112Terms & Conditions

Contact Angela Endicott WLUSP Advertising Manager519-884-0710 ext. 3560 angela.endicott@wlusp.com

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper,Blueprint Magazine, Radio Laurier, The WLU’er Student Handbook, The Keystone Yearbook, The Cord Community and numerous websites.

If you want to reach and inform the 15,000 students, staff and faculty that makeup the Laurier community, then take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

2013-2014Rate CardWaterloo Campus

Contact Angela EndicottW.L.U.S.P Advertising Manager

519-884-0710 ext.3560angela.endicott@wlusp.com

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications,are as follows:

All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Payment:Payments can be made to WLU Student Publications. Balance is due 30 days after receipt of invoice. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2014, however we reserve the right to respond to unanticipated price increases.

2 11

2

Distributed to over 100 onand off campus locations Distributed at Waterloo,Brantford & Kitchener Campus

7000 Issues printed weekly

4x4

$175Business Card

Price$1300$698$375$257$236

1/5 Page1/8 Page

$190$150$133$107 or ($86 for 3 plus)

AD SizeBack Page(full colour) Full PageHalf Page1/3 Page1/4 Page

InsertAll prices are in black and white

unless otherwise stated. Ad prices are exclusive of HST

Fall 2013 Winter 2014Aug 30**,Sept 11**,18,25Oct 2, 9, 17, 23,30Nov 6, 13, 20, 27

Jan 8, 15, 22, 29Feb 5, 12, 26March 5, 12, 19, 26April 2

The Cord Newspaper Ad Dimensions

Ad copy deadline is due at Noon on the Friday prior to the date of publication. Exceptions: August 30th issue deadline is August 26th. & January 8th deadline is December 13th.

Circulation

Advertising Rates

Colour Insertion

One Colour$140

Two Colours$225

Full Colour$350

Publishing Dates & DeadlinesIssues*Summer**Premium

DateJune 26, July 31Aug 30, Sept 11

Price-50%+25%

Full page10”x15.86”

Half Page10”x7.5”

1/3 page

(a)

(b)10”x5”

6”x8.5” (a)

(b)

1/4page(a)6”x6.5”(b)10”x3.75

1/5 page4”x7.25”

1/8 page6”x3.75” Business

Card2”x4”

4”x4”

For 85 Years the Cord has provided WLU & the Waterloo community with coverage of timely news events, the local arts scene, and compelling student viewpoints. The Cord continues to grow, innovate, & improve to meet the needs of ourdiverse student readership.

Ask about the

What’s new in

Waterloo section

1/8 page full

colour for $190

Advertising Deadlines

553

Double Page Creative Layouts

Single Page Creative Layouts

A

(x2)4’x15.8617’x4$760

B

(x2)4”x15.86 $648

D

8”x15.86 $648

C

21”x4”$590

C

D

A

(2x)2”x15.86”6”x2”$380

B

10”x4”$295

E

F H

These new creative ad spots allow you to be unique and creative with your ad placements. Make your ads pop by utilizing

different shapes and sizes to display your message in the way that captivates your audience.

Widepoint 5”highpoint 15.86”

$375

2”x2”2”x4”2”x6”$148

6”height6”width$148

10”x4”$295

4”x15.86”6”x4”$380

G

4”x15.86”$324

4

Ad space for thecord.ca is purchased on a first come first serve basis. Space is purchased on a monthly basis and can be stationary or rotating through 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format.

Banner HomepageBig Box Homepage

Banner Alturnate PageBig Box Alturnate Page

Ad rates by semester

960px wide X 119px high250px wide X 300px high960px wide X 119px high250px wide X 300px high250px wide X 300px high

If your web ad is animated please ensure that it is saved as a .SWF flash file or as an animated GIF image. Please send all artwork accurately sized in the proper format to angela.endicott@wlusp.com.

The Cord has had an online presence since 2005, and in 2012 launched a redesigned website. It is yet another portal used to reach, engage and inform the Laurier community. The cord.ca is a news website featuring all of our content that appears in print plus daily news updates. As well we have online features such as videos, blogs, photo galleries and more. Thecord.ca also uses online social networking platforms like Facebook, Twitter and CityMedia to link more readers to our site.

(K°:PaL (K°+PTLU[PVUZ

$250 stationary or $125 rotating$250 stationary or $125 rotating$250 stationary or $125 rotating$250 stationary or $125 rotating$500 stationary or $300 rotating

(K°7YPJL

104 5

Ad space for thecord.ca is purchased on a first come first serve basis. Space is purchased on a monthly basis and can be stationary or rotating through 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format.

Weekly Rates

Why Radio Laurier?

Monthly Downlinks

We play 24/7in the Dining Hall & in

the Campus Concourse

44.57% Returning Listeners

55.43% New Listeners

Over 9215 WeeklyCampus Based

Listeners*Based on university provided

statisticsfor dining hall

On Air Advertisements (30 second ads aired 100 times)

Morning Show Sponsorship - Exclusive One week (Mon. to Fri.) Online Banner Ad - ExclusiveOne week (Mon. to Fri.)

Pre-stream clip - ExclusiveOne week (Mon. to Sun)

$175

$75

$75

$35

Direct outlet to a targeted audience1

2 Utilizes contemporary onlinebroadcasting systems including smartphone apps such as TuneIn

3 Professional on-air student operatedstation

4 Adheres to strict quality standards withrespect to appropriate content

$370

Banner HomepageBig Box Homepage

Banner Alturnate PageBig Box Alturnate Page

Ad rates by semester

960px wide X 119px high300px wide X 300px high300px wide X 600px high200px wide X 200px high200px wide X 400px high

If your web ad is animated please ensure that it is saved as a .SWF flash file or as an animated GIF image. Please send all artwork accurately sized in the proper format to angela.endicott@wlusp.com.

The Cord has had an online presence since 2005, and in 2012 launched a redesigned website. It is yet another portal used to reach, engage and inform the Laurier community. The cord.ca is a news website featuring all of our content that appears in print plus daily news updates. As well we have online features such as videos, blogs, photo galleries and more. Thecord.ca also uses online social networking platforms like Facebook, Twitter and CityMedia to link more readers to our site.

Ad Size Ad Dimentions

$250 stationary or $125 rotating$250 stationary or $125 rotating$250 stationary or $125 rotating$250 stationary or $125 rotating$500 stationary or $300 rotating

Ad Price

Do you have an eventthat you want

Radio Laurier to DJ?Contact

rlexec@wlusp.com

*Uplink is the # ofcomputers streaming*

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85

What’s New In Waterloo?

4

Not sure how to spend your advertising dollars effectively? We have created a vibrant and attractive full page, full colour spread giving your advertisement prime real estate next to our classified section of the Cord newspaper. We call it the "What's New in Waterloo" spread.

We have tested this section twice in the Cord and have received positive feedback and demand, however this spread is subject to cancellation in the even that we cannot generate enough advertisements to run. You will be notified if this happens and can choose an alternative issue date or a full refund will be issued. Prices are exclusive of HST.

Creative Ad Layouts

Creative Ad Rates

A

B/E

C

D

F

G

A

B

C

D

5

You get a full colour 1/8 page ad for $180

(regularly priced $540)

6

Blueprint is Wilfrid Laurier University’s official student magazine. Editorially independent and focused around issues of art, culture, and commentary, Blueprint is a forum for community engagement, discourse, and creativity.

WHY ADVERTISE IN BLUEPRINT?

Mutual BenefitAs an editorially

independent self supporting publication advertisers like

you make Blueprint possible. Your ads do more than just attract business they

help campus & communityculture grow and thrive.

Publication Dates

Rates & Specs

The content is based around each issue’s theme, and can take the form of art, poetry, prose, photography, and cultural & political criticism. Submissions are accepted on a free lance basis from students, alumni, and community members. Submissions are edited and compiled by a student run editorial team.

Greater VisibilityBlueprint works on a 70:30 content to ad

ratio unlike most magazines who operate

at a 60:40 ratio.Local SupportBlueprint is operated,

published and supported entirely by students and

community members yourpotential clients shape our

content and creative direction.

Circulation:3000 copies per issue6000 summer copies

Distributed onWaterloo, Kitchener, & Brantford campuses.

Distributed at over 100 locations in the uptown

& downtown core. Discounts:

campus clubs - 15%discounts applicable to business card & quarter

page ads only.

Publication DateJune 19th

September 18thOctober 16th

November 20thJanuary 22ndFebruary 26th

March 19th

Ad DeadlineJune 12th

September 11thOctober 9th

November 13thJanuary 15th

February 12thMarch 12th

ThemeExplorationEducation

FantasyStyle

RevivalFamilyFuture

Ad TypeBack CoverInside CoverFull PageHalf PageQuarter PageBusiness Card

Dimensions8.125”w x 10.625”h8.125”w x 10.625”h7.25”w x 9.5”h7.25”w x 4.75”h7.25”w x 2.5”h4”w x 2”h

Price$452$395$282$159$100$57

*All cover ads must have 1/4 inch bleed on all sidesand will be printed in full colour.* Prices are exclusive of HST.

Free Ad Production We offer graphic

design service to our clients free of charge.

Magazine

3

Double Page Creative Layouts

Single Page Creative Layouts

A

(x2)4’x15.8617’x4$760

B

(x2)4”x15.86 $648

D

8”x15.86 $648

C

21”x4”$590

G C

A

(2x)2”x15.86”6”x2”$380

B

10”x4”$295

D

E F

These new creative ad spots allow you to be unique and creative with your ad placements. Make your ads pop by utilizing

different shapes and sizes to display your message in the way that captivates your audience.

Widepoint 5”highpoint 15.86”

$375

2”x2”2”x4”2”x6”$148

6”height6”width$148

10”x4”$295

4”x15.86”6”x4”$380

11

Ad space for thecord.ca is purchased on a first come first serve basis. Space is purchased on a weekly basis and can be stationary or rotating through 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format.

37

Bundle rate discounts cannot be combined

with any other discounts offered. Discounts do not apply to colour pricing.

To discuss available options contact

Angela Endicott at angela.endicott@wlusp.com

BundleRates

Bundle 3 or more options saves

15%

Bundle 2 or more options saves you

10%colour for $190

By combining different media options,

you are effectively reachinga greater student demographic

while saving money.

Graphic Design A fee of $50 will

apply to each ad that WLU Student Publications

Graphic Designers are required to create or modify.

21Terms & Conditions

Contact Angela Endicott WLUSP Advertising Manager519-884-0710 ext. 3560, angela.endicott@wlusp.com

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications,are as follows:

All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Invoicing & Late Fees:Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices.First time advertisers are required to pay in advance. All prices are in effect until April 30, 2014, however wereserve the right to respond to unanticipated price increases.