Embed Size (px)
DESCRIPTION
WLUSP rates for 2011-12.
Citation preview
WLUSPRate Card 2011-2012
Contact Angela Taylor WLUSP Advertising Manager 519-884-0710 ext.3560 angela . taylor @wlusp.com @
Wilfrid Laurier University Student Publications aka.WLUSP pronounced Wah-loo-sip is Laurier's official autonomous,
student-run media organization. A non-profit corporation, WLUSPis best known for the publications it produces that serve both
Waterloo and Brantford campuses.
Over the past eighty years Student Publications has been proudto produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist
of The Cord newspaper, Blueprint Magazineour monthly arts magazine, Radio Laurier, The WLU’er Student Planner,
The Keystone\Yearbook and numerous websites.
If you want to reach and inform the Laurier community, than take a look inside and let us know how we can
help you to make the most of these advertising opportunities.
June 28 2011
AD SizeBack Page (Full colour))Full PageHalf Page1/3 Page1/4 Page1/5 Page1/8 Page4x4Business Card
Price$1646$978$525$370$324$272$205$178$126
Advertising RatesPrice$820$688$365$247$226$180$140$123$97 or ($76 for 3 plus$175
AD SizeBack Page (Full colour))Full PageHalf Page1/3 Page1/4 Page1/5 Page1/8 Page4x4Business CardInsert
Colour InsertionOne Colour $200Two Colours $300Full Colour $400Back Page Colour $1300
# Issues6-12 13-1819-27
Discount7%10%15%
Volume Discounts
Issues Date PriceSummer May 3, 18 - 50%
July 27 - 50%Premium Sept 5, 14 +25%
Issue Specific Prices
2
Summer 2011*May 18June 28 (Frosh Mailer)*July 27
Fall 2011Sept 5**,14**,21,28Oct 5, 13, 19, 26Nov 2, 9, 16, 23, 30
Winter 2012Jan 5, 11, 18, 25Feb 1, 8, 15, 29March 7, 14, 21, 28
Publishing Dates & Deadlines
Advertising Deadlines: Ad copy deadline is due at Noon on the Thursday prior to the date of publication. Exceptions: Sept 5th issue deadline is August 25th. & January 5th deadline is December 15th
All prices are exclusive of HST
=All prices are exclusive of HST
85 years of putting your message
out there!For 85 years the Cord has provided WLU & the Waterloo community with coverage of timely news events, the localarts scene, and compellingstudent viewpoints. The Cordcontinues to grow, innovate, & improve to meet the needs of our diverse student readership.
- Distributed to over 100 on and off campus locations- Distributed at Waterloo, Brantford & Kitchener Campus
- 8000 Issues printed weeklywith a turn over of 500
Circulation
The mailer is delivered to 3,500 new incomingstudents in the 1st year packages that go out in June.
Your chance to get them first!
3
thecord.caT h e t i e t h a t b i n d s W i l f r i d L a u r i e r U n i v e r s i �
The Cord has had an online presence since 2005, and in 2009 launched a redesigned website.It is another portal used to reach, engage and inform the Laurier community. The cord.ca is a news website featuring all of our content that appears in print plus daily news updates. As well,wehave online features such as videos, blogs, photo galleries and more. Thecord.ca also uses online social networking groups like Facebook and Twitter to link more readers to our site.
Ad space for thecord.ca is purchased on a first come first serve basis. Space is purchased on a weekly basis and can be stationary or rotating through 3 ads. Our week corresponds with the publication of The Cord which is printed on Wednesday of each week. Advertisements will be updated 4am Wednesday mornings. Purchase and ad copy deadlines are at Noon on the Thursday prior to the date of publication. Please ensure that you send all web artwork in JPEG or GIF file format. If your web ad is animated please ensure that it is saved as a .SWF flash file or as an animated GIF image. Please send all artwork accurately sized in the proper format to [email protected].
Ad SizeBannerArticle Page boxArticle Page SidebarSection Page BoxSection Page Sidebar
Ad Price$100 stationary or $50 rotating$65 stationary or $32 rotating$100 stationary or $50 rotating$65 stationary or $50 rotating$100 stationary or $50 rotating
Ad Dimentions960px wide X 119px high300px wide X 300px high300px wide X 600px high200px Wide X 200px high200px wide X 400px high
About
The Cord NewspaperAd Dimensions
Full Page10”w x 15.86”h
Half Page10”x 7.5”
1/4 PageA) 6” x 6.5”B) 10” x 3.75”
1/5 Page4”x 7.25”
1/8 Page6”x 3.75”
4” Sqr4”x4”
Business Card2”x 4”
(A)
(B)
1/3 Page
(A) 6”x 8.5”
(B) 10”x 5”
thecord.ca Ad Sizes
Banner Ad
Article Page Sidebar
4
WLU’er
Ad Rates
The WLU’er is WLU’s official student handbook and day planner, Distributed to 8000 students, the planner is specifically desgined for the Laurier student body and is an invaluable resource to help students organize their lives.
Coupon Section
1
1
Page Finder
The Page Finder is a removable plastic insert that attaches to the spine of the agends tohelp students locatepages easier. Put yourlogo, message & imageson it. Prints in spot colour
It’s all about saving money...Need I say more?The Coupon section isused by everyonelooking for a great deal.
Outside CoverInside CoversCover FlapPage FinderHeaderTab Divider
Full Page B/WFull Page (next to table of contents)Half Page B/WWeekly PageVolume DiscountDaily AnnouncementImportant Phone NumbersStudent coupons
$3960$2999$3030$3000$2602$3255
$625$704
$342$195$170$83$100$250
Full ColourFull ColourFull ColourOne Colour42 WeeksFull Colour
Black/WhiteBlack/White
Black/WhiteBlack/WhiteBlack/WhiteText OnlyText OnlyBlack/White
5.25”w x 8.25”h(1/4 inch bleed all sides
3”w x 8.25”h1”w x 8”h
5.25”w x 8.25”h(1/4 inch bleed all sides
4.25”w x 7”h4.25”w x 7”h
4.25”w x 3”h4.25”w x 1.5”h4.25”w x 1.5”h
4 lines4.25”w x 2”h
Ad Type Price Ad Size
*All Prices do not include HST*Deadlines for securing as space is June 23rd 2011
Deadlines for artwork is June 28th 2011
2
Month 2009
00Monday
00Tuesday
00Wednesday
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Student Handbook
Weekly Page
Full Page
4 5
Blueprint is Wilfrid Laurier University’sofficial student magazine. Editoriallyindependent and focused around issues of art, culture, and commentary, Blueprintis a forum for community engagement,discourse, and creativity.
The content is based around each issue’s theme, and can take the form of art, poetry,prose, photography, and cultural & politicalcriticism. Submissions are accepted on a freelance basis from students, alumni, and community members. Submissions are edited and compiled by a student run editorial team.
Circulation3000 copies per issue6000 summer copies
Distributed on Waterloo, Kitchener, &Brantford campuses.
Distributed at over 20locations in the uptown
& downtown core.
Publication Dates
Ad TypeBack CoverInside CoverFull PageHalf PageQuarter PageBusiness Card
Dimensions8.125”w x 10.625”h8.125”w x 10.625”h7.25”w x 9.5”h7.25”w x 4.75”h7.25”w x 2.5”h4”w x 2”h
Price$452$395$282$159$100$57
* All cover ads must have 1/4 inch bleed on all sides and will be in full colour.*
*All Prices do not include HST*
Publication DateJune 28th
September 21stOctober 26th
Nove,mber 23rdJanuary 18thFebruary 15thMarch 14th
Ad DeadlineJune 14th
September 7thOctober 12th
Nove,mber 9thJanuary 4thFebruary 1stMarch 1st
ThemeHome
BordersNatureQueerPowerFamilyFuture
Discounts7 issues - 7%campus clubs - 15%Discounts applicable to businesscard & quarter page ads only.Greater Visibility: Blueprint works on a 70:30content to ad ratio unlike most magaines who operate at a 60:40 ratio.Free ad Production: We offer graphic desgin service to our clients free of charge. Local Support: Blueprint is operated, published and supported entirely by students and community members, your potential clients shape our content and creative direction.Mutual Benefit: As an editorially independent, self supporting publication, advertisers like you make Blueprint possible. Your ads do more than just attract business, they help campus & community culture grow and thrive.
Why Advertise in Blueprint
6
Why Radio Laurier?1. Direct outlet to a Diverse Audience
2. Minimal hourly advertising timereduces listener fatigue
3. Utilizes Contemporary On-linebroadcasting systems
4. Professional on-air student operated station
5. Adheres to strict quality standards withrespect to appropriatecontent
To Listen live go towww.radiolaurier.com
We play Daily in the dining hall& in the campus Concourse
Over 3300 Weekly campusbased listeners
426 Weekly Online Listeners
L a u r i e r ' s O f f i c i a l Ye a r b o o kKEYSTONE
The Keystone is dedicated to providing all students as well as graduating students withphotographs and reflections of the year that was and the experiences they were a partof. From Homecoming highlights to championship sports games to graduation photos, theKeystone yearbook marks a milestone in the lives of Laurier students. This publicationis something every graduating student who has grad photos taken gets a complimentary copy of to share with friends and family.
This is an opportunity for your business to be a part of a school year to remember.
Ad SizeFull PageHalf Page
Quarter PageBusiness Card
Ad Price$999$549$349$229
Ad Dimensions8”w x 11”h
8”w x 5.4”h4”w x 5.4”h4”w x 2.5”h
Ad Rates
On Air Advertisments(per 100- 30 second ads)
Morning Show SponsorshipExclusive - One week (Mon. to Fri.)
Pre-stream clip - ExclusiveOne week (Mon. to Sun)
Online Banner Ad - ExclusiveOne week (Mon. to Sun)
Production Services(30 second advertisment)
$150
$50
$50
$10
$25
Ads should be accurately sized and sent in PDF format [email protected]
All prices are exclusive of HST
Deadline for ad con�rmation is Wed. Nov. 30th. 2011
Ad Pricing
7
Combo RatesSummer Sizzler
Cord backpage full colour in our June IssueBlueprint Back Cover full colour June Issue4 weeks on thecord.caRadio Laurier 4 weeks Prestream Commercial
$2400
The Works: Lunch Size
4 x 1/2 pages in the Cord Newspaper
4 x 1/2 pages in the Blueprint
1 week of Morning Show Sponsorship
1 week of thecord.ca advertising
$2000 The Works: Dinner Size4 x Full page ads in the Cord Newspaper4 x Full page ads in the Blueprint4 weeks of Morning Show Sponsorship4 weeks of thecord.ca advertising
$4600
The Main Event
1/3 page in the Cord Newspaper
Corresponding weekly page in the wlu’er
from as low as $350Sample Menu
1/2 page in the Cord Newspaper1/2 page in the Blueprint1 week of thecord.ca advertising1 week Radio Morning Show Sponsorship
$575
All prices are exclusive of HST
Terms &Conditions
Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows:All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is notresponsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.
Advertising Deadlines:There is a 25% addition for ads accepted after the deadline. Advertisements accepted after the deadlineare not guaranteed for print quality or clarity. A $25.00 charge is added for copy changes after the deadline.
Proofs:Proofs will be emailed or faxed on request. Proofs can also be picked up at the Student Publications office.
Tear Sheets:Tear sheets will include the entire page on which the ad appears, showing the date of the publication and will be forwarded with the invoice. high quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.
Cancellation policy:Cancellation after the deadline will result in payment of full.
NSF Cheques:A fee of $20.00 will be charged to any account issuing a N.S.F. cheque
Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.No inserts for the First Year Mailer.
Payment:Payments can be made to WLU Student Publications. Balance is due upon receipt of invoice. First timeadvertisers are required to pay in advance. There will be an additional 25%. All prices in effect until April 30, 2012, however we reserve the right to respond to unanticipated price increases. Prices do not include HST.
Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.
@Contact Angela Taylor WLUSP Advertising Manager
519-884-0710 ext. 3560 [email protected]
