ying &Sivanessan s/o Kitnasamy (2013)http://hdl.handle.net/10356/52912

Imagined Contact Theory: A Study of the Relationship between the Use of Weibo and Perceived Discrimination amongst Chinese Immigrants in Singapore.Alvin Chia Zhao Yuan, Tan Sie Mun,Tan Xin Qi Lisa & Woo Zhen Wei (2013)http://hdl.handle.net/10356/52575

Promoting Positive Perceptions During Crises: Effects of Scents on Journalism Students in a Media Conference Setting.Aw Shu Qin Cassandra, Gerlynn Chan Si Ying, Jolene Christina Ng & Lim June (2013)http://hdl.handle.net/10356/52522

Seals, Country-of-Origin and GDA Nutrition Labelling: Using the Elaboration Likelihood Model to Investigate Food Product Perceptions.Andrew Yee Zi Han, He Qing Pei,Ong Teck Keong Andrew &Sng Rong Hui Jeremy (2013)http://hdl.handle.net/10356/52587

18

12

10

16

13

03

In My Hands: Holding the Digital. Tan Wei Zheng (2013)http://hdl.handle.net/10356/51502

Understanding Mobile Dating in Singapore.Wang Yue (2013)http://hdl.handle.net/10356/52929

22

05

Exercise or Else: How Goal Framing and Language Tone Affect Exergame Messaging via Psychological Reactance.Aneesha Subramaniam, Chong Kai Jie, Santhiya d/o Kulasakeran & Zhao Boshu (2013)http://hdl.handle.net/10356/52579

Social Cues and Cyberbullying in Facebook: The Effects of Flaming Messages, Friend Count and Anonymity on Cyberbullying Behaviors.Chan Hui Ling, Fitrina Yuvitasari, Jeremy Ong & Kok Yinghui (2013)http://hdl.handle.net/10356/52577

The Effects of 3D Presentation and Dependency Portrayals on Philanthropy.Chia Shi Yun Cerlyn, Lee Yu Xian Joel, Ong Mingren Cornelius, Shum Wai Kit Alan (2013)http://hdl.handle.net/10356/52502

02

23

23

05

06

Building a World for Two: Towards a Shift in Young Singaporeans’ Perception of Romantic Relationships. Agung S. Ongko, Leonard How, Roshilah Atan & Tan Ru Ping Celine (2013)http://hdl.handle.net/10356/52947

Look, Ma: A Public Communication Campaign to Encourage Parents to Spend More Time Listening to Their Children.Kelly Lau, Gu Fenghui & Costa Daniel Chua (2013)http://hdl.handle.net/10356/52520

APPLIED RESEARCH

Project index by TYPE



CAMPAIGN

The TAPtalk Project: Harnessing New Media to Enhance Parent-Teen Communication.Lim Xiang Yun, Sim Kai Li Florence, Tan Mui Huan Esther & Tan Jia Yi (2013)http://hdl.handle.net/10356/52932

Youth Hawkerprise Campaign.Cheng Chun Yeong Mark, Chew Yixian Eunice, Tan Li Shan & Wendy Aw Wen Ting (2013)http://hdl.handle.net/10356/52590

25INDEX

Makan Mantra: An Initiative to Reduce Food Waste in Singapore.Beh Wei Hong Willy, Isabelle Lim Qian Hui, Lim Hui Ping Rachel & Tang Ying Ying Glenda (2013)http://hdl.handle.net/10356/52583

Project Bin&Go: A Public Relations Campaign to Promote Fuss-Free Recycling with Sentosa.Mohamed Fadzil Bin Mohamed Hisum, Nurkhairah Binte Sumarto, Syahidah Binte Johari & Tan Chee Long Samuel (2013)http://hdl.handle.net/10356/52453

Project Sapling.Michelle Mak, Ng Zhixin, Quek Xue Fang & Timothy Soh (2013)http://hdl.handle.net/10356/52943

Protein Supplements – The Right Whey.Cheryl Cheong Wenli, Peh Lee Ling, See Hui Evangeline & Yeo Wei Yi Daryl (2013)http://hdl.handle.net/10356/52286

Rise & Shine Breakfast Campaign.Low Hee Ann, Ng Kok Jung Wilson, Quek Hui Ying & Tan Wei Yuan (2013)http://hdl.handle.net/10356/52481

Tastes of Yesteryear: A Campaign to Promote and Preserve Food Heritage among Youth in Singapore.Cher Jia Hui Clement, Lee Min Jie Cedrick, Ngieng Shi Hui Eunice &Ong Zhong Yi Andrew (2013)http://hdl.handle.net/10356/52586

The Happiness Revolution: Live Life Now.Fiona Cher, Hong Shuqi, Izzat Rusydi &Lin Huanyu (2013)http://hdl.handle.net/10356/52581

The Love, Me Campaign – A Movement to Promote Positive Body Image.Audrey Woon Ai Leng, Emery Lim Mei Ying, Wong Su Yee & Wong Yu Lan (2013)http://hdl.handle.net/10356/52518

The Silver Yarn Project: Campaign to Promote Intergenerational Bonding between Youths and Grandparents.Alan Choong Jia Tang, Koh Ai Li Regina, Teo Yong Kwang Nicholas & Wan Yue Ying Sarah (2013)http://hdl.handle.net/10356/52815

The Singaporean Fairytale: A Fertility Education Campaign to Educate Singaporean Young Adults on the Importance of Understanding Their Fertility Health.Chan Luo Er, Chung Ai Rong Hannah, Joanne Quek & Wang Liang Yau (2013)http://hdl.handle.net/10356/52936

24

24

24

02

02

15

04

04

07

03

07

15


18

21

20

16

10

20

11

19

19

18

13

05

08

08

09

09

06

22

14

04

17

11

12

14

15

21

06

17

Index

《低头族世代》Mobile Dependency.Lee Siau Li & Zhou Shiya (2013)http://hdl.handle.net/10356/52516

Curtain Call: A Final Bow for the Traditional Arts.Khew Carolyn Jin-Ny, Chen Shanshan & Valerie Koh Swee Fang (2013)http://hdl.handle.net/10356/52501

Finding My Balance.Choong Wen Qi Candice, Rebecca Lim Hui Ming & Lim Yufan (2013)http://hdl.handle.net/10356/52924

Marrying Out: Singapore’s Mixed Future.Eve Yeo YuPing, Foo Chi Loong Kenneth & Loh Yan Wen Edwin (2013)http://hdl.handle.net/10356/52523

Mixtape Vol 1: Lion City Rock ‘n’ Roll.Amelia Tan Hui Fang & Anjali Raguraman (2013)http://hdl.handle.net/10356/52585

Moving In on Myanmar: Is this Singapore’s Moment?Ng Zi Ting Jasmine, Tay Hiok Leng Mark & Chung Ai Jia Krystal Faith (2013)http://hdl.handle.net/10356/52573

New Age of Heritage.Goh Shang Zhe Kenneth, Lock Mei Jin Clara & Loh Jiaju Ronald (2013)http://hdl.handle.net/10356/52325

Shophouse Spirit: Layered Living in Modern Singapore.Cassandra Yeap June Yi, Cherie Thio Tian Zhen & Nur Asyiqin Binti Mohamad Salleh (2013)http://hdl.handle.net/10356/52519

The Senior Dollar: Growing Old with Healthcare Costs.Siau Ming En, Boh Su Huan Samantha & Rachel Loi Shu Yi (2013)http://hdl.handle.net/10356/52572

From the Shadows.Bhavan Jaipragas & Ng Jun Sen (2013)http://hdl.handle.net/10356/52931

Wanted: Bus Drivers.Lee Jian Xuan, Malcolm Koh Sheng Wei, Teo Hee Boon Natalie & Wong Kang Wei (2013)http://hdl.handle.net/10356/52576

Fabric of a Family: Alternative Families in Singapore.Goh Chay Teng & Quah Dai Wei (2013)http://hdl.handle.net/10356/52571

Myanmar: In Our Midst.Wallace Woon Shih Leong (2013)http://hdl.handle.net/10356/52926

《从心了解，重新出发》They are Making a Difference, are They?.Chua Yan Yu (2013)http://hdl.handle.net/10356/52582

《就从我开始》Start with Me.Eu Si Yuan (2013)http://hdl.handle.net/10356/52919

Blaming the Victim: A Radio Documentary.Chen Hui Grace (2013)http://hdl.handle.net/10356/52452

Pirates of Southeast Asia: An Informative Radio Documentary on the Multi-Million Dollar Pirate Industry.Sharifah Fadhilah Alshahab &Roshini Melvin (2013)http://hdl.handle.net/10356/52584

20-Somethings.Cheung Kai Dick (2013)http://hdl.handle.net/10356/52589

“Sisters”.Zheng Haoquan Darius (2013)http://hdl.handle.net/10356/52521

Storyteller’s Tale: Journey of a Scribe.Aradhna Kaur (2013)http://hdl.handle.net/10356/52574

Growing Up with Less.Benny Lim Quah Chiang, Candice Neo Jia Ying, Trinh Hoang Ly & Xu Yuan Duan (2013)http://hdl.handle.net/10356/52524

Home Swee Home: A Documentary Film.Priscilla Low, Jeremy Lim & Tong Sian Choo (2013)http://hdl.handle.net/10356/52952

《为你而舞》 [For You, I Dance].Charmaine Yap, Lim Zuo Han, Edwin Lim & Ow Yan Lan (2013)http://hdl.handle.net/10356/52934

Discoteca!Adam Osman, Ahmad Khan Surattee, Vikneshwaran s/o Kobinathan &Tang Wei Mun (2013)http://hdl.handle.net/10356/52578

‘Hidden Folk’.Ashley Arriola Christopher John, Tan Sihan, Thong Kay Wee & Ye Xinmin (2013)http://hdl.handle.net/10356/52514

Moriah.Chan Yi Hern, Charlene Chan Shu Min, Wong Oi Shan & Yew Si-Yang Marcus (2013)http://hdl.handle.net/10356/52938

Purple Light.Ang Zhi Xin Cecilia & Charlene Yiu Hui Xian (2013)http://hdl.handle.net/10356/52580

Tadpoles.Chin Jing Yi, Tan Ivan & Tang Hui Huan (2013)http://hdl.handle.net/10356/52588

Project index by TYPE

FEATURE WRITING

ILLUSTRATED FEATURE

PHOTOJOURNALISM

AUDIO / RADIO

SCRIPTWRITING

VIDEO DOCUMENTARY

VIDEO DRAMA

26 INDEX

WKWSCI FYP 2013:A FYP EXHIBITION BY NTU LIBRARIES 27

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Locating FYPs in DR-NTU (Restricted Access)

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Digital copies of the WKWSCI FYP catalogues from previous years (2009-2012) are available at http://opac.ntu.edu.sgSearch using the following keywords: wkwsci fyp

Alternatively, visit the Communication & Information Library blog at http://blogs.ntu.edu.sg/library/cmil

Catalogues from Previous Years

28

Credits

The abstracts and images used in this catalogue were adapted from the respective FYP report or accompanying materials, with the exception of the following images that were retrieved from www.flickr.com on 2 July 2013.

These works are licensed under a Creative Commons Attribution 2.0 Generic License.

These works are licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.

These works are licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic License.

These works are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic License.

TITLE BY URL

Bandung Trip Zhao ! http://www.flickr.com/photos/kodomut/8005726155

Cyber Bullied Wen Tong Neo https://www.flickr.com/photos/wentongg/2717345676

d1830-30 U.S. Department of Agriculture http://www.flickr.com/photos/usdagov/8424959452

IMAX William Ng http://www.flickr.com/photos/williamnyk/3745099687

Pirates surrender to NATO counter-piracy task force

Official U.S. Navy Page http://www.flickr.com/photos/usnavy/5505878937

Untitled Kevin Utting https://www.flickr.com/photos/tallkev/5187605684

TITLE BY URL

Bookstore Shelby H. http://www.flickr.com/photos/shelbychicago/3617890489

Miniature perfume dispensers

William Cho http://www.flickr.com/photos/adforce1/375287267

TITLE BY URL

Civil, Immigrants and Labor Rights Groups to Issue a Call to Action for Commonsense Immigration Reform

SEIU International http://www.flickr.com/photos/seiu/8424825460

Disabled access Roger Price http://www.flickr.com/photos/rwp-roger/57478581

Educational Tour Choo Yut Shing http://www.flickr.com/photos/25802865@N08/2632791303

Scripted Sean Ganann http://www.flickr.com/photos/essgee/2790590481

TITLE BY URL

Slutwalk Chicago John W. Iwanski http://www.flickr.com/photos/usachicago/5797857306

The quotations used are from the following websites:

http://www.brainyquote.comhttp://famousquotesandauthors.comhttp://thinkexist.com

Produced by the Communication & Information Library,Nanyang Technological University Libraries, Singapore

Designed by Ho Sze Min (School of Art, Design & Media), Library Student Assistant.

Documents

WKWSCI FYP Project Catalogue 2013