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Women, Men andUnisex: An Apparel
Sizing Guide
Webcast Moderator
C.J. Mittica• Editor of Wearables
magazine
• Staff writer for Counselormagazine
• E-mail:[email protected]
Webcast Presenter
Tiffani Williams• Design/Product Development
Manager
• Manages product developmentincluding fabric engineering, colorand all aspects of the developmentprocess.
• E-mail:[email protected]
Webcast Presenter
Mickey Castagna• Vice President - Sales
• Oversees all sales initiatives to theretail market, imprinted apparel andpromotional products industry
• E-mail:[email protected]
About Alternative
Alternative is a casual lifestyle apparelbrand that delivers the best quality andvalue in fashion basics to creativeindividuals who prize comfort,craftsmanship, community andauthenticity. All of our products aredesigned for fashion, made for comfortand tailored for a flawless fit.
Agenda
• Introduction• Men’s Sizing• Women’s Sizing• Unisex Sizing• Fabrication and how it affects sizing• How to present sizing to your customer• Trends in the marketplace
Introduction to Sizing
Understanding sizing can only help you with your salespresentations.
This webinar will help guide you through size charts,learn key terminology and hear upcoming trends.
Men’s Sizing
Key Terminology:
• Regular fit: 1-2” additional circumference in thebodice or sleeves to the standard bodymeasurements
• Slim fit: Fits true to size of your actual chest/bustmeasurement or slightly less.
• Oversize/Relaxed fit: Fits considerably larger than aregular fit allowing 2-4” additional circumference thanactual chest/bust measures.
Men’s Sizing
How to measure:
Men’s Sizing
• Examples of different sizing:
Regular Fit
aa2606
Slim Fit
aa4540
Oversize Fit
aa7509
Women’s Sizing
Key Terminology:
• Missy fit: Designed for a traditional customer with a fullerfit than junior or contemporary. It tends to be cut lessfitted, and is typically a more mature customer.
• Junior fit: This fit is designed close to the body and therise tends to be for a younger customer (teens).
• Contemporary fit: Contemporary designs are consideredto be some of the trendiest items in the market place. Thefit is between a junior cut and a missy cut and is designedclose to the body.
Women’s Sizing
How to measure:
Women’s Sizing
• Examples of different sizing:
Regular Fit
aa1072
Slim Fit
aa2641
Oversize Fit
aa4822
Unisex Sizing
• What is unisex sizing?
• Unisex sizing is when the
same cut of a style is offered
in a broader size scale such
as xxs-xxl and can be worn
by both men and women.
Women will typically buy into the smaller range such asxxs-m, whereas men will buy s-xxl.
Unisex Sizing
How to measure:
Unisex Sizing• Examples of unisex sizing:
aa1973aa1938 aa9590
Fabrication
How can fabrication affect sizing?• Wovens vs. Knits
• Fabric content/make up (i.e.- 100% Cotton vs. Cotton /Spandex blend)
• Knit Tension
• Shrinkage
• Fabric Finishing (i.e.- fabric wash vs. garment wash)
• Fabric Examples: Cotton Jersey, Fleece, 2x1 Cotton Rib
Presenting Sizing to Your Customers
• When is it better to present a unisex style to acustomer over gender-specific items?
• Are manufacturers moving away from unisex sizingor is it becoming more popular?
Q & A
Contact C.J. Mittica at:[email protected]
You can access a recording of this presentationat www.asicentral.com/webinars
