WASTE MANAGEMENT ENCOURAGES FANS TO “THINK GREEN” WITH HERSHEY BEARS SPONSORSHIP2014-2015 HERSHEY BEARS SEASON

THINK GREEN NIGHTSaturday, 1.31.15

Waste Management actively involved with game night activities: WM Bagster Truck featured on the Giant Center

Plaza Coordination of On-Site tabling event with register-

to-win promotion Food drive collection in WM Bagster in support of

Central PA Food Bank On-ice Intermission Interview

Think Green Night activities promoted via: Hershey Bears Sweetmail (electronic newsletter) Hershey Bears Website/Promotion Page Hershey Bears Social Media Network Hershey Bears Radio Network

Hershey Bears Sweetmail sent to 40,000+ electronic newsletter

recipients on 1/27/15

THINK GREEN NIGHTSaturday, 1.31.15

Details featuring the “Central PA Food Bank Drive Presented by Waste Management” posted on the home page of the Hershey

Bears website

THINK GREEN NIGHTSaturday, 1.31.15

Food drive details promoted via Hershey Bears social platforms

Hershey Bears Facebook post on

1/27/15

54,162 Hershey Bears Facebook Friends

THINK GREEN NIGHTSaturday, 1.31.15

THINK GREEN NIGHTSaturday, 1.31.15

Twitter post on 1/31/15

22,503 Twitter followers as of

2/4/15

Waste Management food drive in support of Central PA Food Bank promoted on the Hershey Bears Radio Network WQIC-FM 100.1 WTKT-AM 1460 WRBT-FM 94.9 HD-2 WOYK-AM 1350 iHeart Radio app WTKT-AM 1460

Hershey Bears Radio Network with estimated 20,000+ listeners per game

THINK GREEN NIGHTSaturday, 1.31.15

WM Bagster Truck was displayed in front of Giant Center during the game along with the Central PA Food Bank Truck

THINK GREEN NIGHTSaturday, 1.31.15

WM Bagster Truck was displayed in front of Giant Center during the game along with the Central PA Food Bank Truck

THINK GREEN NIGHTSaturday, 1.31.15

WM banner was hung and displayed at Giant Center entrance

THINK GREEN NIGHTSaturday, 1.31.15

Waste Management’s on-site tabling event showcased the Bagster for collection of food donations benefiting the Central PA Food Bank

THINK GREEN NIGHTSaturday, 1.31.15

THINK GREEN NIGHTSaturday, 1.31.15

Fans visiting the Waste Management table registered-to-win two (2) tickets in the Waste Management Suite for the 2015-2016 season; two pairs of tickets were given away

Table Traffic Driving Announcement during 1st period with register-to-win promotion details to encourage fans to visit the Waste Management table

THINK GREEN NIGHTSaturday, 1.31.15

THINK GREEN NIGHTSaturday, 1.31.15

BOGO Vouchers given to all fans providing donation to Central PA Food Bank

Representatives from WM & Central PA Food Bank interviewed on-ice by Hershey Bears Announcer, Jim Jones, during the 1st intermission

Game Attendance: 10,243

THINK GREEN NIGHTSaturday, 1.31.15

“Recycling Rally” intermission entertainment coordinated post interview, reinforcing Waste Management’s “Think Green” recycling message

THINK GREEN NIGHTSaturday, 1.31.15

3rd period register-to-win promotion winner postings

THINK GREEN NIGHTSaturday, 1.31.15

WM support+

Fan generosity =

Food donation success for PA Central PA Food Bank!

542 lbs. of Food Collected and $206 Donated

THINK GREEN NIGHTSaturday, 1.31.15

Instagram post with on 2/1/15 follow-up night details 3,278 Instagram followers as of 2/4/15

THINK GREEN NIGHTSaturday, 1.31.15

Follow-up Facebook Post on 2/2/15

NOTE: Posted received 125 Likes, 2 Comments

and 1 Share

THINK GREEN NIGHTSaturday, 1.31.15

Follow-up Twitter Post on 2/3/15

THINK GREEN NIGHTSaturday, 1.31.15

No “trash talk” here… Hershey Bears Think & Act GREENSpecial thanks to our Waste Management partners!

THINK GREEN NIGHTSaturday, 1.31.15