Women FirstThoric CederströmInternational Relief & Development

International Food Aid ConferenceKansas City, MissouriApril 16, 2008

SummarySummary

Brief history of the programBrief history of the program

Program descriptionProgram description

Involvement of the private sectorInvolvement of the private sector

Women First and Global Sustainable Women First and Global Sustainable

BusinessBusiness

Next stepsNext steps

Brief HistoryBrief History

Based on Unilever’s Shakti program Based on Unilever’s Shakti program

implemented in India implemented in India

In partnership with Unilever and with the In partnership with Unilever and with the

support of CIDA, started in Inhambane province support of CIDA, started in Inhambane province

in August 2005in August 2005

In October 2006 started in Zambezia province In October 2006 started in Zambezia province

with the support of USAIDwith the support of USAID

Program Description:Program Description:The problem – the opportunityThe problem – the opportunity

Distributors of basic consumption products Distributors of basic consumption products

cover urban and peri-urban areascover urban and peri-urban areas

Rural areas are served by middlemen, who Rural areas are served by middlemen, who

create oligopolies with high profit marginscreate oligopolies with high profit margins

Women First creates a distribution network of Women First creates a distribution network of

basic consumption products in rural areas basic consumption products in rural areas

turning women into successful entrepreneurs.turning women into successful entrepreneurs.

StartStart Week 1Week 1 Week 2Week 2 Week 3Week 3 Week 4Week 4 ……

Training and Training and provision of start-provision of start-

up kit of basic up kit of basic consumption consumption products to 3 products to 3

women that start women that start to sell in their to sell in their communitycommunity

Monitoring: Monitoring: Each woman Each woman reinvests her reinvests her profit to her profit to her businessbusiness

Monitoring: Each Monitoring: Each woman reinvests woman reinvests her profit to her her profit to her businessbusiness

Monitoring: Monitoring: Women that Women that exceed the exceed the predetermined predetermined limit of weekly limit of weekly sales return the sales return the value of the start value of the start up kit and keep up kit and keep the profit. the profit.

They receive a They receive a 22ndnd kit of kit of products of products of higher value higher value than the start-up than the start-up kit.kit.

Monitoring: Monitoring: Each woman Each woman reinvests her reinvests her profit to her profit to her businessbusiness

System of System of prizes for:prizes for:- Seller of the Seller of the monthmonth- GraduationGraduation

Door-to-door Door-to-door salessales

Division of Division of communities into communities into market zones for market zones for each sellereach seller

3 new women 3 new women receive a start-receive a start-up kitup kit

Monitoring: Monitoring: Each woman Each woman reinvests her reinvests her profit to her profit to her businessbusiness

Program Description: Program Description: The schemeThe scheme

Training through mocking sales and monitoring sessions

Program DescriptionProgram Description

Graduates that have exceeded $64 in weekly sales with their prizes (bicycles)

Descrição do ProgramaDescrição do Programa

Program DescriptionProgram DescriptionResultsResults

2 districts16 groups167 sellers

Women First Monthly Sales in Zambezia Province (USD)

-

2,000.00

4,000.00

6,000.00

8,000.00

10,000.00

12,000.00

14,000.00

16,000.00

Jan

Feb

Marc

h

April

May

June

July

August

Septe

mber

Oct

ober

Nove

mber

Dece

mber

January

Febru

ary

Marc

h

Private sector involvementPrivate sector involvement Private sector sees opportunity to expand rural Private sector sees opportunity to expand rural

network of salesnetwork of sales Expansion of partnerships: Expansion of partnerships:

Unilever (Knorr brand, Detergents, Soap)Unilever (Knorr brand, Detergents, Soap) Africom (Rice, pasta)Africom (Rice, pasta) Açucar Nacional (Sugar)Açucar Nacional (Sugar) 777 (Batteries, stationary, clothes)777 (Batteries, stationary, clothes) Matuel Comercial (Agricultural Inputs)Matuel Comercial (Agricultural Inputs) OneCell (Public cell-phones)OneCell (Public cell-phones) WISHHWISHH

Global Sustainable BusinessGlobal Sustainable Business Field AssessmentField Assessment Viability study for the Viability study for the

set-up of a set-up of a distribution company distribution company based on Women based on Women First networkFirst network

Global Sustainable BusinessGlobal Sustainable Business Viability study currently being implemented Viability study currently being implemented

by Deloitteby Deloitte OpportunityOpportunity: Monthly sales exceeding : Monthly sales exceeding

$100,000$100,000 LimitationsLimitations: Fleet management, distances, : Fleet management, distances,

road conditions. road conditions.

Next StepsNext Steps

Milange

Morrumbala

Mopeia

Gúruè

Alto Molócuè

Namarroi

Ile

Lugela

Mocuba

Maganja da Costa

Nicoadala

Namacurra

Cidade de Quelimane

Inhassunge

Gilé

Pebane

Chinde

1010

5

5

5

1010

5

10

55

10

10

10

Investment in the Investment in the creation of 4 creation of 4 distribution lines over distribution lines over the next 3 years and the next 3 years and hand over to a hand over to a distribution company distribution company

Training and Training and networking of 1,100 networking of 1,100 entrepreneurs. entrepreneurs.

Thank you