Welcome! This is a Microsoft Word Form, and can be edited on screen. It is a protected document that will only allow you to complete the fields or boxes, highlighted with the grey boxes. You can type as much as you like in answer to each question, but please observe the word limit. For further information, please see the guidance notes and other documents which are linked below.When you have finished, click Save As..., give the file your own name, and send it to us by e-mail. Please do not send a pdf version of the file - in order to process your entry we require this Word document.

Word Limit You should not exceed a limit of 2,000 words in the amount you write, including all the fields you complete on this form: entries that exceed the limit will automatically lose 10% of their total marks and entries with serious overruns may be disqualified.

Word Counter

Total is now 0 < FIRST highlight this number and press F9 †

Starting word count 861Number of words you have written -861 < THEN highlight this number and

press F9 †

† In some versions of Word, you must highlight the number, right click and select Update field. The third row in the table below shows the number of words you have written, and this is the figure that must not exceed 2,000.

Category criteria, guidance notes & conditions of entry

You can find various documents on our website www.ukbusawards.org.uk linked below including:

Criteria for this category Guidance notes for completing entry forms Conditions of Entry

Thank you for your interest in the UK Bus Awards, and good luck in the competition!

Where and how to send your entry E-mail this form with your supporting information to admin@ukbusawards.org.uk Please send the Word file, do NOT send a pdf. For sending large files, we recommend putting them into one folder, zipping it, and

sending the zipped folder using a file transfer service such as wetransfer.com, mailbigfile.com, or pcloudtransfer.com.

Deadline: Friday 14th June 2019

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The Award for Sustained Marketing ExcellenceUse this form if you wish to enter the competition for achievements in marketing over a sustained period of years (not just an individual campaign).Does your project have a name? If so, tell us what it is here.If your project does not have a name, please describe the activity/strategy in a few words. We need to have a title that can be used on certificates, trophies and in the media.     

1 | Details of NomineeUse this section to give us contact details for the organisation being nominated if this is a single organisation, or the ‘lead’ organisation in a joint or partnership entry.Company/Organisation   

Address

  

  

   Postcode:   Contact Information: Administrative Matters

Name   

Telephone   

Mobile   

E-mail   

Contact Information: Press & PR (if different)

Name   

Telephone   

Mobile   

E-mail   

Are you nominating your own organisation? Please click on one of the boxesYes No

If yes, please leave the fields below blank and go straight to section 2If no, please enter your own details in the box below.

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Contact Information: person submitting this nomination (if different from above)

Name   

Telephone   

Mobile   

E-mail   

REMINDER: Please complete all sections of the form as failure to complete a section means you will lose the marks for that section

2 | Summary of Entry 5 marks

Please give a summary of the entry in no more than 200 words.

Be sure to include the important points that will make this entry stand out from others we may receive. This summary may be used in publicity relating to your entry without further reference to you.  

3 | Descriptive TextStart typing your text beneath each of the paragraph headings shown below.

The Strategy 10 marksDescribe the strategic objectives of the company and how marketing drives the achievement of these.     

Research 15 marksDescribe the operational, customer or market research involved in delivering the project.     

Strategy Implementation 15 marksDescribe how you went about implementing your strategy. In particular how employees were involved and empowered.     

Promotional Campaigns 10 marksPlease describe how the campaigns were implemented, showing how individual promotional methods were selected and implemented.     

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Outcomes and Achievements 25 marksTell us about the outcomes of the project or campaign, with statistics where appropriate.     

The Future 10 marksTell us about your plans for sustaining or developing the project in the future.     

‘Star Quality’ 5 marksPlease tell us why you think your company or brand should win this award.     

4 | Additional Material 5 marks

Please support your entry with additional material relevant to the award criteria, such as:

Visuals and publicity material Financial analysis Performance assessments

List any items that you are sending here, so that we can make sure they’ve arrived.     

     

     

5 | PhotographsPlease list the photographs you are enclosing. You must send at least 2 (see Guidance Notes).

     

     

     

     

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