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INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
WOOCATION
Proactive, Personalised Intelligence
Presented by ENNOVISION
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
The global travel industry is expected to grow to 10% of global GDP by 2022, or an
annual revenue of around $10 trillion. A massive industry that can become a lot more efficient when customer data is thoroughly implemented in every aspect of travel.
Through this presentation, we’ll be looking at the present traveler’s journey from searching, booking to travelling and thereafter. How OTAs are losing massive sales and revenue opportunities by not engaging efficiently with the customers and how can Woocation help OTAs
transform from Price Centric service provides to Customer Centric service providers,
with Customer Engagement and Customer Delight at the core of their operations.
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
● The Current Scenario○ Problem Statement○ Current customer engagement○ How OTA’s are losing revenue ?
● The Solution○ Introducing Woocation○ Global collective intelligence○ Personalised Insights○ The augmented customer engagement
● Mining the Intelligence○ Intelligent insight Engine○ Pre Booking Insights○ Post Booking Insights○ API catalogue○ Woocation powered path to success
The path to Data Powered Sales
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
The Current Scenario
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Performs Flight Search
9 in 10 consumers abandon after search
Low post-purchase engagement
Generic mass offer-mailsdo not foster loyalty
Less attention to customer retention
Travel providers fail to provide personalised offerings and continuous engagement
thus leading to low conversions and even lower customer retention
Absence of targeted selling
Current Customer
Engagement
Confirms Booking
INVESTOR PITCH DECK
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Online travel agencies (OTAs) see the worse abandoned cart rates at 89%
55% of travelers said 3/4 travel search results are irrelevant to their needs and preferences
62% travelers said offers and communications don’t correspond with where they are and what they are doing
91% of OTA’s are looking for a tool to review, analyze, and act on customer data in a continuous and real-time fashion
A generic and impersonal experience is a deterrent to user conversion, user retention and user delight
How OTA’s are loosing
revenue
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
The Solution
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Woocation’s global collective intelligence combines seamlessly with your customer intelligence to
serve each customer exactly what they need.
Provide personalized offerings, customised engagement and vital suggestions
throughout the journey and thereafter.
Introducing Woocation
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
GlobalCollective
intelligence
Multi variate data miningacross 1500+ public sites
500 million global routes monitoring
250+ machine learning model-powered insight engine
Global location intelligence covering top destinations
AI fueled personaclassifications for granular
customer segmentation
Real-time dynamic monitoring for seamless updates
NLP to parse and authentic contents across
2000+ travel sites
INVESTOR PITCH DECK
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Food Choice
Age
Gender
Travel Type
Medical Needs
Family
Nationality
Mobility
Baggage
Customer Intelligence
Personalised Insights
Cuisine
Emergency
Weather
Roads
Transportation
Currency
Connectivity
Accommodation
Health Outbreaks
Crime
Customs
Layovers
Seats
Wifi
Upgrades
Price
Flight Safety
Pet Rules
Visa Rules
Route
Convergence of Global Intelligence and Customer Intelligence builds Personalized Insights leading to a better customer experience.
Pre BookingIntelligence
Post BookingIntelligence
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Real-time personalised intelligence
AugmentedCustomer
Engagement
Personalised Flight Search
Woocation Intelligent
Insight Engine
Customised travel itinerary
Continuous travel engagement
Increased journey touchpoints
Travel plan booked
Continuous engagement providing the right information at the right time
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
The Woocation engine, powered by Artificial Intelligence and Machine Learning helps the OTAs to eventually build a more accurate customer persona, allowing them to design and offer more personalized offerings. Leading to increasingly better conversions and a retained customer base.
Customer intelligence combined with global intelligence creates personalized offerings
Personalized offerings leads to 25% increase in customer conversion
Converted customersare retained through continuous engagement and spend 33% more than new customers
Higher revenue achieved with lesser sales and marketing for new customer acquisitionPersonalisation
Conversion
Growth
Retention
Woocation powered
Path to Success
12
34
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Product Architecture
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Personalisation
Intelligent Insights
Cognitive Convergence
User Personas
Woocation Intelligent
Insight Engine
Internet Data Sources ( Historical and Real Time)
Data Analytics and Modeling Exploratory Data Analysis
Parametric Analysis
Time Series Analysis
Multivariate Analysis
Simulation Analysis
Machine Learning
Natural Language Processing
Artificial Intelligence
Intelligent API’s OTA
CONTINUOUS ADAPTIVE LEARNING
INVESTOR PITCH DECK
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Intelligent API’s
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Pre Booking Insights
Hot keys provide quick flight feature comparison option beyond price
Provided by Woocation
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Post Booking Insights
Destination Intelligence provides continuous engagement and cross-selling opportunity based on customer needs
INVESTOR PITCH DECK
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SampleInsight API’s
Safety Score
Booking Changes
Waiting Time
Probabilistic Flight Cancellation Time
Probabilistic Flight Delay Time
Probabilistic Flight Missed Chances
Flight Noise Levels
Frequently asked questions
Airline Rules
Seat
Extended Seat Features
Seat Tips
Seat Upgrade
Flight Amenities
Food Type
Luggage
Special Luggage
Jet Lag
Local Weather
Health Alerts
Visa Needs
Vaccination Required
Network Connection
Custom Regulations
Crime Alerts
Airport Facilities
Local Transportation
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Thank you Contact us to learn more at [email protected]
INVESTOR PITCH DECK
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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute
Reference
http://www.marketingprofs.com/charts/2016/30643/consumers-top-travel-stresses-and-pet-peeves
http://www.marketingprofs.com/charts/2015/26813/why-consumers-abandon-online-travel-bookings-before-purchasing
https://econsultancy.com/blog/65964-why-do-people-abandon-online-travel-bookings/
http://www.marketingprofs.com/charts/2016/30643/consumers-top-travel-stresses-and-pet-peeves
http://www.marketingprofs.com/charts/2015/26813/why-consumers-abandon-online-travel-bookings-before-purchasing
https://econsultancy.com/blog/65964-why-do-people-abandon-online-travel-bookings/
http://accessibletourismresearch.blogspot.in/2009/12/numbers-of-people-with-disabilities-who.html
https://www.rita.dot.gov/bts/sites/rita.dot.gov.bts/files/publications/freedom_to_travel/html/data_analysis.html
https://fungglobalretailtech.com/press-releases/senior-leisure-spending-increasingly-focus-travel-fitness-says-new-fung-global-retail-technology-report/
https://www.hotelnewsresource.com/article89709.html