Wolverhampton. Making it happen High Value Manufacturing (HVM) Supply Chain Clustering ‘Bangalore to the Black Country’ what you can achieve Jay Patel

Wolverhampton. Making it happen

High Value Manufacturing (HVM) Supply Chain Clustering

‘Bangalore to the Black Country’ what you can achieve

Jay Patel – Business Development & Investment Manager, Wolverhampton City Council


Wolverhampton Journey

• Wolverhampton City….Brand

• Inward investment proposition for the City

• Key partners UKTI/ UoW/ Trade Associations/ Professionals

• Identified key target companies, economies and countries

• Visited countries with inward investment mission

• Developed soft landing proposal

• Secured inward investor

• Impact of the inward Investor on the City’s economy


Wolverhampton


Clear Brand Proposition

• Invested in Wolverhampton Brand Development

• Developed a proposition for the private sector

• A clear and concise; exciting and inspiring brand for

Wolverhampton

“Wolverhampton. Making it happen”

• Develop a project plan – launching the plan and implementing

• Identified the sectors to be promoted

• Identified how different council functions fit in to overall brand

development strategy

• Key partner brands – University of Wolverhampton/ UKTI


Clear Brand Proposition


Labour Skills Intelligence

• Skilled Workforce demographics/ data: Fast Facts/ Snapshot view of the City economy Journey to Work / Catchment Areas for workforce Age Profiling/ Skilled / Unskilled Costs Productivity Data Education attainment levels (FE and HE)

• Provide advice and support to inward investors Identify labour pools with appropriate skills Recruitment & Training support for staff Help retain the workforce Provide advice and support

• University Work (Higher Education) Knowledge Transfer Partnerships Skills Factory


Land and Property Database & Online Facility

• Availability of land and property in the City

• Monitoring demand for office space and manufacturing space

• Influencing new build and refurbishments for environmentally friendly

• Provision for feasibility on workspace for incubation and growth

• Process for continuously identify measures to stimulate the property

sector and managing joint working with the property sector

• Working with University on incubation and high growth companies

• Business Solutions Centre and R & D facilities


Understanding of Sector Supply Chains

• Details of Wolverhampton’s key strategic employers

• Strengthened Wolverhampton Council relationship with

intermediaries

• Understand where the leads usually come from and source

• Provide comprehensive information on ‘multipliers’

• Contribute to Government-to-Government dialogues with key

markets nationally and Internationally

• Work with University on technology and knowledge transfer

partnerships


Understanding of Sector Supply Chains


Public/Private Sector Partnerships

• Strategy for public sector procurement• Strategy to help businesses find the ideal commercial property • Supporting businesses through regulatory processes • Process for signposting businesses to partners • Strategy for business support team in the City to help with any

relevant issue• Developed accurate data to support on infrastructure requirements

Black Country GOLD Project• Maintain accurate information on the factors which are important

to the business community Business rates, Traffic congestion, Parking (cost and

availability)


Efficient Customer Relationship Management

• Customers perspectives and seeking to improve efficiencies:

Do we record all enquiries

Source of value – How do our relationships generate value?

Customer value profiles – What is the value potential of

specific customer groups?

Most valued customers – How can we maximise impact?

Dynamics of value – improve efficiency/ productivity

Increasing value potential – employment & profitability


Business Champions and Partners Networks

• Briefings to Councillors, Officers, Ambassadors and Networks • Ambassadors for the City • Meet & greet overseas delegations and inward missions• Represent the City within the Black Country region on marketing

missions• Hosting / meeting with key company executives visiting the City• Look for business opportunities for the City• Profile companies that are successful companies in the in the

City• Providing research data about the region, industries in the

region, industry trends including key companies in the City


Efficient Communications Strategy

• City Council has developed a first class strategy: Meetings & Negotiations Partners working under MoU Exhibitions & trade fairs Advertising & marketing Better understanding of mind-set of other cultures

• When Considering communicating in other language applied additional attention:

Advertising/ Press Release Product Brochures Presentations / Speeches Business Proposal/ Feasibility Reports


Active Awareness of Lifestyles Offerings

The inward investment team developed awareness of:

• Fast Facts

• Living in Wolverhampton and Black Country

• Education Schools

• Retail, Leisure and Culture

• Cultural Heritage & Festivals

• Restaurants, Pubs & Entertainment

• Destination Black Country and Wolverhampton

• Signature projects in Black Country and the City


Wolverhampton GrowthEmployment & Wealth Creation

• Professional approach to all Inward Investors

• Get the enquiry to right individuals within the Council

• Ranking enquiries against key priorities as well as sectors

• Maintain an excellent customer care and follow up diligently

for developing reputation as a place to invest

• Maintain good quality data necessary for Inward Investors

• Maintain good working relationship with key partners such as

the University


Conclusion

• Wolverhampton is a key inward investment location

• Over 100 years of engineering heritage

• Attracted key investors like JLR (£500m)

• Key public/ partnership working within the City

• Key facilities such as Business Solutions Centre

• Availability of land and support

• Availability of skills and training

• It is well connected to other major cities

• ………..We can create jobs and wealth in the City


Bangalore to the Black Country

• Thank you for listening

• Any questions

Documents

Wolverhampton. Making it happen High Value Manufacturing (HVM) Supply Chain Clustering ‘Bangalore to the Black Country’ what you can achieve Jay Patel