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MCOMMERCE - UW KLANTENZIJN ER KLAAR VOOR, U OOK?
20/03/2013
PayPal - Moana AalderingBusiness Development Manager
Confidential and Proprietary
CONSUMERS USE PAYPAL ANYWHERE
25 Currencies
7M Merchants
190 Countries2012117 million
2013130 million
Process 19% of the Global e-Commerce Market Leading Brands Accepting PayPal
2
27 Global financial networks
15K Local banks
Confidential and Proprietary
CONSUMERS USE PAYPAL ANYWHERE
25 Currencies
7M Merchants
190 Countries2012117 million
2013130 million
Process 19% of the Global e-Commerce Market Leading Brands Accepting PayPal
3
27 Global financial networks
15K Local banks
20121.7 million
Benelux
20132.0 million
19K Merchants
4 Confidential and Proprietary
PAYPAL: SIMPLE, FAST AND SAFE
1
2
3
4
5 Confidential and Proprietary
PAYMENTS IN E-COMMERCE
1Checkout
Abandonment
50%Doesn’t complete
Privacy, security and safety
40%Very concerned
Choice in payment methods
24%Looking for alternatives
2 3
6 Confidential and Proprietary
THE EXPRESS ROUTE TO MORE SALES
Purchases can be completed in just 3 clicks...
This quick and easy process reduces basket abandonment prior to payment, thereby increasing conversion rates!
1. Customers choose to pay via Express Checkout
2. Review transaction details on one page
3. Buyer confirm order, pay and receive order
confirmation
7 Confidential and Proprietary
MORE THAN 19.000 MERCHANTSOFFER PAYPAL IN BENELUX
8 Confidential and Proprietary
MultiChannel - Online, Mobile & Offline
WHY CHOOSE FOR PAYPAL?
Easy CheckOut = Higher Conversion = More sales
Buyer & Seller Protection
No subscription or integration cost ;
only cost per transaction
Co-marketing = More traffic = More sales
Worldwide Payment Method
9 Confidential and Proprietary
A BETTER CUSTOMER EXPERIENCE
Only enter an email address + PayPal password
No sharing of financial details online
Choose how to pay
PayPal’s buyer protection
Confidential and Proprietary
SMARTPHONE UBIQUITY IS THE DRIVER FOR CONVERGENCE
10
90cm Is the max distance between a person and their phone
25% Of people use their phone in the bathroom
66% Of people sleep next to their mobile phone
40 Is the average number of times per day a person uses their phone
125 Is the number of years worth of games played on mobile phones every day
Confidential and Proprietary
+28%
11
COMMERCE IS GROWING FAST AND PAYPAL IS GROWING EVEN FASTER
+12%
2016
€ 172B
2012
€ 111B
2016€ 15B
2012€ 3B
+350%
2012$ 14B
2011$ 4B
2011
$ 118B
2010
$ 92B
Source: Forrester
European mobile retail
PayPal mobile payments volume
Source: Forrester
PayPal total payments volume
Mar
ket
PayP
al
European online retailCommerce Mobile Commerce
The segments with the highest # of mobile transactions in The Netherlands: Daily deals, Shoes, Fashion, Event tickets, Telco Topup, Food ordering, P2P payments
+52%
Confidential and Proprietary12
THE BOUNDARIES BETWEEN COMMERCE CHANNELS ARE BLURRING
2013 = $10T
Online 7%
Web-influenced
offline38%
“Commerce”Non-web-influenced
offline55%
Online 4%
Offline96%
Source: ForresterSource: Forrester, Euromonitor and Economist Intelligence Unit Source: Economist Intelligence Unit
2008 = $325B
Yesterday Today Tomorrow
13 Confidential and Proprietary
ENABLE CUSTOMERSTO SHOP AS THEY WISH
WEB
RETAIL
TABLET
PHONE“It’s not about eCommerce for PayPal any longer –
it’s Commerce. We are firmly in the center of it.”- John Donahoe, CEO eBay
SOCIAL
Deliver a consistently strong experience across all devices & channels.
Confidential and Proprietary
1414
DELIVERING THE FUTURE OF MONEY TODAY…
An essential part of our customer's lives, enabling secure commerce anytime, anywhere, any way.
15 Confidential and Proprietary
MOBILE SHOPPING REPRESENTS A HUGE OPPORTUNITY FOR RETAILERS
MILLIONS OF MOBILE USERS ~42% of EU adults own a Smartphone (+13% yoy) 900M tablets sold in 2016 (Comscore)
SHOPPING ON THEIR DEVICES 31.5% of Benelux PayPal merchants have received a
mobile transaction in June ’12*
GROWING % OF SALES M-commerce will grow by 62% during the next 12
months in Europe* In comparison, online sales are expected to grow by
14 % in the Benelux** More than 10% of transactions are made via mobile on
eBay in Europe and in the world***
* PayPal internal data, Continental Europe, Middle East and Africa, June 2012** Centre for Retail research, UK Britain and Europe, January 2012. UK, Germany, France, Italy, Spain, Denmark, Poland, Netherlands, Norway and Sweden. *** Source: eBay Q3 2011
16 Confidential and Proprietary
THE IDEAL M-COMMERCE PAYMENT SOLUTION
PayPal helps merchants build a great user experience with the “Autodetect” function for Smartphones and Tablets.
CHECKOUT LOGIN REVIEW PAYMENT COMPLETE
17 Confidential and Proprietary
OUR MOBILE USERS ARE HIGH VALUE CUSTOMERS
PAYPAL MOBILE CHECKOUT USERS Active, highly engaged buyers: 2X as many transactions and volume than the average PayPal userAttractive customers– high value, affluent shoppers; tech buying enthusiasts and savvy online spenders
ATTRACTIVE DEMOGRAPHICS TO ANY RETAILER
Gender neutral (skew slightly male), wide age range (18-54)Shopping for the household: 63% married; 45% with childrenProgressive, tech savvy, affluent, urbanites
18 Confidential and Proprietary
COMSCRE: REASONS FOR SELECTING A MOBILE PAYMENT METHOD
Source: Comscore Study April 2012:Base: Online Smartphone and/or Tablet Buyers (n=988)
Security of payment
Ease of use/ simplicity
Security of mobile site
Total cost
Familiarity with the website
Can see payment method w/out going to checkout
Where I'm shopping
Rewards, points
Reason for purchase
78%
77%
77%
72%
68%
68%
65%
64%
61%
Q. How important are each of the following when deciding what type of payment method to use for mobile purchases from your smartphone or tablet? (Top 2 shown)
…are PayPal’s greatest strengths! Top reasons users choose a mobile payment method
Confidential and Proprietary19
CONSUMERS ARE DRIVING THE OMNI-CHANNEL SHOPPING REVOLUTION
1 in 8 EU smartphone owners engaged in M-Commerce transactions in 2012
18% of Europeans who use mobile internet daily have compared prices on a mobile device while in a shop
67% of people have used multiple devices sequentially to shop online
47% of consumers prefer to research products online before buying
51% of online shoppers are logged onto Facebook while on E-commerce sites
35% of U.S. consumers said they had “showroomed,” and chose to buy online specifically because of better prices
Sources: Forrester, comScore, Google, Sociable Labs
20 Confidential and Proprietary
TODAY WHEN YOU SHOP YOU USE…
DIGITAL WALLET
RichTransaction
Data
Relevanceand
Personalization
Increased Consumer
Engagement
Online Point of Sale
Mobile PayPal Partners
THE DIGITAL WALLET IS UNIVERSAL & ACCESSIBLE ANYWHERE AND ANYTIME
Card Debit Balance
PrepaidPLCC
Loyalty Coupons
PayPal Credit
Gift Cards Offers
Carrier Local Methods
20
21 Confidential and Proprietary
SHOPPING WILL BE POSSIBLE ANYWHERE, ANYTIME AND ANYHOW
Real-time inventory search Paperless coupons
Manage money after paymentPay with mobile to skip the line
Location based offers
Pay with phone number and pin
22 Confidential and Proprietary
CHECK-IN TO CHECK-OUT. MOBILE IS CHANGING THE CONSUMER EXPERIENCE
Check-in, order and “Pay with PayPal”. No need for your wallet.
“Pay with PayPal” Select the Consumer to Pay Enjoy!
Simply Check-in Order“PayPal accepted here”
23 Confidential and Proprietary
US HOME DEPOT IN-STORE PAYMENT
24 Confidential and Proprietary
PAYPAL TAILORS ITS SERVICES TO CREATE INNOVATIVE CONSUMER EXPERIENCES
Case Study: Co-op Bookshop
25 Confidential and Proprietary
FRANCE MCDONALDS IN-STORE PAYMENT
Confidential and Proprietary
HOLIDAY PROMO: SINGAPORE SUBWAY
26
Confidential and Proprietary
27
AMSTERDAM: 24/7 WINDOW SHOPPING WITH 9STRAATJESONLINE.COM
Confidential and Proprietary
28
PROMOTIONS & COUPONS
MOBILE COMMERCE
PAYMENT
STORE LOCATION
LOYALTY
SELF-SCANNING & SELF-CHECKOUT
IN-STORE PRICE COMPARISON
SHOPPING LISTS
MOBILE AT THE CENTER OF CONSUMER’S SHOPPING LIVES