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WORDPRESSYOUR NEWFAVORITE CMS
About UsHaden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents.
WWW.HADENINTERACTIVE.COMHaden InteractiveAddress: 1337 E. Ash, Fayetteville, ARPhone: 479.966.9761Email: [email protected]
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Our Team
John Doe
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Many of us are here at WordCamp and we want to meet you.
Service List
SEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off-page actions like link-building, guest posting, and integrating social media and advertising.
Search EngineOptimization • Web design
• Web content
• WordPress websites
• SEO analysis and strategy
• Website optimization
• Blogging
• Link building
• Social media management
• Email marketing
• PPC
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• Easy• Economical• Flexible• Widely supported
Why WordPress?
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Two thirds of the websites built with a CMS now use WordPress.
The Myth of WordPress
The myth of WordPress is that everyone can have just the website they want with no tech skill.
It’s not quite true.
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• Send all blog posts to one page with Settings.
• Send categories of posts to different pages
• Use widgets and plugins to add content from on and off site
Dynamic content and static content
posts
Blogs feeds
Social Media
plugins
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You can have static pages at WordPress, but much of the content is pulled dynamically into a page. Dynamic page
widgets
Installation
Change your theme – your content stays!
Change your theme for an established site
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Get to know the terminology
• WordPress.com vs WordPress.org
• Posts and Pages• Themes and Templates• Widgets and Plugins
Post and Page
New posts every day; pages stay
Add a Post
Theme and templateBlog page template
Widgets and Plugins
• We’re better at finding what we want. We modify our queries fast.
• We’re all about the long tail search; few people use one-word searches.
• We use more social media – we find things and share them.
• We have online hangouts, like Pinterest or YouTube.
People Use the Internet Differently
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We’re not surfing any more.
New Search Style
• Lots of different keywords• Few one-word searches• Lots more social sharing
Long Tail Search
People are more likely to use longer searches, and the results are likely to be quite different from one-word searches.
For your business, it’s not all about getting a #1 ranking for your #1 keyword.
• Don’t obsess over rankings – have the best company and the best website you can and watch the competition.
• Don’t act like a machine. If your methods can be done by machine, they’re not working, or won’t work in the future.
• Don’t put all your eggs in one basket. Not because there’s anything wrong with the basket.
What Does This Mean for SEO?
If you’re following advice from 2005 (other than having a great website), you’re doing it wrong.
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• Integrate social media and SEO.• Don’t forget Google+.• Use data to plan your social media
strategy.
Social Media and SEO
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Social signals are now used by search engines to decide what they show searchers
Links are still an essential part of the search engine algorithms, and social media can influence links.
Social Media and Linkbuilding
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Ongoing SEO efforts gain results.•Average year over year growth for unmanaged websites: -0.17%•Average year over year growth for managed websites: +51.6%
SEO Ecosystem
SEO isn’t something you do once.
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Media
Analysis
Links
UpdateContent
Thank you for your Attention !WWW.HADENINTERACTIVE.COM
