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For more information visit www.grandtraversewoman.com or call/text 231.276.5105
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1/2 Page $895 $795 $695
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1/4 Page(Best Seller!)
$695 $595 $495
1/8 Page $495 $395 $295
AdvertorialsStarting at $695.
Client provides content and photo.
Business ProfilesStarting at $1299.
Full page story and photo by GTW Staff.
RatesALL RATES ARE FULL COLOR
AND PER ISSUE
COVER/PREMIUM POSITIONS10% Fee
CENTER SPREADAsk for Quote & Availability
INSERTSRates for preprinted inserts suppliedby advertiser are $185 per thousand.
DESIGN FEEStarting at $35. Includes up to
two revisions.
Grand TraverseWOMAN
MEDIA KIT2020
THEME AD RESERVATIONS AD COPY
Jan/Feb 2020 VisionMONEY, PLANS, GOALS, DREAMS (DO!) COME TRUE
Dec 2 Dec 9
March/April CareerCAREER PROFILES, LEADERSHIP, BUSINESS, WOMEN ENTREPRENEURS
Feb 3 Feb 10
May/June MotherhoodPARENTING, FEMALE HEALTH, PANK (PROFESSIONAL AUNT, NO KIDS)
Apr 6 Apr 13
July/Aug HomeDECOR, REMODELS, BUILDING, REALTORS SHOWCASE
June 8 June 15
Sept/Oct Women’s HealthHEALTH PROFILES, WELLNESS, ACTIVE LIFESTYLES, HEALTH JOURNEYS
Aug 10 Aug 17
Nov/DecHolidays
MAY-DEC ROMANCES, LATE BLOOMERS, GIFT GUIDEOct 5 Oct 12
Issues
Digital Ads
GTW ENEWS BUTTONRun digital ad every week in
GTW Enews sent to 2,800 subscribers(wxh 570 x 400 pixels, 72 dpi, RGB, .jpg)
$175/month(4 Tuesdays)
GTWOMAN OF THEMONTH AD
Upgrade your button to top placement and spotlight a woman in business
(wxh 570 x 400 pixels, 72 dpi, RGB, .jpg)
$225/month(4 Tuesdays)
Plus Shout Out
GTW ENEWS BANNER Run a digital banner at the top of GTW Enews sent to 2,800 subscribers
(wxh 833 x 278 pixels, 72 dpi, RGB, .jpg)
$200/month
DIGITAL PRESS RELEASE/GTW ENEWS SHOUT OUT
100 words plus logo and link included in the text of one GTW Enews
$100/per insertion
Print Ad SpecsFull Page 9.125 x 11.75
Center Spread 19 x 11.75
Front Banner 9.875 x 1.75
1/2 Page Vert 4.50 x 11.75
1/2 Page Horz 9.125 x 5.8
1/3 Page 4.50 x 7.25
1/4 Page 4.50 x 5.8
1/8 Page Horz 4.50 x 2.85
1/8 Page Vert 2.15 x 5.8
FILES ACCEPTED
PDF files, Mac or PC
All fonts must be embedded
Color graphics must be CMYK
Final trim size of publication10” x 13”
Ad sizes are in inches(width x height)
Ads can be submitted to: [email protected]
or your Account Executive
SHERRY GALBRAITHAccount Executive
DEB DENTAccount Executive
LORI MAKIAccount Executive
KERRY WINKLEROwner, Account Director
MEET OUR AMAZING & AWESOME SALES STAFF (YOU'LL LOVE 'EM!)
LAURA MILLERAccount Executive
NORT
HERN
ART P
HOTO
GRAP
HY
We are Kandace Chapple and Kerry Winkler, twin sisters and publishersof GTWoman. This is our 17th year of publishing Northern Michigan’smagazine for women. We invite you to step into our pages, attend our events, and surround yourself with the (smart, sassy, #sogladwemet)women in our area. Our forum is built by and for women, and we hope you’ll find GTWoman is a comfortable and inspiring place to build your business and make real, kind connections. (Plus—bonus!—we promise laughter andnourishment at our events!)
Why GTWoman?
Publishers & Twin SistersKandace Chapple & Kerry Winkler
WHY MARKETSPECIFICALLY TO WOMEN?
• Women have a multiplier effect. Women serve many roles within their family as well as at the workplace. They purchase on behalf of these people as well. They are multiple markets in one.
• Women drive 85% of all consumer purchasing, through a combination of their buying power andinfluence.
• Women want more anddemand more. For women,customer service makes thedifference when comparingsimilar products on themarket. When you meet the higher expectations of women, you’ve got yourself a long-term, loyal customer.
View our digital magazine ONLINE every issue! Ads linked to advertisers’ websites free of charge (as provided by advertisers).
Perk
Readership & Distribution• The average GTWoman reader is: female, age 25-49, household income of $75,000 working full-time, married with 1 to 2 children.• GTWoman targets women who are decision-makers both at home and at work. Our readers range from fulltime CEOs to full-time Moms. • We distribute 10,000 copies free on newsstands at 150 distribution points in 5 counties (Grand Traverse, Leelanau, Benzie, Antrim and Kalkaska), in addition to a strong subscription base.• 2-month shelf life.• Open rate for our GTWoman Enews is 5% higher than the industry average.• 2,800+ GTWoman Enews subscribers • GTWoman has 25,000+ pass-along readers.• Facebook Followers: 5K+• Published bimonthly
WHY MAGAZINE ADVERTISING?
• 61% of readers take action after seeing a print magazine ad.
• Advertising in print yields greater increases in brandfavorability and purchase intent than online or TV advertising.
• Print is best at increasingbrand awareness at all levelsof exposure.
For more information visit www.grandtraversewoman.com or call/text 231.276.5105
MAR/APR ’19 • CAREER ISSUE
Grand TraverseWOMAN
MEET SARAHgood-bye corporate
america, hello boudoir
photography!
CareerI S S U E
Free
HolidayIssue
NOV/DEC '18 • HOLIDAY ISSUE
Grand Traverse
WOMAN
MELISSA SMITH
HOW BRAIN SURGERY
CHANGED MY LIFE
JAN/FEB’19 • LOVE ISSUE
Grand TraverseWOMAN
LoveMEET LINDSAY
HOW I CHANGED MY LIFE BY CHOOSING LOVE
I S S U EMAY/JUNE '19 • MOTHERHOOD ISSUE
Grand TraverseWOMAN
MotherhoodISSUE
MEET JACLYN ROOF
MOTHER OF 2CAGE FIGHTER
LEADERSHIP COACH
LUNCHEON SPEAKER
JULY/AUGUST '19 • HOME ISSUE
Grand Traverse
WOMAN
HomeISSUE
Grand TraverseWOMAN
EventsGrand Traverse Woman
BUSINESS LUNCHEONS• 140+ women at each luncheon
• Keynote Speaker• 11 a.m. - 1 p.m. at The Hagerty Center
• Vendor booths and tickets available online• Smart, funny, informative
• Business Sponsorships available
Grand Traverse WomanWORKSHOP SERIES• Women’s Business Education Topics• 2- hour Workshops offered 4x a year
• Keynote Speaker & Breakfast• 8:30 a.m. - 11:30 a.m. at Kirkbride Hall
• Tickets available online • Connect with local businesswomen
& get down to the business of learning• Business Sponsorships available
Grand Traverse WomanCHIGAGO ROAD TRIP
• Second weekend of November• 200+ women attend (four motor coaches!)
• 2 nights, 3 days in downtown Chicago• Enjoy a Broadway Show, shenanigans
and motorcoachin’• All ages attend - mother/daughter combos,
groups of girlfriends, BFFs galore• Business and In-Kind Sponsorships available
For more information visit www.grandtraversewoman.com or call/text 231.276.5105
Grand Traverse WomanWINE TOURS
• Held every spring• One bus, three wineries, countless laughs!
• Tickets available online
Wineries interested in hosting?Email [email protected]
Grand Traverse WomanSEE JANE LOSE
• Watch as 3 GTWoman readers areselected for a health journey in
nutrition, strength and wellness!• Apply, support and read about their
journey in our pages• Applications available every January• Health industry sponsors welcome
Email [email protected]
Business SponsorshipsAvailable!
Are you interested in supporting local women? Email [email protected]
to learn more! Year-long series or one-timeevent sponsorships available.
Packages may include:• PR packages that include print, TV, radio, digital ads• Welcome/mic time at event• Relationship building all year long with in-person events• Present at workshops• Article submissions• Business profiled in GTWoman
Sponsorship Levels available: • Corporate Sponsor• Supporting Sponsor• Vendor Booth • Motor Coach Sponsor (Chicago or Wine Tour)• See Jane Lose Program
