WOODLAND

BASED ON RETAIL TRADE MANAGEMENTSUBMITTED BY: ACHINT MASIH JUNIAD SHAIHKAYUSHI SAINIVISHAL MALHOTRA ALLWYN THOMAS

Introduction of the store:Aero club launched woodland shoes in 19921972: They setup the first fully mechanized modern shoe factory in India to augment capacities1960: Aero club started as a small manufacturing unit in DelhiIt stands for spirit of adventure. These shoes have been advertised to communicate this spiritInspired by nature, woodland design help its customer to face the challenges. Therefore it is called SUV of Indian shoes The woodland tree logo defines the spirit of adventures & its commitment of environment. It is available through 300plus exclusive store 3,000 plus multi-brand outlets across the globe

Managing the store atmosphere:Implementing new types of decorations, store infrastructure according each festival season or specific daysKeeping the store, neat, cleaned, creating feasible atmosphere with refreshments to the customersMuch comfortable ,furniture or sitting arrangements to the customer during the purchasing their products

Procurement strategy :How much to order : lead time ,length of time between order placement/ receipt of goodsImplementing management oriented procurement & integrated procurement systemDetailed documentation setting out the requirement of the key stakeholders

Procurement cycle:

Managing salesmen recruitment to selection & training :Implementation of medium class educated salesmen implementing internal sources of recruitment like, lent services & absorption of traineesFrom external sources, like employment exchange, recommendation of present employees & consultancy agenciesProviding E-Recruitment ,like (world wide web) , www.monsters.com.

Selection process:

Training to salesmen:

Managing the marketing mix:Product: smart choice in categories like, apparel, footwear, accessoriesPrice : high price/ quality ,sales-acquires 40% of the premium casual shoe market and 30% of the company revenue generated by the apparels divisionPlace: 130+ exclusive retail stores in India and 1000 distributors showrooms across India Promotion: TV, print and internet advertising. After sales services, which includes complementary gifts in exclusive showrooms, special discount offers hoardings, organizing various programmes such as "shoe mela in various cities like Bangalore, Chennai, Delhi, Mumbai etc.Public Relation initiatives: Organizing shoe mela and internet presence like ,woodlandretail.com,other e-stores, and www.tolmol.comMoving up the retail caste system- logo & slogan change, prime time TV endorsement

Conclusion:Most of the customers are of the opinion the prices of woodland shoes are high so prices should be brought downThe majority of shoe occupied by woodland shoes limited in the market depicts that woodland enjoys higher reputation than the other manufacturing in the market

Recommendation:They should work more upon their promotional effortsThey should start manufacturing sport shoes as they can easily sustain in that market sport shoes have a good demand now daysThey should increase the number of their outlets. At present they have only 200 outlets in the countryThey should the price of the product. The existing price of the product is very high and their the middle class people cant afford that productThey should come up with more variety of women footwear as the prevailing designs are not up to the mark

Acknowledgement:It gives us a great pleasure while submitting this assignment on the topic woodland shoesWe thank Prof.Sanjay Kher for guiding us throughout this project work and we also thanks for motivating us in different ways & enabling usWe feel there is ample scope of improvement upon the work of this nature & shall be thankful, if any suggestion is offered for its improvementWe are also thankful to all those seen and unseen hands which have been of direct or indirect help in completion of this project work